About Kristo Kaarmann
In a 2018 interview, Kristo Kaarmann, co-founder and CEO of TransferWise (now Wise), stated that banks "haven't really treated their users transparently" regarding international payments. He described his personal experience of losing approximately 500 euros on a transfer through HSBC, which he attributed to banks using an exchange rate that adds about 5% on top of the real rate. Kaarmann expressed a desire for more competition in the cross-border payments market, saying he would "recommend them wholeheartedly" if another company could perform some routes better than TransferWise, as he believes "users deserve to have the best option available."
Kaarmann also outlined the company's "mission zero," which he defined as the goal of moving money "nearly at zero cost between any two countries and currencies and nearly instantly." He noted that TransferWise does not take positions in foreign exchange or support currency speculation, and that the company remains focused on cross-border transfers rather than domestic services.
Source: AI-verified profile updated from Kristo Kaarmann's recent appearances.
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Transcript (30 segments)
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Jason Carrion0:10
Touch this right? How about that? Oh hello everyone. I'm Jason Carrion from Court & Co., London bureau chief. I'm joined by Kristo Kaarmann and Yan Hammer. We're going to have a little chat about what customers want from FinTech. Kristo co-founded TransferWise in 2011, now doing around $700 million transferred every month across 35 currencies via 500 routes. Yan Hammer from Index Ventures, involved in fintech since 2010, and TransferWise is an early investment. So what we want to talk about is what customers want from fintech. Sometimes we risk preaching to the converted, so let's not lose sight of what customers actually want. A recent TransferWise survey found two-thirds of people have never used a tech firm for financial services. Adoption is growing fast, but we need to get back to first principles. Kristo, maybe first from you: it's not always just faster and cheaper. When you go back to first principles, what guides you?
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Kristo Kaarmann2:28
A lot of that is actually faster cheaper, take it or leave it. But as you said, people in the audience trying to compete with banks have noticed that the way the world works is your paycheck arrives at a bank account, and then for the rest of your life you buy services from that bank. Only now are we starting to see change. We wondered if we're in a bubble, so we asked 10,000 people. Surprisingly, about 80% said that in 10 years' time a tech company will do a lot of their money affairs. So yes, we are in a bubble, but people outside also see that tech companies can do things banks do, just better – faster, cheaper, more conveniently, more transparently. Everyone smells a change; it's just a few more years away.
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Jason Carrion4:15
Yeah, Yan, you have anything to add? You get a lot of pitches, see a lot of companies. What sort of problems are they trying to solve? What would you prefer to see when it comes to talking about customers?
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Yan Hammer4:28
Thanks for setting the stage, Jason. I think we in this room can get carried away with jargon. It's easy to lose sight of the customer. I point to seismic shifts: consumers have faced zero interest on savings for the first time, and on the borrowing side many have been denied credit. These shifts have created room in the market. So what do startups need to demonstrate? Two factors: trust and transparency. Trust has been eroded through the crisis. Transparency, driven by regulation, internet, mobile – information travels faster. Consumers have woken up. For example, to withdraw €100 from your sterling bank account in France, there's a £5 minimum, £3 fee, and the spread has a 5% markup. TransferWise has played into that and given consumers a simple, cheaper, faster, convenient product.
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Kristo Kaarmann6:36
I remember pitching to you in 2011. You and your friends were the only ones who invested in TransferWise early 2012. The thing that excited you wasn't just the concept but that you saw people actually used it and enjoyed it. When we look at why TransferWise has worked, it's not just that we built a better product, but 60% of our user base joined because their friend told them. That is the power of masses that will make change work. Innovation will take hold, but until you have that power of masses or build a product that engages them, it's just in our bubble.
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Yan Hammer7:38
Yeah, and I would echo that. What we loved was that you built the product you wanted to use yourself. We've seen fantastic examples like Robin Hood, which came up with zero commission brokerage – a product built by Millennials for Millennials, something they wanted to use themselves.
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Jason Carrion8:12
Yeah, so if I can push back a little. The survey you guys did ranked security as number one by some distance, then cost, convenience, etc. People get divorced more frequently than they change bank accounts. How did you, Kristo, build trust from the beginning? How do you convince people to part with their money to use a new app for something they did with banks before? How does that work?
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Kristo Kaarmann8:59
That is a very good question. Honestly, the day before we launched in 2011, I didn't believe people would trust it. I thought it was worth a try but really didn't believe. It was only by putting it out there and seeing that 15 minutes later someone puts £2,000 in our account to send to France, then euro arrives – you suddenly realize that if it's well-executed, licensed and regulated, it looks real. People are now incredibly more trusting with tech companies because they see that Google hasn't massively cooked up anything; more often we hear banks cooking up. Tech companies take the side of the consumer. That initial sign showed me trust is possible. Since then, those early users built up trust by telling their friends, and five years later, when we haven't cooked up once and the thing works, it becomes a meme that TransferWise works. We are proud that we have proven to the wider industry that generating trust is possible. We feel double responsibility: if we mess up, we lose trust in TransferWise and in the whole movement.
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Jason Carrion11:18
Yeah, and that's interesting. What you're suggesting is that from day one you can get an enthusiastic user base and through word of mouth build trust that banks have spent decades building. I mean, Yan will agree that you have to be careful why early adopters use it – is it just curiosity or does it actually solve their problem? When we say 'early adopters' we mean people who are more willing to switch and actually get benefit.
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Kristo Kaarmann11:56
When we say early adopters, we mean people who are more willing to switch but they actually get benefit and see that it solves their problem. Sometimes we talk about early adopters as just curious people trying out an app, and that's not necessarily sustainable.
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Jason Carrion12:25
Yeah, how do you think about this from your perspective of seeing their early user base and building that security and trust in something people hadn't heard of?
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Yan Hammer12:34
It's a very good point. While I agree with everything, I would add that banks haven't gone away – they've taken decades to build trust, but trust has been eroded. They also built large compliance operations, settlement and payment networks that took long to build. Many startups in the first wave have read the low-hanging fruit, offering a slick front-end and bringing in early adopters. But the hard work is building the full stack of infrastructure for the mass market. That includes not taking users off the app into an environment where they're passed to a bank partner. Legitimate routes to getting masses onto your service include partnering with banks. For example, TransferWise has gotten banking partnerships. It takes time to build the full stack; it's a journey that requires capital. The opportunity is for newcomers to decide: do I play horizontally across front-end services or do one thing extremely well and build that full service? Many companies come to us with the same business plan claiming they'll do everything for all consumers, but that's not possible.
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Jason Carrion15:10
Do you as an investor have any bias or preference? It sounds like you're looking for more focus and acknowledgement of core competence. Is that fair?
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Yan Hammer15:22
Definitely. If you look for focus, it again starts back with the product – having an exceptionally good product where you get your first customers fanatical about it, doing that one thing extremely well, and then building the full stack, controlling the journey from beginning to end, delivering a flawless, seamless, transparent service that delivers value. But also not being too precious about owning everything; it's sophisticated to acknowledge you can't do everything. We also see people specializing in bits of the journey, providing plumbing or infrastructure, and great partnerships between new and new – e.g., Robin Hood partnering with StockTwits, NerdWallet, or Cuanto Paean to create mass distribution. People pick their competencies, and those who do that well will succeed.
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Jason Carrion16:47
Yeah, Kristo, let's talk about the new partnering with the old. Fairly recently TransferWise has done partnerships with banks in Estonia and Germany. Why now? Tell me about the journey of partnering with banks. A lot of what you hear from fintech is 'banks are bad, we're disrupting them'. That was early TransferWise messaging. Now you've gotten into bed with them. How did that come about? How does it work?
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Kristo Kaarmann17:17
It was always... I was listening to Yan speak about whether you should go deep on infrastructure or reuse as much and package it better. I relate to our experience: it was almost impossible to do them separately. We had to do great front-end and customer service to get consumers, while also going deep because you can't build a good product without going deep. Speed, convenience, trust mean you need to replace quite a lot of what banks are built on. We took the hard way, trying to do both at once. Now with new-and-new partnerships, you can focus on deep infrastructure and sell to other startups, which speeds up innovation. Unfortunately, we had a different story: we became independent first, built a parallel infrastructure to correspondent banking. We can deliver money to 98% of the world's bank accounts without a SWIFT message. Fascinating: banks work the old way, TransferWise has a parallel reality. Now it's starting to converge. Two banks decided to let customers link their banking app with TransferWise. You link the apps, you're still in your internet bank, but the international payment goes through TransferWise. Not white label, but a different service within the bank's skin. To avoid a master-servant relationship, startups need to become independent first. We spoke with those banks for years, but only now it was the right moment – we have a big following and good product, so we can build a side-by-side product.
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Jason Carrion22:25
Yeah, just reference this: LHV in Estonia, Number 26 in Germany. Can we expect more banking partnerships from TransferWise? Are they pounding down your doors?
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Kristo Kaarmann22:36
Yeah, so looking at the interest, definitely there will be more. It's not part of our strategy – we can succeed without it – but it's very natural and helps our customers and their customers. It's more convenient. We would love it a lot.
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Jason Carrion22:53
Yeah, you mentioned starting out independent, standing on your own, then partnering with old school. Does that resonate with you as a wise strategy? Could there also be a model where from the beginning, having name brands with you helps build trust and safety?
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Yan Hammer23:20
Yeah, I think the way I would answer is you don't escape from having an amazing killer product. Then you move to how to distribute it. The independent route has definitely worked for all innovators in the early days: Robin Hood with pre-registration and a queue in the App Store, Revolut spending no money on marketing and not partnering with a banking partner. They deliver instant banking in an app with viral distribution – sending money instantly opens a wallet. That innovation in getting the product out is what drives early success.
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Jason Carrion24:43
Speaking of innovation, we have a few minutes left. Let's talk about the future, go off-piste, blue oceans. We were talking about insurance, and you're pretty excited about insurance as a big opportunity for fintech. Tell us about that.
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Yan Hammer25:05
We're really excited about insurance because it goes back to the first principle of transparency. It's an industry where transparency has been lacking, and it's difficult to achieve due to asymmetric information on risk. With more data, we're looking for entrepreneurs to use data to overcome asymmetry. We also look at data and information service business models in general. We invested in Credit Benchmark, which contributes data from banks to create transparency in credit risk pricing. This contributed data model can be applied to insurance and other markets. It can rewrite how markets operate on a more democratic level, with shared information across participants.
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Jason Carrion26:54
Great. Kristo, question: TransferWise is now in bank apps. Would we see TransferWise in WhatsApp and messaging? A lot of people spend time in social media and messaging. Are you looking to push TransferWise into other places?
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Kristo Kaarmann27:19
That's a very good question. There's a theme: messaging is the new ecosystem, the new operating system. If you can do everything in messaging, then absolutely yes, you should be able to do banking and TransferWise from messaging. We're looking at it. The difficulty is that financial infrastructure is far from messaging, so you can't access your money from a messaging app yet. But it's an interesting thought. I often think about the future: everyone in this room is looking at the most profitable parts of universal banking to disrupt. Banks cross-subsidize, so profitable products subsidize less profitable ones. What happens when those crumble? Once we take the profitable ones, banks will need to change their pricing and business model quickly. Sometimes I'm scared about what the world would look like and what governments might do.
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Yan Hammer29:04
I think it's a really interesting vision. If you push it further, I don't think it's inconceivable to paint a picture where money is not held in banking institutions in the future. That's probably the world we might be living in a decade.
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Jason Carrion29:37
To wrap up, I wanted to get some advice from both of you. Yan, what one or two things do you want to see in pitches coming from people in this industry?
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Yan Hammer30:03
Sure. The one thing we always look for is a very simple product idea that solves a real problem – saves time, saves money, intuitive, does what it says.
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Jason Carrion30:15
Kristo, you're always on the lookout for funding. People wanting to get in on TransferWise now are probably late, but what are you thinking in terms of different types of investors? Sovereign wealth funds, regular VCs, corporate VCs, banks – what's going on?
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Kristo Kaarmann30:45
I would very much welcome people who want to get in. TransferWise is hiring all the time.
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Jason Carrion30:50
Good, fair enough. Well, thank you very much. Please thank Kristo and Yan for providing insights. Thanks a lot.