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Nurettin Eroğlu
Founder & Chairman of the Board, Eroğlu Holding (parent of Colin's), Colin's (Eroğlu Holding)

Nurettin Eroğlu Emlakdreamtv'de

🎥 Mar 01, 2013 📺 ayla özer ⏱ 9m 👁 921 views
MIPIM Fuarı'nda Eroğlu Holding Yönetim Kurulu Başkanı Nurettin Eroğlu Emlakdreamtv'ye konuk oldu.
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Transcript (20 segments)
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Host0:40
We are at the MIPIM fair, at the Eroğlu real estate stand. We will get the impressions of Nurettin Eroğlu, Chairman of Eroğlu Holding, about the fair. Hello Mr. Nurettin, you are attending the MIPIM fair for the third time this year. Compared to previous years, can you evaluate this year's fair for us?
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Nurettin Eroğlu0:58
Yes, we are indeed participating for the third time. I have never seen such a crowd and interest. This is perhaps Turkey's luck. As you know, Turkey is the guest of honor country this year. Really, all Turkish companies have made a big push, and indeed all our projects are attracting the attention of people coming here and buyers. This is a result and an indicator of where Turkey has come in recent years. There is real interest in our projects; there is great interest in our Seyrantepe Skyland project, both with its office and hotel. I think you are getting to know the project here. We have about 10 projects; we brought three here: Seyrantepe Skyland, Merter Platform, and Kağıthane Ofishane. Ofishane currently has serious demand; there are those who want to buy it entirely. Which countries are you receiving demand from? Dubai and Abu Dhabi funds are interested in both projects, and we are in talks with a few companies from Germany and Spain. Previously, people used to come more to just look; this year, perhaps coincidentally, there is an impression that they come to seize Turkey's opportunity. So now, constantly, previously people would look at projects and leave; this year, prices and demand are being discussed. Of course, if you ask me if we have closed deals, fairs are not as much of a deal-closing place as before; they are more like a meeting place. It's the same in textiles. We also attend fairs in Europe for textiles. Previously, orders were taken, people would prepare seriously, orders of 100, 1000, etc. Now it's just a show, a meeting place, a display of strength. It's the same in real estate now. So we need to see fairs not just as a place to buy and sell, but also as a place for promotion, marketing, and prestige. We are living that now. Of course, that doesn't mean that sales don't happen. The real thing is buying and selling and trade. If we follow up on these funds and continue their involvement, hopefully we will sell and market our projects.
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Host3:10
Yes, you actually did a pre-launch of your Skyland project in Seyrantepe, right, here before Turkey? So how large an offer did you receive for this project, what size in numerical terms are the meetings you've had?
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Nurettin Eroğlu3:24
You know, it has 4 units: hotel, office, AVM, and residence. We had a pre-sale about 1.5 months ago to our acquaintances and old customers, and we have already sold 20% and there is serious demand. For its launch, we have introduced it internationally here and to those coming from our countries and the press, but the main introduction and launch will be on the 26th. We will launch Seyrantepe Skyland and start a campaign on the 26th. It is a very important project for us, and actually for Istanbul and Turkey, with its location in a newly developing area.
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Host4:17
Yes, so there you have a residence block and also an AVM block, right?
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Nurettin Eroğlu4:24
Yes, there is an AVM. We have two towers: one is residence, one is office. And there is another tower which is a hotel. Currently there is serious demand for the hotel and office, even to buy them entirely.
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Host4:36
Especially from Spain: a Spanish company and investment fund, and an Abu Dhabi fund. Which one, hotel or office block? How much price did you offer?
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Nurettin Eroğlu4:47
We didn't give a price. It's not appropriate to discuss price here. Because in an initial meeting, a seller who gives a price right away is not a proper seller, and a buyer who asks for a price right away is not a proper buyer. These are just questions.
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Host5:07
That's why you only discussed the general framework. So, which country did demand come from for your project?
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Nurettin Eroğlu5:14
Demand came from Dubai. A fund already wants it. In Turkey, there are many applicants for it, to be a tenant in the office.
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Host5:30
How do you see the period?
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Nurettin Eroğlu5:32
Let's say Turkey is actually a rising star in the world. In 10 years, we have gone from a per capita income of $2,500 to approaching $14,000-15,000 today, and by 2023 we aim to reach $25,000-30,000. Considering that our national income is $2 billion, and because of our country's position, being a hot country for cold countries, being a Muslim country in the Middle East, and being the former seat of the caliphate, we must act knowing what that means for the Muslim world. Therefore, from all Muslim world, the Middle East, Eastern bloc countries, and also the South, and Istanbul which we just saw, I see Turkey's future as very bright. What is important is the continuation of political stability, and that our youth grow up with this consciousness and focus on business. I believe Turkey's future is open.
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Host6:46
Yes, as Eroğlu Holding, you have reached a significant size in the real estate sector. How many projects and what size?
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Nurettin Eroğlu6:54
Right now, we have a total of 141 projects. We have completed 7 or 8 of them. Currently we have 8 projects. We are opening 3 more in the next 3 months, especially Antalya AVM at the end of this month. Actually 2013 is a bit of a harvest year for us. We planted in 2010-2012, and we are harvesting in 2012-13. We are opening Florya in 6 months. Only 5 projects will remain. Our target is to put 5 projects this year, but we will achieve 5. However, 2 of 3 projects have been finalized; I cannot give names yet. But this year, we will add 3 more to those 5 and continue the year with 8 projects.
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Host7:40
You have three projects: Ofishane, Merter, and new Skyland. Are you going to develop two more projects in addition to these?
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Nurettin Eroğlu7:49
Seyrantepe I already mentioned. Merter finishes in April, Antalya ends this month, Halkalı 2 finishes, one is finished, we have ongoing Florya project. There's logistics in Kıraç, a project in Gürpınar, Bursa is ongoing, and Seyrantepe continues. These 5 projects will continue for 2.5 years. Bursa will finish in 9 months. Seyrantepe is a long project. We plan to always maintain 8 projects. That's a total of 2 million square meters of construction area. So there are 3 more projects coming.
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Host8:24
There are 3 more projects coming. You are not giving their names. Let's get their locations. For example, in the city center, is it urban transformation?
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Nurettin Eroğlu8:32
Yes, one is urban transformation, another is not. For example, one is very close to our project, but it's a big thing, about 3500 housing units. Let's not be too specific because it's not finished yet.
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Host8:47
Well, you have a lot of projects. I wish you continued success. Thank you very much.
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Nurettin Eroğlu8:52
I am also very happy to have participated in this MIPIM fair, with the atmosphere here and Turkey's emergence. I really thank you for Turkey's future. Thank you.