About Mehmed Evyap
Mehmed Evyap, chairman of Evyap Holding, spoke at the 8th PAGEV Plastic Packaging Congress on June 25, 2025, where he discussed challenges related to recycled materials. He stated that the company's primary issue is the cost and accessibility of recycled materials, and noted that while consumers in Turkey express enthusiasm for sustainability and the environment, they are not yet willing to pay more for it. He also observed that production costs in Turkey have risen rapidly in dollar terms over the past five years, and that the company has responded by investing in high-speed filling machinery to improve efficiency. Evyap emphasized the need for flexibility and capacity from plastic packaging suppliers to meet fluctuating demand driven by promotions and disruptions in global markets.
At the 7th International Cosmetics Congress in December 2023, Evyap discussed the trend of commoditization across industries, stating that products and services are becoming increasingly similar, leading to pricing difficulties and narrowing profit margins. He advised young people seeking a career in cosmetics to approach the field with passion and dedication, describing it as a colorful and enjoyable profession where one can see the tangible results of their work.
Source: AI-verified profile updated from Mehmed Evyap's recent appearances.
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Transcript (5 segments)
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Mehmed Evyap0:00
My name is Mehmed Evyap, I am the chairman of the executive board of Evyap Holding.
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Interviewer0:07
Can we get your general views on the 7th International Cosmetics Congress? The congress continues to grow every year, becoming more lively and colorful. There is also a venue change this year. May it be auspicious, and I wish many more. I also wish many more to the members and chairman of the association. This year's theme is multifunctional products. Can we get your general assessment on the sector regarding these products?
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Mehmed Evyap0:41
Well, as a sector, before the sector, we are facing something in the business world in general. No matter what business you do, no matter which sector you are in, the products and services offered to customers are increasingly going through a process of homogenization and commoditization. Similar products and services lead to pricing difficulties and narrowing profit margins. Therefore, not only cosmetics, but everyone engaged in trade, from the corner kebab shop to the world's largest cosmetics producer, faces commoditization as the number one problem. The biggest solution is differentiation. So innovative products, differentiation... Not only cosmeticians, but everyone whose hand touches trade or industry has to achieve it. Of course, because cosmeticians have higher consumer expectations, we have to work harder. We all have to work harder together.
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Interviewer2:11
What are the duayen names in the cosmetics sector in Turkey?
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Mehmed Evyap2:17
Now, madam, there is a commercial that starts with 'They called me uncle'. You also called me a duayen. I have never been addressed with that title in my career; it is usually used for more experienced elders. I have not reached that age yet. Let me set that duayen label aside and consider myself someone with mid-level experience. What was the question? We got stuck on duayen and forgot. The question was about advice for young people aiming for a career in the sector. Well, in cosmetics or any field, young people who want a successful career need a few things. First, patience is lacking in today's youth; they need to increase it and work hard. There is a saying: 'To become the master of knowledge, you must first become the slave of work.' You need to embrace the profession with passion, learn it with great effort. If they love it, they will see their products meet customers and contribute to beauty, health, and daily life. It is a colorful, enjoyable profession. They should commit with passion to work and produce their best. I have met young entrepreneurs here doing well. I invite them to dedicate themselves to the profession with passion.
