Alain Taravella2:23
No, the bulk of the movement is done, we have to adapt. I think we need to learn to start from the clients, from what clients want. Maybe we need to adapt, make apartments a little smaller, better organized. That's a job. Well, I have a long experience in real estate, I must be the absolute senior in this field, I have lived through crises. During a crisis, a certain number of people cannot buy, those who can buy can take advantage of good deals, and then it picks up again in a year or two. 2023 will be a difficult year, but after that it will pick up again, it's logical. We are in the office market, we are at the bottom of the pool, we will stay there, I think, during 2023.
On 2022, just to quickly go back, a 13% drop in housing reservations to 10,000 units, but at the same time we did better than the market which dropped 6%. So what do we say? We say that we will be... because we did better than the small ones, even if it's not good. Actually, it's 25%? No, we dropped 13%. We suffered for sales to institutional investors who withdrew a bit from the market, but we sold about as much to individuals. So ultimately, sales to individuals held up, while institutions... We adapted our offer, we now have an offer at the right price. We made the necessary efforts to do so, and we did or not. They adapted because there is a turnaround in the existing residential market. In short, the boss of La Fontaine told us a few weeks ago when he came to see us that since autumn, prices have turned around. Some prices have dropped in some regions, not in others. We are in a phase of stabilization, slight price drops, price adaptation. We help people to buy, we launched a campaign where we cover part of their monthly payments for four years, because it takes time, there is inflation. Because even though real estate today has all the bad news, there is one good news that is not good news for the common mortal, which is inflation. Inflation is a hedge against inflation. People who buy today, in two, three, four years will see that their real estate has increased in value, that it has covered itself, and that it is easier for them to buy.
Well, in this difficult in-between period, some projects are readjusted, reconfigured, others are abandoned. Where are we today? Yes, of course. We are lucky to have an extremely large pipeline of operations, so we are selective, we renegotiate, we make sure. In short, our clear strategy on the apartments we are currently building: we have to adapt to the market, and we make price adjustments on what we haven't launched yet, on which we will buy land, we re-discuss with everyone so that our clients can buy at the right price.