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Benjamin Smith
Chief Executive Officer, Air France-KLM Group (parent), Air France (Société Air France S.A.)

Ben Smith (Air France-KLM) : Lauréat du Prix du Manager de l'année aux BFM Awards 2023

🎥 Aug 16, 2018 📺 BFM Business ⏱ 8m
Ce mercredi 6 décembre, Ben Smith, patron d'Air France-KLM et lauréat du Manager de l'année des BFM Awards 2023, s'est ...
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Transcript (16 segments)
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Christophe0:00
Good morning and welcome to Business Le Grand Entretien. We're with Ben Smith, the CEO of Air France. Thank you for respecting the tradition that has the Manager of the Year appear the next morning on the Good Morning Business show. Thank you, Ben Smith, and congratulations on this award recognizing an absolutely spectacular year 2023 for Air France — the year of recovery, the year of debt reduction and the return of air traffic. It's going to be a record year 2023 overall based on the first nine months.
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Benjamin Smith0:26
Thank you, Christophe. First of all, it's a true honor to accept this award on behalf of my 78,000 colleagues in our group. Really, it's thanks to them that I'm here tonight, and it's thanks to them that Air France's results over the last 12 months reached levels we wouldn't have imagined two or three years ago during that nightmarish experience we went through with the COVID crisis. I'm truly delighted and truly proud. But we'll talk about the awards in a moment.
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Christophe1:05
But you mention this nightmare — you had to remotivate your employees after COVID. It's the Manager of the Year award you received. How did you manage to tell them that traffic will recover, that you believe in it, that we're all going back together?
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Benjamin Smith1:22
First of all, if you know our company and our brand, our colleagues are incredibly proud of our enterprise. They have an incredible level of professionalism and an experience that you don't see elsewhere in Europe. So we start from a solid base. We work in a way where trust, respect, responsibility, transparency, and confidentiality are very important. During the COVID period, we made sure to transmit all the information we had — through video, letters, emails, WhatsApp, text messages — to ensure that everyone was connected at all times, knew the news, and understood what the company was doing to come out of this crisis in the best possible position.
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Christophe2:24
And what's your recipe? Because all of air transport is doing much better, all airlines have seen traffic take off again and return to pre-crisis levels. But the difference for you is that you've reached a level of profitability comparable to your competitors, to Lufthansa or other airlines. For Air France, that was unimaginable a few years ago — people didn't think Air France could have such high margins. What's your trick?
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Benjamin Smith2:49
We've done a lot of transformation. First, we really started simplifying our fleet. When I arrived five years ago, our fleet was very complicated, so we rationalized it. We made fairly difficult decisions. During the COVID period, it would have been really easy to back down or stop the orders we had placed before COVID. And Guillaume, who was on stage with me a few minutes ago — we purchased 200 more aircraft directly from Airbus. So coming out of this crisis, we continued our transformation so that the aircraft would be available after the crisis and so that our employees, our pilots, our cabin crew, our mechanics, all our back-office colleagues would be in place so we could restart as quickly as possible. The fact that we were in that position and that all my colleagues were totally mobilized, we managed to return to our 2019 figures. And the fact that many other companies went bankrupt really positioned us to capture more market share than we had in 2019.
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Christophe4:12
This award you received from the hands of Guillaume Faury, your aircraft supplier — when he says he's struggling to keep up with the production cadence, we've seen the orders are stratospheric, they've never had so many orders. Sometimes you even wonder if there's really that need, if there are advance orders because he can't deliver. What do you say — is it a problem?
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Benjamin Smith4:32
In our industry, it's a real challenge. First, coming out of this crisis, the supply chain is really saturated. We have training issues with many of my colleagues. To balance all of this, to ensure our aircraft are in good shape and to put our service in place — it's a real balancing act. And today we're missing materials, there are issues with engines for example. There's a lot of pressure on my colleagues, but I'm very proud that even with all this, we're moving forward. So with the example you just mentioned, yes, it's a challenge when planes are delayed, but we adapt.
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Christophe5:25
But aren't you all ordering too many aircraft to make sure you get them? Is this a very cyclical industry? Aren't you anticipating too much growth in air traffic?
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Benjamin Smith5:36
We have a lot of flexibility. 30% of our fleet in our group has virtually zero remaining debt on those aircraft. So if there's a moment in the future where we need to remove a lot of aircraft, the cost impact on us isn't that high. And having next-generation aircraft to ensure we can meet our environmental commitments is absolutely necessary — we need a fleet with new-generation technology.
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Christophe6:13
Speaking of decarbonization, your challenge is colossal, because decarbonizing the aviation sector means allowing an entire generation to travel without guilt. It's the hope you carry through decarbonization, sustainable aviation fuels, green kerosene...
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Benjamin Smith6:31
We're going to get there. We'll have enough, we'll be able to put 100% in aircraft, we'll truly be able to decarbonize with SAF. It's a challenge, it's a commitment we've taken, and we're taking it very seriously. We're going to get there, I'm convinced. We have a path we're following. In fact, today — I don't know if you're aware — France is the largest buyer of SAF in the world. We're not even in the top five buyers of traditional fossil fuels. So that gives you an example of the importance we place on decarbonization.
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Christophe7:07
Will airline ticket prices stabilize or even decrease? A lot of people going on vacation for Christmas are already booking for next summer. Prices have increased a lot over the past year. Will they go down?
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Benjamin Smith7:18
Like in all industries, prices are tied to supply and demand and the cost of inputs. Fuel is today our most important expense. So it depends not only on traditional fossil fuels but also on sustainable aviation fuels — that makes up a large part of what ticket prices will be.
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Christophe7:47
Well, thank you very much, Ben Smith, for being with us and for making the effort to speak in French, because frankly it wasn't easy with the noise tonight at the BFM Award. Congratulations on your Manager of the Year award. We'll see you next year.
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Benjamin Smith8:01
Thank you, thank you.