Jean-Philippe Imparato2:51
Well, you know two things. First, we are renewing 12 vehicles, each in three different brands: Peugeot, Opel, Citroën, and Fiat. We decided to do it all at once. Each brand puts its marker in the overall proposition: Citroën plays comfort, Fiat plays connectivity, Opel plays lighting efficiency. The interior is different but the exterior is a common base. Second, a fundamental topic is loyalty: when you are a craftsman, your dealer is crucial in your purchase decision. 70% of renewals within a brand are linked to loyalty. It's because one day you had a problem and someone helped you in the week to make your turnover. You don't forget that because they delivered with extended hours, worked with you on Saturdays and Sundays. So the purchase decision for a utility vehicle is not essentially price, it's loyalty to the merchant you had. There are also three powertrain categories: we still have diesel as long as professionals demand it; we are switching to electric with all the launches we announced last week being fully electric; and we are also switching to hydrogen. Additionally, to help an artisan go electric, who bought a thermal vehicle three years ago and now doesn't want to pay more, we offer a retrofit solution that is three times cheaper than buying a new electric vehicle. With the new range we are increasing range to 420 km, crossing the 400 km threshold. I felt it with major clients like the Italian postal service. They told me: 'you have passed the 400 km mark, we are there.' With fully integrated solutions, you can do your day and recharge in the evening. That changes everything. The 400 km threshold is symbolic, which is why we go to 420.