Visite guidée de la nouvelle boutique Acne par Jonny Johansson

I'm very into interior design. It's one of my biggest interests, so I work with an architect. His name is Andreas Fornell and we've had sort of collaborations since many years back, and he also did the Palais with me. Daniel Silver, for instance, is one artist that I work with that I find I have a nice relationship. We're going to do an exhibition in Stockholm together at the auction house in Stockholm. I met him through friends quite a while ago and I really like collaborations that's not about co-branding but about the experience of working together. So that's why this woman is here.

I mean, for me it's Stockholm modern this time, and Palais is more about the traditional 1920s Stockholm when we were quite famous for something called Swedish Grace, which was very much about neoclassicism and a mix between some modernism and neoclassicism, which is a period I'm very proud of and feel very related to. But for this area and for now, I really wanted to do something that was very Stockholm with the materials, with the sort of functional area. I mean, I fell in love with this because it was a garage.

Yeah, it was a garage. It was very inspiring and I felt the energy because the space is very interesting. But in the end, you know, we almost built over everything. But that's how it works, I guess. So this is the area, and if we go up here... Um, here is the denim area. So it's a very functional thinking, very Swedish. The fitting rooms are like straight from the denim to the fitting room, which is like always, you feel very uncomfortable when somebody's going to help you. Jeans you have such a long relationship with, it's almost like a love relationship, you know. You wear them and you sort of find your fit and you think you look sexy.

The unfortunate thing with this one is it turns really sad quite quickly. But that's what I like about it, it burns really fast, you know. It has a short life but gets this perfect, I think, worn feeling quite quickly.

Yeah, this is some small entertainment on the way to the fitting room. This is a show piece from our last show. It was a mix between sort of, you know, we always do leather, it's a very natural material and I think it has a long life usually, so I'm very interested in that. This was a mix between Speedway biker with disco good thing and a bit sport.

Yeah, this is spring. It's pre-spring.

It's not the first time, but in sort of like a whole collection, yes.

The pre-spring collection was, we talked about trapped volume. So it was a lot about the styling and the volume and the fabrics. We used really classical fabrics like taffeta, linen, cotton, very much about that. I kind of saw this woman that was, you know, having a skirt on top of the pants and trap the whole leg, like taffeta silhouette, very classic, with very much the jeans, you know, which was more this way.

We wanted to make the total contrast for something like this piece, for instance, that has this classic distorted flower print. The crash between things is very interesting, you know, the contrast and what they make together. So this was to sort of contrast the whole thing. Like here you have natural linen, and we left it as it becomes after a wash, so not ironed. You can see the line is sort of matched but also it's a bit and has this edge which makes it casual and very comfortable, and it has a jeans cut. So that whole thinking.

This is a Daniel Silver piece, collaboration as well. It's one of his color palettes that we worked with. I think this became really nice, pop and colorful like he is. So it's a classic biker jacket but with an Acne twist.

It's Acne Paper. We have Acne Paper and some books and inspiration. It's like the paper, it's a lot of things that we like and are inspired by that we project in the paper. And we have some new things in that world coming also, so that's going to be really fun.

This is Olivier Gregoire, I can't really spell it, but I love his work. I don't think there's many pieces of this done, I think it's one or two, and he did these ones for us. What I like about them is this random piece of paper and this unfinished product design thing, which reminds me of the comfort of the studio. Yeah, you can sit in it.