Jan Pils a Filip Černý (Kytary.cz): Shrnutí, příčiny úspěchu, očekávání

Well, I would first repeat a bit of what's been said here. Trust is incredibly important—having a boss who trusts you, and at the same time finding capable people on your team who don't need to be pushed. So people—personnel is an immensely important thing. And then I think it's very important not to be afraid to experiment and not to be afraid to make mistakes. I would also add something that lies at the very beginning—I mentioned it here before. Why I think we've done reasonably well: when you're at the beginning of a project and the decision to embark on something, it's extremely important to research the situation on the market so you know what you're getting into. To carefully map out the market and immediately rule out directions where there's extremely competitive environments—especially if you don't have large financial capital. Of course, there are completely different models where a large retail company wants to enter a different sector and can pour a lot of money in—that's a different path. But at the start, this idea is key. When I look at interviews or read articles with people who have large companies, how they started, this idea often comes up: that at the beginning, it's basically half the success—getting into the right thing at the right time. Of course, you also need some luck because you don't know how things will develop. But this is often underestimated, and many business ventures are predisposed from the start to failure or at least to an incredibly arduous journey. And it would be enough to keep this in mind and not be afraid to try something completely different—something that isn't here, or is underrepresented, or to approach it entirely differently.

Well, we don't have any dramatic, bombastic changes planned for 2015. No single issue would be the number one topic, like expansion into this or that country. There are plenty of things, and they're ordinary things that can be summarized as improving and advancing existing processes and projects.

Well, I see my task for this year as definitely taking a look at multichannel and doing something about it, because I'm really not happy with the current situation. But I admit I don't really see a clear solution. Basically, nobody among the various people I've been trying to learn from has given me definitive advice. So I'll probably be experimenting—first purchase, last purchase, observing the customer journeys, and so on. That's definitely one of the key things I'll be working on. And then I'd like to address the mobile web, but that depends less on me and more on my colleagues.

Well, I think in general the interesting one will be Amazon. That's an event that everyone is expecting, and nobody knows exactly what will happen. Some are very afraid, some aren't at all. It's clear that Kytary isn't afraid. But of course, we're not saying we're certain it won't take anything from us—that's not it at all. We don't even know if Amazon will sell our products here. So we're definitely not afraid, but we're not saying nothing can happen either. So, Amazon.