Pb Balaji8:23
See, today we see steel, aluminium, precious metals, all of them inflating and significantly inflating. And therefore this is something which has been a challenge. Last quarter we started seeing the impact of that even in my P&L, you would have seen it. And we do expect this situation to continue in the first half of this year. Obviously India has also got another reverse impact of the lockdowns, and therefore today I think it's a choice between demand versus inflation; how do you play that stuff there? So currently contracts are not being negotiated as we speak; everybody is just frozen right now at this point in time. But second half, will things start quietening down? That's our hope. As such, at least what we speak to the various people, we do understand that things have run away a bit too much, and therefore there's likely to be a cooling off in the second half, at least getting back to normalcy. But that's all speculation; we have to wait and see how exactly it plays out. What is more important is what are we going to do about it. I think we will take judicious price increases, which we have already done. We are trying our level best to protect the end customer, so that whoever has ordered the cars, we are not impacting them with the price increase till May 7th; whatever was a May 7th booking, you will not get impacted. May 8 onwards, yes, the new price will come into effect. At the same time, huge focus on cost reduction, huge focus on which we have done a very good job over the last three to four years. So we'll continue to keep a good focus on that. But I do believe the right metric that will come and go against the inflation will be operating leverage once the lockdowns lift, because I think there's no point looking at the near term alone and start looking despondent about it. But if you look at what happened in the last year, when the lockdowns lift, it's a humongous recovery that comes through thereafter. And I do expect passenger vehicles to really take off after that, because people are going to be even more keen to have their personal mobility, where their urge to break free all that comes through there.
And for commercial vehicles, I think we have seen a pretty horrendous period over the last two years in terms of demand. Last year's demand, FY21, is actually lower than what it was in FY10. So we are now 10 years back in terms of volumes. And you know it better than I do that commercial vehicles are more a reflection of what the GDP in the country is. Our GDP hasn't gone back 10 years, so therefore neither do I accept the fact that this demand is indeed that. And if you're able to start making money at those kind of volumes, imagine what happens when things start correcting. Second, looking at volume alone in commercial vehicle is not good enough, because we have taken almost 15-20%, 10-15% price increases because of BS6. So the revenue is actually starting to now lift much higher; last quarter, for instance, the revenue is higher than what it was in FY19. And then the mix, which has always been against M&HCV for the last three years, that needs to come back as well. I think there's a lot of things going for commercial vehicles subsequently, but we just have to see through the immediate pain. So that's the reason when we are looking at our strategy, this year is very different from last year. Last year was a business continuity plan because we didn't know what's going to happen; do we need to? So the focus was survive, revive, and grow; that's how we looked at last year. This year is saying no, it's none of these three; it's actually being agile because interview.