Kevin Hochman23:15
Yeah, you know, I was looking at the questions that you had submitted and I kind of wish I had done that in my personal life. So what I believe in is if you want to accomplish anything great in business, you got to have a vision about what that is because you need all these people to follow it and if they don't know where you're going, they're never going to be excited about doing that. So you got to create a vision and you got to create it with them and then they got to believe in it and then you got to create stair steps on how to get there, right? So like for example in the Chili's business,
We want to be a brand that is growing, is exciting to young people, is delivering an amazing experience and we're outpacing the industry. That was the vision, right? And then we had to break it down to like how do we, we're so far away from that three years ago. So like where do we start? Let's start with we need to have clean restaurants and we need to have properly staffed restaurants and we need to have a tighter menu and you just build building blocks that are all manageable so that when you add them all up three years later, you're like wow, I'm at the top of the heap. And I remember I literally said that vision to the managers. I was two months into the business. I had enough listening sessions with the field to understand what we needed to do with their ideas. And I showed them a fake magazine cover. I said, 'This is what we're going to do. The magazine cover was going to be Chili's is back and here are all the stories about how it was your ideas and how we simplified the menu and we added labor and we fixed the restaurants. It was all the stuff we did.' And in fact, I showed him the cover last week when we had a conference and said, 'It's been three years. How have we done? What are the real headlines written?' And they're all the same headlines that we had talked about, right? And it's because we made it into manageable chunks that people could see themselves in what they did. So when you asked that question in the pre-read, I was like, boy, I wish I had done that because I think if you ask dads like what does success look like to you? What is your envision of being a dad? I think people would have different articulations of it. Like mine would be I want my kids when we're at rehearsal dinner and we toasting them, I want them to say, 'Oh my god, I'm so glad my dad was in my life and here are the things that my dad meant to me and why I'm a better adult because of him.' That's the Chili's back magazine cover, right? So then you'd say, what are the things that you need to do to get to that point? Well, you probably got to spend a lot more time with your kids, right? So how do I make time with the kids? How do I make time in my life to make sure? That's about making sure we have vacations and making sure we have things to do. How do I get them to be interested in spending time with me? I'll tell you the family I married into, the McMillan, so Andy McMillan and my wife and her maiden name was McMillan, they are masters at creating ideas that all the kids want to do. So for example, the last Christmas they had something they had ask me anything with the grandpa, Papa John, my father-in-law. And so he sat by the fire and they could ask him anything like, 'What was your first date like?' or 'What was your first kiss like?' and they asked crazy stuff. And it was the most fun two hours you could ever imagine because the kids had a role in that. And it was like, how do you get kids aged 15 all the way up to 25 to be interested in spending two hours with their grandpa and their family? And they came up with a great idea. So that's the second building block: you got to find things that are going to meet kids where they are that they're going to be excited about. And whether it's vacations or sporting events, I try to go at least to one sporting trip with my son every year because it's something we look forward to that we can do together. But the point would be you start with your endgame of what relationship you want to be and then what are the things that you need to do that are in your control that you can get there? And then you got to go make it happen. So if I need to have more time to be at my son's sporting events when he plays volleyball, like, hey, Ann, I need every one of his volleyball games that are here in Dallas. I need them to be loaded into my calendar. I may not get to all 20 of them, but if I get to 15 of them, I've won, right?
And he'll even be like, 'I don't want you to be there.' And it's like, TSF, son. Like, I'm going to your volleyball games. And it ends up being great, right? He ends up still going to go out to eat with his buds afterward because he's got his own car, but he knows his dad was there with his mom and we were there for him at life's important moments. Nobody's going to remember that we had a record fiscal this year and we had delivered an incredible EBITDA, whatever. But my son is going to remember whether I was in his life during his high school years. So to me, I think you just got to be deliberate about what's your end vision of what you want your takeaway as a dad to be and then are you doing things to get you there? I wish I was more deliberate about it the way you asked the question, the way I would on a business thing, but I did do some building blocks on that. I would have to do it over again. No, it's so if we literally were just talking about that, like whether it's at a wedding or at another event, trying to put yourself in that moment and what do you want to be said and reverse engineering that, we just were talking about that. So I love that you articulated that the same thing. And getting there is gradual, but you got to have consistency in those experiences you're trying to give. So I love that. I think it's on board with what we've been saying. A couple more for you and we'll let you roll. But I've heard you talk about this. I think it's an amazing kind of principle and I'm curious if it translated at home, but like the importance and the discipline on doing what's right versus what's urgent. Talk a little bit about that as you think about the importance of that, like teaching those things like, hey, there's going to be things that happen in life, but we got to continue to do what's right.
Yeah. You know, it's like the thing you're told when you're a kid, like just do what's right and it'll all work itself out. And then you grow up and you get all these pressures and you start telling yourself, well, you start convincing yourself what's right is not really right so you can do those other things. And it's like everybody knows what's right. I had some recognition a few months ago on restaurants and they asked me to say a few words and I was looking at the room of all these restaurant executives and I'm like, you know, everybody asked me, 'Oh, how do we do this at Chili's?' And it's like there's no secret sauce here. We're just kind of using common sense on the fundamentals of why people go out to eat and we're just delivering on those things. The problem is that there's so many pressures that get in the way of doing the right thing that very few people do the right thing. So we all know the right thing is and a lot of the casual diners that have not done well over the years, including Chili's, we cut corners on food quality or we overextend the menu or we start pulling back on labor. We have all this data that says, 'Oh, this new technology, we don't need all these servers because the technology is so good and so we're able to take out $50 million of labor. It's a miracle.' And then we wonder why our experience scores are down, right? Because we're lying to ourselves. There's no technology that's going to allow you to remove a bunch of servers. People go out to eat, they don't want to use a kiosk or their phone. They want to talk to somebody. That's why they go out to eat. If they don't want to talk to somebody, they can go to a fast casual, they can go to a fast food restaurant, they can order on their phone. It's a lot cheaper. So it happens all the time in business where we talk ourselves out of doing the right thing because it's convenient. Or the business is like right now a lot of restaurants are struggling for traffic and they're all going to throw a bunch of coupons and short-term discounts. It's going to provide some short-term relief and they're all going to be high-fiving about the discount and then they're going to have to roll it over with a better discount and it's an endless spiral to disaster. And that's true about life. There are so many things that you can get short-term relief.