About Jesper Göransson
In a June 2021 conversation with Stefan Attefall of the Byggmarknadskommissionen, Göransson discussed the evolution of illegal work in the Swedish construction industry. He stated that while undeclared work has long existed in the sector, it has shifted from being primarily conducted by Swedish carpenters as a side activity 20–30 years ago to a more industrial-scale operation involving many actors, both Swedish and foreign, in a more complex environment.
Göransson also said that society has not yet held a discussion about what the social contract means in modern Sweden, describing it as a moral question about whether citizens want a society with cheating or with order. He characterized this as a societal issue that extends beyond individual companies.
Source: AI-verified profile updated from Jesper Göransson's recent appearances.
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Transcript (50 segments)
S
Stefan Attefall0:13
Hello and welcome to the Building Market Commission and our new series Talk about Cheating. Before we let Jesper Göransson, CEO of Peab, who is our first guest, we will say a few words about what we are doing in the Building Market Commission. My name is Stefan Attefall and I am the chairman of the commission, and we are six members who will try to map and describe cheating and crime in the construction industry, but also come up with suggestions for what we can do about it. This is a fairly unique creation because it is the first time that construction companies, both the organization, the construction companies and the large construction companies in Sweden, the trade unions both on the LO side and on the Unionen side, on the white-collar side, and other trade union organizations and developers like Obos, Riksbyggen, HSB, and Sveriges Allmännytta have come together to invest in a commission that will try to do something about these problems. Of course, there are also many other initiatives, both in individual companies and in organizations and in the government world and in politics. But hopefully we can contribute with some proposals for measures, and we will present our proposals in January 2022, and then we will be working for almost exactly two years. Now you can follow these conversations we will have with some different representatives of the construction industry, authorities, researchers, and we will have them under the series Talk about Cheating, and tomorrow we will have a new conversation with Pia Bergman at the Swedish Tax Agency, and we will return both before the holidays and after the holidays with some additional conversations. The idea is that we will talk for 20-30 minutes with different guests to try to shed light on these issues and hear different inputs and experiences. And first out is the CEO and Group CEO Jesper Göransson at Peab. Welcome Jesper. Tell us a little about your long career at Peab. You have been there since 1996 if I am correctly informed.
J
Jesper Göransson2:25
That's correct. Thank you very much for letting me participate and also for having the first conversation with you, Stefan, it feels inspiring. I started at Peab in 1996 as you said, an economist by background, and I first got a job in Stockholm actually at the city administration on their finance department, but I wanted to stay in Skåne, and a position appeared at Peab's finance department and I got it. So I didn't have to move to Stockholm and got to stay in Skåne, and I had no connection to the construction industry at all, but as I said, I was more economics-oriented. But that's the way it is, many of us have stayed in the company now, and I have done so because it is a fantastic industry. It is a fantastic company of course with a fine culture and fine core values. But it is also an extremely interesting and society-connected industry that we are in. So it has been exciting years.
S
Stefan Attefall3:19
Mm. You became CEO in 2013, that's quite a long time since you became CEO. Haven't you gotten tired yet?
J
Jesper Göransson3:29
No, I absolutely have not. As I said earlier, it is a fantastic company and a very, very exciting industry, so no, I think it's really fun actually. Of course, the last period, the last year from a corona perspective, has been tough for all of us, and it has been a new way of being CEO of a large company. I mean, I have 16,000 colleagues spread across four countries. And it has been challenging. But much has been efficient, but you don't build a culture in front of a Teams camera or in a Teams meeting. So...
S
Stefan Attefall4:05
Yes, that is an interesting aspect because it is part of what we are going to discuss. That is, you can run the company but you don't build culture in front of a Teams camera. Can you describe what the problem is? Do you think it's not being out and meeting people in the operations?
J
Jesper Göransson4:25
Yes, but in normal times before the covid pandemic, I spend a lot of time out in my organization. Meeting people, meeting customers, projects. You pick up a lot of signals. You gain experiences and you also see things that you as a manager might need to question to create change. And I myself get a lot of energy from that type of meetings out in the organization. And of course, you lose the feel after a while behind Teams meetings. There is no doubt about that. So now it's full hope. I got my first shot, will get my second shot in a few weeks, and then I hope we will return to a more normal situation after the summer, so I look forward to it.
S
Stefan Attefall5:08
Mm. I also want to think of something that you think our listeners don't know about Jesper Göransson. What secrets do you have?
J
Jesper Göransson5:16
No, I have no secrets. I am a transparent person. I think most people know. I have a background far back now, but I was very active in windsurfing in my younger years. But I know that has come up in various contexts, so I don't think it's a secret either. I am a fairly ordinary guy from the south of Trelleborg. Married and two boys.
S
Stefan Attefall5:38
But windsurfing is your secret vice?
J
Jesper Göransson5:41
It was my secret vice. I have given up that project, but I look out at the sea now and then, so the longing is there.
S
Stefan Attefall5:50
Exactly. Mm. Before we go into our main area to discuss and talk about how the problems look and what we can do about them, we should remind you as a listener that you can write questions on Facebook in the Facebook thread, and our Susanna Krikård will send them to me, the relevant questions. And as I said, you can also go to our website after this meeting and read more about what the Building Market Commission does. We are under the name Byggmarknadskommissionen. There we have our website, so please follow us and follow the conversations we will have in the future, what times they will be and so on. Jesper, we have had a growing or at least increasingly noticed problem about cheating and crime in the construction industry. If you could first describe from your perspective, is this a big problem or a marginal problem? Is it a long-term problem or temporary? How would you describe the nature of the problems?
J
Jesper Göransson7:01
I think the problem is quite complex if you start from that end. Black work has basically always existed in our industry, among others. But if you go back 20, 30 years, then it was a type of black work. It was usually Swedish carpenters who in their free time engaged in side activities, so to speak. Today, it is more characterized by an industrial mindset with many actors, both Swedish but especially foreign actors, who in a very complex world - because a lot has happened in the outside world during these 20-30 years - exploit the many gaps that exist between different types of regulations and so on in different countries and actually engage in almost criminal activity. And it is a super difficult issue. It is complex, very, very complex. But unfortunately, I would say the problem has grown.
S
Stefan Attefall8:01
Mm. What is the reason it has grown? What is your analysis?
J
Jesper Göransson8:05
I think, first of all, as I said earlier, it is very complex. I mean, during the last 20-30 years, the EU has taken big steps forward and there has been a lot of good with that, no doubt. But in the spirit of free movement, not all regulations and authority perspectives have kept up. And of course, in such phases, there are always actors who want to find the loopholes and see business opportunities and make a lot of money. And that is what has happened in recent years. That is one reason. The second reason, I think, is that we have not yet in society had the discussion about what the social contract actually means in modern Sweden. How do we want it? Do we want a society with cheating or do we want order? It is a moral issue that I think is not just for me as CEO of Peab as a company to take a stand on. It is actually much bigger than that. It is a societal issue. How do we want it? And that discussion has not been taken. But it is time for it.
S
Stefan Attefall9:10
Mm. We may come back to that very thing. But I usually argue that besides the EU's open borders and internationalization in general that has happened and made it easy to move, it has also been easy to travel cost-wise. And then we have the high economic cycle as a contributing factor. But there is another factor that I want to test on you. Could there be something in that we have become more such that we work much more with subcontractors? That is, construction companies specialize, have less own staff, more subcontractors, and then you become dependent on various actors who in turn may have their subcontractors who are not as thorough. Could there be something in that?
J
Jesper Göransson9:58
Absolutely. Then the question is what is the chicken and the egg. What drives what. But what we can see during the same period, if we take the last 20 years, it is exactly that, companies become more and more specialized. And in that development, specialized subcontractors naturally appear, and then these subcontractor chains are built. And thereby, control becomes more difficult. So in our case, at Peab, we have chosen to go a bit the other way. Sure, we buy a lot of subcontractors, both Swedish and foreign, we have to, but we have a very, very high base of own staff and own input materials. Precisely because we believe it contributes to both competitiveness in terms of price and also in terms of high quality.
S
Stefan Attefall10:48
Mm. But is there something there that the industry should reflect on? Trends in the industry?
J
Jesper Göransson10:54
No, but I think specialization in its own way is naturally good. This is also a very difficult discussion because if you go back in time, you could say that if you were a skilled worker, you were some kind of multi-tool. You could do a lot. And there are many advantages to that. Today, people have become specialized, but that means you lose the overall picture, which is a disadvantage, but you also become efficient in your individual tasks. So there are pros and cons. And I don't think it's wrong that specialization occurs in some way. It's just that you have to ensure that you find a regulatory framework that people can follow. There are actually those, we must remember in this discussion, who try to do the right thing but actually can't because it's so complicated.
S
Stefan Attefall11:40
Mm. Mm. You, if we return to the social contract, you mean that here we have something we need to discuss. What does it include? And if we were to have a continued development with more cheating, crime in the construction sector, what dangers do you see for the entire societal development and for the industry as such?
J
Jesper Göransson12:05
No, but I would say it must not happen. The consequences are so dramatic and large that I think no one wants to experience them. First, it could mean that the companies that actually behave properly are outcompeted on the wrong premises. And that is a disaster in itself. And the second is that an industry that in the public perception only consists of cheating companies attracts no people. And then you get the entire skills supply discussion that stalls. And that skills supply discussion we need to turn around. We must make our industry more attractive so that we attract more people. We can employ a lot of people. But in an industry that goes into a negative spiral, which is the case in such a cheating discussion, no one wants to seek out such an industry. So I can only say it must not happen. The development must be broken. But then it becomes for me a social contract issue or an ethics issue. One must now have the discussion about how one wants it in Sweden.
S
Stefan Attefall13:05
Mm. Do you think it has been done enough?
J
Jesper Göransson13:07
No, I don't think so. Absolutely not. Where is the deficiency? I think it is a mix of ignorance. It is really only recently, as you said yourself, that people have started to discuss this seriously. The problem has existed for quite a long time and accelerating, so there is some ignorance, people may have turned a blind eye. And then I also think it is partly about cowardice. There is a lot of money in our industry. There are large investments and of course price is extremely important. But somewhere you also have to decide in the discussion that price is one thing, but it is also about quality and sustainability from another perspective. But there I think not all actors are there yet. And that must be done, and it is a fairly large issue in society because I mean a lot of tax money is invested as well. Of course, we must always ensure that we get maximum output or products for the tax money invested. But it must be done in a fair and sustainable way as well. So it is a fairly difficult balance.
S
Stefan Attefall14:21
There are still many different things happening. Both Byggnads and Byggföretagen have had various activities. We have had ID06 which has stopped some cheating opportunities, and we have some other initiatives among procurers and various actors, and authorities are cooperating to a higher degree. Don't you feel that it is on the right track, or do you think there are far too few efforts? Yes, but if I turn the question around, Stefan, you have been in the issue for quite a long time. What do you say yourself? Are we on the right track?
Yes, I think we have, shall I say, we are at some kind of turning point, I feel. There is a lot going on. There is a higher degree of awareness. There is a movement in the right direction. But it must somehow be given real power and coordination, I think, to crack this. Because as you yourself say, there are very strong economic forces involved, and we know that you don't crack that with just fine words and things. So I agree that there is ignorance as well. I notice that awareness has reached a certain level among some actors but not really in depth. And it can be an organization too, that some are engaged but not all.
J
Jesper Göransson15:43
Absolutely. No, but I think to answer your question, I think certainly things have happened. I have been quite heavily engaged in this since 2015, so it's six years now. And the company has always been engaged, of course. But given the development that has taken place, we put our foot down firmly in 2015, and since then quite a lot has happened. The ID06 cards have been replaced, we have introduced third-party controls, so as a company we have done a lot, and the industry association and the union have linked arms and so on, so certainly a lot is happening. But what I keep coming back to are two things. One is that I perceive that the ultimate discussion about whether one actually wants it in the end has not been taken, and it must be taken at the highest level. Point the direction with the whole hand. This is how we want it in Sweden in these matters. And the other is that it is so terribly complex, the whole thing with the different regulations and EU rules and everything. And our authorities in Sweden are not coordinated in the way we see, for example, in Finland. There they act in a completely different way and they systematically bring in information from all actors and exchange information between authorities. But we don't have that tradition in Sweden, and I think that is a huge challenge for us, and it is connected. I mean, if you decide in the social contract that you want it to work in a certain way, then you might have to ensure that the authorities get the right mandate as well.
S
Stefan Attefall17:12
Mm. The secrecy issues in our legislation are one such area that we also drill into from our side. Precisely. A bit symptomatic perhaps, it was also that the government appointed Mikael Sjöberg's investigation that was supposed to look at these issues, but he was not allowed to present any legislative proposals, and now his investigation has landed in that they are preparing an investigation on the issue. So the steps are going in the right direction, but it is going quite slowly, I think.
J
Jesper Göransson17:42
Yes. No, but that's absolutely the case.
S
Stefan Attefall17:43
I have received a question from a viewer here. What responsibility does Peab have for it being possible for work-related crime to gain a foothold in the construction industry? What would you answer to that question?
J
Jesper Göransson17:53
Yes, we have a huge responsibility. We are Sweden's largest construction company. And of course, we must ensure that we sweep in front of our own door, and we do that. We can always get better and we develop our systems. But of course, we must take responsibility and stand at the forefront and drive the issue, and we do that. And perhaps it is also a bit on that theme that I get frustrated, because of course many people think that if Peab cleans up in front of its own door, then the problem is largely gone. But it is not. In a broad discussion, if you look at everything that is produced in our industry in Sweden, including what private individuals order, we have a market share of 6-7%. So yes, I can clean up in front of my own door, but over 90% is outside. And if I just push the problem out of Peab but not out of the industry, then I may have done some good, but it doesn't really help. So the answer to the question is that we bear a huge responsibility as the largest player in the industry, but we cannot fix this issue alone. We can lead the way.
S
Stefan Attefall19:03
But you were touching on this about it having to come from the highest level and clearly indicate the direction, and you also touched earlier on this about culture building as a group management. Do you think there is too little pointing with the whole hand from the highest level and too little culture building to prevent cheating and crime in the industry among all your colleagues and other actors?
J
Jesper Göransson19:27
I cannot speak for my colleagues in that way. I know that in the conversations we have had in the industry association's collaboration, everyone has the same view. But we work a bit differently, and I don't know exactly how the others handle it. But at Peab, there is no doubt about what applies. I am the first to admit that we also step through, even though we have a lot of own labor and control the input materials ourselves, we still step through. And the important thing then is that when it is discovered, then there are consequences, and there we do not waver for a second. If it is about criminal behavior and circumvention of rules and the like, then we cut immediately.
S
Stefan Attefall20:14
What, how do you cut?
J
Jesper Göransson20:15
No, but then we throw out subcontractors who don't behave. And if you are thrown out once, then it is a fairly big journey to come back.
S
Stefan Attefall20:25
Yes. And do you have lists of those you don't like, so to speak?
J
Jesper Göransson20:30
No, not me personally, but of course we do in our systems.
S
Stefan Attefall20:34
You have your own black book where you have listed them. Yes, but how do you build the culture in a large organization like Peab so that everyone becomes aware and behaves the same way when working with individual factors? Take, for example, the site manager who is in a crisis situation, must solve an urgent problem to keep deadlines, and then grabs the first best option that may not be the most reputable company. You are pressured with different considerations. How do you build this culture to get this in?
J
Jesper Göransson21:05
Yes, there are two things. One is absolutely culture-bearing. But I would say the other is also to build up a systematic approach and structural capital around these issues so that the site manager has the opportunity to actually do his job. Because I mean, it is an art that we have out there. A man or woman who runs a project, a very complex everyday life. And of course, we must make it easier for them to do the right thing, and we do that by developing our systems all the time. And there we can always get better as well. So the systematic approach is very important to build up. Then there is the culture bearer, and there I must be the one who stands at the forefront, and I do that. Everyone knows where I stand. I am a person who hates cheating. It's the worst thing I know. I love competition, but it must be on fair terms. And everyone knows that you don't win a star in my book by coming and saying that you have cheated in some procurement. On the contrary. So my stance is of course very important, and then it must propagate out into the organization. But we are a huge organization, as I mentioned earlier, we are 16,000 colleagues and we are spread over large geographies. And I cannot control that everyone lives according to the rules we set down. But it is a culture-building effort. We have come a good way, but we have a lot left to do.
S
Stefan Attefall22:26
Mm. I am taking in another question that has come in on our Facebook thread, and they refer to Väjdäcket. Väjdäck has done a review of its operations and from that concluded, quote, 'All subcontractors cheat.' I think a quote that Lerner Wei has said something about 90% cheat. Has Peab thought of doing a similar review?
J
Jesper Göransson22:51
Eh, now I didn't hear that because my phones are ringing here unfortunately. But let me see. You are up. Could you repeat that?
S
Stefan Attefall23:02
Yes, Väjdäck has done a review of its operations and from that can conclude that all subcontractors cheat. It is based on an interview with Lerner Wei where he found that up to maybe 90% of those they checked had some type of error. Has Peab thought of doing a similar review?
J
Jesper Göransson23:24
We do it in our own way. I don't know exactly how Väjdäck did it, but we do spot checks and the like. This is a very difficult area. And you have to decide how far you want to go with your control. Because many of these companies, especially those coming from countries outside Sweden, the regulations are so complicated that you can get a green light if you look at whether they behave according to the systems in Sweden, but you cannot guarantee that they actually do right in their home countries because then we are back in these gray zones. And those controls are quite difficult to do. And you can also ask the question, who should do it? Should we as companies do it, or should it actually be the authorities who stand for those controls and coordinate between countries? So we do controls, we do them on a spot-check basis. But I think that to really get order, you have to have the discussion with the authorities and decide how those controls should be done so that they are done seriously and correctly.
S
Stefan Attefall24:36
There was a developer who said to me: 'Yes, we do this and that, and then we have to ask ourselves how far we should go in our controls.' So what can each company have a huge organization to control all subcontractors in several tiers? And what do you say about that? Is it that you take too much responsibility or too little? I think we cannot take too much responsibility in itself, but on the other hand, I think the aspect that this colleague raised is very relevant because somewhere you have to discuss that there is no single party that solves these issues alone, but it is a collaboration between authorities, industry associations, trade unions, and companies, and then the discussion about how to divide the responsibility is very relevant. So I think that.
Mm. What do you think? What do you think? As you look now at the Building Market Commission, which will be finished with its report in January, if you could send something with us, or to authorities, or politicians, or to industry colleagues and industry organizations, what would you envision now for forceful measures or activities? Do you have any special advice to send?
J
Jesper Göransson25:48
Yes, but I envision that you raise the issue, now you have had time to do the analyses deeply and thoroughly. I want you, if you haven't already, to look at the Finnish example. I often bring it up because there we have a large operation in Finland, and I see that it works differently in Finland, so you should look at a nearby example, I think. But then you should draw conclusions and be very clear. I think you should also include this societal aspect in the discussions and the proposals you put forward, because now we must have the discussion about how we want it. The construction market itself, the construction industry in Sweden, is a fantastic engine, and if managed properly, we can employ a lot of people in Sweden. We can have many people coming from other countries to help us produce what we need, if we can get it done in the right way where everyone competes on equal terms. So it is a very important issue for you to highlight your conclusions on.
S
Stefan Attefall26:44
Do you have, besides Finland, any concrete advice that you would like to say, do this thing then?
J
Jesper Göransson26:51
No, I think, as I have touched on before, first, ensure that politicians raise this to the top of the agenda and take it seriously from a societal perspective, the whole picture. And the second is that it is connected. The authorities must get different mandates to coordinate among themselves. I think that is very important if we are to get to grips with this.
S
Stefan Attefall27:12
Mm. Mm. Thank you, Jesper. We will conclude our conversation and remind that we will return with conversations. We will look at trust and control. We have asked Lars Trädgård, a researcher, to look at these issues that are a bit larger than just the industry covers. But precisely because it is connected, as you yourself touched on, Jesper, the entire trust in society is threatened if we cannot trust that the rules are fair, that rules are followed, and that the authorities also do their part. And we will talk with authorities, including the Swedish Tax Agency, tomorrow at 3:00 PM, and you are welcome to join. Then we continue this conversation series. Go to the Building Market Commission's website and follow us on Facebook where they talk about cheating, so you can follow our work in the Building Market Commission. And I hope that we will be able to satisfy at least some of your hopes, Jesper, when we come with the Building Market Commission's final report, but we will also come with some activities in the fall that will be with the audience when we can gather again, which we hope and believe. But Jesper, with this, I say a big thank you for participating in this first conversation, Talk about Cheating.
J
Jesper Göransson28:26
Thank you. Thank you very much.
S
Stefan Attefall28:27
Thank you. Then we shut down for this time. Thank you. Goodbye.
J
Jesper Göransson28:31
Goodbye.