Bruce Thorn1:22
Good morning, everyone, and thank you for joining us. The current environment continues to be challenging for our consumers. Inflation is at a 40-year high and consumer sentiment remains historically low. Household savings rates are below pre-pandemic levels as consumers have had to draw down on savings to fund current expenditures. Our customer is being pinched and this pressure has been affecting discretionary purchases, especially for high-ticket items, across the retail industry. In particular, low-income customers whom we serve have felt the most pain. Most are living paycheck to paycheck and racking up more debt. Our results have been affected by this pullback in demand for much of the year. And while this environment has been hard, we are responding in kind and fighting for our customers even harder. Each quarter that goes by, we are learning and adjusting our assortments and promotions to meet her where we can. We are making good progress and we expect that to be increasingly evident as we go forward. In a challenged economic environment, it is important now more than ever to help our customers stretch their dollar even further. We see a tremendous opportunity to draw more trade-down customers, leverage our deep experience in bargains, and offer incredible value for our customers. We are taking this moment as an opportunity to strengthen our business model by creating a better shopping experience, offering even more deals, more exciting products, and making these bargains and treasures even easier to find. We have made some key hires with the new Chief Merchandising Officer and Chief Marketing Officer to bring these plans to life. We'll remain focused on growing margin, reducing expenses, improving our liquidity, and making highly disciplined investment decisions. Our intent today is to cover the results and progress we've made in Q3, provide some comments on Q4, and describe how we're tackling the current challenging environment and strengthening our business.
Before going into that, I'd like to welcome Margarita Juan Antonio as our new Chief Merchandising Officer and John Alpaugh as our new Chief Marketing Officer. I'm very excited for the leadership that Margarita and John bring to the table. Margarita is a deeply accomplished off-price retail industry leader with more than 30 years of experience in merchandising, sales, marketing, and product development in home, housewares, and apparel categories. She's our first Chief Merchant in more than a decade to come from the off-price retail world. John's background includes a deep and diverse set of experiences, among them brand positioning and launch, enterprise strategy, customer insights and analytics, e-commerce, market research, and budget management. John has the strongest vision for how to message value that we've had since I've been here. They together will help us drive success in becoming our customers' go-to destination for bargains and treasures.
Now on to the results. The third quarter marked another quarter in which we met the challenges of a tough environment head-on and did what we said we'd do. While we can't say we're happy with the results, and we certainly need to do better, they were in line with our guidance. And importantly, inventories continued to come down materially on a year-over-year basis. We have tightly managed costs and have strengthened our balance sheet and liquidity position. I'd like to thank our team for their hard work as we punch our way through these tough economic times. Last quarter we said we would simplify our value offerings and communicate them better, offer more bargains, leverage our scale, and more deeply partner with our vendor partners to deliver compelling opening price points across our assortment. I'm pleased to say we made progress in all those areas. We have been reducing our opening price points to create unique deals through cost engineering and using our scale and relationships with suppliers. Our opening price points in furniture are now at pre-COVID levels across more than 60 percent of SKUs. We expect nearly all of our furniture to see price revision in Q1 2023. As it relates to bargains, which are closeout items, off-price brands, and limited-time deals, it remained a good environment for procurement. As we made meaningful progress towards right-sizing our inventories, our increased open-to-buy capacity has enabled us to procure 160 percent more bargains at retail when compared to Q2 and about 90 percent more year-over-year. We procured great deals in categories such as toys, home, appliances, and soft home, and we continue to see great deals. We have good bargain purchase momentum going into 2023. Over the past month we've made great purchases in toys from Mattel and other top toy brand vendors, comforter sets from a major specialty store, and accent pieces in furniture, and Black & Decker small appliances.
With regard to treasures, which are more unique, quirky, trendy, and seasonal items, we created excitement with the Disney pop-up shop within the Lots section in Q3 and had success with kids' hoodies, hand towels, aprons, mugs, backpacks, and purses. In Q4 we are having early success in Grinch-branded apparel and accessory items, novelty family sleepwear, giant candy bars, ugly holiday sweaters, leggings, and even a guitar with amplifier. And essentials, which include category staples — we've cut about 1,700 unproductive SKUs. As an example, we carried six lines of Neosporin and will now carry one. Vacant items that only sell well during certain seasons will now only be available during the peak selling season rather than year-round. We are eliminating over 240 cosmetic SKUs that are high-shrink items. By reducing unproductive and duplicate SKUs, we are able to offer her a more compelling and productive shopping experience. It also creates more room for more bargains. The productivity gains in Q3 will be used to fund more bargains, which will make our offer even more engaging, particularly in food and consumable categories. There will be more to come as we continue to curate our assortment in the remainder of 2022 and into 2023. We know that our customers will shop us when they see a great deal and are thrilled about our assortment. I'm pleased with the progress we've made on both fronts.
Looking at specific category performance in the quarter, seasonal comps grew strongly, up seven percent in Q3, fueled in part by heavy promotions. Halloween items were up about 30 percent, driven by items such as a nine-foot-tall witch, skeletons carrying a coffin, and an animated witch's broom. We have leveraged our insights into consumer behavior and factored them into the key for holiday season. For example, we saw continued strength in outdoor decor and desire from consumers to celebrate the holiday. As a result, we have placed some of our bigger buys in Christmas trees and outdoor decor while reducing our buys on indoor decor this holiday season. Our food category was up one percent, and the consumables category was down five percent in Q3, with renewed strength in beverage, seasonal food items, and paper. Furniture, soft home, and hard home categories were down double digits as they continue to be impacted by consumers delaying or cutting back on higher-ticket purchases. We have been addressing this through introducing lower opening price points, especially in furniture, and more bargains in our stores, and we expect these efforts to gain more traction over the coming quarters. The Lot, apparel, and electronics were down four percent. The Lot and apparel items drive a lot of excitement in our stores and showcase some of our newest items and best deals.
As we progress into the fourth quarter, the lower opening price points, great bargains, and fun treasures, and more productive essentials will help drive sales momentum. That said, we have seen significant pressure in the market environment, particularly in higher-ticket discretionary items, so we do not expect a significant change in the comp sales momentum in Q4 relative to Q3. Therefore, we expect comps to remain in the down-low double-digit range in the fourth quarter. With regard to gross margin, it will be sequentially higher versus Q3 in the mid-30s range, which is inclusive of additional markdowns related to accelerated store closures and efforts to clean up slow-moving inventory. And we continue to expect to end the year with a healthy inventory position, which will be flat to down year-over-year.
I'd now like to talk about how we're navigating the current environment and creating opportunities to strengthen our business. We remain laser-focused on actions that enable us to better adapt to continuously evolving customer needs, build upon core competencies, and deliver incredible value. I'll provide a few examples of these activities. First, we will own bargains and treasures. Our company was built on providing phenomenal value, and we're leaning into it in a much bigger way. Customers come to our stores for great deals and exciting products, and we simply haven't had enough of these. So we're accelerating our efforts to optimize and differentiate our assortment with more bargains and treasures. By the end of 2023, our assortment will be two-thirds bargains and treasures, up from the high 40 percent range today. Bargains are expected to be one-third of the assortment, up significantly from mid-single-digit penetration in 2022. Bargains and treasures will bring more excitement to our assortment and will ultimately increase new customer growth and loyalty.
Second, we will communicate unmistakable value. We've done a great job in sourcing bargains and growing our value-based private brands such as Broyhill and real living, but we have not done a good job communicating and curating our incredible value offers to make it an easy and compelling shop for our customers. This means we will better communicate value and make it easier for customers to shop our stores. We don't want our customers to have to wonder if they're getting a better deal than somewhere else. So we will do this through clear value messaging that will communicate unmistakable comparable value in everything we do. We'll do this by having ticketing and marketing that is clearer than ever before. For example, we have simplified the endcaps and focused more on bargains and treasures rather than essentials. By October, nearly 90 percent of our endcaps were focused on bargains and treasures versus 40 in July. In January, we are going to introduce comparable value pricing tags to showcase our value offers more and to make the shopping experience even better. These efforts are designed to drive customer trial, frequency, and loyalty. We're also well positioned to provide value as a trade-down destination. Our private brands, especially Broyhill, will play a key role in increasing our appeal. Both Broyhill and real living continue to do well, with sales growth of around 10 percent at each brand. Across all divisions, these brands represented 30 percent of our business in Q3, up from the mid-20s last year. Recall that our seasonal customer has a household income that is two times higher than our core customer, so we see that category as a year-round trade-down opportunity. We have 38,000 associates who are value creators and will bring these efforts to life.
Our associates play to win and maintain an obsession with the customer, which has led to very positive customer feedback. We've achieved a Net Promoter Score in the 80 percent range in Q3, which is top-tier in the industry, and over 20 million customers have rewarded us with their loyalty. We will continue to focus on earning their business each and every day. Third, we will increasingly focus on rural and small-town markets where we know we outperform, with our strong assortment of furniture and home goods, while taking a prudent near-term approach to opening stores. Overall, new stores continue to perform with strong performance in rural and small-town markets. In these markets we face less direct competition in our home categories and have a lower cost structure; therefore these typically generate more cash and profitability than urban stores. As we think about our real estate strategy and store openings and closings in the future, we see an opportunity to reshape our store portfolio more towards these rural and small-town markets with an emphasis on furniture and home goods.
Fourth, we will win with omnichannel. We've made tremendous progress in our e-commerce capabilities that have helped strengthen our lead in omnichannel against other off-price retailers. In the last three years, we have enabled multiple same-day and next-day delivery options and ship-from-store capabilities. We've also expanded our extended-aisle assortment and our shipping channels, and greatly improved the customer experience with new pay options such as PayPal and Apple Pay, reducing friction at checkout. And we've improved our inventory accuracy and have made it easier for our customers to find available nearby store inventory. These efforts have enabled strong sales growth year-to-date. E-commerce sales growth has been strong at 12 percent, and it now represents seven percent of our business compared to two percent three years ago. While we're proud of our achievements, we still have more work to do in order to keep our lead. There remains friction in the customer shopping experience, and our value offerings haven't been as easy to find as we'd like. Therefore, we are removing friction with improved site navigation, access to deals, streamlined cart and checkout to improve our conversion rate. In October, we entered phase two of a multi-year order management system for a single view of the inventory to improve the omnichannel experience.
And fifth, we will drive productivity. We remain focused on growing margin, reducing expenses, and making strong investment decisions. We're navigating the current environment and creating opportunities to strengthen our business. For example, we'll be sharper and more productive on pricing and promotions, aided by new tools to improve our efficiency. We have described a regional pricing model in California, which will grow to other markets, that allows us to flex pricing to improve competitive position and optimize margin profile. We also talked about our work in food and consumables, which indicates a $20 million annualized gross margin opportunity that we are already actioning. We expect to see continued benefits from in the fourth quarter and beyond. This work has been rolled to hard home, with other divisions to follow. We're going to be targeting higher sell-throughs by more significantly editing our assortment across stores. This will lead to inventory being placed in more productive stores. We'll also lower the amount of inventory built for display purposes. We've achieved significant structural SG&A reductions over the past several years but continue to see more opportunities going forward.
To sum it up, we've made meaningful progress in the face of a challenging environment in the third quarter, and we expect to continue to gain traction in the fourth quarter. We are determined to be the best destination for bargain and treasure hunters, and in doing so, greatly improve our operating results. I'll now pass it over to Jonathan, and I'll return in a few moments to make some closing comments before taking your questions.