Chairman of the Management Board & CEO, Vivendi
#CannesLions2017 Havas and Vivendi bless merger with music
Sir Lucian Grainge Chairman and CEO Universal Music), Arnaud de Puyfontaine (CEO de Vivendi Group) y Jannick Bolloré (Chairman & CEO de Havas) explican cómo caminarán juntas tras una fusión, pendiente tan sólo de la aprobación por parte de las Autoridades de Competencia de Rusia, EEUU, etc...La música llegó al final, aunque musica y contenidos premium aderezan la operación con sabores creativos
Still pending from the approval by the competition Authorities at the USA and Russia Sir Lucian Grainge Chairman and CEO Universal Music), Arnaud de Puyfontaine (CEO de Vivendi Group) y Jannick Bollo...
About Arnaud De puyfontaine
Arnaud de Puyfontaine, Chairman of the Management Board and CEO of Vivendi, has continued to articulate the group’s strategy of consolidation and convergence in the media and entertainment sector. In a July 2025 interview, he discussed the role of large digital platforms, stating that 80% of the advertising market has been absorbed by Google and Meta, which he described as a fact with consequences for media financing. He also addressed perceptions of bias in media, saying that the group’s position is to try to rebalance the debate. In 2023, he defended Vivendi’s acquisition of Lagardère, describing it as an economic and entrepreneurial project, while acknowledging that the group had to sell assets such as Gala and Editis to satisfy European competition concerns. He characterized the deal as making the group a “first-quality group” with 53 publishing houses. De Puyfontaine has also emphasized Vivendi’s focus on content quality and paid models. In a 2016 interview, he stated he is a “true believer in paid content,” arguing that “if you pay peanuts you get monkeys.” He has described Vivendi’s transformation from a holding company to an operating company, aiming to make the group “much greater than the sum of its parts.” In 2017, he dismissed speculation about his role at Telecom Italia as “completely disconnected from reality” and affirmed Vivendi’s respect for regulations. He has also spoken about the need for media groups to control their own destiny in relation to digital platforms, warning that relying solely on platforms like YouTube or Google risks becoming “slaves.”
Transcript (4 segments)
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Arnaud De puyfontaine0:01
Here reality and he teaches you to interact with companies on the subject. Camp for the time, probably like asked you to think up the options. We hear a lot of university firms, consulting firms taking over the tire. You can see for graduates that the yellow sponsoring the consulting firm which training a great invisible, and one of them should have been why not partnering with those type of people? But in fact, I don't believe that. From the cultures they appointed three walking. I mean, I believe that if something is tracking my mind in that treaty therapy. So in horns, I mean, we were yesterday at the Palais in the award ceremony, and they were very nautical miles that all the people from the entire industry in the movie singing and winning yesterday. And honestly, I really wanted to hire everyone. I mean, it was such a great experience within that so many talents were there being so creative, and it is really where we want to do. And as you know, we have the galaxy-crushing company called Vivendi. What will it be? Great partners. Well, I think I might say that Vivendi might be one of the coolest companies in the world. Not saying that because I see you, I really think that the assets of Vivendi, I mean having the, I mean Antonio may be the best friend in the world studying with Universal Music Group. And I really want to take a solution range with being with us today. Thank you very much. Solution, it's a very, very, very meaningful. And he'll unless of course my company walk out during Janette redistribution with the quadrature game lobster devotion that year unless we continue to hear. And I also want to the memory of asana is coming from telly not anything today. I've got loved without that will be disclosed. We need to wait until a couple weeks to get Yahoo whole formula us and trust and Russia antitrust. We don't expect any followed issue, but we do to wait two weeks to be here together. I think that the effect that we have and combined together we create a unique company when we are not until X months ago. I mean, the reaction of the team was on this earlier outstanding, overactive, over available experience on your perspective. Great, all the clients are very, very excited to see another image. Look forward to discovering what can be achieved with the unique partnership. Although a platform are separate, I need to find a unique type of partner that together with Vivendi will present one of the not just company decides now is 28 euros not attack which I the way we make as the largest group of the entire industry. You know what? Well, you know, and that's also we put together softly to see how people look like together.
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Lucian Grainge6:05
My privilege to hand over to a branch yesterday. Solution has awarded determine of the white oak and iron. It had indicated before renounced or murder together. No, I think it to be a kind of how to industry are covering that depends. I am pure initial rewarding the zero of the most important to so order to using industry and beyond. And very pleased to shall we do that? We just grab that together prior to internet butyl and we just haul off first line together. So it's the freshness or and we will very alertly that the Alibaba or an interactive music with darling keeping will sound at the signed to Universal 28 values anything in the Pantanal. Hold on, so 20 is signing with you sustainable is that when two years later we will still give an innovating and protein unit new products and using the audience's. I would have told you that unfortunately time I didn't know and correct. And that is really I suppose the moral or so many opportunities that there are between us, between our companies, our relationships that we have with one another as well as our skill sets. Universal Music Group is literally this month to celebrated ten years and the brand business or department that originally started content in offerings company. And it's something that we now a decade later and expanded through operating in thirty countries. So we've had us, we are working with thirty of our teams overly and in the last of the VA since we've been working together specifically associative cotton. It is the ended 45 grand deals and friendships with our music with alright leave where artists for our office. As we say, I think that some of the coaches in is amazing how we manage to actually execute back or our artists for right being the biggest and largest media company is one thing. The leadership button it isn't just and shouldn't be in my view always about selling size easily. Heart in a head and taking a hit, and that is something this is very important to me, but that we are ahead. So how we diagnose upon how we work together and all the skills that these two businesses can give to one another. Obviously they are obviously inside, but we're in the new artist creating business. So much of our revenue is in catalog and library and the great Queen and the Rolling Stones and Frank Sinatra and artists that have been making music in all forms jazz perfect spot for the last 60, 70 years. But our business tomorrow could be artists that we find tomorrow. So for us at nobody, we grow that's how we replenish and that's how we stay ahead and how we stay relevant from all the dues that we set throughout the world with all our distributors. So for us to be able to offer you the very Marcus mean different ways and to monetize their revenue should they want it to be monetized is something we are setting a new conversation. And we begin to program is beginning again to show up in their income. Our joint revenues, it's something that we can offer new answers. Examine now in the world of social networks and everything we're all an activist opportunities for the Internet as operatives allow artists in common to have a different conversation with their fans and with their consumers. Now, some artists don't want that conversation and all product. Some of our artists to be involved with a brand or to post music with companies or bots is anathema to them. But for new artists who are not individual era expected an entirely different opportunity. And that's one of the areas where we think we together and could be different and we can leave and we can add real value to everybody.
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Arnaud De puyfontaine11:41
I think to me, I want to live in. We're in a global market, so he has said they're willing to be quick, and our artists and our town are quick, and we need to be as quick with them. And these collaborations, I mean with this mixture of skills, contacts, relationship, deep experience will make off with them. So on that basis, on top of that, and my final comment actually is of course I agree with everything but going to be said. The summer is absolutely perfect and proof. So yes, we're here, we're excited, and we believe. Thank you, Fergie. So he's done it. Very hot. So I'm going to do two for both unique and admission is what I think we call our acts to pull. But I think no doubt, but I'll try to do my best. And what I'm seeing, we are now we actually eat with our machines, we update our social, we are ideal. Those are the things which are making also the DNA of a group called The Dandy. We started to germinate three years ago, and the idea is that we are in the class building environment where we have to make a difference. Media, communication, and dependency going through Italian stage of life, and you got to find a kind of best way to see how you can engage with audience with clients and really create a very, very strong relationship with the clients in a way that is going to be different because a lot of practice is becoming the air traffic control of your media and entertainment journey. So what we have done is really together stage where we have built the foundation of this project, and I'm very happy to report that those who say four years ago by the way they will never succeed, okay, we are currently moving them home and it was strong. We head for different reasons. Number one, please get together between advantages and in our abilities for home buyer. The point of seeing ourselves as coziness, we really wanted to create a brotherhood type of agency for that. Number one reason. Number two, I think that when you're thinking about our position, eg our content and the Penguins telecommunication technology and data consumer science advertising, this is the environment in which we compete. And so what we are on the verge of achieving is really to create the little one world, one player in that environment to the service of our consumers and to create for all of them the best of breed, second to no experience. This is a very hot project, as hot as the weather today, by the way, very, very hot. English and and and we are defining in our view or you can make a difference. And at the heart of the project, let's not forget, I always been an admirer of Havas in my previous life. Havas has been a really great partner, and when I see what Albert became over the past decade, absolutely we've got some analogies, we got some close relationship, but other and about those common heavens. The project that we are going all to create a neat, are you sure all our colleague here is really based in making a large deal any the best possible company in terms of your entertainment experience, in terms of the rich that our clients are gonna have with all the audience in a way that is going to be really extraordinary, modern, plasma gain, innovative and creative and clear activity among people. It has a very heart of what we do stand for. And if there is, I do believe in times, sorry, not very important. If they tell you something and thinking about the right can be sure. I mean, I'd like to get and to have a round of applause for all the classes people at a lot and when you hear Jack in here because it in the best ever result in terms of lions warm. So every degree, every project as to de les, and I think that this is a blessing. So we're there to make things work a few days away. I think that we have already started, as mentioned by Lucian and by Jenny over the past three years, to have any initiative. So lucky people here present, I'm thinking about Kamini and peaking of different people I met. I've been really involved in this kind of get together with between Havas and Vivendi. Now, as you should say that the proof in the pudding is in the eating, so we'll make it work, we'll make it excited, and it's a very, very compelling story. Really great to be here. A very wet and moment and trance wait for the particular purchase. Literally they say you may your have a and for a denier. Okay, so I'm trying out for the best we have to, and this is what we are users or to the state. Thank you very much. Great to be here because I officially release regulations when searched out any questions that important company. We have the supplies for you and say not only do the introduction decorators enter, oh no Jenny, they liked it too. There we do so easily to the fact that the best talent comes out of the UK. And also they were on my way. Look at this man here. Go to the UK, you've got the US. And tonight we're going to be presenting to you somebody who work all in the West Country in England, and then he went across the Chicago did for the exit for 13 in Chicago, then he came back to his native country. He got a tactical degree in music, and he had the motorcade the unofficial anthem of the World Cup, the football World Cup jungle. Ladies and gentlemen, willing to excuse, welcome to JD and Collins.
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JD20:51
What a bliss duction. So this next line, we involved a harmonica body but I forgot my harmonica. Great thing. So today I want to play harmonica on this level. No ever know what. Hurry.