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Jacques Herzog
Founding Partner, Herzog & de Meuron Basel Ltd.

Columbia GSAPP: John Foerster ‘64 Fund Lecture - Jacques Herzog

📅 May 09, 2026 Columbia GSAPP 97 MIN 4860 VIEWS 95 SEGMENTS · 2 SPEAKERS
This Academic Year’s John Foerster ‘64 Fund Lecture will be delivered by Jacques Herzog (Herzog & de Meuron), who will be in conversation with Dean Andrés Jaque to discuss his contributions to New York City in a conversation titled “Herzog & de Meuron’s New York,” taking place in the heart of the city at Columbia University. Jacques Herzog studied architecture at the Swiss Federal Institute of Technology Zurich (ETHZ) with Aldo Rossi and Dolf Schnebli from 1970 to 1975. Together with Pierre de Meuron, he established Herzog & de Meuron in Basel in 1978. In 1983, Jacques Herzog was a visiting p...

What Jacques Herzog said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Jacques Herzog discussed his firm's New York projects and broader architectural philosophy, emphasizing the importance of physicality, sustainability, and client collaboration. He reflected on the Astor Place Hotel (with OMA), noting its ground-floor design and the shift after 9/11. He explained the Caixa Forum's lifted form as a way to create public space, and 56 Leonard Street's stacked boxes for individuality. He advocated for preservation that respects change, citing the Park Avenue Armory and the PO building. He detailed the Calder Foundation project in Philadelphia, developed during COVID, focusing on avoiding form and color to complement Calder's work. He stressed social sustainability, the need for good clients, and the value of large-scale projects to push sustainable methods.

Key takeaways

  1. Architecture must be physical and real, especially in an age of AI, to benefit people.
  2. Preservation should prioritize the integrity of atmosphere over perfect replication, as seen in the Armory.
  3. The Calder Foundation project avoided form and color to let Calder's work shine.

Numbers and commitments

FigureWhat it refers toTypeAt
2001 Year the Astor Place Hotel project was underway and 9/11 occurred timeline 7:41
1997 Year of the MoMA expansion competition timeline 0:17
2021 Year of the 'A Place to Build' project timeline 0:17
2022 Year of the Prada New York headquarters project timeline 0:17
2010 Year of the Aida stage design at the Metropolitan Opera timeline 0:17
2012 Year of the Paris Art Museum project timeline 0:17
2017 Year of 56 Leonard Street and Public Hotel completion timeline 0:17
2023 Year of Powerhouse Arts in Gowanus completion timeline 0:17
2025 Year of Kallos and Sotheby's Madison Avenue projects timeline 0:17
1994 First time Herzog spoke at Columbia GSAPP timeline 0:17

Chapters

  1. 0:00Astor Place Hotel and Ground
  2. 20:10Caixa Forum and Lifting
  3. 23:2956 Leonard Street and Stacking
  4. 33:12Vitra House and Form Finding
  5. 40:06Park Avenue Armory and Preservation
  6. 53:27Tate Modern and Reuse
  7. 56:02Staats Casino Basel and Addition
  8. 59:27Calder Foundation and Process
  9. 1:21:34Sustainability and Global Practice

Questions asked in this interview

12
  1. 19:04It was a moment that you got also the Pritzker right after and but there's something of the proximity of producing this in Basel, right?
  2. 22:57They're really giving this ground floor to the city, right?
  3. 27:40I think that this notion of something that can be identified is also here, right?
  4. 33:06The Vitra House the Vitra House is also a project that you work through stacking right?
  5. 38:04Somehow it's also you were talking about M+ for instance in M+ I like this image because you see the complexity of the what happens when there's when you cut vertically right?
  6. 42:24This is the better room, right?
  7. 53:16Did you imagine that the turbine hall could be the site of a different form of art because so much has happened there and it's being enabled by the architecture, right?
  8. 59:11And that is a personal, very personal project that you've been working and there's a book that is around here and the entrance and that is showing the process, right?
  9. 1:14:41How much was decided during the construction?
  10. 1:14:44How much of these spaces and this digging was decided during the construction?
  11. 1:20:05And I feel like when I see those earlier projects, the houses, the apartments and the, what's the candy company?
  12. 1:26:08And within that, how do you decide which part of time becomes the identity of the building itself?
Unknown 0:02 ↗
I feel that I should start in Spanish now that I could test that.
You're Spanish.
But it's such an honor to welcome Jacques Herzog back, I would say, to Avery Hall, which is of course the home of Columbia University Graduate School of Architecture, Planning and Preservation. And we're honored that Jacques is here as the 2026 John Forester lecturer. The fund was created in memory of John Forester who graduated from Columbia in 1964, and the lecture celebrates the work of the most respected architects across the world. And it's definitely the case in your case, Jacques. Jacques Herzog alongside his partner Pierre de Meuron, together they founded of course in 1978 Herzog & de Meuron in Basel. And the work has basically become a cauldron of, I would say, planetary sophistication. And that's something that we will be discussing today, how architecture actually operates through the minds of Jacques and his entire team and partners. There's no need to explain of course here or in any other auditorium and audience who Jacques Herzog is. But still I want to say that there's a number of projects that have shaped and transformed the way we think of visual arts, performative arts, hospitality, parking, sports, housing, even affordable housing now, right? That it's basically happening through the work of Jacques and the bunch of people that he works with. And actually part of them are here, right? Part of the team in New York are over there, which also we're very very very happy to have you here. I would say that projects like the Lincoln Road parking in Miami, the Tate Modern, and plus the Elbphilharmonie in Hamburg, National Stadium, basically it would be impossible to narrate the history of the last three decades of humanity without naming these projects. And that's something that is showing how your work exceeds the realm of architecture and it's become actually an opportunity to rethink culture and how societies and ecosystems operate and we can probably go into that later. All the awards of course, Pritzker, the Royal Gold Medal, the Mies van der Rohe American Prize, we don't need to go through this. But I think what is very important tonight is that this is a unique moment to discuss with you New York and how actually you have contributed to transform New York and to make New York be what it is now and also what is the mark that New York made to you and to your work. And I think that's something that we're doing here right on top of the rocks that have sustained the architecture of New York and below Avery Library that contains a big part of his memory and history. And that's something that will be in a way the leading thread of this conversation, a conversation that is going to look at the long trajectory of engagement with the city. 1997 the competition for the expansion of MoMA and we were talking about Terence Riley before, right? And your long friendship with him. A Place to Build project from 2021, 2022 the Prada New York headquarters, the Park Avenue Armory that of course has been a long project that we keep seeing how it evolves, the 40 Bond Street, the 2010 stage design for Aida that we were discussing before at the Metropolitan Opera. It's a beautiful project. The Paris Art Museum in 2012, the 56 Leonard Street in Tribeca in 2017. The Public Hotel and residences in 2017 as well. The Powerhouse Arts in Gowanus in 2023. The 160 Leroy Street and 118 in 2018, the Kallos 2025 and also in 2025 the Sotheby's Madison Avenue. And now very exciting also the work on Hudson Yards, the competition that you won on affordable housing that was described actually by James Tigani, commissioner of the New York City Department of Buildings as a rich and vibrant community asset. This is the fifth time actually that you speak here in this auditorium. The first time was in 1994 with your partner Pierre de Meuron and then on your own in 2004, 2008, 2013. It's been a long time since you haven't spoken here and so many things have happened both to you and to New York, right? You've done so many major projects since then and also the city's gone through many things and it's changed a lot. So it's basically a moment that I think is such an important opportunity to discuss with you the projects that you've been working on in New York in connection also with other projects that you wanted to connect to the ones that we're discussing. The event is going to run as a conversation. We will be seeing images that we've been discussing and then we will open at one point the conversation to the audience. So prepare your questions. And with this I would like to join me welcoming Jacques Herzog to Columbia.
Okay, let's start. I think that maybe a good big link could be Astor Place Hotel, a project that you did together with OMA in association with OMA in a key place of the city. And this is a project that was actually happening a few months before September 11, right? It was a call from Ian Schrager to do a new hotel, right? And this is the site, a parking lot. For me what is very interesting is that somehow the city would see later the destruction of the World Trade Center but somehow this project was already anticipating a very different way of approaching the city, both combination of of course the artificial and the natural but the core of the project was this ground floor.
Go one back here.
Okay.
Yeah. And for me that ground floor maybe is the place where we should start the conversation.
Jacques Herzog 7:41 ↗
Thank you for having me. I'm glad to be able to speak here. I proposed this format of a conversation. I think that's very important to mention because if I give a frontal lecture I repeat myself and I say what I already know. Whereas the conversation is the opportunity to have an exchange and to learn from you what you see that I would eventually not see in the same way. And it's also important to have so many students and to open up the Q&A so that it's really more of an exchange than a lecture because with today's possibilities and accessibility in our website people can see our projects and can read a lot about these projects already. So the degree of information is a different one than 20 years ago or 25 years ago when we started this project. This when we started this project we did this as a collaboration. Rem and I have always had a certain mutual curiosity and also jealousy every once in a while. So it was an ideal way to sort of learn from each other and to start a project that is in many ways interesting for I think his work but also for our work because we take it further and we already could realize in this project a few of our ideas namely what you say when you look at the building how it touches the ground but also I think geopolitically is the moment of radical transformation. As we know now that 9/11, the day before 9/11 we had a seminar kind of an event in the Guggenheim where many architects were present and nobody knew that the day after we would be this event. I was on my way to Minneapolis because we were working on a new museum project, an extension project in Minneapolis. And so it was a crucial moment and it's important especially for the younger ones here to understand that projects are very much bound to their time and their place. And that's a key element in our work. You know, you selected you told me you wanted to focus on New York and I then said let's take these this this and this and this project because they allow for let's say more general things that are you know right also for other project that we've done. But now this one here, if you look at this project, it is obviously very iconic idea and it was done in a moment when such innovation was really what we wanted to do. We wanted to do something that has never existed before. To some degree, we still want that. But I think that the role of architecture has dramatically changed because architecture somehow has disappeared from the front pages from the and also even art. You know, even the most famous artists and architects play much less of an important role in the newspaper because the world has changed so dramatically exactly since that moment 2001. It's like a turning point. In the 90s everything seemed to be possible. You know the French philosophers who were speaking about immateriality you know it in everything that was real that was bound to physicality was totally out. Reality is out. And that was a moment where in a dramatic way, reality came back. And my notion of architecture was always architecture is real and is physical. And only then does it work with human beings because we are physical and real. And all this of this immateriality was dead immediately. And now this reality thing comes back in a dramatic way even in an age of AI. This is what we have to deal with. We have to use architecture in a way that its physicality is really made for the benefit of the people. So issues like sustainability but not only in a material way or in a way that now many are using wood everywhere. But in a more general way, renewable and sustainable is much more what architecture can do. Whereas at this point this hedonistic side was much more possible and was also needed and opened up doors and in this way it is still good. And I think the way this building touches the ground or grows out of the ground has a sustainable idea behind it because it touches the street and it makes the street a very important element of urban life. The street, the building, how a building touches the ground and how it expresses itself towards the outside to the people is key for the success of the building for the success over many years to make it sustainable to make it accessible to offer programs for everybody. That's one point and the other point is and now we can show the next images that a building especially in New York I was always fascinated by the fact of the bedrock. You see that in Central Park where at least some of the stones are really stones of the fundament of Manhattan. And in an early project we've done long before this one for Prada the Prada headquarter in the old piano factory. We renovated or preserved the whole building. We wanted to do a garden, a stone garden in that we excavated. We take away all that was covering the stone and wanted to reveal the natural ground, this rocky ground because the awareness of sitting on the stone on the rock has gone you know and this project was somehow bringing back this idea. So that's certainly one ingredient which is still very relevant in many things and we will see the Caixa Forum project afterwards which is dealing with exactly this notion of how does a building touch the ground from where then it goes up that's a substantial element.
Unknown 14:49 ↗
How much of this is also a different way of doing architecture that is really looking at what is found because it makes me think also of your project for the Serpentine Pavilion where you were revealing right the history of the previous foundations.
Jacques Herzog 15:05 ↗
I think you should go through it. Well I think that you find this in many of our projects that this kind of notion in the ground has like is animating the design you know because it gives you can take M+ the museum we've done in Hong Kong our competitors were avoiding the tunnel underneath because it was like a hindrance you know, and we said this is an opportunity to excavate the tunnel because the tunnel is like a contemporary archaeological piece which sits in the ground and because it is a different geometry from the building site. We said this is like something like a gift you know, so it introduces an awkward geometry which informs possibly informs a kind of found space underneath an industrial space which is so needed and so much liked by many contemporary artists. So the building the M+ also uses the ground to animate to inspire or to impulse the rest of the building. And you find this in many of our projects. Then the upper part is the result of zoning. So this rocky building is we wanted to avoid the awareness of individual floors. We just wanted to make it porous and offer diversity and difference in every single room. But that came after many attempts, many trial and errors and the folds are resulting obviously from the zoning. So it is like many other projects and many artists who have done project where the zoning was inspiring the design but here it was leading to a kind of a fake rock or an artificial object and that's another obsession or another ongoing topic in our work the kind of fluid or the kind of relationship between artificial and natural and I think with AI this is going to be again being impulse in a way that we do not know yet. But this building is like a kind of possibility to create something which expresses this ambiguity and why should it be like a rock? Because it creates as I said before diversity. It's very impressing but at the same time it's very intimate. Every single room has a different way to almost inhabit the windows. We did continue. We did many studies how people could use these windows. We didn't know how to create them. First, this is Ian Schrager, our client, in a full-scale mockup of one of the rooms. So it was very close to being realized.
Unknown 18:26 ↗
Yeah.
Jacques Herzog 18:27 ↗
And unfortunately it didn't happen then continue. We built this mockup in Basel and the whole team from Rotterdam and Basel were coming together in discussing this progress.
Unknown 18:50 ↗
You're talking about the...
Jacques Herzog 18:52 ↗
It was at the end of the day we found a way to make it both rational, conceptual but also have this kind of notion of something natural like a crystal.
Unknown 19:04 ↗
This is a moment that your office, your career was already very international. It was a moment that you got also the Pritzker right after and but there's something of the proximity of producing this in Basel, right? Like you were traveling, you were doing projects around the world, but I'm very curious why this was produced in Basel and not in New York and how it was used actually.
Jacques Herzog 19:29 ↗
Yeah, I mean we wanted to do it where the team is. So it was obvious that we have had to build it in Basel so we can follow the size so it didn't look too stupid. So it should make sense and it couldn't be produced somewhere else and close to the team. And I mean that's also how we work many times. We do very often mockups, full-scale mockups before we present it to the client to make be sure that we know what we're talking about. Especially in such a case where it's so unusual and this was so exciting for all of us.
Unknown 20:08 ↗
Caixa Forum.
Jacques Herzog 20:10 ↗
Yeah, this is a project which we did almost at the same time and this is a project I like to go back a lot. It is in a similar way lifted from the ground but with a different different reason. This is in Madrid and the building is surrounded by other buildings. So there is literally no space for public life. That's one thing. The other thing is that it was a pre-existing building, a brick building that we didn't want to fully remove and destroy because we loved its physicality. The brick almost like a Roman antique building had something from Madrid, you know, these barrios which have this incredibly strong expression, this beauty and we did something brutal and nice at the same time and sometimes it's important this combination of opposite opposite character this paradox. I think the paradox is perhaps the most important characteristic for what I think can produce great architecture or great art that it has something and it has its own contradiction in itself and strangely by cutting off the ground and lifting the building you know keep it hovering we don't reduce its physical expression but we enhance it you know the this hovering building this mass under which you then go in and you go into the building and you also go down into the auditorium creates the public space and is extremely attractive because the building has this amazing weight above. I think that's why it is also still very attractive for visitors in Madrid. And the upper part is has the shape of the other part continue. You can see then in the section that what I said that lifting it up opens up like two worlds. The underworld with the auditorium and the fountain that is also kind of an artificial nature and the upper part with the gallery spaces and the amenity floor above and the cuts in the building are nothing else than reflecting the opposite buildings as if they had carved it out from the different sides. So it's not it's also a kind of a found form that we put on top of this traditional typology.
Unknown 22:57 ↗
These are buildings that are also very generous to the city. They're really giving this ground floor to the city, right? And this is...
Jacques Herzog 23:05 ↗
It would have been impossible. Now you see there is no building in front on this side. But this is only because there was a fire and they didn't rebuild the building. When we started this thing, it was literally just this side of the building. So it did make even more sense. So you would understand even more clearly why we had to lift it up. You know.
Unknown 23:27 ↗
Let's talk about Leonard Street.
Jacques Herzog 23:29 ↗
This is also a project that for me historically is also in a moment of change. So it was started before the financial crisis at the time that Michael Bloomberg was making possible much more typological speculation in the city. But then it was finished after the crisis, right? And the project for me is also very interesting the way that he's taking things that are there in SoHo and he's piling them up. Right. This is the first tower we've done in New York so far, the only one. And it has this staggering this kind of stack on the ground floor and further up. No, keep stay there. And why it is the stack allows for is a sculptural concept that we have applied in different places. We will see Vitra House afterwards with to it's a sculptural concept with totally different reasons why we've done it here and there and eventually it's same but it's also different here. It's obviously an attempt to create to combine individuality with a general appearance. And in the upper part instead of a crown or a spiral or something else we create this kind of individual houses expressing really the family or the individual person or people who live there. And in the ground floor it's important because because of this stack or this kind of single boxes there is a different proportion. It's a different relationship between the people on the ground and the building. You don't stand in front of the tower which goes all the way up, but you have a different approach, a different relationship between the human and the object in front of you. This it takes away the often kind of awe-inspiring quality because if you many towers want you to stand in awe in front you know like a new bank there was recently I built a new bank in Manhattan which does that. So a shape of a building tells you a lot is very psychological you know it tells you a lot about the intention of the owner or the intention or power behind a commission. What does the client want to express and the client since this is also a residential building understood perfectly well that this building is really like almost like a beehive where people could say this is where I live. It's more recognizable. It's more palatable. That's why we did that, you know. And the artwork on the ground the we asked Anish Kapoor to add a sculpture is kind of funny. I think Anish is a great artist. I think it's interesting to offer something on the ground which is for everybody. You know, of course, maybe a shop or a cafe is a nicer offering, but this is also I always loved that in New York that you have great public sculpture in front of buildings. It's like for free that you can have an extra experience. Many people don't care so much or people New Yorkers find it normal but I never find it normal to have a sculpture in front of a building on the street and to have such a object is something you know that you give something away and it does even enhance more what I said about the stacks you know the individual boxes express weight against lightness we it's again this idea of paradox which is an inherent sculptural concept.
Unknown 27:37 ↗
Mhm.
Jacques Herzog 27:38 ↗
For architecture.
Unknown 27:40 ↗
Tell us more about these images and the views. I think that this notion of something that can be identified is also here, right? But the views become incredibly important.
Jacques Herzog 27:52 ↗
Yeah. But you can have this in every tower, you know? I mean, if you do a tower in New York and you lift it up, you look around, it's always great, you know, even even that's very true for towers mostly if you're in a tower you don't see whether it's a nice or an ugly tower but here I think this idea of giving you the feeling that you are in your own entity but nevertheless part of a whole thing that's the very simple idea behind it.
Unknown 28:22 ↗
Was it difficult to build it like this so naked?
Jacques Herzog 28:26 ↗
Well if you enhance the surface of a building you make it has a tendency you make it nicer because you have more windows. You have more connection to the outside but you make it more expensive because you have more envelope. I mean many students here don't know that yet maybe but there will be a pressure from the client side or from the investor to make it a slim tower. That's why most of the New York towers are just glazed boring boxes you know and and there's a reason. And this also sealed windows you cannot operate the windows. Here you have a terrace you can operate. You can go out. This for me is key for a tower, but not only for a residential tower, but for an office tower to at least open a window and let go of someone out at some point. And that and then we can speak about the different experience towards the outside because then you really have a kind of a panoramic experience with your own body. Otherwise, you are always behind a sealed facade. That's the normal thing. And that seems like nothing. But to be in a space where you can open a window, you know, that's you have to convince a client to make it possible. And I think this client here, you know, went a step further. You know, he accepted this kind of cantilevering objects which clearly make it a much more interesting spatial relation. And it's also more private.
Unknown 29:57 ↗
Mhm.
Jacques Herzog 29:58 ↗
Than if you had just a vertical shaft.
Unknown 30:01 ↗
How you convince the client?
Jacques Herzog 30:03 ↗
Well, when you show such images, all clients understand that this is going to be nice. But it's a good question. We need good clients and we should never do something behind the back of the client. You should always make the client your accomplice. You know, you should involve the client and you should try to convince the client that she or he is part of the game because you don't do this for yourself as an architect. You make it for someone else so that in the future it will survive without you. It for me it's uninteresting to have a critic say this is a great building and in reality the people don't like it. They don't like to live there. The client doesn't like it. So this relationship with the client is fundamental for great architecture. There's no building I think maybe there's a few exceptions where this wouldn't be the case and this is a very simple reason. The reason is that you want buildings to survive in the future many years after you and you can only make them survive if people love the building. They continue to take care of the building and they only take care of the building if it's not a selfish exercise, but it's something that really is made for them and is working well over time. So that's a very simple thing. It's nothing to do with honesty or morality or anything like this, but it's a simple truth.
Unknown 31:42 ↗
Let's move to the next one. But before, but sorry. But before I wanted to talk more about the stacking because the stacking is something that has been very important. You mentioned already his connection with the sculpture, but maybe you want to tell us the importance of these images. You put them in the selection. And I was very...
Jacques Herzog 32:02 ↗
Well as I said this kind of fuzziness is obviously offering more niches more yeah we did a lot of studies more niches and more yeah we are like animals you know we also like to hide somewhere and but at the same time we like a big open space. So yeah ultimately architecture is made from inside out not only from outside in and this shape has to work from both sides from far away it looks quite impressive with this kind of cantilevering forms and at the bottom also it works but this these forms are not just made for that they are made to be inhabited from inside out and again to make them work well from inside Otherwise you know they would be gone within short time.
Unknown 33:06 ↗
The Vitra House the Vitra House is also a project that you work through stacking right?
Jacques Herzog 33:12 ↗
The yeah and this was interesting project because here this idea of stack came very was very fast you know sometimes we asked how is the design process and I can I always mention that yeah architecture is based on process where many people are involved we have a large office we have great collaborators we have great partners we have great young architects they all make it possible but you need also a spark you need to give and here the this spark of this idea of having this stack came into place very soon at the beginning and one reason was that We wanted this to be a bit higher because all the buildings Vitra campus is having an amazing number of great buildings by great architect. For instance, the first building of Zaha ever, the first building she ever did was on that campus. This is outside Basel and the first Gehry building in Europe was also there. And we wanted to go a bit higher to have an overview of the whole area and the Rhine Valley. And then we also because this is the Vitra House is a building for visitors and it shows the whole collection of Vitra. So it has also it's a hybrid between something commercial and the museum and it's very attractive because it's lively and it's being changed all the time the interiors and the house is very simple house form because most of the collection is of course furniture for homes and so it made a lot of sense to take this form and then to stack it and with this stack the house form is very simple it's a kind of a non no-brainer kind of a form but as soon as you stack and you drill through it, you create unexpected, incredible, credible forms. And this is also something which is generally something we try to do. We try to avoid creating form proactively, you know, like Picasso that stands in front of the thing and then or other architects who shape, you know, we are a bit scared of this and we try to make form in that it happens, you know, it happens because you arrange things in a way that all of the sudden you discover how through intersection or through perception things take form in an incredibly unexpected way. Whereas when you create something, you have to expect it. And this sounds a bit strange, but just try it. This is a good example. When you go one slide back those red circles we have tested when we change the angle what happens in terms of intersection. What is the result of intersection? So this is really then the decision based on observation. I gave you the example when you lie on the ground on the beach for instance and you look into the sky and then you see the clouds. Everybody has done that before. This is very beautiful. But then the combination of clouds is not always the same. Then you discover something or as a sun you see a face or an animal or something like this and you catch this moment where this happens and this image is your own image is your creation. You can take a picture if you like, but it's something that you find. And this moment of finding something is something we should not miss in architecture. And you may understand it better when I say that architecture is the ideal medium for that because you always find something because we were often told why don't you repeat why we don't have no style has no style and also no taste because I hate both because they reduce your options and projects are different because obviously Every site is different. Every client is different. Has different needs, different means, different resources, different programs. So this diversity is actually much more logical than imposing a style on the site. But that's my opinion. I also like I have to say architects have been working a whole life with their own style. But I wouldn't want to do it.
Unknown 38:04 ↗
Yeah. Somehow it's also you were talking about M+ for instance in M+ I like this image because you see the complexity of the what happens when there's when you cut vertically right?
Jacques Herzog 38:18 ↗
And all these spaces they you know you could manipulate them but basically you had the instrument to do this. Yeah. And then you can we discussed it also with the client and there was automatically then coming results or solutions which were better because they were more opening or they were more closing or they more opening a view and all these things which are so elementary and so obviously architectural.
Unknown 38:49 ↗
How did you get to a moment like this to the observation I would imagine as you're saying of what would happen in the models and in the drawings right?
Jacques Herzog 39:00 ↗
Yes the drawings cannot do this but the drawings we will speak about the gardens at the end the drawings are helping to think you know and they say let's try it this way but then to control it you need three-dimensional possibilities you know today you can do it very fast with the computer but you can also still do physical model whatever I don't care what then the means is but the drawing could not invent that you know but it's based on experiments I mean many architects try to work like this and then they manipulate it whatever but this is different in that we create like a rule like conceptual grid which then creates automatically creates diversity and then we select from that those different offerings.

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APA

Herzog, J. (2026, May 9). Columbia GSAPP: John Foerster ‘64 Fund Lecture - Jacques Herzog [Interview transcript]. Columbia GSAPP. CEOInterviews.AI. https://ceointerviews.ai/interview/1082065/

MLA

Jacques Herzog. "Columbia GSAPP: John Foerster ‘64 Fund Lecture - Jacques Herzog." Columbia GSAPP, 9 May. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1082065/.

BibTeX
@misc{herzog2026_1082065,
  author       = {Jacques Herzog},
  title        = {Columbia GSAPP: John Foerster ‘64 Fund Lecture - Jacques Herzog},
  howpublished = {Interview transcript, Columbia GSAPP. CEOInterviews.AI},
  year         = {2026},
  month        = {may},
  url          = {https://ceointerviews.ai/interview/1082065/},
  note         = {Speaker-attributed transcript with timestamps}
}