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Nurettin Eroğlu
Founder and Chairman of the Board (Eroğlu Global Holding, parent of Loft), Loft (Loft Mağazacılık A.Ş.) — a brand of Eroğlu Global Holding

Nurettin Eroğlu Emlakdreamtv'de

🎥 Mar 14, 2013 📺 ayla özer ⏱ 9m 👁 921 views
MIPIM Fuarı'nda Eroğlu Holding Yönetim Kurulu Başkanı Nurettin Eroğlu Emlakdreamtv'ye konuk oldu.
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Transcript (26 segments)
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Unknown0:40
We're here at MIPIM fair, Eroğlu Real Estate stand. We'll be getting Eroğlu Holding Chairman Nurettin Eroğlu's impressions about the fair.
Hello Nurettin Bey. You're participating in MIPIM for the third time this year. Looking at previous years, could you evaluate this year's fair for us?
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Nurettin Eroğlu0:58
Yes, indeed this is our third time participating. I've never seen this much crowd and interest. This may be Turkey's luck — Turkey is the guest of honor country this year. All Turkish firms have showcased themselves, and genuinely all our projects are attracting the attention of buyers and visitors from around the world. This is a result and indicator of where Turkey has come in recent years. There's real interest in our projects, especially in our Seyrantepe Skyland project, both the office and hotel components. We have ten projects total and brought three here: Seyrantepe Skyland, Merter Platform, and Kağıthane Ofishane. We're seeing serious demand for Ofishane — there are buyers wanting to acquire the whole thing.
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Unknown1:52
Which countries are you getting demand from?
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Nurettin Eroğlu1:54
Dubai and Abu Dhabi funds are interested in both projects. We've been in discussions with firms from Germany and Spain as well. Previously people would come just to look around, but this year it seems like they're really coming to try their luck with Turkey. People are actually discussing prices and demand now, rather than just visiting and leaving like before.
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Unknown2:23
Do you have any completed deals?
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Nurettin Eroğlu2:25
Fairs aren't as much about closing deals as they used to be. It's the same in textiles — we participate in European fairs now. Previously you'd get serious orders, but now it's more of a showcase, a meeting place, a demonstration. Real estate fairs are the same now — they're not just about buying and selling but also about promotion, marketing, and prestige. That said, the real goal is still buying and selling, and trade. If we follow up on this momentum with these funds, we'll be selling and marketing our projects.
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Unknown3:10
You actually did a pre-launch of the Skyland project in Seyrantepe before Turkey, right? What size offers did you receive from your negotiations? What scale are we talking about in numerical terms?
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Nurettin Eroğlu3:24
The project has four components: a hotel, offices, a mall, and residences. We had already done a pre-sale of the residences about six weeks ago — to people we knew, existing customers, and contacts in the market — and we've sold 20% so far with serious demand. We introduced it internationally here and presented it to the press for visitors from our countries. But the main launch will be on the 26th, where we'll also kick off a campaign. It's a very important project for us, for Istanbul, and for Turkey, given the location and the emerging potential of the area.
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Unknown4:17
You have a residential block and also a mall block there, right?
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Nurettin Eroğlu4:24
Yes, there's one mall, two towers — one residential and one office — and a hotel tower. There's currently serious demand for both the hotel and the office block, including offers to acquire them entirely, especially from a Spanish firm, a Spanish investment fund, and an Abu Dhabi fund.
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Unknown4:41
Are they interested in the hotel or the office block? What price did you offer?
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Nurettin Eroğlu4:45
We didn't give a price. It wouldn't be right to discuss pricing here. In a first meeting, a seller who gives a price right away isn't a good seller, and a buyer who asks for a price first isn't a good buyer. These are just preliminary inquiries. We only discussed the general framework.
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Unknown5:10
Which countries is the demand coming from for the project?
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Nurettin Eroğlu5:14
There's a fund from Dubai that wants it, and there are already many interested parties in Turkey. Having tenants in the offices is also important.
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Unknown5:30
How do you see the market in the current period?
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Nurettin Eroğlu5:32
Let me put it this way — Turkey is currently a shining star in the world. In ten years we've gone from a per capita income of 2,500 dollars to approaching 14,000–15,000 dollars. By 2023, hopefully we'll reach 25,000–30,000 dollars, and with a national income of two trillion dollars, considering our country's position as a bridge between East and West, a warm country in a cold neighborhood, a Muslim country in the Middle East, and what it means for the Muslim world to have a country where the caliphate once existed — we need to act with that awareness. That's why I see Turkey's future as very bright, from the Muslim world, the Middle East, Eastern Bloc countries, and the West. The key is maintaining political stability and having our young generation grow up with business-oriented awareness. I believe Turkey's path is open.
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Unknown6:46
You've reached a significant scale in real estate through Eroğlu Holding. How many projects, and what size are we talking about?
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Nurettin Eroğlu6:54
We have a total of 141 projects. Seven or eight are completed, and we currently have eight active projects. We'll complete three more in the next three months — the Antalya mall opens at the end of this month. Actually, 2013 is a bit of a harvest year for us. We sowed in 2010, 2011, and 2012, and now we're reaping. We're opening Flori in six months. We'll have just five projects left after this. We aimed to add five this year, and while we haven't hit all five, three more are in the pipeline — two are nearly finalized. So we'll finish the year with eight projects.
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Unknown7:40
So alongside your existing projects — Ofishane, Merter, and the new Skyland — you're adding two more projects?
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Nurettin Eroğlu7:47
I've mentioned Seyrantepe, Merter finishes in April, Antalya at the end of this month, Halkalı 2 finishes, the Flori project continues, we have the logistics project in Kıraç, the project in Gürpınar, Bursa continues, and Seyrantepe continues. That's five projects continuing into next year. Bursa finishes in September. Seyrantepe is a long-term project. We plan to consistently maintain eight projects, with a total of 2 million square meters of construction area.
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Unknown8:21
So there are three more projects coming. Can you give us locations?
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Nurettin Eroğlu8:26
One is urban transformation, the other isn't. One is close to our existing project but large — about 3,500 units. I won't be too specific since the deals aren't finalized yet.
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Unknown8:47
You certainly have a lot of projects. I wish you continued success.
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Nurettin Eroğlu8:52
Thank you very much. I'm really happy to have participated in MIPIM and to see the atmosphere here and Turkey's prominence. The future is Turkey's. Thank you.
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Unknown9:03
Thank you.