Junta-te ao nosso Presidente, Aidan O'Hare, e ao CEO, Gregg Maughan, neste emocionante episódio número sete do podcast Powered by Forever com uma mensagem de Ano Novo e descobre também qual é o nosso próximo destino para o Forever Global Rally em 2026?
Well hello everybody, it's episode 7 of the Powered by Forever podcast. 2025 is here, and I'm excited. 2024 flew by. I wanted to show you something: mix the RG+ aloe vera gel with water – it tastes great and gives you energy. Try it at home. Here's to a great 2025!
I do. It's a great product. When did we launch that? It's been a while – maybe 10 years. I was in Japan last week tasting their new juice. Gary will talk about global manufacturing. So, we talked about 2024 – it's been an amazing year. We started with a growth mindset and it hit. We have 11 months of growth this year, with February as the only dip due to the price increase. Why is it amazing? Because we changed the momentum after COVID and supply chain challenges, plus the impact of Rex's passing. We turned it around and went from a flat year in '23 to about 5% growth this year.
I have a theory. It's not an industry problem – it's a leadership problem. The products are still in demand, the marketing plans are generous, but the leadership style shifted when founders retired and venture capital came in, applying traditional logic. Forever decided to double down on passionate, emotional, community-led leadership. That's the difference.
That makes sense. We hear from other companies that FBOs don't know the executives. Here, we go to their houses and meet their families. That emotional connection and community is the superpower.
A lot of the same – hard work. One thing we learned: fear of rejection is the biggest barrier. In 2025, we'll help people overcome that. The key is to put yourself in the other person's shoes – 90% of rejections are not about you. Also, focusing on product is vital. Look at Japan – 12% growth after 41 years because of product use.
Creatively mentally put yourself in the other's position. It's rarely personal. I remember seeing a woman in JFK airport making sales calls. She got a 'no' with a smile and moved on. That attitude is key. For 2025, we have three focus areas: Wellness, Community, and Finance. We're also launching new products in Paris, upgrading the 360 platform, and focusing on product perfection.
Maughan, G. (2024, December 31). Forever Podcast S1 E7 - Feliz Ano Novo! Mensagem de Gregg Maughan e Aidan O'hare [Interview transcript]. Forever Living Portugal. CEOInterviews.AI. https://ceointerviews.ai/interview/1066164/
MLA
Gregg Maughan. "Forever Podcast S1 E7 - Feliz Ano Novo! Mensagem de Gregg Maughan e Aidan O'hare." Forever Living Portugal, 31 Dec. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1066164/.
BibTeX
@misc{maughan2024_1066164,
author = {Gregg Maughan},
title = {Forever Podcast S1 E7 - Feliz Ano Novo! Mensagem de Gregg Maughan e Aidan O'hare},
howpublished = {Interview transcript, Forever Living Portugal. CEOInterviews.AI},
year = {2024},
month = {dec},
url = {https://ceointerviews.ai/interview/1066164/},
note = {Speaker-attributed transcript with timestamps}
}
