Mike Potter3:06
Well, I think one of the biggest challenges because things are moving so fast, particularly around GenAI and where AI is going, is that if you blink, technologies change underneath. And so a lot of companies are finding their time chasing the advancements, whereas what we wanted to be able to do is really focus on the use cases that solve problems for customers, make the right technology choices for that, and then implement them so that they work and they're actually... They scale and they meet the need. And at the same time keeping an eye on what the trends are so that we're ready for the next leap. It's a very busy and complicated thing to keep on top of.