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Jean-philippe Imparato
CEO of Maserati, Stellantis N.V.

Jean-Philippe Imparato (Stellantis) : Le marché des véhicules utilitaires rebondit-il enfin ?

🎥 Nov 02, 2023 📺 BFM Business ⏱ 10m
Ce jeudi 2 novembre, Jean-Philippe Imparato, directeur stratégique business unit des véhicules utilitaires de Stellantis et ...
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Transcript (17 segments)
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Host0:01
Good morning Business, the big interview. Despite the turbulence, the automotive industry is transforming with a certain success, let's say. This is particularly the case for the Stellantis group. Good morning Jean-Philippe Imparato, good morning, thank you for being on BFM Business and RMC Découverte. The head of Alfa Romeo and commercial vehicles for the Stellantis group, the automotive giant led by Carlos Tavares, which publishes excellent results: revenue up 7% year-over-year in the third quarter to 45 billion euros, despite unfavorable exchange rate effects, despite 6 weeks of strikes in your industry in the United States, which you estimate the impact at 3 billion euros on sales. All the same, the group right now, despite all that, is comfortably installed in profitability.
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Jean-Philippe Imparato0:37
Yes, yes, yes, yes, and we saw it in the results with an operating margin that was very, very widely above the double digits. I would say we are probably one of the most profitable in the world in the sector right now, and we intend to stay that way.
H
Host0:52
What is the secret to your success?
J
Jean-Philippe Imparato0:52
I think we have an alliance between 14 brands, now plus one with the Motors, which works quite well, allowing us absolutely fantastic economies of scale, global coverage now, and so I think that's what makes the difference. We manage to balance the different regional mixes, I would say, and even negative exchange rate effects through a fairly strong global coverage.
H
Host1:18
Now you have two hats, as is now often the case at Stellantis. How does that work? You have rather busy days: the commercial vehicle side and then Alfa Romeo.
J
Jean-Philippe Imparato1:29
On the utility side, frankly we were very surprised by the numbers. I didn't think it was that strategic and that important. Utilities represent a third of the group's revenue: 60 billion euros in turnover. It's a cash cow, it's significant. That's why we wanted to talk about it. We created, under the aegis of what we call Stellantis Pro One, which brings together five brands: Peugeot, Citroën, Opel, Vauxhall, Fiat, and RAM for pickup trucks. This set is for the professional world, and we want to have a single voice towards professionals. It represents a third of the group's turnover: 60 billion now, up from 47 billion in 2021. We want to double that. That's about 1.6 to 1.8 million vehicles. It's fundamental for the future, not only now, and it's the discovery of many observers, but also given the evolution of the business towards home delivery, towards more proximity to professionals who must go zero-emission in city centers. You see, people arriving in Paris this morning will have to go zero-emission. So it becomes absolutely strategic and it becomes global.
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Host2:44
12 electric vans announced. How will that work? Are they the same models and then each puts its little logo? Do they all look alike, these branded vans?
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Jean-Philippe Imparato2:51
Well, you know two things. First, we are renewing 12 vehicles, each in three different brands: Peugeot, Opel, Citroën, and Fiat. We decided to do it all at once. Each brand puts its marker in the overall proposition: Citroën plays comfort, Fiat plays connectivity, Opel plays lighting efficiency. The interior is different but the exterior is a common base. Second, a fundamental topic is loyalty: when you are a craftsman, your dealer is crucial in your purchase decision. 70% of renewals within a brand are linked to loyalty. It's because one day you had a problem and someone helped you in the week to make your turnover. You don't forget that because they delivered with extended hours, worked with you on Saturdays and Sundays. So the purchase decision for a utility vehicle is not essentially price, it's loyalty to the merchant you had. There are also three powertrain categories: we still have diesel as long as professionals demand it; we are switching to electric with all the launches we announced last week being fully electric; and we are also switching to hydrogen. Additionally, to help an artisan go electric, who bought a thermal vehicle three years ago and now doesn't want to pay more, we offer a retrofit solution that is three times cheaper than buying a new electric vehicle. With the new range we are increasing range to 420 km, crossing the 400 km threshold. I felt it with major clients like the Italian postal service. They told me: 'you have passed the 400 km mark, we are there.' With fully integrated solutions, you can do your day and recharge in the evening. That changes everything. The 400 km threshold is symbolic, which is why we go to 420.
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Host6:07
Quickly, because we saw in the specialized press that Toyota is recalling a thousand electric utility vehicles produced between 2020 and 2022. They are built in collaboration with Stellantis. It's the Proace and Proace City. They are having issues with the air conditioning that could have repercussions on safety, apparently. Can you tell us more about that?
J
Jean-Philippe Imparato6:24
No, I admit I don't have that information. You might not be concerned. Today, that info is not available to me, and I can't answer at this stage, but I will, of course.
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Host6:37
Your other hat: when you have 5 minutes of time, it's Alfa Romeo. This premium brand. Are you not in internal competition with Lancia?
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Jean-Philippe Imparato6:44
No, besides, we work alongside Luca Napolitano, my colleague, and we absolutely ensure that we have a balanced product plan. So what's the difference? Italian elegance for Lancia, and Italian sportiness for Alfa. Not the same thing. Lancia is rally, I am Formula 1. If you want to define me as Alfa Romeo: three words: sport, Italian, red. He is blue, feminine elegance. We work together, it works well, and we are going to launch two cars together next year on the French market, including an electric SUV, among others. But he will come to talk to you about it.
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Host7:26
How do you see the 2024 market for automotive? We see that credit is complicated with rising rates. We had figures on new car sales for October, which just ended, which were not too bad. What do you say about next year's market?
J
Jean-Philippe Imparato7:40
Um, to be honest, we don't know anything. Yes, we are trying to finish 2023 cleanly. For us, we see 2023 holding up correctly in terms of global markets. It's quite surprising, actually, since rates are at 5, 6, 7, 8%, the order market... but we see markets that remain supported. So for now, we take what we can get in 2023, we prepare 2024 in the Stellantis way, as you know: we are extremely scrupulous on our costs, and we make sure to accelerate launches versus our competitors to be as competitive as possible from January. That's why we announced the utility vehicle releases, that's why I open orders in 10 days. It's a race of speed. You have to be ready, and 2024 is partly played out on large accounts and fleets we deal with. So I wanted to be as fast as possible, as close as possible. So market up or down? I think it will be rather flat. But I am unable to tell you today the amplitude of the variation for the year 2024.
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Host8:57
And you have RAM in the United States, the pickups. They are also electrifying in the US.
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Jean-Philippe Imparato9:02
Electrify, of course, and we will launch four RAM electric models in the next two years. It's a real change for the United States, in a world that wasn't necessarily prepared for that. Are consumers following? Ah, consumers are waiting for the fundamentals for RAM. First, range, it's not 400 km, it's more, it's miles, a lot of miles. And then it's charging capacity and towing capacity. A RAM tows heavy. So we need a fairly heavy answer to the question. And it's not just hydrogen, it's also hydrogen but not only. Hydrogen allows, compared to battery electric, the fundamental difference is that you fill your tank in 5 minutes, except you need a station and that station costs 2 million euros, so they are not everywhere. But in terms of normal battery electric, a RAM must have a lot of range, must tow, and must have a lot of cargo volume. That's what we are working on, with solutions arriving in the next two years.
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Host10:18
Thank you very much for being with us this morning on Good Morning Business. Jean-Philippe Imparato, head of Alfa Romeo and commercial vehicles for the Stellantis group.