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Thierry Blandinières
Chief Executive Officer, InVivo Group (parent of Soufflet), Groupe Soufflet (part of InVivo Group since 2021)

Thierry Blandinières (Invivo) : Casino, plan de sauvetage validé - 26/02

🎥 Feb 26, 2024 📺 BFM Business ⏱ 16m 👁 969 views
Ce mardi 26 février, Thierry Blandinières, directeur général d'Invivo, est revenu sur la validation par le tribunal de commerce du plan de sauvetage de Casino par le consortium emmené par Kretinsky, la gestion de la crise agricole par le gouvernement, et le niveau d'endettement d'Invivo, dans La grande interview dans l'émission Good Evening Business présentée par Hedwige Chevrillon. Good Evening Business est à voir ou écouter du lundi au jeudi sur BFM Business. 👋 Bienvenue sur la chaîne YouTube officielle de BFM Business, première chaîne d'information économique et financière de France. 📺 Cha...
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About Thierry Blandinières

Thierry Blandinières, chief executive of InVivo Group and president of the rugby club CA Brive, discussed his career and the challenges of the garden retail business during a recent appearance. He described his early professional experience at Procter & Gamble as a period that helped him structure his approach to marketing and sales, and noted that he left the company to avoid becoming "sclerotic." He also recalled his time as head of Madrange in the 1990s, where he helped launch the "jambon Véronique" communication campaign, and his decade as vice-president of the Mont-de-Marsan rugby club, which he described as a club with a smaller budget than Brive that consistently fields competitive teams. Blandinières addressed the performance of the garden retail sector, which he said generates most of its annual results in just two months. He noted that last year's poor spring weather was "catastrophic" for garden centers, while this year's conditions are returning to normal. He added that the business is difficult because it requires carrying inventory for a short sales window, and that the company waits until June 30 to determine whether it has had a good year.

Source: AI-verified profile updated from Thierry Blandinières's recent appearances. Browse all interviews →

Transcript (23 segments)
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Host0:00
BFM Business presents. Good evening everyone, welcome to La Grande Interview. My guest tonight is someone often presented as the most powerful man in French agriculture. Good evening, Thierry Blandinières. Thank you for being with us, especially since you are returning from Australia, we'll see why later because you made a very large acquisition in malt. You are the CEO of InVivo. InVivo is a bit of a hybrid animal since it is the union of cooperatives, 200 cooperatives, but in total you have a little over 12 billion euros in turnover, 14,500 employees, so it's enormous, and above all you are everywhere: in agriculture with Bagne, in Soufflet Agriculture, so in international grain trading, in agri-food, in Teréact, and you almost got into Casino because you made an offer, we remember that, we talked about it a lot, especially with Xavier earlier. When you see the judgment tonight, when you see the way everything unfolded since you withdrew your offer, defeated a bit by Daniel Kretinsky and Marc Ladreit de Lacharrière, do you say tonight, 'Finally, we're glad we didn't get involved'?
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Thierry Blandinières1:23
I would say from the point of view of InVivo, yes, because we had other investment priorities, especially in malt. We had a billion euros to invest, so we had to choose, and malt was our priority. Then the state of Casino, I said on June 15 when we stopped, was difficult for us. We could see that the results were deteriorating rapidly, and finally the receivership happened, so it accelerated. It's good that the selected offer took over Casino, because it was important for the employees to restart the activity. But now all the supermarkets have been sold, there's not much left. So yes, for the employees, they will continue either at Intermarché or at Auchan. It's certain that the Casino group is now much smaller, but from the employees' point of view, it's still good news that the operation went very quickly.
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Host2:14
Yes, but in terms of business, because you are a businessman, Thierry Blandinières, so do you think that today the Casino group makes sense? It makes sense, it remains allied in a larger group, I recall it remains allied in purchasing with Intermarché and Auchan. So actually it's important for them to remain partners with large retailers to be in a joint purchasing center. Otherwise, all the hypermarkets have been sold except maybe 26, the most difficult to sell. Does that interest you? The most difficult to sell? We like challenges at InVivo, but maybe not those. So we'll see, we'll see the possible options. We always remain open to opportunities, but it's not current today. Okay, let's talk about the Agricultural Show. I believe since you are returning from Australia, you are only going tomorrow. The Agricultural Show has actually become a political arena. Are we facing a great waste for the great party of French farming?
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Thierry Blandinières3:05
Indeed, I discovered that when I returned. It's a bit sad, I think as a media and political circus. I believe the Prime Minister used those terms. So it's all a bit sad because ultimately many discussions had been held by the main unions beforehand, and we could have worked in a more peaceful manner on these negotiations and had a more normalized opening rather than entering a big debate that agitated many people and angered many people.
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Host3:34
Do you place responsibility, I know it's always difficult especially in France, but on the President of the Republic, Emmanuel Macron, who wanted this great debate with the story of the 'Soulèvement de la Terre'? But briefly, was it necessary to have a big debate? Was it the right place? No, I think it wasn't the right place. So I understand the initiative to want to federate all of France and recreate unity behind an agricultural transition project. However, I think it was necessary to sequence things. First, we had to settle the issues with the main unions, especially the advances, the specific points that had been put forward, the 70 points I believe of the FNSEA, and to discuss with the unions that are very structuring in the agricultural world. Does the political recovery by the National Rally bother you, disturb you, or does it seem logical to you when you see what is coming from the field?
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Thierry Blandinières4:17
Well, let's say we also need to understand the anger of certain farmers. So I think the head of state, we have a Prime Minister who is aware, must mobilize and respond to the expectations of farmers as quickly as possible. That is the best way to continue a normalized democracy in France.
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Host4:41
Thierry Blandinières, let's see with you how we can get out of this. Because many are afraid, perhaps you too, that it will start again. Moreover, President Macron has set a new calendar and another three weeks. Do you fear that it will start again after the Agricultural Show? Just like that, in fact, we need to go very fast. So if decisions are taken, there is a decision that we will take very quickly, that is to stop the over-transposition of standards immediately. That is the responsibility of the President of the Republic, the Prime Minister, and the Ministry of Agriculture. They can take these decisions very quickly. Then they can look at what is happening at the European level regarding the derogations granted to countries that create unfair competition. So can we overhaul all the derogations and align ourselves with the lowest common denominator over 10 years to lower costs and be much more competitive? Interesting, right? Yes, that's what we absolutely need to do: lower costs, be competitive, and stop adding standards upon standards. Then the solution that seems a bit like a miracle is the floor price. For you, is the floor price a good idea or a false good idea? We will recall that it existed in the CAP of 1992, called guaranteed prices. Later some say, well, there were tons of butter, we didn't know what to do with it, filling the European Union's refrigerators. The floor price, is it a solution? You are everywhere, you are on all sides. For me, the floor price will be difficult to apply.
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Thierry Blandinières5:59
So after each sector will take its responsibilities. For the cereal sector, I think it would not be relevant because we are in a globalized market. I recall that one ton out of two produced in France is exported, so it's a non-issue for us. So we need to organize differently in the cereal sector; we cannot enter into these floor price negotiations. Okay, but on other, smaller farms, does it seem possible to have floor prices for some and not for others? It's a protected market, so maybe at the regional level, short circuits, there can be French cultural exceptions. But it will remain marginal for me, because we are in an open market, it doesn't make sense. If there is a floor price at some point, it will be too expensive or not expensive enough, and that will have consequences on imports. If we are less competitive because we have floor prices, imports will continue to increase in France and Europe, and that will disrupt French agriculture even more. So we must not make people dream with a floor price that is not the right solution.
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Host7:05
Okay, so it's the big international agreements. Because you, as I said, you are everywhere, you return from Australia, you are a big cereal grower, you are a multinational, and at the same time you are at the head of a union of cooperatives made up of farmers. That's where I say it's almost contradictory to all the debates we have today. Is it these big agreements, is Mercosur to be signed or not?
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Thierry Blandinières7:31
It needs to be renegotiated. We will have to find an agreement because we need to be in international trade, in globalization. It's true that happy globalization is over, but the globalized economy exists. Perhaps we need to negotiate differently, create power dynamics. Let's organize ourselves in Europe to create power dynamics to better negotiate these international agreements and not suffer them. So I think unity is strength, we agree. So from there, we need to be together with the Germans, to unite with a truly competitive agricultural policy that is capable of exporting, taking market share, and competing with the big players. Okay, we see that's not the model that French farmers want right now; it's not that one. So I think there are several types of farmers. From what we hear, those who seem most affected, who were on the barricades on tractors in Paris, I understand. I also understand some farmers in small farms who need enough oxygen and cash flow to continue their activity. However, if we talk about cereal growers, you have a different approach to the market. So from there, it's not the same type of farmer, and it's not the same answers that need to be provided to the current crisis.
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Host8:40
Yes, but isn't that the whole problem? You are pointing out, Thierry Blandinières, that in fact there are several agricultures. There are the big cereal growers like you, like Arnaud Rousseau, the president of the FNSEA, and then there are the rest of the farms. There are 400,000 agricultural holdings, but there are all sorts. So it's going to be difficult to find a crisis management and exit that is the same for everyone. It's even impossible.
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Thierry Blandinières9:07
That's exactly it. That's why when we talk about a cliché solution like the floor price, it doesn't make sense because you see, we are talking about several agricultures. So now we need to look sector by sector and provide solutions to each sector. Each sector has its own problem. So we need to be custom, specific, and take into account the reality on the ground.
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Host9:29
You are, I said, a farmer in the agri-food industry, you are also in retail. Where are the best margins? Where are the best margins?
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Thierry Blandinières9:40
Then it depends on how it goes. When you look at it, it depends on the times. When prices rise, necessarily cereal growers earn more money. At the same time, they also have additional costs because I recall that fertilizers have risen, etc. But for all that, they had more. Now we are in a phenomenon where those who had more margin will have to assume the drop in prices, since we are now on cereal prices that have fallen below 200 euros, but the costs are still more or less there, so there is a considerable scissors effect ahead of them. If I take the S, in fact what happens? The tariffs were passed on: first transformation, second transformation, retail, consumer. So it reached 15% or 20% increase. Now there will be a reflux that will organize over 2 years gradually, but we will not go back to previous prices because you know wages have increased, costs have increased. So we are not back to previous prices. However, there will certainly be a gentle deflation that will occur by the end of the year.
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Host10:43
Yeah, so you don't completely answer my question. That's a matter of timing. When you buy and sell, at some point there is a lag. So when you sell at a good price, you buy cheaper, so you have more margin. But afterwards when you lower, you buy more expensive, so you are always in this perpetual movement. We see well from seeds to retail how the margin circulates. So we saw over 2 years how things happened, and gradually the margins were reconstituted relative to a starting level. But we had to manage considerable volatility. Today, should we abolish the European purchasing centers that are in the crosshairs, notably of Bruno Le Maire? Should they be banned in the Egalim 4 law?
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Thierry Blandinières11:29
But I don't see how at the European level we can ban these centers. Legally, frankly, I don't know. They have always existed, these European centers. They serve a lot to negotiate with big brands. So to negotiate with big international brands, especially American ones, they can bring a plus in negotiations to lower the price of Coca-Cola in France, for example. So we also need to see that as a positive effect. It's not the small farmer who will negotiate at the European level; that doesn't exist.
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Host12:01
What will be, after we talk about InVivo, but what will be your contribution to this crisis exit, Thierry Blandinières? How do you see it, knowing that you are presented as the most influential and powerful man in French agriculture?
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Thierry Blandinières12:13
What we want in the first place is that the standards evolve, especially the Green Deal. Today it's a real issue with the Farm to Fork program, which is a program that is still a degrowth program. It objectively lowers our agriculture in its potential by 20% over the long term. So that's enormous. And the impact study was done by the Americans who said, 'Good news, we will be able to sell more in Europe.' That's no longer possible. We need to change the Green Deal. We need to always be in this logic of transition. It's not about returning to the agriculture of before, but finding a new agriculture. Produce more is essential to give hope to farmers. Politically, we need to say we must produce more, better, and sustainably. And that is possible. So the result: we'll see in 3 weeks, it seems it will be a bit complicated. We have the feeling that the resolution of this crisis is not for immediate. InVivo, you return from Australia, you made a big operation in December 2023, more than a billion euros, by buying the number 1 malt, United Malt, in Australia. At the same time, it's a moment when the prices are a bit complicated, no? For malt, yes. Also, beer consumption has slowed down a bit because with inflation, the big brewers, who are our main clients, are pulling back. So we don't have the mechanical growth of the time of the purchase, which was a year ago. However, when we talk with our clients, they still hope for a recovery of activity, certainly between June and September, to regain volumes and get back on a strong growth path globally. So we are delighted with this operation. It positions us, I recall, globally. We have a great platform now. We are in all the major countries to accompany our big brewer clients, but also distillers. We were in Scotland not long ago; we are the number one maltster for Scotch whisky. So it's very interesting that French people are in that position. A beautiful position, a profitable niche. So a real value creation project, especially for the valorization of the brewing barley sector, which represents French excellence. The rest of the activity in 2023, is the cereal activity? Actually, a question: regarding the cereal growers and the price of cereals, wheat, we ask a lot about Russian influence, which actually causes the drop in prices. Do you feel it? Is it a problem for you? There is a second parallel market organized via Dubai that is disconnected from the Chicago price. So Putin uses wheat as a geopolitical weapon, especially with African countries and the BRICS, and it destabilizes the market. Does that cause us problems? Indeed, we have to sell cheaper to export. So French wheat today is sold at a loss, you see. So that's also our mission; we do it at a loss because we need to export French wheat. Then we manage to do cross-subsidization within the group to have solid profitability at the end, but we are making the effort to maintain volumes and market share. So all that is to suffer the Russian wheat, which today is very powerful. I recall 70 million tons of exports to Africa and the Middle East. It's very difficult for us, especially Algeria, which was our main client, has switched partly to Russian wheat. So we have difficulties ahead to overcome.
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Host15:41
Yeah, so Russian influence is a real problem. It's a weapon, an indirect weapon, but a real weapon from the government.
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Thierry Blandinières15:54
We close on June 30. So we have posted good results, we'll see the landing on June 30. But the first half was rather good, but I am rather worried about the half ahead of us because, as I said, we have a scissors effect coming: costs have risen and prices are falling. So we will have to manage deflation, which is not an easy moment to manage in cereal trading.
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Host16:22
Is debt still too high for you? Is it an objective for 2024?
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Thierry Blandinières16:25
Yes, but no, our bankers and financial partners are aligned. That is, we deliver our results and our financial covenants each time. We are financed by debt, so it's normal that we are as indebted as possible. Now we need to deliver our 5-year plan and we will deleverage.
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Host16:43
Thank you very much, Thierry Blandinières. So, Agricultural Show, because I think you will be asked many questions, and we see that the crisis exit is not for immediate. The CEO of InVivo was our guest.