Don McGuire, Senior Vice President and Chief Marketing Officer at Qualcomm, has been active in several industry events discussing the company's brand strategy and technological direction. At the 2026 SPORT BEACH Cannes event, McGuire spoke about the intersection of sports, music, and technology, stating that Qualcomm has begun combining sports and music partnerships to create deeper emotional connections with audiences. He also discussed how AI is changing content discovery, moving from traditional search methods toward agent-based interactions. At VivaTech Festival 2026, McGuire introduced the concept of the "ecosystem of you," describing it as a framework for using technology in daily life while keeping personal data private and secure, and allowing augmented intelligence to learn from users to become more helpful. At Qualcomm's 2026 Investor Day, the company announced a revised fiscal 2029 revenue target of $40 billion, up from a previous $22 billion target for non-handset revenue. McGuire noted that handset revenue is expected to fall below 50% of total revenue by 2027 and to one-third by 2029, as the company expands into automotive, IoT, and data center markets. In a 2024 interview, McGuire identified complacency and missing technological inflection points as the most destructive forces in tech, and he expressed skepticism about the need for AI to reach superintelligence, calling it "very dangerous" to pursue innovation for its own sake. He also emphasized that for AI to scale, it must be hybrid, with workloads distributed between cloud and edge devices to address sustainability and economic challenges.