Jessica Moultrie

I love this crowd. My goal today is to bring to life what is possible in your business. To begin, I want you to take your oil from your bag, place it in the palm of your hands, and take a deep breath. You know what you have to do. Inhale, inhale. Let's go deep. I want you to create an inhale with your hands and truly breathe deeply. When we massively create in our business, we will feel fear, but I want you to take that bottle of Bridge and inhale deeply. Today you will say, I will not be afraid.

In December 2022, I accepted a challenge. People were saying that things had changed so much in our current environment, that it no longer works the same way. In-person classes at home no longer work. It seems like everyone knows me; I like a good challenge. And I decided no, no, no, no, no. I said no, that's not true because you know the greatest joy I've experienced in my business is the people I spend my time with. When I'm with people, when I'm in their homes with their families, when everyone is there – the children, the people – or when you see that photo with Alice, we're in pajamas, I'm with you, with the people. That's my team, that's my team. And when we are together strategizing, we know the problems but we don't care because we are going to overcome them and do it with everything we've got. So, friends, that creates tremendous experiences in the business. I want you to imagine when you open your virtual office, it's full of people who want to order every month. It's people who want to stay with the business forever, they are your people, they are there forever. And that is what in-person connection creates.

I didn't want to accept what was being said, and I put it to the test. And of course, there was a 2.0 position online. I put my efforts into motion. I am going to share with you how to enroll 82 people in 4 months and secure my position as a 2.0 founder. I am giving you everything I know. And I'm going to let you know that I proved that theory was false. I put my vision to work. First, I experienced my favorite classes. When you think about giving people an experience with doTERRA, that's when the magic is created. And what I discovered is that when I facilitate that experience, it leads to a positive result 100% of the time. I converted my introductory oils class into a favorites experience class where I gave all attendees the magic of my favorite products. People were excited to show up to receive a massage with Deep Blue followed by a heat wrap and then a foot soak with Epsom salt, lavender, and Aroma Touch to decompress after a long day. I let them feel the goodness of Yarrow and passed them the elixir of youth by trying the MetaPower, and I told them all the benefits of MetaPower. I let them try breathing the oil in their hands and the blends they were using, while Wild Orange and Peppermint. Everyone left the classes enrolled and so excited to create their own routines at home. What is easier than the master of the things you use every day? It seems like something very easy to duplicate for every customer at doTERRA. And we have the refer-a-friend program; we can easily excite customers to share their products and help them win free things.

Next, I created a fundraiser. How many of you are receiving invitations to contribute to something for your school, your community? I receive these causes and their messages all the time. Donate for this, donate for that, etc. And most of those fundraisers, for me, were things that were useless. So I knew there was a better way we could transition to a win-win situation. I created an opportunity where organizations could sponsor events where the proceeds would go to the church and other charitable causes. So instead of just writing a check and being done, I worked with athletic directors of teams and created a class for athletes where players and their parents could work on and address the most serious problems athletes face. I designed a daily routine and a list of products they could use. I donated 20% to the team and organization, and anyone who attended a class would have the proceeds as donations for those causes. You can easily adopt this model for any organization, any cause you like and want to support. Now, every time I hear people talk about a fundraiser, I offer them the opportunity to partner with me.

Next, what I did was what I called 'Lunch and Learns.' Let's talk about these. These lunches are opportunities to work with small businesses and provide education. When we moved four years ago, I needed to find networks to establish myself in the community. We had this lady we had worked with and she was so impressed. One of those people who get things done and do things right. Of course, I offered her a gift. You know, I gave her a diffuser for her office. And when I showed her, I told her I would come to her office for a few minutes to teach her. I taught her everything and she loved it. She had questions. I asked her if it would be useful for her and her staff if I came and did an educational in-service for her group on how to use natural solutions to increase productivity and improve situations like immunity, pain, sleep, stress, focus. She was so excited. We set an appointment and she invited everyone. During that time before the class, she was telling everyone about the oils, and everyone wanted to go to her office where the diffuser was. So when I arrived, I had a full audience. This format can work for all types of businesses. Let me tell you how it works. I keep the education to only 30 minutes to give people an experience and have time to enroll them. I also contact the manager to schedule a time to come a week later at lunchtime to give people products. And I also advise the key people in the office. This has led many corporate groups to want to hold service meetings and come to classes. Many customers are using the products. This event opened me up to three other branches, and this totally increases creativity in small businesses. But let me give you some suggestions on how you can get people to work with you. First, if you want to do it through a warm connection, that means I personally know the person or am connected through a friend or mutual contact. Second, you have to work with businesses that use your personal services: chiropractors, hair stylists, massage therapists, financial planners, bankers. They will be able to open more doors for you or connect you with others. The third part is if you are cold-calling an office, make sure to find an influencer in that place and build a relationship. Wait for a moment in time when you can create a meaningful experience to transition to a win for both. Finally, I know it's a bit more imminent to do this in person, but that's how it works. I have discovered that if I can gather people and look them in the eyes and let them hear my voice, I can influence the situation much more.

The last thing I did to earn a place in the Founders 2.0 is something you might not want to do, but I went back to my list of names. Can you imagine after 12 years in this business, my warm market was quite narrow. With the addition of the MetaPower line, I discovered that my same list and people who weren't interested could be people interested in using the MetaPower program. I reviewed my list of friends and contacts on social media and phone, and I came up with 72 names of people to enroll in MetaPower. I committed to calling three to five people per day from Monday to Thursday to give them a 90-day trial of this new system. Those who fully committed to the 90 days received a cash refund for their participation. This led to many loyal customers with the MetaPower system. It was not easy to be on the phone calling these people, but I was committed to my goal and I knew the products worked and could help my friends feel better. The first call was always the hardest, so don't just make one, make multiple, please. And it will get easier. I plan to adopt the same approach with these incredible new product lines. Imagine creating a 90-day sleep challenge or a 90-day microbiome makeover. This looks really good. Who wouldn't want that? We can help them get real results and find products they can't live without. The old things still work. Trusting in my abilities and what I do best was the key. Create a plan and show up every day, even when it was difficult. That's where the magic came. I fell in love again with the goodness that comes from connecting with people, giving them a little value, and seeing the results that follow. I wanted to give up many times, but I wasn't going to set that example for my children or my team. My team saw me in the trenches, and that led to many more things happening. This creates all this momentum in the team when we set this example. I want you to know that if you are wondering how to make it happen, how to achieve it, who do we have to look at? We have to look in the mirror. It all starts with us. If you are looking for the person who is going to change your life, just look in the mirror. Thank you all very much. Have a great day.