Massimo Perotti17:24
Master, we didn't feel like doing it. Yes, a mix of these things. First of all, the desire after having been in the highest and most important seat in yachting, Benetti was the world's leading company in the production of motor yachts. I was the right-hand man of the owner, I was there for 22 years, I bought Benetti with him, I did everything possible and imaginable as a manager. So the desire to do something more, and after that it could only be entrepreneurship. And also a different vision of the future. I remember when he bought the Livorno shipyard from the Orlando family. I went to see it. We were supposed to build Benetti boats. Going to see it, the company was spread over 500,000 square meters. You have been to La Spezia, where we build 250 million euros worth of metal boats, and our La Spezia shipyard is 50,000 square meters, one tenth of what that was. And I think Carla also remembers this passage, because I said, 'How many Benetti do you want to build here?' That's where the two different visions were born: being bigger, building as many boats as possible, or being the one that makes the most beautiful boats and has the highest margins. Because in my opinion, in life, especially when building a luxury product, between Louis Vuitton and Hermès, I respect Hermès much more than Vuitton. Vuitton is a giant, it has bought many companies, it has grown a lot, but the quality in communication, in the product, in being unique, is more understated. And at that moment there were two different paths. I understood that it was not the path I wanted, and I went to look for my own path.
I looked for it in San Lorenzo because of Iannetti, and I must say that I am very pleased that Saverio is here, because Saverio was the first person I called. I said, 'Look, I intend to buy San Lorenzo. What do you think?' Why San Lorenzo? Because San Lorenzo was the company that with 40 million euros in revenue built seven boats a year, made to measure, of the highest quality. I remember we had the boat show here downstairs, and next to Azimut there were the San Lorenzo boats. I looked at them, I admired them because they were very well cared for in every detail, they were solid, large, and I saw that the clients who came and went on the San Lorenzo boats... At that time there were three shipyards that had the palm: the San Lorenzo shipyard, the Pisa shipyard of Mr. Sosteni, and the Lavagna shipyard of which the president was... I don't remember the name, Ceccarelli. These three boats were right next to Azimut, and I saw clients entering these boats who didn't come to Azimut. It was a class, a style, a different world. So I always aspired to it. When I decided to leave Azimut to make my own way, I learned that Iannetti was not in good health, 75 years old, had no children, and this thing I'll tell you because it's also the moment I met Alessia, because it was a package, not only the San Lorenzo shipyard but also Alessia. So one morning I woke up early, I hadn't slept all night, and I told my ex-wife, 'Look, I'm going to Ameglia because I want to meet Iannetti.' I had an idea in mind. I left without an appointment, arrived in Ameglia at 10 in the morning, called, and they put me through to Alessia, because Alessia was Iannetti's collaborator, she handled all the commercial side and was his personal assistant for all details. So Alessia said, 'No, Iannetti is not here.' I said, 'Please, call him and tell him I am Massimo Perotti, I want to talk to him. I'm outside the shipyard with the car.' She called me back after 5 minutes and said, 'Look, I spoke with Iannetti, he doesn't want to meet you because he doesn't sell to Azimut.' I said, 'Listen, have patience, insist, tell him that I am not here on behalf of Azimut, I am here on my own behalf. I would like to have a coffee.' So Alessia made me wait a quarter of an hour, and it was premonitory because I have waited many times a quarter of an hour with Alessia. So she called me back and said, 'OK, come.'