Marco Patuano11:34
Okay, allow me a premise. Today, not having a good digital infrastructure is a national competitive disadvantage. If I have to set up a company in a country, I will look at two things: first, the level of digital connection; second, energy. I don't want a problem with energy. For example, Spain is good, Spain has a very good level of digital infrastructure digitalization. That's point one. Point two, everyone talks about artificial intelligence that is coming, etc. Perfect. So where will artificial intelligence come in? For those who are differently young like me, remember when I was at university, the place of innovation was my dad's office. I didn't have a computer at home, I had to go to my dad's office because the computer and printer were there. I could do things at home with an Olivetti, not perfect. 35 years later, if you go to your home, it's much more innovative than your office. You have cloud solutions, you use Siri to do things, etc. You go to the office and it starts: you can't because of security, because of this, because of that, the list of why you can't do anything. Perfect. So artificial intelligence will enter through the consumer side before the business side. The first place it will enter is the damn thing we have in our pocket, on your table. No, it's already being experimented with solutions like simultaneous translation with a phone, earphones, you speak and I hear in another language. My friends who make glasses are already thinking of putting it here, but if I put it here I need to put a chip and connectivity, so I need a modem. So it will enter through this side. How much will traffic increase? That's a very good question. Today if we say traffic is 100, how much will it be in 5 years? Well, it's being discussed between five and eight times more. Five to eight times more. Now to manage that, imagine we are talking about a water flow eight times more. Can I put that in the same pipe? No, it's impossible, it doesn't fit physically. So we have to invest more. And here we enter... I think we all agree. We will have a couple of technical problems that we will solve. One technical problem is that antennas are big and incredibly ugly, they are horrible. And we have beautiful and wonderful cities. So permitting will be a big problem. For example, how to solve the America's Cup issue? We have to cover the beach of Barcelona because many more people will go to see the regatta. We are doing it with small antennas, we are doing it ourselves, small antennas that you don't see because they are ugly. Imagine a soccer ball that we can put more or less everywhere because it's a soccer ball. On Las Ramblas we are doing special coverage. The Barcelona city council is helping us a lot, and we are putting them in kiosks, you don't see them because the kiosk posters hide them, but there is much greater coverage. Why? Because people want to send photos, videos, etc. And it's so beautiful that you can't put antennas on top of historic buildings. Perfect. But all these solutions have a small defect: they cost. The word 'free' is a word that is liked a lot, but this is not free. To give an idea, a 5G mobile network for Spain can cost between 2.5 and 4 billion euros, depending on how well you want to do it.
So here we enter what I call the cappuccino effect. What is the cappuccino effect? Very simple. Today if you want to buy a mobile phone subscription, in Spain it can be around 15 euros. In the US, 50. In Korea and Japan, 30 and a bit. Switzerland 34. Germany 23. Holland 26-27. Italy 11. Poland 9. Okay. Now I ask you: imagine I ask you this question: do you prefer to save the money that a cappuccino costs per month, or give that cappuccino money per month and tell Telefónica or a mobile operator to have a good network? Because we are talking about this. The difference between going to Starbucks for a cappuccino costs 4 euros. Multiply that by 50 million, 4 per month is 50 per year, multiply by 50 million customers, and you realize how much you can invest. Now, it's not about giving the equivalent of one more cappuccino to the telephone operators so they pay more dividends to my friends at Criteria, it's not that. It's because we need to invest more in telecommunications networks intelligently. Mobile telephony will never have a single network for security reasons, it's a national security issue. Better to have two. In the case of fiber, one is more than enough. So regulation: I hope for a regulation like the one in the Draghi report. My dear friend Enrico Letta, as Prime Minister I don't love him, but as a scholar I like him a lot. We have to allow more consolidation, especially of networks, and give a little more price space. It won't change people's lives: people paying 15 vs 19 per month for a phone. But imagine being without a phone. It's a no-brainer. So that intelligent investment goes through consolidation and price effect.