Joost Farwerck0:05
Thank you, Rhinos, and good afternoon everyone. Today's results show another important proof point of our strategic progress. Mass market service revenues grew again in the third quarter, supporting service revenue growth for the group as a whole. And this time, growth was visible in all our mass market segments, most notably in the SME segment. We delivered service revenue growth in SME ahead of our commitment to stabilize the four-year out, and this is an important milestone for us as it provides confidence to deliver the turnaround for the entire business segment during our current strategic period. We've seen strong momentum of mobile inflow in recent quarters, and this accelerated further to 67,000 net adds across consumer and business this quarter. Consumer mobile service revenues continue to grow, supported by strong performance of our unlimited propositions. And with solid adjusted EBITDA growth in the third quarter and a strong year-to-date free cash flow, we remain on track and confident that we will deliver on our full year 2021 outlook. At the second quarter results, we announced the 200 million share buyback, reflecting our confidence in the successful execution of our strategy, and we've nearly completed this share buyback program, which we see as the first step to structurally return additional capital to our shareholders in the coming years. We continue to make good progress against the strategic and financial ambitions of our strategy 'Accelerate to Grow,' and we remain confident that the strategy will create long-term sustainable value for all our stakeholders.
We rolled out fiber to 93,000 households in the third quarter, a figure slightly lower than other quarters as a result of the August holiday period. This year we've rolled out to 313,000 homes, and over the last 12 months we have added 424,000 homes. We continue to successfully add new fiber customers and upgrade existing copper customers in fiber areas. This will be a key driver for sustainable revenue growth. The joint venture Glassport is now fully up and running and has recently started its wholesale broadband access services for wholesale providers. Together with Glassport, we're going to jointly reach 80% of Dutch households by the end of 2026, and after reaching that point, capex will come down to a lower, more sustainable level. After returning to growth in the second quarter, we've been able to show continued growth in mobile service revenues this quarter, and this was mainly driven by an acceleration of the commercial performance of the last quarter and the higher ARPU level. Fixed mobile revenues increased 3.5%, and total consumer service revenues grew slightly by 2 million euros. Customer satisfaction remains one of our top priorities, and the progress in the last two quarters has been encouraging. Following a few tougher quarters, it's been pleasing to see our efforts in this area are paying off. NPS recovered strongly to plus 15, and this is a reflection of the success of our attractive KPN and Simyo lineup, the quality of our products and services, and the customer journey improvements in several areas such as customers moving into new homes, complementary fiber upgrades of copper customers in fiber areas, and the new KPN Wi-Fi Manager we introduced for our customers.
Now let's take a deeper look into our consumer KPIs. Broadband net adds were again relatively stable this quarter. Within the mix, we see a positive inflow on our KPN brand. This was supported by solid fiber inflow, which level was seasonally lower at 36,000 fiber households but fully in line with our expectations. Fiber ARPU remains significantly higher compared to copper due to the take-up of higher speeds, more value-added services, and more SIMs per household. And importantly, for the first time, our fiber service revenue growth was higher than the copper decline. We've delivered 27,000 postpaid net adds in the third quarter in consumer markets, and together with 1.7% higher postpaid ARPU, this led to mobile service revenue growth of 2.4%.
Let's now move to the B2B segments. This year we started to run the business segment by focusing on three distinct customer segments: SME, LCE, and Tailored Solutions. At our strategy update last November, we committed to stabilization of SME service revenues by the end of this year, and we've delivered on that commitment well ahead of plan, driven by solid commercial momentum in both broadband and mobile. This was the main driver for the improvement in the business service revenue trend to a decline of 2.7% year-on-year, compared to a level of around minus 5% in previous quarters. The performance in LCE and Tailored Solutions was aligned with our expectations, and as we highlighted earlier, it will take us some more time than SME to deliver the turnaround there. Business NPS remained at a positive level of plus 3, as customers continue to value KPN for the stability, reliability, and quality of our networks and services.
Let's dive a little bit deeper into the drivers of the SME turnaround. Our strong focus on acquiring new and retaining existing customers by migrating to KPN 1 is paying off with solid base trends. This in turn provides a strong platform to increase density of product take-up by our customers as we leverage up- and cross-sell opportunities. Looking at the revenue development of the three product groups within SME, we can conclude the following: we see healthy broadband base developments, also supported by fiber and self-employed inflow, and this resulted in strong growth of broadband and network service revenues. The mobile market remains competitive, resulting in continued price pressure. However, strong inflow of new mobile customers, among others driven by unlimited, is now offsetting that effect, and this led to stabilization of mobile service revenues in SME in the third quarter, an improving trend compared to minus 11% in Q1 and minus 4% in Q2. And finally, in fixed voice, the pace of the decline here moderated from around minus 20% to approximately minus 10%, and this is partly due to the annualization of the phase-out of ICN-2 last year, which reduced the year-on-year headwinds. All in all, good performance in SME, which gives me confidence that we will also deliver a similar turnaround in LCE and Tailored Solutions, the other parts of B2B.
In wholesale, revenues increased by more than 7% in the third quarter, supported by our successful open access policy. In mobile, we added 33,000 customers, and that's making total postpaid growth for the group, including consumer and B2B, of 100,000 this quarter. Wholesale providers continue to strongly outperform the two incumbents in terms of broadband base growth. In this third quarter, 18,000 broadband lines were added, reflecting the attractive access terms we offer to service providers. Recently, we entered into several long-term agreements with some of the larger broadband service providers in the Dutch market. ACM is currently conducting its fixed access review, and we strongly believe that we are operating a highly competitive market, and with our open wholesale access model, we guarantee sufficient room for wholesale providers to grow and to compete. And customers in the Dutch market get high-quality services, can easily switch, and choose from a wide range of service providers that offer value for money. Now over to Chris for our financial performance.