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Javier Ojinaga
Chief Executive Officer, Construcciones y Auxiliar de Ferrocarriles

Comida Coloquio con Javier Martínez Ojinaga, consejero delegado de CAF: 1ª Parte

🎥 Feb 06, 2023 📺 Deusto Business Alumni DBA ⏱ 38m 👁 332 views
Deusto Business Alumni held a luncheon and discussion on Wednesday, February 6th, in the Foro Room, located in the Larramendi Building on the Donostia Campus of the University of Deusto. Javier Martínez Ojinaga, CEO of CAF, participated with a presentation entitled "Trust in Motion." This luncheon was held in collaboration with Deloitte. He was joined by Agustín Garmendia, president of Deusto Business Alumni, who offered welcoming remarks and introduced the speaker. Javier Giral, managing partner for Northern Spain at Deloitte, spoke about technological transformation and the talent shortage....
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About Javier Ojinaga

Javier Martínez Ojinaga, CEO of CAF, participated in a luncheon and discussion hosted by Deusto Business Alumni in collaboration with Deloitte on February 6, 2023, where he delivered a presentation titled "Trust in Motion." During the event, Ojinaga discussed CAF's growth from 7,500 employees in 2016 to 14,300 by the end of 2022, with over 50% of the workforce holding higher education degrees and more than 80% based in Europe. He stated that the company's sales grew to approximately 3,000 million euros and its portfolio increased from 6,000 million to 10,000 million euros, while profit per share multiplied by two and a half times. Ojinaga also noted that CAF made acquisitions such as Solaris and the Swedish railway services company Euro Maint without requesting capital from shareholders. In the same event, Ojinaga addressed challenges facing the industry, stating that the world is "fragmenting" with growing non-explicit trade barriers and increasing local content requirements. He said that CAF must adapt its commercial and industrial footprint to address these markets. Regarding sustainability, Ojinaga said that CAF aims to reduce scope 1 and 2 emissions by 30% by 2026 and scope 3 emissions by 40%. He also commented on a persistent gap between CAF's stock price and analyst price targets, stating that the company "systematically" has a 40% gap and that analysts ask "what's wrong with you, why do you have this gap." In a July 2023 interview, Ojinaga attributed CAF's international success to a long-term industrial vocation and employee commitment, noting that the company has developed projects in over 50 countries and is among the top four global players in terms of capabilities in rail, signaling, and integrated mobility solutions.

Source: AI-verified profile updated from Javier Ojinaga's recent appearances. Browse all interviews →

Transcript (17 segments)
A
Agustín0:02
Let's start. To Andrea, the rector of Ordeac, from Canoa, coffee with president today. Covers a real gap in health and equity. Javier Martínez Ojinaga. Deusto University and cashley uyá. Coffee with CEO Núñez.
Dear counselor of the Basque government, dear vice-rectors of the University of Deusto, dean, colleagues, friends, good afternoon to all. As president of the health association, I want to welcome you to this lunch colloquium organized by our centenary, already centenary association. Before we said quasi-centenary, now we already have the seal of the centenary. This time with Deloitte, I want to take this opportunity to thank Javier Giral for his collaboration in this sponsorship. We resume the collaboration between Deloitte and Deusto Business Alumni, which had an important past and surely with this beginning we also start a new journey. Thank you very much for your collaboration.
The event, as I was saying, will be in person. Today we inaugurate an in-person event on the Donosti campus in this lunch format and in this room of this new building. And suddenly, thank you very much Javier for all the support you have given us to celebrate, but also colleagues who are following us remotely. At the table, next to Javier Giral, who is the managing partner of the northern zone of Deloitte, I am accompanied by the director of Deusto Business, and our guest today, Javier Martínez Ojinaga, CEO of CAF, to whom we sincerely thank for accepting our invitation to participate in this lunch.
You will be as at home. Among other things, we have Cristina, Cristina here in front, so we are going to have you very well looked after. I will make a brief summary of the CV of Javier Martínez Ojinaga. Born in Bilbao but from Bermeo, he just told me, and that is important. Being from Bermeo is like being vegetarian, it also marks you. He graduated in Economic Law from the University of Deusto, former student of Deusto, and holds an MBA from the University of Glasgow, in addition to other postgraduate courses. He has carried out a good part of his professional activity in the industrial diversification of the Iberdrola group. His first appointment as a director of CAF was on June 13, 2015, having been reelected in 2019, and since September 1, 2021, he is the CEO of CAF. He is president of the governing board of CIC nanoGUNE, as well as a member of the governing council of APD. His pre-lunch conference is titled 'Trust in Motion' and in it Javier will make visible what the CAF group is today and show its main lines of action for the future.
After his intervention and the subsequent lunch, we will have the colloquium moderated by the general director of Deusto Business, Aguirre, to whom you can send the questions you consider appropriate via the cards that are distributed and through the tablet. Reiterating our gratitude to Javier for his participation and to all the people who accompany us, either in person or remotely, I give the floor to Javier Giral, managing partner of the northern zone of Deloitte.
J
Javier Giral5:20
Good morning everyone. Thank you very much, Agustín, and thank you very much to Deusto Business Alumni. I take the glove and surely we will collaborate a lot from now on. I would also like to thank Arancha Tapia, the counselor of sustainable economic development and environment, and also Andrés Arizkorreta as president of the CAF group, as well as many directors and executives that I see among the audience today. Thank you all and thank you to all the other guests. There are many friendly faces, former colleagues, some professor, and many clients and friends with whom we work daily. Well, it is a huge pleasure for me to be here for three reasons. The first is the fundamental reason why we collaborate with Deusto: the importance we give to training as a tool for future transformation, especially in these times that are coming. We commented in the previous coffee that talent and its future scarcity and the training that will be needed is a critical aspect. The second reason is purely personal: today two very important things in my life combine. The first is where I really trained for the profession I develop, which was here, not exactly here because buildings sprout like mushrooms, but a little further over there. And it combines with the company that allowed me to develop what I learned here, which was CAF, which was my first client and has continued to be my client during these 25 years of profession. So my gratitude to both institutions.
The third reason, I think, is self-evident: the opportunity to have Javier as a speaker and that he explains the fundamentals of a company that is a reference here in Euskadi but certainly an international reference, competing with monsters much larger in size than CAF today, with 3 billion euros in revenue, much more than when I started auditing it 25 years ago, and with 13,000 people, 4,500 of them with higher education. So it really shows the importance that CAF gives to talent and again an example of how to successfully apply a strategic agenda. This event has also made me, in addition to what we already know about the company, look a bit into the strategic plan of CAF in what it has been doing. And the truth is that today it is a provider of comprehensive mobility solutions, it is the European number one in urban and sustainable mobility, it is at the technological forefront, it is global, and above all it serves the European market. It has a highly qualified human team as I just said. It has focused on sustainability and I think the solvency and financial capacity it has demonstrated is beyond doubt.
Well, now it's time to start a new cycle with new challenges to address, and surely Javier will explain them to us. I would like at least to give, from Deloitte, how we see the challenges that are coming. Perhaps not for a specific sector or a specific company, but some cross-sectoral challenges that we think will affect all companies in the future. The first is sustainability criteria. I think it is beyond doubt, we see it in our daily lives, there are supplements in the press that only talk about this. But we have just done a report in which 8 out of 10 senior executives in 24 countries say it is a critical aspect in their future strategy. So the first would be sustainability. The second is technological transformation. Technological transformation, I think many have talked about the benefits of efficiency gains, cost reduction, disintermediation, etc. But it is a complicated challenge because many barriers must be overcome: processes are very siloed in departments, there is resistance to change. There are a series of factors that must be overcome for that technological transformation to succeed. The third is talent, we return to the word we spoke about before, and the future of work. It is very clear that it is an area. I think in the last 10 forums I have attended, whatever they talked about, whether technology or management, in everything they ended up talking about talent and the scarcity of qualified talent that we will face. I think it will almost be the main obstacle to overcome in order to carry out our strategic plans. The next is data management. It is clear that obtaining, managing, and interpreting data will be a critical aspect of future business. And the last is corporate operations and inorganic development, whether in the core business of the companies themselves or beyond the core. I think we have to start thinking that our competitors or what complements us are not in our immediate environment but can arise from any area. Well, these five challenges I think deserve reflection and surely in one way or another, directly or indirectly, they will be addressed in Javier's presentation. So without further ado, I will give the floor to Javier, thanking once again Deusto Business Alumni for the opportunity to be here. Thank you very much, Agustín, Javier.
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Javier Ojinaga12:04
Agustín, it's that... strategic plan... I greatly appreciate this opportunity that you give me to come to this faculty and these classrooms, also to those over there where 30 years ago I participated in the doctoral program in financial management and accounting. It was two years, and at that time I thought about pursuing an academic career, but I followed this path and until today. In fact, I obtained a qualification of research proficiency, which is what I took from those years along with a travel companion. Well, Javier, friend, collaborator with some history with CAF, and of those collaborators who, as we say in CAF, feel the jersey. Probably some of you have thought that the title of the intervention, 'Trust in Motion,' is actually the motto we have been using in CAF since last September. I know we took it to the transport fair, and I think I chose it because it synthesizes very well what CAF is. The concept behind 'trust' is trust that has a client angle, manifested in customer satisfaction and high customer repeatability. The latest data we have published on this is from 2019 to the third quarter of 2022: in rolling stock, vehicles, trains, 45% were contract extensions and 65% were clients who had not bought before, and the renewal rate of maintenance contracts exceeded 90%. It is trust from clients but also trust in ourselves, and that ties in quite well with the second part of that motto, which is 'in motion,' meaning that we move, we want to improve, we want to grow. There is nonconformity and ambition in CAF, and that is projected.
Let's take the recent history of CAF: the last 30 years, the last 15 years, or the last seven years. Today I have come well accompanied by a luxury representation of our board of directors, with the president at the head, and here Andrés and Luis are witnesses to the history of those 30 years where that 'we move, we are not satisfied' served in the early 90s to start the journey of a company that in the 80s had lost overnight all its market, that in the 80s was in employment regulation at 50% for five years. And I like to remember it because what CAF is today is the result of what was started in those 90s. That spirit of improvement. In the last 15 years, the first 30 or the last 30 had a dimension of going to foreign markets, projects started in Mexico and then led us to more than 40 countries. In the last 15 years, the bet was on technology and diversification, and it is a bet that has brought us again to where we are today. And we take the last seven and a half years, which are the ones I know best because, as Agustín said, I joined the board of directors in 2015. It is a story of growth, we have it in the balance of the previous statistical cycle, which is 2016 to 2021, but a story that has taken us from being a manufacturer of railway material with some integration capabilities to being a provider of comprehensive solutions in railway and bus mobility. In three traits: we were exclusively a railway manufacturer, now we have two business segments: rail and bus. Even in the railway segment, where we fundamentally had vehicle construction, train construction, and services in a 95-5% proportion, at the end of that cycle in 2021 that proportion was 85-15%, having incorporated business in the area of railway project integration, traction, signaling. And also, although we were a global company, we had a very limited presence in the large accessible railway markets of the world, which are the European markets: the United Kingdom, the Nordic countries, France, Germany. At the end of that cycle, we were a global company, yes, but with an important presence in those markets. To take a numerical reference: if our portfolio in 2016 in that market was approximately 1.3 billion, we were able to capture in that period in those markets five times that amount. We were more innovative, more sustainable, and putting numbers to all this: we went from sales of 1.3 billion to sales around 3 billion. We were able to grow the portfolio from 6 billion to 10 billion, able to multiply earnings per share by two and a half times, and generate enough cash flow to, without asking for money from our dear shareholders, make acquisitions relevant to the future of CAF, such as Solaris and the railway services company in Sweden, Euromaint.
All this, as Javier also said well, behind it are people, people. And in that cycle we went from 7,500 people in 2016 to, I give the figure at the end of 2022, 14,300 people. 4,701 in Euskadi, more than 50% of that amount are higher education graduates. We have grown the workforce in line with the evolution of the businesses. At this moment, we have more than 50% of the workforce in international locations, and overall approximately 80% of that workforce is in Europe. And in turn, the qualification of that personnel has grown in line with the evolution of those activities I mentioned before. At this moment, we could be in an environment of 65%? 35%? 135%? Higher education graduates are more than 4,500, many of them engineers. In fact, there may be over 2,000 directly dedicated to innovation, product development, or project development. So this is a reflection of the great transformation that CAF has been able to carry out and bring us to where we are today. If I had to give the main description of what CAF is at this moment, I would say that CAF is above all a global company. In the railway segment, we have developed more than 130 projects in 40 countries. We have eight production plants: in Beasain, Zaragoza, Bagnères in France, Newport in the United Kingdom, Elmira in the United States, Mexico, and Brazil. More than 100 maintenance centers, more than 5,000 trains delivered, and more than 1,000 coaches rehabilitated. In bus, with facilities after the acquisition of Solaris in Poland, more than 23,000 buses in operation, more than 700 cities, clients in more than 32 countries.
We are therefore very global and with a very prominent presence in Europe, as I say, fundamentally after the opening of facilities in the United Kingdom, the acquisition of Solaris in Poland, and the acquisition of Euromaint in the Nordic countries for maintenance, in addition to the acquisition of the second plant in France, that of Reichshoffen, in the context of the remedies that the European Commission required from Alstom in its merger with Bombardier. So today we are a global company, a provider of comprehensive mobility solutions. If we go to the railway segment, approximately 20 companies do 80% of the business. In terms of capabilities and range of solutions, we are in the Champions, that is, we are among the top four. We have a train construction business that is the anchor of our activity. We have been train manufacturers, we are train manufacturers, and we want to be train manufacturers. We have a services business that offers us recurrence and profitability. And we have, as I said before, an area that is integrated within services, integrated systems, and solutions, where we place important growth expectations. An important railway segment and the bus area with the acquisition of Solaris, we have a positioning that I would say is unique in urban electromobility. A company with more than 25 years of history, a company that has been a pioneer in product development in the urban bus sector. Solaris launched its first hybrid in 2006, its first electric bus in 2011, and its first hydrogen bus in 2016. That gives us a range of solutions that is a leader in urban mobility, electric bus. But also this positioning is linked to the fact that we have been able to lead in terms of market share. We do a very interesting exercise: in the world of zero-emission urban buses, where Solaris operates, the number of competitors has grown over time, so it is important to see not only the share of the last year but also the accumulated share of the last 10 years. So systematically in accumulated share we are number one and we continue to be number one. In the last year, 2022, data was published last week: in zero-emission urban buses (when we talk about low emissions, it's hybrid, electric, and hydrogen; when we talk about zero emissions, it's electric and hydrogen), we were first in accumulated share, this year 2022 we are second behind Mercedes with a share of 11.1% when Mercedes has 11.4%. And I consider it good news because the fact that a manufacturer like Mercedes, which still bets a lot on what we call legacy and a lot on diesel buses, now bets definitively on electric bus, a manufacturer that also protects margins, I think it is good news for us. And as I say, in terms of share, product, and real experience of reliability with those more than 23,000 buses in operation, I think we have a unique positioning in the zero-emission urban bus segment.
As an additional fact, we have been able to deliver more than 1,600 urban electric buses and we have more than 1,000 in the pipeline. We have been able to deliver 80 hydrogen buses and we have more than 200 in the pipeline. That means we talk a lot about hydrogen, but the numbers we handle are still those. So, a global company, therefore, a provider of comprehensive mobility solutions, a company at the technological forefront. Because all of the above is accompanied by continuous and systematic investment in key innovation areas for mobility. We have been investing approximately 1.5% of sales in R&D. I speak of certified R&D investments by third parties, because the investment in innovation is greater, that is, we compute everything we invest or all the innovation that is in product or project development. And then I will develop it later: decarbonization, automation and autonomous vehicle, or digitalization. Therefore, a company at the technological forefront and a sustainable company. For us, sustainability at CAF has become a fundamental element of our strategy. And there, basically, we can develop it perhaps in the colloquium. We work on three lines: alignment with best practices, greater commitment, and greater transparency. We have adhered to the great global commitments in this area: to the B Corp and the UN Global Compact. And also something that we like in this house: we measure ourselves and therefore we submit to different ratings, and the truth is that we are coming out above average. Therefore, this, described so succinctly, are the fundamental features of the transformation that CAF has carried out in the last seven years and the solid bases with which we face the next strategic cycle, the cycle we have defined to 2026 with a horizon of 2030.
What is the vision we have in this cycle? Really, we intend to continue growing as a provider of comprehensive mobility solutions, and at the same time maximizing the digital proposition. I will comment a little later or in the colloquium. We have defined four work axes, four strategic axes through which we believe we can carry forward the plan we have prepared. Commercial focus: we want to grow fundamentally in Europe, the United States, and Asia-Pacific, seeking to focus on markets that give us recurrence and scale. Along with that, efficiency in operations. Efficiency in operations goes beyond the classic efficiency programs to gain competitiveness. Of course, we did it, we do it, and we will do it: align our processes, design-to-cost programs. But also we have to seek a design in engineering, production, and supply chain that gives us both proximity to markets and cost efficiency, because the world, at least what happens to us, is fragmenting more and more, and there are barriers to international trade that are not explicit and that we see and suffer more and more. Local content grows, local requirements in the entire engineering, production, and supply chain grow. Therefore, we have to seek to accommodate our commercial footprint and our industrial footprint to best attack these markets. There is an expression I often use: we have to be more global to be locally stronger, and in turn, we have to be locally more efficient to be able to compete globally.
Commercial focus, efficiency in operations, sustainability. I will give some data perhaps in the colloquium. Innovation: innovation has been the lever that has brought us here, and innovation is the lever that can make us grow. Innovation associated with the businesses we currently have, and also the search for new smart mobility solutions with which to reinforce our portfolio, increasing our value proposition, improving our value proposition. Innovation to grow our businesses. As I said before, the axes are clear: decarbonization. When we talk about decarbonization, it is very simple: alternative traction systems to diesel, that is, we talk about batteries and hydrogen, and we also talk about energy efficiency in hardware and software format. Along with decarbonization, the next axis would be automation and autonomous vehicle. We distinguish them although they are related. Automation has to do fundamentally with the development of our signaling business, a great bet of CAF, one of those that I wrote about 15 years ago. It has cost us a lot, we have invested a lot, but finally we are seeing results. We have a signaling business with a strong position in Spain and in some other market. We have an onboard signaling business, which is the part of signaling that goes on trains, which initially was exclusively for internal clients, and now it is beginning to have commercial success with clients who do not have this product because many companies, as I say, do not have the signaling part developed. And as a third leg, which is the great historical bet of CAF, is the development of automatic metro. And well, finally, at one point we thought we could do it via a corporate operation, but the path we have taken is organic development. We will achieve certification in GoA level 2 next year, we will go to level 3 and then level 4 in the next four or five years to develop that element which is the automatic metro, which would complete our offering in the area of automation. And as I say, automation and autonomous vehicle, we are working on all associated technologies: positioning, anti-collision technologies, automatic systems. In this sense, for example, I always give the example, and our president also often cites it, the projects we are doing for NS to manage trains in depots during the night autonomously, that is, without drivers.
Decarbonization, automation and autonomous vehicle, and digitalization. Digitalization is a word that is used a lot. In our case, we have it relatively clear what it means: gaining competitiveness via digital. That has a dimension: the digital train, and a dimension: the digital factory. For the digital train, we do it through our data platform, LeadMine, which is a platform that is currently installed in more than 50 fleets in more than 21 countries, and what it offers is the possibility, via sensorization and data use, to gain competitiveness, which basically means reducing the life cycle cost of the product. And then the area of the digital factory: we continue incorporating tools to improve productivity. As I say, that is the part of innovation related to the development of current businesses. But there is another aspect that we also want to develop in this strategic cycle, which is related to the incorporation of smart mobility solutions into our proposal, into our product portfolio, to enrich our value proposition. That is, operators currently have new needs that are not covered. Our client is the operator. They are not covered because the demands that exist at this moment in the field of transport are new. That is, we have to reconcile the classic ones, which have to do with efficiency in spending, with others such as decarbonization or others related to usability and user experience, even issues like last mile for freight transport that enters cities. Therefore, there is a range of needs that is emerging, that at this moment is not sufficiently covered. And well, it is something that we still don't know how, but we know we want to respond to it and we have to find the formula to grow profitably also in that area.
We just talked about smart security solutions. What automatically comes to mind are systems for modal operation, systems to optimize traffic, systems to manage incidents. But we sincerely believe there is a long way to go there, that we can in some way regrow our proposal, grow our capabilities, which is what has given us and allowed us to reach where we are today. Also in the next decade, it is something we have said: maintain and grow the archetype, that is, we do not want to expand the field of options to face the future of mobility. And well, really, these are the axes from which we start. This is the ambition we have, and we have also put numbers to it. Suppose, well, to grow at a rate above 10% annually, also to grow our margins at a rate somewhat higher than that sales growth. And in terms of sustainability, improvements in different areas, particularly in the environmental area where we have been able to reduce emissions by 10% from 2019 to 2021. We aim to reduce them by 30% in scope 1 and 2 by 2026, and by 40% in scope 3. Well, really, this in big headlines is what CAF is at this moment. And if you like, we leave it here for the colloquium, context to what is raised.