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Joan Woodward
Executive Vice President, Public Policy, and President, The Travelers Institute, Travelers Companies (The)

chat:CYBR Episode 5 - Joan Woodward

🎥 Oct 01, 2024 📺 Cyber Florida ⏱ 17m 👁 147 views
🔒 Welcome to Cyber Florida's Official YouTube Channel 🔒 🚀 About This Video: In this episode of chat:CYBR, James and Jordan are joined by Joan Woodward, President of Travelers Institute, to discuss the role of the Institute in public policy and cybersecurity. They explore the evolution of Travelers Institute, the importance of cybersecurity awareness, and the intersection of cybersecurity and insurance. Joan shares insights from recent studies on CFO concerns regarding cybersecurity and emphasizes the need for protective measures to mitigate risks. The conversation concludes with recommendatio...
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About Joan Woodward

Joan Woodward, President of the Travelers Institute, has been active in public discussions on mental health, cybersecurity, and distracted driving. In a May 2025 podcast, Woodward stated that the United States is "in a mental health crisis," citing a National Institutes of Health report that one in five adults experiences mental illness. She argued that a manager has "more influence on your mental health than your primary care physician" and said that well-being can be taught to managers to help them identify struggling employees. In a July 2025 appearance, Woodward described her own career risk of leaving Capitol Hill for the financial services industry, advising others to "take a risk on yourself" and "be confident in yourself." Woodward has also addressed cybersecurity risks for businesses. In an October 2024 podcast, she said that "a cyber event can cause a major operational and financial disruption" and that "most people believe you've either been hacked already or you're going to be hacked." She has promoted the Travelers Institute's "Wednesdays with Woodward" webinar series, which she said draws thousands of participants. On distracted driving, Woodward cited a Travelers risk survey finding that 70% of respondents see it as a bigger problem than a few years ago, with more than a quarter admitting to using social media while driving.

Source: AI-verified profile updated from Joan Woodward's recent appearances. Browse all interviews →

Transcript (25 segments)
J
James Shobs0:00
Welcome to Chat Cyber, a podcast on all things cyber policy where we explore key issues and discuss policy strategies with industry experts. Hey everybody and welcome back to another episode of Chat Cyber, Cyber Florida's policy podcast. I'm your host James Shobs, the associate director of policy and partnerships here at Cyber Florida.
J
Jordan Deus0:21
And I am your co-host Jordan Deus, cyber policy analyst at Cyber Florida. We'd like to thank everybody for tuning back in for another episode. So today we're joined by Joan Woodward. Joan is the president of The Travelers Institute.
J
James Shobs0:34
Jordan, will you share Joan's bio with us?
J
Jordan Deus0:37
Absolutely. As James mentioned, Joan is the president of The Travelers Institute, which is the public policy division and educational arm of Travelers. With a wealth of experience in public policy and thought leadership, Joan established The Travelers Institute in 2008, building on her decade-long career at Goldman Sachs as the founding executive director of the Global Markets Institute. Prior to that, she spent 12 years on Capitol Hill where she was instrumental in the development of economic policy. Joan is also recognized for her leadership roles on various boards including the RAND Institute for Civil Justice. She has been honored as one of the top 50 women in insurance and holds degrees in economics and political science from American University with additional studies at the University of London. So Joan, thank you so much for joining us today.
J
Joan Woodward1:24
Well thank you so much for having me. It's an important topic for us to talk about, so I appreciate it.
J
James Shobs1:28
Joan, we usually do a little segment here called Explain It to James when we talk about highly technical topics. But today since we're talking policy, we're finally in my wheelhouse, so I think we'll skip the Explain It to James segment and jump right into the questions if that's okay with you. Can you tell us a little bit about The Travelers Institute as an education and public policy platform and maybe tell us a little bit about its role and how it's evolved since you started in 2008?
J
Joan Woodward1:56
Well great, thank you for asking. Yes the Institute, The Travelers Institute, which again is our public policy educational platform, we're actually celebrating our 15th year this year. I was approached by our CEO Alan Schnitzer to establish The Travelers Institute as our company's thought leadership and public policy platform. And my mission was really to find ways for our company to leverage its deep risk management experts, 30,000 of us at the company, to be part of an important public policy conversation. So we think of ourselves not just a think tank but we're a do tank. And so we've hosted over a thousand educational events in person, reaching about 500,000 people through the last 15 years in about 200 cities. So we are very proud of our policy work that we do with regulators, legislators, and governors around the country. We also have some live events with our webinar series which is called Wednesdays with Woodward, it's Wednesdays with Woodward at 1:00 Eastern. During the height of the pandemic, and so we've recently launched a podcast, The Travelers Institute Risk and Resilience podcast. So it went from a very small team, innovative powerhouses, we interviewed lots of experts, and I'm very proud to be a part of The Travelers Institute for the last 15 years.
J
James Shobs3:20
We know that cyber security is a major initiative of The Travelers Institute. Can you tell our listeners more about this initiative and how businesses and organizations can engage with your team?
J
Joan Woodward3:30
Sure, actually this interview is great timing because October, as you probably know, is Cybersecurity Awareness Month. And we are dedicated to helping business leaders and consumers really learn how to protect themselves. Our Travelers Risk Index, which is something we do every year, cyber risk reclaim the number one spot as a leading concern for business owners across the country. So a cyber event can cause a major operational and financial disruption to an organization, and these risks are really evolving, they are not static. Which is why we think it's important for businesses, especially small businesses, to take preventive measures and really be diligent about their cyber hygiene. And this all started about eight years ago for The Travelers Institute. We've hosted more than 60 in-person events. Just three years ago, President Biden invited technology CEOs, so think about all the big tech company CEOs, and there was one insurance CEO that was invited into that cyber summit with the president, and that was our CEO Alan Schnitzer. He was asked to join the meeting really to talk about cyber insurance. And just talking about cyber insurance really does allow business owners to focus on what's important. And we reaffirmed our commitment to working across the government and industries to help advance cyber education. And that's part of our Cyber Prepare, Prevent, and Restore national series that you came to, and it sounds like it was interesting.
J
James Shobs5:01
Indeed, you know, Cyber Florida at the local level supporting local government, sitting county governments here in the State of Florida is one of the many missions the state legislature gave us. And we see similar vulnerabilities there as small business enterprises see, as you said. It's an ever-evolving threat, it's so hard to stay on top of, especially in small enterprises where technology might not be somebody's forte or their background; they're just trying to deliver the services of the day to keep their business running, but it exposes them to such vulnerabilities. With that, you also mentioned that you guys had just done a CFO concern and optimism study. In that study, cybersecurity was ranked seventh, one of the greatest concerns that CEOs have, following things like market competition, talent acquisition, and customer satisfaction. Based on the current threat landscape, do you think that that ranking is appropriate? Should cybersecurity be more of a concern for C-level executives? And also understanding some of the challenges I just mentioned that I know local government faces, the job's already big, but do you think that that's where it needs to be as far as a level of concern?
J
Joan Woodward6:15
Yeah, those who responded to our survey, we had about 600 plus CFOs, Chief Financial Officers took this study. They listed a number of concerns. We're glad that cyber was certainly on the list; about half listed cyber as their number one main challenge they face when managing risk. But they're a real concern for all businesses, very small mom and pops up to the larger. We see in stories all the time that big companies get impacted a lot, and also infrastructure gets impacted, waterways, electrical grid. In recent years there's been a lot of hacks and attacks. But a single breach can result in significant cost and damage, loss of consumer confidence in your company, financial harm, legal challenges, and business interruptions. So given today's climate, it's really imperative that business leaders have the tools they need to prepare for and respond to cyber attacks. Most people believe you've either been hacked already or you're going to be hacked. And that CFO study really did reinforce that to us.
J
Jordan Deus7:20
Yeah, that study also highlighted that among the companies that were surveyed, CFOs mentioned that over one-third of their risk management activities were reactive. So you kind of just mentioned the necessity of having tools to mitigate these cyber attacks. What can an organization do to think and act proactively when it comes to managing cybersecurity risk?
J
Joan Woodward7:42
Sure, and all of these are on our TravelersInstitute.org website if you don't want to write them down or I'm going too fast. TravelersInstitute.org. There are five things you need to do to get ready for a potential cyber incident. And the first thing we talk about is MFA, multi-factor authentication, to verify a user's identity before granting access. MFA uses authentication factors that fall into two or three categories: number one, something you know, such as your username or your password; something you have, such as a one-time code texted to you on your phone or authenticator app; and something that verifies who you are, such as a fingerprint or iris scan. So MFA is number one. Number two is securing your network with updates, we should also patch, patching our programs to protect their software is number two. Third is enhance your defenses with endpoint detection and response. That endpoint detection and response (EDR) solution is more sophisticated than traditional antivirus software, checking both software and user behaviors on a system. It watches what users do and can stop that suspicious activity by triggering alerts. Number four is really talking to your company individuals, your people who work for you, your employees about an incident response plan. Company leaders should have an incident response plan on the shelf, it should be updated every six months or every year, and it should be practiced. So that incident response plan is going to tell everyone what to do. And don't forget to print it, don't just have it on your cloud or on your laptops, print a copy and hand it out to your employees. The last one is building cyber resilience with backups. Be sure to inventory your data, decide how frequently data should be backed up, and if your organization suffers a cyber attack, know how to restore the systems and files to get your business up and running quickly. So those are our five best practices.
J
Jordan Deus9:39
Yeah, it's funny, I moonlight as a PhD student and we recently had a very interesting discussion in one of my classes about how policies are only as good as they are practiced and put into actions. Most definitely, as you said, make sure it's printed out, make sure it's accessible, make sure people know what it is, and make sure that they're acting on it. Joan, if we could switch gears just a little bit, you know, The Travelers Institute was born from Travelers Insurance Company. Can you tell us a little bit about where cyber and insurance intersect?
J
Joan Woodward10:14
Sure, and this is actually not that complicated to be honest with you. We sell a cyber insurance product. What does that mean? It means that if you are breached or hacked, you have insurance to help you with a breach coach, with data and privacy notifications to your customers. If personal identifiable information, such as a lot of healthcare companies have, notification, 50 different states have 50 different laws, so this is complicated stuff. What if you're hit with a ransomware? Insurance is there potentially to pay some part of that ransomware for you if you choose to pay the ransom. So even before buying the cyber insurance, we take companies through a journey of preparing themselves for a potential cyber hack. So it's not just buying the insurance and letting it sit on the shelf; it is implementing these five best practices we talk about so you're much more cyber secure. Having insurance, but we make sure you're cyber secure before you even buy the insurance, and that's the process that we think is really critically important. So we always recommend talking to an insurance agent or broker to talk about your specific needs for your company. But this is an insurance product that's been evolving over the last 10 to 15 years and will continue to evolve because these bad actors on the dark web, they're not stopping; they're innovative in how they're attacking different businesses, and they're becoming smarter. So we need to be one step ahead of those bad actors.
J
James Shobs11:42
Yeah, it's beating a dead horse, and it's said in these conversations every time, but if those bad actors could put even a third of their ingenuity towards more honorable pursuits, what a difference in society that would make. So Joan, based on your work in the space and the data The Travelers Institute has gathered, what recommendations do you have for policymakers when it comes to things like advancing cybersecurity strategies, improving procedures, generating awareness, etc.?
J
Joan Woodward12:12
Yeah, I tell people being proactive is really key. It's crucial that businesses educate your employees and put proper risk management systems in place. Test your employees, send those phishing emails, and when someone clicks on that link they're not supposed to, talk to that person about why they clicked on that link. So educating employees number one. The other little-known agency at the federal government at the Department of Homeland Security, which was created about five or six years ago, it's called CISA, Cybersecurity and Infrastructure Security Agency, and they are crucial in providing free, I'm going to underline that free, complimentary, your tax dollars already paid for this, services for businesses. You can get a free cyber risk assessment for your business through that government agency. So look up CISA.gov, C-I-S-A.gov, and they will help you navigate all these complicated issues for businesses. And most importantly, ensure that a company has proper protection by seeking that insurance coverage, that cyber insurance product, critically important.
J
Jordan Deus13:14
Joan, I really love how you talked about the product but about the proactive steps that you are taking as a company and as an institute to make sure people are cyber secure so hopefully they never have to access the benefits of that. Could you tell us a little bit, you had spoke to how the threat's always evolving, can you speak a little bit about the intersection of cybersecurity and insurance and how that will evolve with the threat? And what role do you see The Travelers Institute playing in shaping that discussion?
J
Joan Woodward13:44
Sure, we can only succeed as a business if our communities do too. And so we are dedicated to helping those businesses and nonprofits worry about their evolving cyber risk. So we always keep a pulse on these issues to affect our customers. And The Institute is going to continue to host these free informational events to help agents and brokers and the broadest business community get these tools and resources. So again, TravelersInstitute.org is the place you should go, not only to learn more about cyber hygiene and how you become more cyber prepared, but also a place you could watch our webinars. We've done 150 webinars over the last five years, and a lot of those webinars are focused on cybersecurity. We do in-person events as I said, we've done almost 60 in the last eight years. So look on our website for places we'll be in the next 6 to 12 months; we always publicize that. You can connect with me on LinkedIn, Joan Woodward at Travelers. And I'm very active on LinkedIn and I post a lot of content. It's free and available to the public. And we feel an obligation, responsibility as a large insurance company to educate consumers, the business community, government officials. We have a terrific partnership with Department of Homeland Security and CISA, and they come with us on our road show and they talk to business community about what's important and how to protect themselves while managing risk well.
J
James Shobs15:10
Well Joan, I think that was all we had for you today. And I just want to thank you again. I know how busy you are, so we really appreciate you taking a little bit of time today to speak with us.
J
Joan Woodward15:19
Certainly. Well it was a pleasure, and again, free resources, why not use them, right?
J
James Shobs15:25
Yep, absolutely. Thank you ma'am, appreciate it. All right, take care, have a good one.
J
Joan Woodward15:28
Thanks for having me.
J
Jordan Deus15:31
Welcome to Cyber Florida's Shameless Plug with Jordan. Early bird registration is currently open for Sunshine CyberCon, which will be held in Tampa on February 24th and 25th. The Sunshine Cyber Conference is a unique blend of technical professionals and non-technical managers and decision makers coming together to exchange ideas, share knowledge, and examine the latest cybersecurity challenges and opportunities. Attendees will join hundreds of organizational leaders from across Florida and beyond to enhance their knowledge, build their network, and engage with Florida's cybersecurity community. Be sure to register at CyberFlorida.org. On April 4th, 2025, Cyber Florida is bringing back Florida's first ever Statewide High School cybersecurity competition, CyberLaunch. The CyberLaunch program aims to introduce high school students to the universe of cybersecurity careers through the fun of a statewide competition. Last year was our first year hosting this event, and with over 900 students in attendance, I'd say it was a huge success. Finally, Cyber Florida is thrilled to announce the premiere of the 'Do We Belong Here' documentary created in partnership with Cisco and WiCyS (Women in Cybersecurity). The documentary highlights the stories of women in cybersecurity, showcasing their challenges and triumphs. The documentary premiered on September 10th and listeners can find it now on YouTube. I'm Jordan, that's my plug guys. As always, thank you again for tuning in. We are a resource for you. My email address is [email protected]. Please let us know what you want to hear about, let us know what would be useful. I know you got those long drives back and forth to Tallahassee, let us be a resource guys. We appreciate it. We'll talk to you next time.
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Unknown17:07
All opinions expressed by the Chat Cyber podcast participants are their own and do not exclusively represent the views and opinions of Cyber Florida.