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Scott Baxter
President, Chief Executive Officer and Chairman of the Board, Kontoor Brands, Wrangler (brand of Kontoor Brands, Inc.)

Kontoor Brands, Inc KTB CEO Scott Baxter on Q1 2020 Results

🎥 May 06, 2020 📺 Daily Earnings Calls ⏱ 64m
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About Scott Baxter

Scott Baxter, chairman, president and CEO of Kontoor Brands, discussed the company's acquisition of Helly Hansen for roughly $900 million in a February 2025 interview with Jim Cramer on "Mad Money." Baxter said the acquisition gave Kontoor both an outdoor and workwear brand, describing it as a "really nice fit" that offers a growth opportunity. He noted that the company had been patient in looking for deals and moved quickly when the Helly Hansen opportunity arose. Kontoor also preannounced fourth-quarter results that beat expectations on both revenue and earnings. In a separate October 2024 podcast focused on financial literacy, Baxter discussed personal finance strategies, including the importance of building a budget, establishing an investment pattern, and paying down debt. He recounted his experience during the 2008 financial crisis, saying it was a "real lesson" in how quickly a portfolio can lose value. Baxter has also emphasized Kontoor's commitment to Greensboro, North Carolina, stating in a 2019 interview that he was "100 percent committed" to keeping the company's headquarters there and investing in the community.

Source: AI-verified profile updated from Scott Baxter's recent appearances. Browse all interviews →

Transcript (21 segments)
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Operator0:02
Greetings and welcome to the Kontoor Brands first quarter 2020 conference call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star 0 on your telephone keypad. As a reminder, this conference is being recorded. It is my pleasure to introduce your host, Eric Tracy, Senior Director of Investor Relations. Please go ahead, sir.
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Eric Tracy0:32
Thank you, operator. Good morning everyone and welcome to Kontoor Brands first quarter 2020 earnings conference call. Participants on today's call will make forward-looking statements. These statements are based on current expectations and are subject to uncertainties that could cause actual results to differ materially. These uncertainties are detailed in documents filed with the SEC. We urge you to read our risk factors, cautionary language, and other disclosures contained in those reports. Amounts referred to on today's call will often be on an adjusted basis, which we clearly define in the news release issued earlier this morning. Adjusted amounts exclude the impact of restructuring and separation costs, changes in our business model, and other adjustments. Other adjustments during 2020 primarily represent costs associated with the company's global ERP implementation and information technology infrastructure build-out. Reconciliations of GAAP measures to adjusted amounts can be found in the supplemental financial tables included in today's news release, available on our website at kontoorbrands.com. These tables identify and quantify excluded items and provide management's view of why this information is useful to investors. Unless otherwise noted, amounts referred to on this call will be in constant currency, which exclude the translation impact of changes in foreign currency exchange rates. Constant currency amounts are intended to help investors better understand the underlying operating performance of our business, excluding the impacts of shifts in currency exchange rates over the period. Joining me on today's call: Kontoor Brands President and Chief Executive Officer Scott Baxter and Chief Financial Officer Rustin. Following our prepared remarks, we'll open the call for questions. We anticipate this call will last about one hour. With that, I turn it over to CEO Scott Baxter.
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Scott Baxter2:35
Thank you, Eric. Good morning everyone. Thanks for joining us. We at Kontoor Brands sincerely hope you and your families are safe and healthy. We're navigating unprecedented times. I'll share perspective on the current environment, the impact of the COVID-19 crisis, the decisive actions we've taken, and why our model is advantaged. In Asia, the impact was most pronounced in China where demand softened starting in late January. At the peak, about 90% of our owned and partner stores were closed. China recovery continues to build momentum, led by digital. In Europe, demand declines accelerated in mid-March as stay-at-home orders were implemented. In North America, softening began in March, but many large retail customers remain operational. We have not experienced significant service disruptions due to our global diversified supply chain. We took several strategic actions: closing stores, implementing remote work, deep cleaning protocols, temporary salary reductions for senior management, and unfortunately, headcount reductions and furloughs. We also started producing Level 1 patient isolation gowns to help hospitals. Financially, we drew down $475 million from our revolving credit facility as a precautionary measure. We amended our credit facility for covenant relief, temporarily suspended the dividend, and reduced variable and discretionary expenses. We continue to invest in high-ROI areas like digital and our new ERP system. The dividend suspension is temporary; we are committed to reestablishing it as soon as appropriate, possibly as early as the fourth quarter of 2020. We believe cash is king in this environment. Our portfolio consists of two iconic global denim brands, Wrangler and Lee, with over 200 years of collective history. They have weathered many crises. We have a long track record of generating strong cash flow, even during economic cycles. We partner with winning retailers like Walmart, Amazon, Target, and Kohl's. We are excited to announce significant distribution program wins for Lee in over 2,000 doors in North America and Wrangler ATG in more than 400 doors with a European retailer in the second half of 2020. Our digital wholesale business increased 15% globally and 41% in the US in the first quarter. We recently added a new VP of Global Digital with over 20 years of experience. Our owned manufacturing in the Western Hemisphere allows us to manage inventory flexibly. Despite these challenging times, we are confident in our strategies and actions, and we believe Kontoor will emerge from this crisis well positioned. With that, I turn it over to Rustin.
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Rustin18:25
Thank you, Scott, and good morning everyone. I'll outline the call: first, our actions to address financial resilience; second, first quarter results; and third, thoughts on the balance of the year. We prioritized liquidity. In March, we drew down $475 million from our revolving credit facility as a precautionary measure. We then executed no-regret actions to reduce operating and capital expenses and adjust production. We projected adequate liquidity under various demand scenarios. We proactively amended our credit facility to provide covenant relief, requiring minimum liquidity through Q2 2021, and suspended dividends for Q2 and Q3 2020, with potential reinstatement after Q3 under certain criteria. Our board temporarily suspended the dividend. We are challenging all operating expenses. We have leveraged technology for virtual meetings and sales events. We are consolidating our VF Outlet headquarters from Reading, Pennsylvania to Greensboro, North Carolina, completing by end of 2020. We continue to invest in key strategic initiatives like global ERP and digital enhancements. Our supply chain remains a competitive advantage. Our vertically integrated manufacturing allows us to reduce production in line with demand. We have not experienced material interruptions. Now, for the first quarter review. On an adjusted basis, global revenue decreased 20% reported, with 1 point from FX. Excluding quality of sales actions, February year-to-date revenue declined mid-single digits, with about a third from China. In March, revenue declined high 30%. US revenue down 14% for the quarter, with February down low single digits and March down high 20%, partially offset by 41% digital wholesale growth. International revenue down 32% constant currency, with January up mid-single digits, February down 30%, and March down high 50%. China recovery progressing in April with positive digital growth and all stores reopened. Our US wholesale channel represented 66% of revenue.
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Scott Baxter30:51
Revenue was down 13 percent. The decline was primarily driven by COVID-19 impact. As mentioned, U.S. digital wholesale remains a bright spot, increasing 41%. This performance is a reflection of long-standing partnerships with leading digital wholesale platforms and the investment we've made into this important area. Our branded direct-to-consumer channel, which represented 10% of our revenues, declined 17% due in large part to owned brick-and-mortar door closures. Our owned digital business increased 1%, driven by 7% growth in the U.S. While the impacts of COVID-19 have been far-reaching, we continue to see positive results from our investments in our digital platform. The implementation of our global ERP system will be a significant enabler in developing our digital ecosystem. Given the accretive, under-indexed nature of this channel, we will continue to direct investments to grow in this area. Finally, let's turn to our brands. Global revenue of our Wrangler brand declined 17%, including one point of headwind from foreign currency. Wrangler U.S. revenue declined 14% in the period. Impacts from COVID-19, planned lower distressed sales, and the planned exit or reduction of select non-core programs were the primary drivers of the U.S. decline. These declines were partially offset by growth in digital, both owned and wholesale. Wrangler International revenue was down 27% reported during the quarter, driven by COVID-19 impacts, the actions taken in India, and business model changes in Europe. Lee brand global revenue declined 24%, including a point of headwind from foreign currency. Lee U.S. revenue decreased 9%, driven by the previously mentioned COVID-19 impacts and the transformational factors. We remain encouraged by the underlying progress of the Lee U.S. business, including the previously mentioned new program wins. Through February, our Lee U.S. business was up high single digits. Lee international revenue was down 38% with a point from FX. Nearly half the decline was driven by China, as much of the country was placed on lockdown for the majority of February and March. Now on to gross margin. Total adjusted gross margin decreased 320 basis points to 38%. The decline was primarily driven by the following factors: first, inventory provisions based upon higher levels of excess and distressed goods and lower anticipated recovery rates represented a 340 basis point headwind in the quarter. Next, lower international revenue led by China also adversely impacted geographic mix by 210 basis points. Finally, the cost of downtime in our plants as we reduced production to align supply and demand and tightly managed inventory represented a 40 basis point headwind in the quarter. These declines more than offset the underlying structurally accretive mix shifts and proactive measures we have discussed as an important part of our business model and TSR drivers. During the first quarter, the favorable impacts of restructuring and quality of sales initiatives, pricing and product cost improvements, as well as improving channel mix, positively impacted gross margin by 270 basis points. Adjusted SG&A as a percent of sales increased 310 basis points to 33.6%. The year-over-year increase was driven primarily by increased allowances for credit losses due to COVID-19 and fixed cost deleverage due to revenue declines. These increases were partially offset by tight expense control and restructuring benefits. We delivered adjusted earnings per share of 27 cents in the first quarter. Now turning to our balance sheet and cash flow. We ended the quarter with $479 million in cash and cash equivalents, which was a $373 million increase from year-end. As mentioned, we drew $475 million on a revolver during the period, which drove the increase. Excluding the revolver, cash decreased $102 million in the period, driven by working capital, global ERP and IT infrastructure investments, and our dividend payment on March 20th. Approximately half of the decrease was due to working capital, so I want to provide a little additional context here. Our business has historically experienced seasonality in our working capital needs. Specifically, we tend to have higher AR balances in our first and third quarter of the year due in part to elevated international shipments as product for new seasons are introduced. Further, inventory in the U.S. tends to peak during the third quarter as we prepare for holiday shipments and moderates in the fourth quarter as shipments occur. Thus, the first and third quarter tend to be the largest uses of working capital, while the fourth quarter tends to be the largest source. In the first quarter of 2020, our working capital use was $49 million compared to a use of $71 million in the first quarter of 2019. Finally, I will close with some shaping for the balance of the year. As we previously announced, and as a result of the uncertainty and significant business impacts caused by COVID-19, we have withdrawn our 2020 guidance provided on our fourth quarter call in March and will not be providing an updated outlook at this time. While we are not providing formal guidance, additional perspective and assumptions are as follows. We believe we are continuing to take the necessary proactive steps to accommodate a proactive to the COVID-19 environment. We anticipate negative impacts on revenue, operating income, and EPS will be most pronounced in the second quarter of 2020. As we think about the second half of 2020, we are not guiding the impact COVID-19 will have on our results. However, we do anticipate and would highlight that, outside of COVID-19, underlying revenue and gross margins in the second half are expected to benefit from new programs and distribution gains, moderating top-line headwinds as actions taken in 2019 are anniversaried, and increasing realization of proactive restructuring cost savings and quality of sales actions taken in 2019. Finally, due to predictions of a prolonged economic downturn, we have performed stress testing for a variety of financial demand scenarios during 2020 and believe the actions taken are expected to support liquidity requirements and provide operating flexibility. Although it has only been a little over 60 days since our last earnings, we had much to cover on today's call and appreciate the opportunity to walk through the many actions we have taken. In closing, I just want to reinforce how confident we are that these are the right steps at this time to position Kontoor for continued success in the new environment. This concludes our prepared remarks, and I will now turn the call back to our operator.
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Operator39:34
Thank you. We will now conduct a question-and-answer session. If you would like to be placed in the question queue, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing star 1. One moment please. Our first question today is coming from Robert Turbo from Bogle Security. Your line is now live.
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Robert Turbo40:03
Hey guys, good morning. Hope you guys are well. Rustin, how are you? Oh, I'm good, I'm good. Good morning. I've got two questions for you guys. The first one is just on the dividend. Can you maybe just elaborate a bit more in terms of the discussion around resuming the dividend, and then sort of in the queue, like what needs to happen? Can you just talk us through that maybe a little bit more? And I think the second question is on some of the new programs that you expect. Similar question, but the visibility and the confidence in those new programs, if you might just walk through that a little bit more in depth. I think those would be helpful for us. Thanks very much.
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Scott Baxter40:53
Sure, Bob. I'll take those and Russ will add in some color as we go along. But I think it's important to know the dividend this was temporary, it's part of our covenant amendment, and it's still absolutely foundational to our investment thesis and our TSR model, so that hasn't changed at all going forward. And I think everybody is in the same situation that cash is really important right now in the business, but as we've said we're committed to at the appropriate time reinstating that dividend, and we can do it as early as Q4. And obviously I think the thing that most want to see in this industry and the world and the sector is continued improvement and for the world to migrate into a better place and just move forward past what we're all going through right now. But I do think there's one other component that's critically important to the whole dividend discussion, and that is that we take our culture real serious here at Kontoor Brands. And we unfortunately, and I made mention of it in my comments, had to furlough some folks and we don't take that lightly at all, and give some pay reductions and do some really tough things to make sure that our business is sound and moves forward in a really constructive way. And we didn't feel as though it was right to go ahead and pay a dividend as we were taking some of those actions. Rustin, anything to add to that?
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Rustin42:07
No, I think the only thing I would say, Bob, is we did file an 8-K this morning with the amendment around the credit facility. And to Scott's point, the board will have an opportunity to reevaluate the dividend as early as the fourth quarter of 2020 based upon performance and certain criteria. You can review that in the 8-K or we can discuss in later detail around that release. Thanks.
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Scott Baxter42:31
Thanks. And then in your second question, Bob, I think that one of the things that as a CEO that I'm most proud of is how the team has managed through this process. But also, if I just step back in time and think about when we transitioned our business and spun off just a year ago — the date is coming up here real quickly in a couple of weeks — we were a maintenance business for the company that owned us, and at that point in time we had to start a lot of things from fresh, from scratch I guess. And one of those things was putting together a comprehensive strategy for our business going forward. We thought really long and hard about how this world is going to change and what's going to happen, and obviously we never thought that something like this was going to happen. But when we sat back and talked a lot about our strategy here recently, and when we thought about what we did as a team in developing that strategy and how it's played into a benefit for us through this period of time, we feel very fortunate. I'd like to talk about a couple of those things because I think they're really important. One of the things that we talked a lot about was winning with the winners. If you think about going through this period that we've gone through, we've spent a lot of time with the investment community talking about the quality of sales initiatives. Now we've really cleaned up our sales throughout the globe. That looks like a really smart move right now because we've lined ourselves, as I mentioned in my script, with Walmart, Amazon, Target, Kohl's — and I could name several others — but the highest quality retailers in the world, and we feel really good about that position right now. In addition to that, we talked a lot at that time about category expansion, and one of the categories that we extended was outdoor with our all-terrain gear. I did mention earlier that we just landed a significant new account in Europe because this is going to be a global expansion for us. It's taken off really nicely, as we've talked about before in North America, but now it's going to expand globally, and we've gone ahead and done that and had a nice little program here for the second half of the year. But one of the things that I talked a lot about earlier was new business development. It is so important for us because again, we were a maintenance business. We spent a lot of time on that. I think everybody knows that just because you talk about new business development on day one, it takes a long time to develop that with a customer, create product, gain trust, and do all the things that you need to do to build relationships. And one of the reasons that we needed to do that was because Lee was underpenetrated here in the United States, under-distributed. So fortunately for us, we've done a lot of work. I want to go ahead and send a shout-out to the team that's done all that work — our Lee team and also the new business development team that works on behalf of all of Kontoor Brands. They've done an outstanding job. In the second half of this year, we do have a couple of programs coming in, but one really big program coming in that we're pretty proud of. So again, a lot of work on that. And I would tell you that one of the reasons why that's worked really well, and you heard mention of this from Rustin, and I think this is really important for everybody to think about long term: we pulled Lee into Greensboro this past year and now we have a collective team working together. Lee developing strengths they learn from Wrangler, Wrangler developing strengths that they learn from Lee, collaborating together, working as a team, with a healthy competition for the company, which we love. And then Rustin mentioned earlier about us now bringing in our direct-to-consumer team, so all of our forward-facing businesses now will be headquartered together, which we think is critically important. And I'll tell you two other things that are really important because this is playing out for us a little bit with Lee and China too: the emphasis that we've had in our strategy on digital a long time ago, and how that through this situation obviously has been critically important. We talked a lot about it and we had questions from people about why aren't we building more stores. Well, we focused on building out our digital, and we think that has been a really accretive part of our strategy. I'll leave you with this: at this point in time, we have two really great brands, but those brands also offer a great value. I mentioned a little bit in my script about how our business is pretty strong right now. We've started to see strengthening in our business the end of April, and here in the beginning of May it's really picked up. That has to do with the strategy we put in place, the strategy we're implementing now. Listen, our strategy is going to evolve over time and we're going to continue to do things that we need to do to grow this business going forward, but right now we're pleased with where we are. We're going through a really difficult time with the rest of the world, but we like how we are aligned — our strategy and our people — and we're really pleased with how the second half is shaping up. So thanks for the questions, Bob, and I hope you and your family are doing well.
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Operator47:10
Our next question today is coming from Aaron Murphy from Piper Sandler. Your line is now live.
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Aaron Murphy47:16
Great, thanks. Good morning, and hope you are all healthy and safe. A couple questions for me as well. Maybe just following up, Scott, on the last thing you were saying. I'm curious if you could speak to kind of what the trajectory was specifically as we exited the quarter here in North America and then in April, if you can comment on kind of quarter-to-date just given you guys are in a unique position that you've had channels that are actually open. And then the second question, probably for Mark or Rustin, on inventory. Can you just talk about which quarter you expect inventory to peak in, and then maybe a little bit more on inventory management actions, how you're thinking about outlets, can you liquidate U.S. inventory and China? Just curious on some of the actions you're thinking of taking going forward. Thanks.
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Scott Baxter48:00
Sure, so Aaron, let me start with China. It's a very important market for us. We've seen nice progression — I would call it moderate progression every week — which to me is the most important thing. I don't think any of us thought that this thing was going to go back to normal in a 30, 60, 90 day period of time. But what happened is, and what we're monitoring and what we're pleased with, is that we've seen week-to-week progression in the business. So at some point in time we'll get back to normal, and then we'll get back to growth. But for us, not taking a step back has been really critical. Seeing the consumer come back, seeing our digital business come back, and the consumer re-engaging with our brand, having all of our stores open — our partner stores are really critical and important to our strategy over there. So pleased with what's happening from a recovery in China, but again, I'm more pleased with the fact that it's been steady and not something that's been spiking or anything like that. So pleased with that. I'll take you through a little bit of how I've been thinking about how we've been talking about the quarters as we go here. Things got really difficult for a lot of folks at the end of March, last two weeks, and we weren't different than anybody. But we were very fortunate in that some of our retailers — and we weren't a priority for them at that point in time — but what's happened over time is people have started to come back to apparel, people have started to think about what's next, and people have been holding off on some purchases. We've seen a nice progression through the month of April, and then towards the end of April we saw some increased orders and just started to see it pick up. We're pleasantly surprised about the strength, and I attribute that again to the health of our partners, winning with winners. And May has started off, like I mentioned in my script, very well, and we're pleased with how it's coming along and feel really good about how we're positioned going forward. Now what I would say, and this is really important, as one country is starting to open up. We've got a lot of states opening up this weekend, a lot of states that have already opened up, and many more coming in the very near future. So it's going to be really important to see how others do because not only is a significant part of our business with current retailers that are already open, but we do have a significant part of our business that is with people that are starting to open. So it'll be really important to watch, and we want to make sure we do all the right things for our associates and for all of our customers and continue this progression moving forward. But what's really important is we're continuing to invest in the brand, we're investing in our digital space, we're investing in both Wrangler and Lee, we're continuing the investment in the ERP, which is going to help position us going forward, it helps us with our platform from a digital standpoint. So got a lot of good things going on in the business right now, got a lot of good things that we've talked about for the second half. I think one of the things that I'm most proud of with this team is that we went through a tough time. We've got some experience on this team. If you come visit us, a lot of you folks know us, a lot of us have been in this industry for a long time and we've been through some bad times before. And I think the one thing is we all know we're going to come out of these bad times, that's just how it works. It's pretty tough when you're in it, but for those of us who have been through it before, we can see the potential on the other side. We stuck to our strategy and it's paying off right now. So pleased. Rustin?
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Rustin51:14
Yep, thanks Aaron. Good morning. I'll take the second half of their inventory question here. Let me step back. In my prepared remarks I did mention a little bit about the seasonality we've seen in our working capital trends. So historically, Q1 has been a quarter where we build inventory. Certainly the fourth quarter is holiday shipped, we end the year in pretty good inventory positions, and we typically build in the first quarter. Our inventory in the first quarter of 2020 did increase about $30 million, that was up about 7% from where we ended the year. But for a little bit of perspective, as we look back to 2019, the first quarter we went up about $45 million or about 10%. So we've been very focused on inventory management, and as you'll recall from the last call, we highlighted that that was going to be a big focus of working capital improvement for us in 2020. In terms of trends, you asked a little bit about trends and what you should see. We do project inventory increasing in Q2 and really peaking in Q3, and that is very consistent with what we've historically seen in the business. I would also note that we will peak in Q3 as we have some of the new programs that Scott mentioned earlier as well as holiday sales as we build inventory for that. You also talked a little bit about liquidation and how we're thinking about that. So let me give you a little bit of color on that. Fortunately in our business, we have a lot of core product and we have quite a bit of product that carries over season to season. We don't have a lot of fashion goods that are at risk. We do have seasonals. I'll tell you that we're in conversations with retailers that at this point are open to sort of pack and hold on seasonal, and we're working on some of those commitments. So in some cases we may hold inventory, while we do expect higher levels of markdowns as reflected in some of the inventory provisions we took in the first quarter. Really think right-sizing our production and flexing supply chain to reduce the inventories is advantageous. As we indicated in our prepared remarks, last thing I'll kind of mention on the liquidation side: we do have an outlet store fleet approximately in the U.S., in VF outlets, Lee Wrangler outlets, Lee Wrangler parent centers to move excess goods at higher recovery rates. So we are laser focused on managing inventory and will continue to be so over the next few quarters. Hopefully that provides context. Thank you.
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Operator53:57
Our next question today is coming from Alexandra Walters from Goldman Sachs. Your line is now live.
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Alexandra Walters54:03
Good morning, and thanks so much for taking the question. Also thank you for all the color on the call so far. I wanted to ask a question about digital sales. So a very strong growth rate through the quarter. Could you comment on the cadence of digital sales through the quarter? I'm most interested in whether it accelerated as some of your partner stores closed and your own stores closed. And then any comment within that digital sales, which wholesale digital part is performing particularly well? And thinking here about the distinction between mass departments' core common and other wholesale common. And then my second question is on the gross margin and the puts and takes of that going forward. Should we expect the 270 basis point tailwind to continue through the year, and on the other hand, how big could the impact of inventory provisions and downtown manufacturing facilities be going forward? Thank you so much.
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Scott Baxter55:05
So, Alex, I'll start at this, and Rustin will share the answer with me. So we think of it as our owned, our partner, and our wholesale digital. We're really pleased with how our business has transpired there. Obviously it's been a core tenant of our strategy, and it's been a piece of the business that during this time the consumer has migrated to. We do think that migration is going to continue and it's going to pick up a little bit as things go forward. We've done some things to make sure that we're going to be there for the consumer. We recently just put a new platform in Europe, and in the next month we'll be putting a new platform in North America. So we're really excited about that because it's going to make the experience all that much better. In our own piece, our partner business is really good, and then our wholesale digital consumer business is exceptionally strong too. But we've invested a lot of time and energy in that. We saw that a long time ago, and we've been very direct about the fact that we've spent more time in the digital space and more money in the digital space than we have in building physical stores. We just think that's where the consumer is going to long term play out. It's actually turned out to be a really good decision. And then I think the last thing for me before I turn it over to Rustin is we've really thought long and hard about needing to have the right leadership there too. So we recently hired a new leader, a global leader for our digital piece, someone with a tremendous amount of experience that's coming in and making a very nice change immediately in how we think about it. And we love to bring in new talent that can help us all think differently, and it can be a game changer for us going forward. So we're very pleased with that. With that, I'll turn it over to Rustin.
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Rustin56:44
Yep, thanks. I'll close with one other comment on the digital piece, Alex. You talked a little bit about the cadence of how it unfolded throughout the quarter. Obviously the first couple of months prior to COVID-19 impacts, we were seeing strength in this channel as we had seen over the prior quarters as well. I would say March was softer, as it was really across all markets, and then certainly has picked up a little bit in April. Shifting to your second question, Alex, about gross margin puts and takes going forward. I'm not going to guide specifically on gross margin, but we did indicate in the outlook that we expected revenue and profit to be most pressured in Q2. Here's how I would think about the pieces as it relates to gross margin in the second quarter. The downtime impact on our margins will increase. We did take some downtime at the end of the first quarter in our production and certainly have done so to again react to some of the demand signals early here in the second quarter, so I think the demand impact will increase as a pressure on our margin. And the geographic mix pressure is likely to continue as well. But that will be offset in part again with the structural improvements that we talked about, as Scott indicated in his first remarks. We feel really good about the actions we took late last year and have continued into this year to really focus on quality of sales, taking some of those restructuring actions that will certainly help us from a gross margin perspective, and just continued focus on price and product cost as we have been in this business for a long time. So hopefully that gives you a little bit of context around gross margin. Thanks, Alex.
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Operator58:44
Thank you. We appreciate your question-and-answer session. I'd like to turn the floor back over to management for further closing comments.
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Scott Baxter58:49
Wanted to say thank you to everybody for participating today. Certainly appreciate your support of Kontoor Brands and all of our folks. Wishing all of you safety and health for you and your extended families. We are all in this together, we're going to get through it together, and we look forward to spending time with you on our next quarterly call and talking to some of you folks in between them. So thank you, everyone. Appreciate it. Please stay safe. Thank you.
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Operator59:15
That does conclude today's teleconference. You may disconnect your line at this time and have a wonderful day. We thank you for your participation today.