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Arthur Sadoun
Chairman and Chief Executive Officer, Publicis Groupe S.A.

Arthur Sadoun with Euro Business Media: Publicis Groupe Third Quarter 2017 Results

🎥 Oct 18, 2017 📺 Publicis Groupe ⏱ 6m 👁 5355 views
Arthur Sadoun, Chairman & CEO of Publicis Groupe, discusses Publicis Groupe's 3rd Quarter 2017 results with Euro Business Media.
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About Arthur Sadoun

In a March 2025 interview, Sadoun discussed the advertising industry's shift toward artificial intelligence and data, stating that "our biggest challenge is to take all these people into this new era of advertising dominated by artificial intelligence, by data where once again these great creative ideas remain at the heart but everything around these ideas has changed." He also described advertising as a "people business" and noted that the industry operates in a state of "permanent uncertainty," requiring agility and a clear compass. In a June 2020 message to Publicis employees, Sadoun addressed the killing of George Floyd and subsequent protests, saying "this is bigger and deeper than we think" and that "actions are more important than words." He called for the company to "imagine, design and execute new ways for Publicis to fight racism and create more opportunities for the black community." In a 2013 interview, Sadoun described the advertising business as one where "you are always two phone calls away from disaster," adding that he believes communicators are "the worst advisors for politicians."

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Transcript (1 segments)
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Arthur Sadoun0:01
Publicis. I'm Arthur Sadoun. Alive and kicking. Hello Nadia. We are committed to sequential improvement and growth. Thank you to all of you. We delivered 0% growth, which was actually better than expected. We have world-class operations. The results come from the dynamic actions we put in place, like the recovery engine. The team works together, and we have good news in the last quarter, starting with Walmart in the US. We have delivered on our promises in a challenging industry context. Our team is looking at new business with a competitive edge. We have been winning at a global level in creative agencies, showing our reason for being and competitive advantage. We can win in media as well, as demonstrated by significant wins like Southwest Airlines. We are strong in digital business information and work with Capgemini and others. You can see our power across sectors. We are pleased with the talent that has joined us, like Agathe Bousquet in France and Alex King in the UK. We have strong leaders who see the opportunity to invent the future. Despite a worrying news flow in financial markets, we are facing challenges in the consumer and media landscape with new competition. We continue to attract talent and adapt. We have seen with the acquisition of Sapiens how we are breaking down silos. We have moved from being a holding company to a platform. We have a big focus on making sure we are right for the world. We are optimistic. We have a busy Q4 and want to have a better year than expected. Thank you very much, Nadia. See you at 5:20 PM at the camping.