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Rajiv Bajaj
Managing Director & CEO, Bajaj Auto Limited

Majority Part Of The 50% US Tariff Has Been Absorbed By KTM: Rajiv Bajaj, Bajaj Auto | CNBC TV18

📅 Oct 17, 2025 CNBC-TV18 15 MIN 12621 VIEWS 16 SEGMENTS · 3 SPEAKERS
CNBC TV18 Exclusive | European Commission Likely To Approve Bajaj Auto's KTM Takeover Managing Director Rajiv Bajaj To CNBC-TV18  Expect European Commission’s approval to come in November Headcount can be reduced by 50% at the KTM Single biggest reason for a corporate demise is corporate greed #rajivbajaj #bajajauto #bajajautoshare #bajajautosharenews #ktm #ktmbajajauto #europeancommission #cnbctv18digital #cnbctv18exclusive #cnbctv18live #cnbctv18market #cnbctv18 #businessnews #businessnewstoday #businessnewsinenglish 🔴CNBC TV18 LIVE TV: https://youtube.com/live/P857H4ej-MQ SUBSCRIBE t...

Questions asked in this interview

6
  1. 0:13Let me begin by asking you about the timeline for permissions and approvals from the European Commission. What are you expecting?
  2. 2:25What according to you led to such severe financial constraints?
  3. 6:33And you had warned them about this, would you say?
  4. 7:05Would you begin with management restructuring?
  5. 8:29What are the exports that you're seeing from India right now and what will be the US tariff impact according to you?
  6. 12:09Have you set some targets for the company?
Host 0:00 ↗
For you all as well. So let's actually go across to Parikhit who is in conversation with Rajiv Bajaj, managing director of Bajaj Auto. Parikhit, over to you.
Parikhit 0:13 ↗
Well, we had seen in November 2024 how Austrian motorcycle maker KTM had applied for legal restructuring and self-administration because they had encountered financial liquidity constraints and several hurdles to bail them out and save them. Bajaj Auto, which owns a 49.9% stake in KTM's parent company, came forward with an 800 million euro package. The company has already infused over €200 million. They have also secured a €566 million loan to support the rest of the loan that they had committed to KTM. And with this they will be taking over the KTM brand subject to an approval from the European Commission. We now believe that that approval is quite imminent. Joining us to discuss the road ahead is the managing director of Bajaj Auto, Rajiv Bajaj. Rajiv Bajaj, thank you very much for joining us on the program today. Let me begin by asking you about the timeline for permissions and approvals from the European Commission. What are you expecting?
Rajiv Bajaj 1:24 ↗
So exactly in line with what you said, as you know our investment went in on 23rd of May and a series of approvals was required after that. As we stand, all the approvals that are to come on account of mergers and acquisitions are already in. Those that were to come in terms of foreign investment approvals I believe are also through. We are waiting now for the key approval of the takeover commission. We understand that this may be forthcoming in November. We hope it will be positive, and that means that in that case, after an almost 18-year association in which Bajaj has been a minority partner, we would become a 76% shareholder in KTMAG. And well, in PME actually, and from being an observer we would take charge.
Parikhit 2:25 ↗
What in your view led to such a sudden and sharp downfall for the KTM brand? This was a pillar of Bajaj Auto's premiumization strategy. What according to you led to such severe financial constraints?
Rajiv Bajaj 2:40 ↗
Well, you know Parikhit, yeah. We were all taken by surprise. I must say I think most of the industry was quite shocked at how rapidly this thing developed. And my mind goes back almost 30 years to what my first management guru Dr. John Wallace told me, which was simply this: that the single biggest reason for corporate demise is corporate greed. And I have really witnessed this play out at KTM unfortunately over the last 12 months in particular. I would say broadly three types of greed. First, operational greed, best exemplified by what happened in the last couple of years when KTM Austria kept producing and overproducing even though the spike of demand that had come about post-COVID had calmed down, and as we all know, with the result that KTM distributors and dealers worldwide were carrying over a year's worth of inventory, which was just preposterous frankly speaking. And then there was the, I would call it, strategic greed. Companies often get into businesses that they have no business getting into. In the case of KTM Austria, the best example of that that hurt them the most was getting into the bicycle business, specifically the electric bicycle business. When you have no synergy in any of your major operational areas such as R&D or supply chain or marketing, sales and distribution with such a business that may appear to be adjacent but actually has no synergy with your core business, then really you know it is irresponsible to venture into that space. I think this was the second greed, the strategic greed of getting into a new area that was actually not synergistic, and the two factors combined to take KTM to insolvency in a period of months. Now I know you might say that but Bajaj was part of it, and I would concede that yes we were also part of what went wrong, but I would only submit that as a minority partner we could not prevent this, and I can share with you today that we did our best to resist it, so much so that I think it led eventually to the third kind of greed, which if I may call it almost a governance greed, where certain decisions like this were either taken without our knowledge, without our information, and sometimes without even following due process. So we are quite shocked at what has been revealed to us over the last 12 months that we have got involved in this process. I must clarify we are not yet in charge, we don't have takeover permission yet, but as an observer, this is what we have come to understand. And if I might summarize it, leaning on the words of my other management guru Jack Trout, he would say the stock market can become the temple of greed, and I think this is what happened here. In the pursuit of valuations, some of these options were pursued that should not have been pursued, and when you link the stock market price to company performance and company performance to the remuneration of top management, this is how things can go horribly wrong.
Parikhit 6:33 ↗
And you had warned them about this, would you say?
Rajiv Bajaj 6:37 ↗
Well, you know, this is something that has happened over years. So from time to time whenever we were aware of some of these issues, if I were to enumerate all the minor and major issues we would be speaking for the next hour or two, we took it up, but as a minority partner there was only so much that we could do.
Parikhit 7:05 ↗
Okay. Now when we speak about restructuring and management restructuring, are we going to see some major changes in KTM going forward? Would you begin with management restructuring?

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APA, MLA, BibTeX
APA

Bajaj, R. (2025, October 17). Majority Part Of The 50% US Tariff Has Been Absorbed By KTM: Rajiv Bajaj, Bajaj Auto | CNBC TV18 [Interview transcript]. CNBC-TV18. CEOInterviews.AI. https://ceointerviews.ai/interview/1052394/

MLA

Rajiv Bajaj. "Majority Part Of The 50% US Tariff Has Been Absorbed By KTM: Rajiv Bajaj, Bajaj Auto | CNBC TV18." CNBC-TV18, 17 Oct. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1052394/.

BibTeX
@misc{bajaj2025_1052394,
  author       = {Rajiv Bajaj},
  title        = {Majority Part Of The 50\% US Tariff Has Been Absorbed By KTM: Rajiv Bajaj, Bajaj Auto | CNBC TV18},
  howpublished = {Interview transcript, CNBC-TV18. CEOInterviews.AI},
  year         = {2025},
  month        = {oct},
  url          = {https://ceointerviews.ai/interview/1052394/},
  note         = {Speaker-attributed transcript with timestamps}
}