Lisa Caputo, Executive Vice President and Chief Marketing, Communications and Customer Experience Officer at Travelers, has spoken about the importance of blending innovation with empathy and combining data-driven insights with creative storytelling. She described "big-M Marketing" as a "four-legged stool" encompassing advertising, media, digital, and other core functions. Caputo has also discussed the value of staying curious and embracing change, and she has stated that she looks for versatile "player coach" executives who can both set strategy and execute against it. Caputo has emphasized the imperative of using artificial intelligence, saying "everybody should be using AI every single day" and that those who do not risk being left behind. She has spoken about her career experiences, including working for Hillary Clinton, whom she credited with instilling in her a passion for women's advocacy. Caputo has also discussed the women's financial services initiative she led at Citigroup, which she said generated more than $320 million in revenue and over a billion in assets under management. She has advocated for gender parity, noting that the biggest challenge is "action" and that progress can feel like "two steps forward and then we take one step backward." Caputo has also highlighted the importance of corporate social responsibility, describing it as a company's commitment to its communities and to "doing the right thing" for customers and public policy.