Jean-Philippe Imparato e la nascita di Alfa Romeo 33 Stradale

Well, it was difficult to decide first the car, the reference point, because when you see the museum for the first time you see many things, many beauties. So, visiting the museum on July 5, 2021 with the team, at one point we said to ourselves, 'Guys, we cannot leave Alfa Romeo one day without having brought to market, alongside the 8C, a proposal that is consistent with the past.' And then naturally we said, 'But the 33 Stradale brings Italian value, sportiness, red, and the history of Romeo and innovation.' So we immediately said '33' and we also said, 'OK, but we must prepare the future, and this car must prepare the future in terms of engines, electrification, and also design codes for the new cars that are coming.'

At the beginning, yes, because I didn't go public. What a figure I would have cut by going public to say, 'Oh, I have to make a 33 Stradale, they'll kill me, no?' So at first what did we do? I said, 'Guys, we want to do this, but do we have the customers with us?' The answer was, 'Let's see.' Then we went to Monza last year, a year ago, and we said, 'We selected three or four Alfa Romeo fans, what do you think?' Over the weekend we got three orders. Seven weeks later, we immediately sold 30, and now we have 50 on the waiting list. But at the beginning I couldn't say it, because I was afraid, to be clear, of having a very negative response. But when I see today the consistency between the original 33, the proposal we are making now, and the reaction of the customers who worked with us, well, we can say that something is turning positively.

Absolutely.

Seven weeks.

This is clear. The selection was made based on passion, respect for history, and also mindset. I don't want speculators, I'm not interested. But I never forget that many customers and Alfisti have supported the brand over the years, and I owed these people something in return. And imagine, since 1967, this is the first time Alfa Romeo has signed the car with the customer's name. And 33 cars are unique, there won't be two alike. So a tribute to history, a tribute also to enthusiasts, to those who supported the brand. Can we say that from here there is a sort of acceleration of the Alfa Romeo brand for the future? We saw a beautiful Giulia and Stelvio, we saw the Tonale, and we can say that what you anticipated for 2024 will be, let's say, a further step towards both consistency and the strength of the brand. One launch per year: simply, every year a new car arrives. I can't answer differently, I don't do two, I don't do three, I don't do one. Every year we do a launch, and we start in 2024. We'll talk about it in a few months, and by the way, we'll talk about the name of the new car in December 2023, and we'll present the car at the beginning of 2024. We expect a lot from Alfa Romeo: one car per year, we will maintain history, sportiness, and DNA also for the future.

Thank you.

Thank you very much.