Francis Deprez23:49
Yes, I think the price cuts were done first in the US, then in Asia, now also in Europe. They probably have more to do with their production capacity and their commercial efforts to try to sell the cars as they had planned in their budgets. So I think it is more of a short-term adjustment on the one hand to their production capacity. At the same time, I think it is also something that is not surprising. Electric vehicles clearly started as a niche product, more for relatively larger and premium models. The market has also shifted at our brands; it started at Audi and Porsche, then the ID series from Volkswagen came, etc. So ultimately, most brands started with larger models.
Electric vehicles as time goes on and electric vehicles become a true mass product, yes, that is very good news for everyone. That is a broader catalog of models that also go under €25,000 and so on. Eventually, the price difference between an electric vehicle in the same category and its brother or sister with an internal combustion engine will also decrease. So as we enter a new phase of more electric vehicles, it doesn't surprise me that price adjustments will happen and that competitors are positioning themselves, whether it's Tesla or other new and existing providers. So in that sense, it's no surprise. And the Volkswagen group fortunately has a very broad palette of electric vehicles. Our market share in Belgium for electric vehicles is higher than our average market share for all classic vehicles. We feel well armed, we have beautiful models and active models in the market, and we will naturally develop further in that function. But that is a very promising electric vehicle market, and I think both for private customers and companies, as well as for us as a company, it offers many opportunities.
And I think both for customers, private customers and companies, as well as for us as a company, it offers many opportunities. Also note that Tesla sells directly to consumers. Are you not afraid that Volkswagen will also do that at some point and thus essentially bypass the dealer? If you start from zero and start something new like Tesla, you can naturally think of things in a different way, and when you are a niche product with very few models, that may have worked well for them in recent years. We are convinced that the model we have built over the past decades, where a customer not only buys a dry product but also wants advice around it, wants to touch and see and test and take a test drive, etc., that the role of the dealers will always remain important. The role may change, the way it is done will change, people are already informed, have already informed themselves online, but...
But proximity to end customers and being able to assist customers. We also see in Belgium in recent years that the choice of which vehicle to buy, with which technology, has become more complicated. So there is a role, but naturally we must further evolve how we set up the dealer network. We have already done that in the past year and will continue to do so in the coming years. So in that sense, it works very well for a multi-brand dealer like us, it fits very well with the breadth of models and brands we offer. And you may have noticed that multiple dealers show the different brands and models in the corporate identity of those brands, but can also create synergies by perhaps combining workshops or reception elements. So you can bring much more efficiency into a market where you might look at other models, and online will naturally become important and more important in the coming years. But we all anticipate that with that pride we must absolutely...