Edoardo Ginevra1:10
First of all, thank you, because as you say, it's not so easy for a sector like ours to build a story of reputation, appreciation, acceptance and mutual respect with clients. But things always work out when the recipe is simplified. In our case, the bank has the ability to equip itself to be as close as possible to the needs of clients. Let's remember that we have assets of around 200 billion, but we are obviously smaller than the two large groups. We are fortunate to have significant size and critical mass in particularly dynamic and effervescent areas of the country in terms of economic activity. That fortune is also the key ingredient of the recipe I mentioned. For us, it is fundamental to understand and interpret the needs of key clients in these areas where we are strongest: northern Italy, Veneto, Lombardy, Piedmont, Emilia Romagna, not forgetting the others but starting from our main territory. And to work to satisfy these needs with a model, a short supply chain that can easily reach the client, provide fast responses, involving those who are authorized to make decisions in a lean model that is not burdened by bureaucracy.
Our clients are used to having a direct dialogue with the top management of the bank, with those who have direct responsibility for credit activities and product structuring. If we were to make a claim of the structure and business model, we could say 'enterprise, enterprise, enterprise'. Well, I would say enterprise and clients, because we start from enterprises but we connect all that world that revolves around the production system, reaching clients and people - enterprises and people, let's put it that way. Moreover, the entrepreneur also represents the final client as a person, because many of the data, looking especially at the money that is in this country in current accounts, there is a lot of corporate liquidity and then the savings of many entrepreneurs on the non-corporate side. It's also a model that allows you to work on the synergies among all this world that revolves around the enterprise. It is not easy to present a bare operation based solely on its profitability. A financing operation, a structured operation often ties up a lot of capital, and by tying up a lot of capital it requires high profitability to be able to generate value. So to generate value you must be able to attach to the individual operations a 360-degree relationship.