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Günther Apfalter
President, Magna Steyr and Magna Europe, Magna Steyr AG & Co KG

Report: Apfalter (MAGNA) zur Krise der Autobranche (23.6.2020)

🎥 Jun 23, 2020 📺 ORF Fan [HD] ⏱ 10m 👁 871 views
Hallo. Hier gibt es für euch ein weiteres "Report"-Interview auf meinem Kanal. In der Ausgabe vom 23.6.2020 war MAGNA-Chef Apfalter zu Gast im Studio. Gute Unterhaltung! Website der Sendung: https://der.orf.at/unternehmen/progra...
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Transcript (33 segments)
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Host0:00
And all of that is what we now want to discuss live in our guest studio with our Europe and Asia head, Günther Apfalter. Good evening, Mr. Apfalter.
Recently, a German auto industry CEO made a rather drastic comparison, likening the state of the industry to a cardiac arrest. How badly has this hit Magna and your company?
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Günther Apfalter0:21
We actually shut down more or less all of our plants worldwide on March 15th. But we had two months of practice from China, where plants were shut down in mid-January due to coronavirus. And now since mid-April or early to mid-May, the plants have been running more or less at almost full capacity again.
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Host0:41
So you were prepared. You also have a plant in Woking yourselves. But will all of this really remain without consequences? We know that in Germany, the auto industry is a key industry. They're expecting a major downturn there. You can't manage that without layoffs, can you? That will be very difficult.
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Günther Apfalter0:48
Here too, we have a minus of 40 percent this year. The volume decline is projected at 20 to 25 percent, and next year minus 15 percent. It all depends on whether people worldwide buy cars in the coming months or not, regardless of what type of powertrain is behind it. If the dealerships keep their showrooms full and no new cars are bought, then there will also be layoffs in Austria at Magna.
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Host1:29
The average inventory used to be 60 days of car supply, now it's around 110 days, which is being gradually reduced. And as you said, we'll see how society buys cars. If fewer are bought, jobs will be cut. That's quite clear. You have just under 16,000 employees in Austria. So there are no job guarantees for this year?
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Günther Apfalter1:50
The word 'guarantee' and 'security' — I want to use that very cautiously. We live from producing when there is demand. When there is less demand, we produce less. But of course we try to deliver great quality with our employees, which is absolutely the case, and that way the jobs are largely preserved. As you correctly said, this is a global business. What happens in Austria is related to that because the automotive industry is a global business with around 90 million vehicles per year, and the impact is on a global level, not just in Austria or Europe.
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Host2:22
But that means, conversely, Mr. Apfalter, a scrappage premium as the German auto industry is demanding from the German government, a shredding premium — that wouldn't help you at all in Austria because you're dependent on the international market?
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Günther Apfalter2:36
It does help Austria too, but it needs to come at the European level. And it would help us balance out this trough that we're now facing.
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Host2:43
So conversely, you would demand such a scrappage premium for the auto industry?
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Günther Apfalter2:51
We wish for it. If it doesn't come, we'll have to live with the consequences, which include layoffs.
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Host2:57
Currently, some of your approximately 16,000 employees are on short-time work. Will you extend that?
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Günther Apfalter3:02
Short-time work will be extended if, based on incoming orders, we see that people are buying cars again. That's why we extend short-time work. As you correctly said, everyone is now back from short-time work. Our employees are doing a great job. They're happy to be back at their desks, in the body shops, and of course on the assembly line.
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Host3:28
Now, this scrappage premium being demanded in Germany for the auto industry and the supplier industry in Austria — over 80,000 jobs depend on it. The environment minister has already given a refusal, which isn't surprising for a Green environment and transport minister. Internal combustion engines are no longer considered the future. The problem is that there are currently very few electric vehicles on the market. They'll come from manufacturers in the coming years and reach the market then. If you only promote electric and hybrid vehicles, you won't reach the volume. About 95 percent are still combustion engines. This scrappage premium would help bridge this gap for the coming months.
The government or the minister has said otherwise — she wants a kind of eco-premium. She has promised that. Would that boost sales and solve the problem?
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Günther Apfalter4:25
It partially solves the problem. As I said, if electric vehicles or hybrid models already on the market are bought, but they simply can't be purchased in sufficient quantities to fill this gap.
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Host4:36
Your industry is actually in a double crisis — the collapse from coronavirus, but also the transformation driven by climate protection. The climate referendum, the people's initiative, have you even signed it?
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Günther Apfalter4:51
I would like to take a closer look at the content. What's being demanded here is very general. It certainly makes sense. I compare it to the acid rain discussions we had in the 1980s, where water treatment plants were built and filters were installed in chimneys. This discussion about future mobility is absolutely necessary to bring about a change in thinking. For the automotive industry, regardless of which powertrain we install in vehicles, society has to accept and buy them.
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Host5:17
Currently, electric mobility is expensive. A brief question — what do you mean by 'general'? I read it. It talks about a 'traffic transformation' being demanded. Would you still sign it?
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Günther Apfalter5:32
I'll read it carefully and then decide.
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Host5:34
In a democracy. Now, politics faces a dilemma: on one hand, it wants green mobility, meaning no more combustion engines. On the other hand, it wants to secure jobs. You've also given site guarantees. How is that supposed to work? The car is also in a kind of identity crisis — in Vienna but internationally, cars should be reduced in cities, and for many young people, the car is no longer such a status symbol.
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Günther Apfalter6:04
Therefore, the question is: when I find on your homepage the sentence 'We are ready for the mobility of the future,' and you're telling us just now that it can't work without combustion engines — how should that work going forward? The automobile is now exactly 134 years old, tracing back to 1886 with Carl Benz. In the meantime, there have been very many changes in mobility — in powertrains, in traffic concepts, public transport versus local transport, air travel. All these forms will continue to exist. And I believe it will be a mix in the future of how society deals with the topic: combustion engines for long distances, for urban transport, the second car — or rather the hybrid, and the electric vehicle, and of course a seamless connection with public transport. That will be the real state of affairs, and politics must promote it — also making bold decisions, as the discussion about the first pedestrian zone in other cities is already commonplace.
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Host7:00
A decision has already been made: Vice Chancellor Kogler of the Greens emphasized again over the weekend that by 2022 at the latest, there will be an eco-social tax reform. And that means nothing other than a CO2 price will be introduced in some form. Driving a diesel or a petrol car will become more expensive. Back in January, you suggested or even threatened that you might only think 75 kilometers further to Slovenia for your plant. Are you still thinking about that?
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Günther Apfalter7:39
I have selected my plants across Europe — we have 130 plants. It makes little difference whether a plant is in Romania, Austria, or Slovenia. But that has to do with CO2 taxation or the emissions of the vehicle, not the emissions of production. Those are two different things.
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Host7:57
But regarding the sales market, if Austria has such site politics guided by the Green party — you're also responsible for China, a very large market, for the company. Is it perhaps even an advantage to go to another country? Can there be a site guarantee for Graz at all?
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Günther Apfalter8:16
No guarantee. But I trust our Graz employees, who have extremely good know-how, great quality performance, and a sense of entrepreneurship that gives us a leading position with our customers, making them trust us and give us orders in the future. And that means jobs again in Graz, in Austria.
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Host8:42
But if consumption drops despite all state aid — the ski industry was supported, we're talking about VAT reductions for tourism and gastronomy to stimulate consumption — but that may not translate to car purchases in the coming months. Internationally, it already happened. Could it be that Graz gets shut down?
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Günther Apfalter8:58
I always like to look at the history of this company, which is over 100 years old. It once had peak times with 14,000 employees but also dropped to just two and a half thousand. In this context, that will also move in the future. But getting shut down — certainly not.
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Host9:13
Final question, Mr. Apfalter: from your perspective, the government has set a very big goal — climate neutrality by 2040. A climate transformation will follow. Do you believe there will still be new combustion engine registrations by then?
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Günther Apfalter9:30
I am absolutely certain. 2040 is more or less just around the corner — we're now in 2020. A vehicle development cycle takes seven years, so that's more or less three development cycles. And as I said, combustion engines for long distances are absolutely necessary and still have potential for emission reduction. And I always look at the total energy balance — the creation of the battery, the recycling of the battery, the emissions from production, and even when we walk or ride a bicycle, we emit CO2.
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Host9:57
So we're really at the end? Even if consumers increasingly demand electric cars, the technology isn't there yet by 2040?
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Günther Apfalter10:09
Electric cars still have potential — earlier on with battery range, charging station density, and charging time. But I still believe it will be a mix with judgment: combustion engines, public transport, electric cars, hybrids, and in this time frame, hydrogen too. Then I say thank you for the conversation.
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Host10:27
Thank you for the conversation, Mr. Apfalter.