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Vegard Wollan
Chief Executive Officer, Nordic Semiconductor

Nordic Semi-sjef Vegard Wollan: - Vi synes det var litt frustrende

🎥 Dec 05, 2024 📺 Finansavisen ⏱ 55m
Finansavisens Benedicte Storm Bamvik og Christer Teigen tar en prat med konsernsjef Vegard Wollan i Nordic Semiconductor om markedet, utsiktene og den famøse kapitalmarkedsdagen da kursen stupte 24 prosent. Med oss i studio er også investor Joachim Sverre, som har Nordic Semiconductor som sin største investering.
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About Vegard Wollan

Vegard Wollan, CEO of Nordic Semiconductor, stated in interviews at CES 2025 that the company has reorganized its R&D into four product-centric teams covering short-range, long-range cellular, Wi-Fi, and power management. He said the restructuring was intended to improve engineering execution and customer focus. Wollan also discussed the launch of the nRF 54 series, describing it as a next-generation platform with increased processing performance and reduced energy consumption compared to previous products. Wollan reiterated the company's publicly stated growth ambition of achieving an average annual revenue growth rate of approximately 20% over the next five to six years. He also noted a target operating model aiming for an EBIT margin of around 25% over that period. In a December 2024 interview, Wollan acknowledged that the company's capital markets day, during which the stock fell 24%, was "frustrating," but expressed confidence in the growth plan and its execution.

Source: AI-verified profile updated from Vegard Wollan's recent appearances. Browse all interviews →

Transcript (67 segments)
B
Benedikte Storm Bami0:00
Yes, I am the one who has covered technology for the most part in the financial editorial department in recent years. I've written quite a bit about Nordic Semiconductor and have always been interested in that company. It's a fun company to follow.
K
Krister Teigen0:35
Hello and welcome to a new episode of Aksjepån. My name is Krister Teigen. Today we are going to talk about Nordic Semiconductor, and I think we have never been four people in the studio before, but we are today. We have with us the CEO of Nordic Semiconductor, Vegard Wollan. Welcome.
V
Vegard Wollan0:56
Thank you.
K
Krister Teigen0:59
And we also have investor and Nordic Semiconductor shareholder Joakim Sverre. Welcome.
J
Joakim Sverre1:02
Thank you very much.
K
Krister Teigen1:05
Also my journalist colleague Benedikte Storm Bami. Welcome. So you are the one who primarily covers Nordic Semiconductor and other tech stocks for us here at Finansavisen, correct?
B
Benedikte Storm Bami1:18
Mhm.
K
Krister Teigen1:18
And I thought before we start discussing and try to figure out whether the stock is worth it, I think it's really cool that we have such a large technology company on the Oslo Stock Exchange that is competing with the big players in the world. That's quite rare, right? Here we have a lot of oil and gas, and you have also become much larger than you were a few years ago. It really exploded around 2019, 2020 when the pandemic came and we had that huge growth in orders from semiconductor manufacturers. And then the stock price went from 50 kroner to over 300 kroner. And then there has been an epic bubble burst if you just look at the stock price, falling from over 300 kroner down to 100 kroner. And during that challenging period, you came in as CEO from January, correct?
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Vegard Wollan2:32
That's correct. Sven-Tore Larsen was there since 2001, so he had a very long and good period for Nordic.
K
Krister Teigen2:46
So how has it been to take over as CEO of this company?
V
Vegard Wollan2:52
It has been very rewarding, very exciting with a lot of work, a lot of racing and activity in many areas. But in a way, 2024 is a transition year for us. Nordic has fantastic technology, unique products, and an incredibly competent team and a customer base with exceptionally good relationships and loyal, solid customers. So it's a top-class AP and a fantastic position that I come into as the company has been built by previous leadership over 20+ years. And the situation is also a bit special in terms of timing with the cyclical history you mentioned in previous years. Semiconductors are to some degree a cyclical industry, but we got an extra cycle through the pandemic, which has also had a correction that we are probably seeing the end of these days. It has been long, but it is challenging to lead the company through such large swings. But we have our eyes set far ahead; the ambitions around Nordic are large. We have big growth plans and are in the process of implementing the plan for the long term.
K
Krister Teigen4:34
Mhm, yes, because there will be growth. Let me bring you into the conversation right away, Joakim Sverre. You are an investor that we haven't really mentioned in Finansavisen before, but I personally hadn't heard of you. You are an investor who is also part of the same investor community as Åsne Feit Reid, Peter Hermanrud, Ole Petter Skjerk, and Jan Johannessen, right? And through Alkania Capital, you are exposed to Nordic. It is your largest investment, correct?
J
Joakim Sverre5:17
Yes, that's correct. Can I say why I am invested, when I came in, and why I am invested? I have a long, long history with Nordic from when I previously worked at a Swedish-Norwegian fund manager called Norda, where we were invested in Nordic from 2017 until I left in 2022. Those years from 2016 to 2020 were a roller coaster for Nordic—it doubled three times and halved twice, so it was a volatile ride, but it ended very happily with what happened at the end of 2019 and into 2020. We like to say that history trumps everything. Here you have a company with a fantastic history over the last 10, 15, 20 years with profitable growth. For our part, it's about identifying trends—long macro trends that you want to be invested in. For Nordic, things are becoming more and more connected, and we believe they will continue to become more connected. If you go home and walk around your house or office, you see that microphone, that headset is connected, your remote control is connected, your Bluetooth speaker is connected, your watch is connected. So there are many chips in your home without you realizing it. There are different types of connectivity: some can take a lot of power, and some must take little power because the battery is a limiting factor. When I look at the things around me, I think many things require low power consumption. And then we have a company in Norway that is world-leading in low-power connectivity. So that's part of the macro backdrop for why we want to be invested.
K
Krister Teigen7:40
Mhm. And after that, it becomes a question of how this is priced and what the next two years look like. When you look at the semiconductor industry, there are many layers, so it is very cyclical. You have TSMC, Nordic, distributors, maybe EMS companies, Apple, and then Elkjøp at the end. So there are many layers, which creates a lot of cyclicality even though demand is steadily rising. There are big swings around the trend. I don't know the industry that well, but when I checked the Semiconductor Industry Association website, I saw a graph showing that global demand fell a lot last year and has come back up to an all-time high. But that's probably not your type of industry because of AI and so on. It's Taiwan Semiconductor and the like. There has been a separation between the two or three big AI players and the rest who haven't been affected by the slower market that the average semiconductor company has experienced in 2024 compared to NVIDIA, AMD, etc. So when you look at total growth, it is probably quite influenced by those two.
J
Joakim Sverre9:25
Mhm, but also back to pricing and the stock. Have you gone back into the stock or have you been in it the whole time? For my own part, I have held shares to a greater or lesser extent since I started where I am now. Now I have more than I have ever had.
K
Krister Teigen9:52
So you bought through this year? Yes, bought and sold. Mhm. But are you quite active in trading since it's a cyclical industry? You see the stock rise three times and then fall three times in four years. How is it to sit as an investor when it's so cyclical?
J
Joakim Sverre10:14
The basic stance is that this will grow much more than GDP over the next 2-5 years. And you have to have a view on how it is priced relative to those assumptions. You have to see if analysts have moved a lot on estimates or little, and if there is consistency between what analysts say and what Vegard says. Investors tend to flock when things are good, and when things are bad, suddenly very few want it. And things can be bad much longer than you think, so that downtrend and strategy is smart, but sometimes it can be good to go a little against the grain. So even though we have had a basic position all along, we have managed to minimize some of the loss we otherwise would have had by trading around such investor sentiment and pricing.
K
Krister Teigen11:25
Yes, but it is interesting because you didn't sell any shares this fall, did you? I sold shares before, but far too few. Yes, because we had an article that Åsne Feit sold a third of his shares, and Hermanrud, who sits next to you, sold everything. He said... Well, maybe we should inform the listeners a bit. Was it at the end of September when you had the Capital Markets Day? Yes, September 26. And that day the stock fell 24%. There was a lot of talk about how much growth there would be next year. Herman said he sold shares before and after the Capital Markets Day. He said, 'I became very confused, but I interpret it as the company guiding under 17% growth from 2024 to 2025 and I put myself at 12%.' Then I checked the Bloomberg terminal today to see what analysts have actually put in for growth going forward. They have consensus estimates of $500 million in 2025? No, 2024, and then $600 million in 2025, which would be 20% revenue growth. But can you say something about how you experienced that day? Because you received some criticism from analysts and investors regarding communication. What can you say about that, Vegard?
V
Vegard Wollan13:00
What we can say is that we have been consistent in our comments, and I firmly believe that, for example, on our Q3 call as well. But some of the challenge we had was that at the Capital Markets Day we communicated what we believe is an ambitious and strong growth plan. If you compare with other semiconductor companies (excluding AMD and NVIDIA), you will see that it is in the very top tier of growth ambitions for a semiconductor company compared to our peers and competitors. At the same time, as we communicated that plan, we saw that it is taking longer for the market to normalize and reach the more gradual type of change we had envisioned at that time. We also have a very important product launch that we are in the middle of, which takes some time before our customers come with their products and enter the growth cycle. Additionally, the short-term outlook for the near quarter was somewhat weaker than the long-term ambitious growth plan we communicated. So we felt it was an integrity call for us to be transparent and comment on that. And that became a big surprise and received a lot of focus, which we find frustrating because we firmly believe we have a very good growth plan and growth ambitions that we communicated that day. We are using that plan internally and externally massively, and now we are two months into executing that plan. We look forward and have growth ambitions and are very confident in delivering in the upper tier of semiconductors in the coming years.
K
Krister Teigen15:24
What did you think, Joakim, when you saw what happened and Hermanrud sitting next to you selling shares? What were you thinking then and what do you think now? What do you think the growth will be?
J
Joakim Sverre15:42
It was a message that had to come out, because what happens is that people become too optimistic and that is reflected in analysts' numbers, and then the company has to somehow get their message out. When people like me and others are sitting in the spin cycle when the stock is falling, but if that was what they meant (and it was), then it had to come out. The question is how to do it. But you were there at the Capital Markets Day, and it's important to note that when the Capital Markets Day started, the stock had already begun to fall, but there was even more confusion after the Capital Markets Day ended. So there was some criticism regarding the communication during the Capital Markets Day.
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Benedikte Storm Bami16:32
It seems that you may have cleaned up a bit now in the third quarter when you had the presentation there. Because I think many were also concerned about market share—have shares been lost? How is it with these top-tier customers that we have followed over the past few years? We have had some analysts who have even crushed Apple pens and Apple products. But can we get a clear answer now: how is the market share of Nordic Semiconductor doing over the past year, and have you managed to hold on to these large customers that people have been worried about in recent years?
V
Vegard Wollan17:32
Well, I would say we have a very solid position. The nRF52 series, which constitutes much of Nordic's sales at the moment, was launched in 2015 and has held its competitiveness incredibly well. When we are now at the beginning of a massive new product launch, there is no doubt that we would have preferred to have done it a bit earlier as a company, but the competitiveness of the 52 series held up extremely well, and now we are very optimistic and positive about the feedback and traction we are getting on the new launches. So we have very loyal, strong customer relationships, as I said initially. We work more closely with what we call key customers—the large Nordic customers—and we are working to have more key customers and more large Nordic customers. At the same time, with relatively more frequent product launches starting from August 2024 with the new nRF9151 for long-range and now in November with the nRF54 series for short-range, this is the beginning of a new era where we will have steady, solid product launches with products that have significantly higher competitiveness than the products from 2015. These are investments made over a long time in this technology. When we look at the nRF54 series overall, it offers double performance and three times power efficiency compared to the 52 series, two very important parameters for our customers. That means three times longer battery life with double processing performance, plus we will come with many sub-families and smaller launches in the coming years where performance is sharpened and significantly increased with, for example, AI/ML additions and so on.
K
Krister Teigen20:15
I don't know exactly, but Nordic Semiconductor has been around for many years on the Oslo Stock Exchange. What is the average annual growth? Is it around 10-20%? But you envision that there could be an escalated growth based on the new products, that we are in a vacuum now and the new products come. What we showed at our Capital Markets Day in the long-term plan, if you look at a five-year plan, our addressable markets have unit growth of 17-20% depending on the segments, and our ambition is to grow faster than the market in all segments we participate in, so we should be above 20% growth in that period. That's an ambitious ambition.
You had an ambition of $1 billion in revenue in 2023, but that didn't happen. It was half of that. But that was because of the supply-demand situation. So you had a double effect, and then a lot of orders came into Nordic. Is that why it's bad now? Is that why you are on track to lose money this year? Because those who ordered semiconductors now realize it wasn't that big after all, so they don't need them anymore. They have over-ordered, so to speak.
V
Vegard Wollan22:11
I should be careful since I wasn't present in that period in my role, but as Joakim alluded to earlier, there are several layers of inventory and production stages before reaching the end-user product. When you have a situation where demand is significantly higher than supply, as happened during the pandemic due to home offices, gaming, and general consumer growth in electronics, you get inventory hoarding and buildup in the chain. It takes time to balance that out. A significant part of 2024 for us, especially Q1 as we have commented, is a larger inventory correction in our distribution channel. So that is an element of 2024. You have to look at some of these years in context.
K
Krister Teigen23:23
Yes, it's quite extraordinary. I looked back at the accounts to see when was the last time you lost money, and it was in 2003. And regarding pricing, if you look at how much it earned in 2022 (the record year), it was priced at 86.6 times EBITDA. But it's not worth looking at that for this year or next year. When the stock was at its peak, it was priced at 6.4 times EBITDA, and now it's priced at about 30 times EBITDA for next year, but estimates are very low. But how can you explain why you own Nordic Semiconductor shares? I assume you think the pricing is attractive. Can you give me the sales pitch on the pricing?
J
Joakim Sverre24:22
I think what's important there is that you are right. If you just look at headlines and price multiples, it looks expensive. But the model we use (or I use) is multiple. You can use a sum-of-the-parts model because they have invested heavily in cellular/long-range and WiFi, which burden the income statement with $40-50 million per year and don't generate revenue today (long-range generates a little). You can strip that out and see what you are left with in terms of profit or EBITDA on the Bluetooth (short-range) part. If you look at a year like next year, Nordic will look quite cheap, and in 2026, very cheap. An alternative is to look at EV/Sales. I think in the phase we are in now, with heavy investments that will eventually materialize, EV/Sales is a more appropriate multiple. Even on low 2025 numbers, it's priced at 2.5-2.7 times EV/Sales, historically it has been priced at 3.5 times sales. So I think it's priced well under, about 30% below historical EV/Sales multiple. And I also think sales will escalate in 2026. Let's say they deliver somewhere between 20-30% growth in 2026, then you will catch up to the historical multiple, and on top of that, sales will have grown by 25-30%. If we are in a situation in 18 months where they have actually grown 25% or 30% in Q1 or Q2 2026, the market will say, 'Wow, that growth rate is picking up significantly.' I don't find many companies that will grow 20-30% in the coming years, so maybe we should have a higher multiple than we have had. Then you get a scenario where it becomes a very good investment. It's a long way there, but those are some considerations I make.
K
Krister Teigen27:02
Mhm. And we also think about this: it's a large industry with many big players. What is comforting is that I think many could need the Nordic position in their organization, with larger players, and I think there are a lot of synergies to be realized there.
V
Vegard Wollan27:25
that the products and the company are as good as that perception. We believe that, but we don't know, because it's easy to sit in Norway and think that what we have is the best. So I think there is room for that. If things become too cheap... Or I think you have a kind of... put there, mhm. So those are the considerations we are making now around pricing, focusing not so much on multiples, but looking at sales or market value to sales. And if you look at multiples, you have to strip out the parts that don't make money. Either you can say they have zero value, or you can take that out of the cost of growth. Or if you want to be a bit more forward, you can say it has value, then you can subtract it, and then see how it looks.
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Benedikte Storm Bami28:24
But now that we are into the numbers, I also have to ask: what was it you said, Krister, that if we look at the estimates from Bloomberg, it is estimated that it could be around minus... was it revenue growth next year or was it the result this year?
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Krister Teigen28:38
No, the result this year. I haven't looked at it, but they have looked at the reports. For the first three quarters of the year, the result before tax was minus 35 million euros, or is it dollars? Sorry, what is it? Yes, dollars. Yes.
B
Benedikte Storm Bami29:01
But then I was also wondering, because there have been some cost measures at Nordic in recent years, and the last thing we witnessed was that we had to cut the workforce by 8% globally as part of that measure. That was probably no more than 100-110 people, wasn't it? But are you looking at doing more cost-saving measures going forward, or are you beginning to approach the end of that cleanup?
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Vegard Wollan29:28
Yes, we announced those measures that you mention, Benedikte, at the beginning of October. And that is a result of both some strategic changes we have made plus some reorganization we have done, so that we see an efficiency gain. We are extremely cost-focused at the moment, not because we are not interested in returning to profitable growth and profitability. That is our plan, and therefore we have also said that opex for growth expectations for next year are roughly the same as for 2024, so we keep it relatively flat.
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Benedikte Storm Bami30:22
So the EBIT margin, I have noted that the EBIT margin went from about 20% to 34% from 2019 to 2022, right? 2022 was the record year, and now it's down to 10 or 11 or something. But have you guided on anything like that? Do you have an ambition for a long-term EBIT margin?
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Vegard Wollan30:43
We don't guide on that from quarter to quarter, that's our guiding institute. But we have said that we have a target operating model of approaching 25% EBIT margin over this five-year period that we showed the plan for at the Capital Markets Day. So we absolutely have an ambition to get to an operating model with an EBIT margin of around 25%.
B
Benedikte Storm Bami31:11
Yes, that would be between the two, between 2019 and 2022, right? Or at least better than 2019, which was the last normal. That is definitely something that has been done before. Yes, can we... if we check our archive of recent articles we have written about Nordic Semiconductor, there was a company called Novelda. Don't you have a question about that? Because it was interesting, we had just written about Novelda in Finansavisen, and then maybe 5-6 days later, Nordic Semiconductor announced that they were looking at it, there was a letter of intent with this company, and then it was broken off after a round of due diligence. Why did you look at Novelda? Is this part of... you also said you will have several new initiatives at Nordic Semiconductor and more segments. Is this part of the long-range initiative at Nordic? Was that the intention behind the possible acquisition?
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Vegard Wollan32:15
Yes, I have to be a bit careful about saying anything over the top, Benedikte, about what our intention was product-strategically, because that is internal information. Novelda had interesting technology, and it didn't happen this time, and I can't say why. But what is also special about this situation that I can comment on is that we normally don't announce such DD processes and LOIs, but in this case we had to because of many common shareholders and because we are in Norway, etc. But looking at companies for possible M&A processes without announcing it is actually the standard.
B
Benedikte Storm Bami33:12
But are you dependent on potential acquisitions to accelerate this long-range initiative?
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Vegard Wollan33:18
No, and I don't think I would link it to the long-range initiative at all. So I can comment on that. But we look at a lot of different technology at all times, that's part of the radar when we work. And of course, Novelda has interesting technology. But is M&A part of the strategy, or is it organic growth that should drive you to the ambitions? It will be a combination. Nordic has done several, not large but several smaller acquisitions in recent years, like Mobile Semiconductor with important memory technology about a year ago, we bought Atlas AI/ML technology in San Diego, and before that Wi-Fi technology.
B
Benedikte Storm Bami34:12
Then I'm just wondering if you could tell a little about the products in long range, because most of us have gotten a lot of what is short range, like products on Garmin for example. What is the idea when you go to long range?
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Vegard Wollan34:30
Yes, on long range, on cellular IoT, the product structure has a little... and for example, parents can follow children from school safely with connectivity that is very stable and online everywhere. Metering is a market we see coming for long range, for gas meters, water meters, that type of equipment. They are often located in places like water meters underground, so they need very long battery life. For example, in a 10-year battery life setting, ultra-low power is important, and we have the lowest power consumption in the market. On the industrial side, we see now that as network service providers have built out the networks well enough, we finally see movement in a more solid and different type of customer base than before on cellular. So we are going specifically into those areas. We have clearly been market leader technically with low power consumption, but we have also had products that have been relatively expensive compared to our competitors. We are addressing that very targeted now. We just launched the nRF9151, which is the world's smallest cellular SiP module for the market, which came in August this year, taking a very important step down in cost while still being market-leading in power consumption. And towards the end of next year, we will have products that take it even further down in cost and power consumption. So we have a very targeted approach to which part of this market we will win in, and we don't necessarily need to be a winner in absolutely all segments of this market.
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Benedikte Storm Bami37:06
But how is the interest from your customers for these new products? It seems like you have quite big ambitions both for short range and long range.
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Vegard Wollan37:19
Yes, absolutely fantastic interest, I would say. That's the best part of this job, being out with customers. I just came from a couple of weeks with just that, both long and short range. It gives a lot of energy, a lot of positive energy, because we are an engineering R&D company, and what gives energy is when we win and innovate and work with customers and see that yes, we got a win. And the ultimate celebration is of course when an end customer launches a product with us. But it's the process to get there that we live for at Nordic.
J
Joakim Sverre38:09
Yes, you have... I briefly mentioned that with AI, the semiconductor industry has different segments. But with generative AI, how important will it be for Nordic Semiconductor in the future?
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Vegard Wollan38:32
Yes, there are many facets of AI. One thing is in relation to our R&D, it's important that we use AI to become more efficient in our R&D and development of our products. That goes for software development and hardware chip development. And then you have our product solutions, both with hardware and software solutions for machine learning as a segment of AI, to make the edge node, as we call it, much smarter, much more compute power, and again at even lower power consumption. That is because we see many of our customers' products require real-time processing, both due to power consumption but also because you may not have connectivity at all times, or due to security requirements, or you work in medical, so you have to do it in real time. So it's important to have significantly increased compute capability also in the edge node. That is something we are working very systematically on and will launch products for in the coming time. But it will be a different kind of AI than what you experience with generative LLMs from NVIDIA, AMD, which have completely different compute capabilities. For us, it's important to increase compute capabilities in the edge node, but with power consumption and cost in mind, and the system it will be part of.
J
Joakim Sverre40:43
Can I follow up a bit? Now it's a bit of jumping around, but on the long range part, we have invested quite a lot over a long time. And on short range, you have customers that stably buy for 10, 15, 20 million dollars per quarter. Do you see the contours of these customers also coming to long range, if you lift your gaze a bit?
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Vegard Wollan41:14
Yes, that's an interesting question, Joakim. What I want to say on that area is that we have to be super careful about being specific about what we see far ahead. But what we have communicated is that we will have a super sharp accountability to increase return on investment and only invest in segments where we see good traction. And the more complex these chips and our products are, the longer time many of our customers take to design them in and develop their software. For example, from when we sample the child tracker I mentioned to when it goes to market as a finished product available in an electronics supermarket, it can take two years, sometimes even longer. Some do it faster, but it's relatively long development time for our customers. We have a practice of not talking about things before they are available. But we have also said that we will have accountability to follow our playbook and plan for growth going forward, and if we don't, we will take action.
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Benedikte Storm Bami42:44
But I feel we also need to talk about something we touched on: products. One of the things that has been a bit of a challenge in recent years is that consumers' purchasing power has fallen a bit as interest rates have been at peak for a while, both in Norway and the US. But now many are starting to look at rates going down, waiting for Norges Bank here at home. How much do you follow that, and how much have you been affected by the increases in recent years?
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Vegard Wollan43:17
Yes, of course we follow that closely too. But on the other hand, we can't do anything about the macro or consumer purchasing power. So we have a strong focus on delivering competitive products, innovating, winning with our key customers, expanding that base of key customers, and then taking it to the broader market. That is our recipe for growth. And we will inevitably have some dependency and cyclicality related to macro that we can't do anything about. But it's interesting from an investor perspective: lower rates usually give a boost to growth stocks, Joakim.
J
Joakim Sverre44:08
But have you... we had, for example, Kristian Falnes, it wasn't long ago we had a podcast with Kristoffer Falnes, and he is the type who has an opinion on what a stock is worth. I don't know, almost everyone does. But do you have a picture in your head of what Nordic's stock is worth, based on your expectations for results?
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Vegard Wollan44:37
I think right now, when we stand 18 months ahead and the company has delivered on the plan with strong growth in '26, and you price this on historical EV/sales multiple, there is significant upside from where we are now. Yes, what would that be roughly? Dangerous to say such numbers. But if we say you are priced at a 30% discount to how it is normally priced on enterprise value to sales now, and you are going to catch up, then you have 30%. And then it grows 30% in '26 or 25% in '26, then you have 55%. And then the market starts looking at '27, which should grow 20-25% more, so you have a doubling. So we might be lucky within 8 months if the world doesn't collapse or something happens with tariffs or rates go back up.
J
Joakim Sverre45:44
Looking at the estimates on Bloomberg, there are quite a few analysts who have put in, you can see the number is around 15 estimates. And then you see that by 2027, revenues are about... this year will be around $500 million, and it was over $777 million at the peak in 2022. It should pass that in 2027 according to consensus, then revenue should be $885 million. And then 20% growth from there again, so eventually the earlier target of $1 billion in 2028 probably, if everything goes as it should. Don't you get scared when you hear those numbers, Vegard?
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Vegard Wollan46:37
No, I have to be a bit careful about commenting specifically year by year here, that's absolutely not what I'm doing. But we have just presented an ambitious growth plan, and it is correct, as you say, if you use that math, you will pass that target along the way.
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Benedikte Storm Bami47:01
But I would like to hear what you think about next year. If you look at 2025, what could potentially be a challenge for Nordic, or do you see that the problems in the semiconductor market might be starting to ease? Because it's not just you, there are many subcontractors to the whole semiconductor industry. There has been a lot of talk about this for a long time. What are the challenges now, and how could this play out over the next year?
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Vegard Wollan47:38
Yes, of course we see a situation with a world market that is somewhat of a mixed bag so far. Europe is definitely not back, both in terms of business cycle and inventory levels at our customers in relation to the correction we were in. We see some lag there in Europe. And we see that some of our larger customers have come back to a more normalized situation and show some growth. So what will be interesting is to see how that plays out further through next year. In the last couple of months, the whole sector has come back and said they see a more gradual recovery for electronics and semiconductor segments. In that, there is some caution regarding how the macro plays out and how the global economy plays out on the consumer side. Those swings will also affect us and others in our sector. But where we stand now, Nordic does not have automotive exposure, for example, which is tough at the moment for many of our peers and competitors. That means we are perhaps somewhat better positioned, as we are currently most focused on consumer and elements of industrial healthcare as markets for Nordic.
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Benedikte Storm Bami49:48
Then I also have to quote our dear stock commentator Karl Johan Molnes: this is a cyclical industry. People have been waiting quite a long time for it to turn up again. What do you think, Vegard? Are we on the way up now? Has the bottom been reached, or do we have a bit more to go?
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Vegard Wollan50:08
No, we see that there is some recovery going forward, as we see it. But at the same time, we are in a world with several wars and elements that mean consumers are still holding back in many segments. So we think there is some recovery, but scraping the bottom.
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Benedikte Storm Bami50:43
Were you satisfied with that answer? I think it's very difficult to predict the future when there are so many factors involved: US vs China, internal issues in China, problems in Europe. I read the Q3 report as soon as it came out, and I think it said we are beginning to see an improvement after a challenging period. Or was it? The third quarter for Nordic was the fifth best quarter ever, at least on the top line, in revenue. Back to Joakim.
But speaking of you, Joakim, when the stock was at its peak around 300 kroner, it was almost only institutional investors at the top of the list. And after it started falling sharply in 2022, the stock price peaked in 2021 but results were record in 2022. In 2022, the stock price fell sharply to 200 and through 200, and then suddenly DNB Technology came in as a large shareholder. What do you think about getting DNB Technology, which is Norway's most famous and among the most successful funds, as a shareholder?
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Vegard Wollan52:20
Very positive. At the same time, we are very positive to all our shareholders, but it's very positive to get large, recognized shareholders. And then as the stock fell even more, we got what we like to call 'bellwethers', smart investors, on the shareholder list, like Tveit, Peter Hermanrud. And you also bought shares recently after the Capital Markets Day, at least some members of management bought shares.
Yes, we have quite limited opportunities to trade. So after we presented Q3, we were in a blackout period, and then it was a good time to buy shares.
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Benedikte Storm Bami52:52
Was that your first shares, or did you have shares before?
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Vegard Wollan52:52
I had shares before as well.
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Joakim Sverre53:17
Could you just ask a question? When you are here, you look at the car side and the phone technology. Generally, China is coming very fast. When you look at the competitive landscape going forward, over the next 10 years, who are you most afraid of, or who is best? Or is there so much geopolitics in China that that type of competitor is not the biggest threat over the next 3-5 years?
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Vegard Wollan53:50
Yes, very good question. We always choose to be scared in relation to other directions. At the same time, on the geopolitical side, we have strategies and mitigation strategies that we work on both offensively and defensively, without saying too much. We have to deal with the whole competitive landscape: the American, to some extent European, and not least China. The competition is a bit different for us and plays out differently geographically and in customer segments. But we are very aware of all these elements and are attacking it very offensively, I would say, over the next couple of years.
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Benedikte Storm Bami54:42
But then I think we have come to the end of this podcast. I say thank you very much to all of you. Thank you, thank you. Thank you from us.