Larry Heaton7:17
Good afternoon, everyone, and welcome. I'm Larry Heaton, CEO of Zomedica. Thank you for joining. Today's session is different; we're focusing on the five pillars framework that guides everything we do commercially. These pillars are the lens through which we evaluate opportunities, acquisitions, and how we create long-term value. They ensure every product solves meaningful problems for veterinary practices and improves patient outcomes. The pillars are interconnected and together build a sustained recurring revenue model. After our remarks, we'll have a Q&A session. Let's get started.
To understand Zomedica, understand our lens: the five pillars framework. Most animal health companies are product-centric; we ask what a practice needs to succeed. Our first pillar is quality of care. Does the product measurably improve care? Our Trueforma platform uses bulk acoustic wave technology to deliver results in 20 minutes with reference-lab accuracy. It transforms point-of-care diagnostics. PulseVet shockwave therapy, backed by decades of research, treats musculoskeletal conditions in under five minutes without sedation. VetGuardian uses Doppler radar for contactless monitoring of temperature, pulse, and respiration. TrueView is the only fully automated digital microscope for in-house cytology. The AIC loop delivers targeted PEMF therapy for pain and inflammation. VettiGel rapidly controls bleeding in surgical settings. These products close the gap between clinical question and answer, improving care at the point of care.
The second pillar shifts from the exam table to the client relationship. Today's pet parents expect speed and transparency. In-clinic diagnostics like Trueforma allow veterinarians to review results with the client in the same visit, building trust and compliance. PulseVet's two-session treatment timeline improves owner compliance through visible results. VetGuardian gives pet parents confidence that their hospitalized pet is continuously monitored. Products like AIC loop and Calmer Canine extend care at home, deepening the client's engagement with the practice. This drives retention, which compounds practice economics.
The third pillar is veterinarian workflow. Practices face staffing and time pressures. Our diagnostics eliminate the reference lab sendout cycle, saving days. Trueforma and TrueView enable same-visit results, removing staff steps. PulseVet can be delivered by technicians, freeing DVMs for other patients. VetGuardian automates monitoring, reducing manual checks. These workflow improvements increase patient throughput with the same team, making it easier for practices to adopt and retain our products.
The fourth pillar is cash flow. Every Zomedica product is designed to add a revenue line or retain revenue that would leave the practice. Trueforma's consumable cartridge model creates recurring revenue per test. PulseVet generates high-margin procedure revenue with low startup cost; a practice can see $36,000 in annual cash flow from a device costing $34,000 over five years. TrueView keeps cytology revenue inside the clinic. VetGuardian creates a new monitoring fee per hospitalized patient. These accelerate the billing cycle and improve practice cash flow.
The fifth pillar is profitability. In-house diagnostics eliminate third-party lab fees, improving margins on every test. Workflow efficiency reduces labor costs; multi-product adoption compounds margin improvement. A practice using multiple Zomedica products experiences a single client relationship supporting multiple high-margin revenue streams, creating stickiness. I'll illustrate through a typical day: a morning Cushing's case uses Trueforma for same-visit diagnosis (pillars 1, 2, 4). Midday, a dog gets PulseVet shockwave by a technician (pillars 3, 4, 5). In surgery, VettiGel controls bleeding (pillar 1). Post-surgery, VetGuardian monitors, and at discharge, AIC loop for home therapy (pillars 1, 2, 3). Our growth strategy focuses on cross-selling to existing customers. Our commercial team and professional services veterinarians ensure products are fully integrated into clinic workflow, driving utilization and retention.