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Fredrik Rystedt
Executive Vice President and CFO, Essity

Essity Q2 2026 Earnings Call | Consumer Product Pricing Actions Keep Structural Margin Steady

🎥 Jul 17, 2026 📺 i101 ⏱ 49m 👁 5 views
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About Fredrik Rystedt

During Essity’s Q2 2026 earnings call on July 17, 2026, Executive Vice President and CFO Fredrik Rystedt addressed cost pressures and pricing actions. Rystedt stated that the company expects significantly higher costs for goods sold, particularly related to oil-based materials and energy, as well as higher selling, general and administrative expenses including advertising and marketing. He noted that while there is a lag between cost increases and their impact on the income statement, Essity will continue to implement price increases to fully compensate for rising costs, as it has done historically. Rystedt also highlighted that some price increases have already been implemented and others agreed upon that will be reflected in the third quarter results. He described the situation as volatile, with uncertainty around future cost developments, and emphasized that pricing work will be ongoing. He pointed to the U.S. dollar versus euro exchange rate as a key factor affecting input costs, since many raw materials are purchased in dollars while products are sold in euros.

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Transcript (81 segments)
S
Sandra0:01
Today's second quarter 2026 results. Our CEO Ulrika will start by presenting the business highlights of the quarter. We will then turn to the financial targets and financial metrics and which will be presented by our CFO Fredrik. After the presentations, we open up the line for questions. We're looking forward to your questions and we ask you to please keep it to one question per call. Now I'm pleased to hand over to our CEO Ulrika. The floor is yours.
U
Ulrika0:35
Thank you Sandra and also from my side welcome to this webcast and good morning everyone. We delivered positive organic sales growth in the quarter primarily driven by continued good volume developments. The activities to strengthen our value propositions to increase marketing investments and to make selective price adjustments have paid off and we are growing in three out of our four business units mainly in health and medical in personal care and in professional hygiene. It was a tougher quarter for consumer tissue where we had lower sales. Then if we look at our profitability, we continued to have and maintain healthy margins in the quarter even though they were slightly negatively impacted by the geopolitical environment that is coming with an increased cost inflation. When we look at now going forward, of course we will compensate that with price increases and we're already driving price increases not yet visible in our P&L. Why we remain focused on protecting and even growing our market shares.
Looking at our cost savings, we delivered both our cost-saving program in SPNA as well as our COGS savings according to plan in the quarter. We also benefited from the volume development, the positive volume development. So in two out of our business units, we strengthened our profit margins in the quarter and one of them is health and medical. Besides the good margin development, we also delivered a good sales development in health and medical. We had positive volume development leading to good sales growth both in medical solutions as well as in incontinence products. What's especially pleasing to see I think is that we had a very good continued volume growth and sales growth in wound care but also that we're picking up sales in incontinence products. Talking about incontinence products, I wanted to come back to a topic that we have touched on several times before and that is the financial pressure that is facing healthcare systems around the world and the work that we do at SET to encourage policymakers, healthcare leaders as well as procurement bodies to take a total cost of care approach. This we know from our studies in incontinence care management that that has benefits both for patients, for staff as well as for the healthcare financials. And in this quarter one of the world's largest healthcare systems took a step in this direction. And it was NHS in the UK that introduced a value-based procurement guidance for medical technology asking their buyers to assess a broader value including patient outcomes, staff outcomes, supply chain resilience, environmental impact rather than only looking at purchasing price. Of course positive for us and beneficial for us to have holistic solutions that reduce the burden on patients, staff and the healthcare system. Now this will not have an immediate impact on our P&L but it is very positive for us and others who are working with holistic solutions and continuously invest in innovation.
Talking about investing in innovation, we are innovating across our brands and in this quarter in health, we launched the next generation printed delta cast in the orthopedic assortment. Now, for those of you who have ever been in a cast, you know, it's not the most pleasant experience, but we make it a little bit more fun with colors and patterns. And that is actually making a difference, not the least for children who are injured and their well-being when they need to be put in a cast. And now we are using a digital printing technology and with that we can move beyond the standard four colors to millions of colors and we get the customization to a very different level, to a totally new level. And this digital printing technology provides not only flexibility but it's also more cost-efficient for us and I think this is really a golden example of where our innovations are providing both customer benefits and cost efficiency.
We delivered new products or improved products in all our business areas in the quarter. That goes also for personal care. In personal care, we for example improved our Tena discrete ultra product, a better shape which makes sure that the product stays in place and stays in shape during use. Also we strengthened the offer that we have in leak-proof apparel for men. So we extended the range of boxers and we sharpened the marketing claims in this assortment. And then we rolled out our secure protect technology on our feminine hygiene products in Europe and Middle East Africa. And if you don't remember this because we already launched it in Latin America a few quarters ago, it's about a new technology for fluid management that is addressing an unmet need in menstrual health, namely handling sudden gushes. So, investing in innovation and also supporting our superior solutions and innovation with marketing that is really paying off and also this quarter we strengthened our market shares in personal care. We had a really strong quarter for incontinence products both with good volume growth and sales growth. Also a very strong quarter for feminine hygiene when it comes to volumes and sales. Then the margins in feminine was negatively affected by the acquisition in North America and we are now taking measures to make sure that we move through the transition period as fast as possible so that we improve our profit margins as fast as possible.
When it comes to baby care, we followed the same pattern roughly as previous quarters, namely that we were challenged in our retailer brand part of the business with the lower birth rates as well as with the intense competition. But then when it comes to our branded businesses in baby, we're going from strength to strength. So also in this quarter we grew sales and market share with our legal business.
Now before leaving personal care, worth to highlight is also that we grew across the different regions in personal care. So in Latin America, in North America and in Europe. And looking then at consumer tissue, we had positive development of our branded business in Europe. Otherwise, it was as I said a tough quarter where we had lower volumes and also lower pricing which is a spillover effect from 2025. Now of course we are implementing price increases as I said originally, we have already implemented and we continue to do so in order to compensate for the cost inflation while we stay focused on capturing profitable volumes. And to do that we are supported by innovations and also in consumer tissue we had an active launch agenda in this quarter. We upgraded our Regio de Mas products which is a lot of times sold piece by piece in Mexico. So roll by roll which is an important segment in Mexico and this quarter then we made these regular products last even longer which is exactly what the consumers are asking for in this segment.
We also leverage our skin health competence that we have in the company to upgrade our Lotus assortment both in dry toilet tissue as well as in moist toilet tissue. So now the Lotus comfort sensitive that is really providing gentle care for sensitive skin which is an attractive positioning to have and something that we are very well placed to exploit.
Now last but certainly not least, let's look at professional hygiene performance because we're talking very good performance here. This is the second business area where we strengthened our margins in the quarter. We continue to have good volume growth in professional hygiene and sales growth. Strategic products are continuing to outperform the market and it's also here good to see that we're growing across the regions. We've had some specific focus on North America in the past quarter since there has been some market developments and so on there and especially good to see that we continue to have a good performance also in North America. North America is by the way the region that is probably the most benefiting from the launch that we see in this quarter for Tork. We are upgrading our Tork mini jumbo toilet product which is basically jumbo rolls in a very slim dispenser that takes little space and this is a significant upgrade and it's a very important product in the North American assortment. So what we're doing is that we make it easier with the dispenser design to tear off the paper for the user at the same time as it's easier for the customer to refill, for the maintenance people to refill the dispenser and do that with low waste. So it's a better Tork experience for the user and for the customer.
And speaking about Tork experiences, wherever there is football or soccer, whatever you want to call it, this summer, there is likely to be Tork. Stadiums across places like Mexico City, Vancouver, Philadelphia, Los Angeles, New Jersey all use Tork to elevate the fan experience. And this is of course because they know that Tork understands how to provide superior hygiene solutions in high traffic venues. Now speaking about Tork in high traffic venues, that actually brings me to our progressive adoption of digital solutions and AI because we are using AI to support our customers in high traffic venues with superior hygiene solutions. We are equipping our Tork Vision Cleaning with AI so that we can optimize cleaning or the customers can optimize cleaning in these high traffic venues. A very good example of how we integrate AI into our solutions and improve the user experience. Another relevant example of AI for the quarter I think sits in innovation, because the innovation I talked about Smart Protect in feminine care that actually hit the market six months earlier than what it would have done a few years ago thanks to the AI powered digital engineering tools that we are using in our product developments and specifically for the quarter we also went live with an agentic AI solution in procurement that improves data quality and efficiency in that process. So these are some examples that are relevant for the quarter specifically. But as we've talked about before, of course we adopt AI at scale in many different areas across the company and across the value chain. Some of them are in demand and supply planning, in predictive maintenance, in marketing and claims development, and not the least in financial services. Right Fredrik?
F
Fredrik Rystedt12:50
Yes. Yes. Thank you. Absolutely. We do exactly that and we use it increasingly as an example in business control applications and in shared services as you mentioned for instance for payables and this is of course just the beginning. So we see great potential as we go forward. So I will lead you through some of the numbers talked about the development in general terms and I'll show you a little bit about the numbers. So, if we start with net sales, as you can see, our sales grew with about a billion SEK if you compare to the same quarter of last year and out of this 0.3% represents organic sales growth and 1.7% is related to the acquisition of the feminine business that we did in North America. And if I start with that acquisition, you can say generally speaking the net sales is according to our plans as is the volume. So roughly performing as it should in terms of sales. So if I go to the volume side, you can see that it grew with 1.4% and that continues the trend that we saw also in the first quarter of this year and we saw accelerated growth for health and medical, for personal care and also for professional hygiene as mentioned earlier. Starting with health and medical, we actually saw very good growth for both of these entities or areas. So both for incontinence and for medical and the total volume growth was about 2 and a half percent. We can't rule out a bit of a pre-buying trend in the second quarter. That happens occasionally. But nevertheless, the momentum in health and medical was very strong and particularly so for wound care that continues to do super well in terms of volumes.
Going to personal care, by now we got a bit used to the trends there. You see that if you look at the overall volume growth it was 4.3%. So very strong and as before very much in feminine and in incontinence both of them growing between six and seven percent. So very very good. Now Ulrika talked about baby and the market there, market demand is still challenging as is the competitive environment. So we grew and volume growth was good and market share development in the Nordic part of the business whilst the continental retailer brand was challenging and negative growth and overall we had a growth or negative growth of just about 3% or thereabouts in the second quarter. Consumer tissue, 2.7% volume declined and this is a bit skewed because the volume increased for our branded sales and declined for our private label. If you look at the total market it was just the opposite. So branded was actually decreasing much more than what we saw in private label. So we were a bit different and of course this is favorable from a mix perspective but overall the overall volumes were negative and then finally professional hygiene with a 3% volume growth. So really continuing to have a very very good volume development that started in Q4 of last year, Q1 and now accelerating in Q2.
So if you look at price and mix here, you can see that it's negative with 1.1%. And this is actually all price, in fact more is price. So we had a price decline of 1.3%. And this is a consequence of the price concessions that we have done in previous quarters. So if you look at sequential developments of price, it's largely flat. So this is all about the price concessions that we did primarily in consumer tissue, in baby and also in professional hygiene in previous quarters and this was with a bit of different background when it comes to consumer tissue. It was very much about adapting to the lower prices that came last year. When it comes to baby and professional hygiene, these were deliberate decisions to increase the volumes. So again related to previous quarters.
So with that I'll move on to the margin and as you can see and we've also stated that in the report, we believe the margin given the geopolitical uncertainty and situation, the margin is resilient. It declined with 30 basis points. But we saw a very good development for health and medical, a somewhat better margin also professional hygiene and a decline for personal care and consumer tissue, but for different reasons. If we look at personal care, it's largely related to the acquisition of the feminine business in the US. And as Ulrika has already mentioned, we have seen unexpectedly a bit higher cost actually both for cost and for services. And we are still a bit inflexible due to the setup with the service agreements that we have in place. And so we are working very extensively to integrate the company into our own business and that's progressing according to plan but it leaves us a bit inflexible and it will take some time to restore margins to where they should be. Now once again we're very committed and very strong believers that we will deliver the business plan as we have contemplated or calculated before. So overall the gross profit margin declined by 70 basis points as we communicated in Q1. COGS did increase actually a bit less than we had anticipated due to favorable currency movements but it did actually increase and that had a drain on the margin. We had and I already mentioned it some price declines in consumer tissue, professional hygiene and baby as I mentioned that also had a negative impact and all of this to a degree was compensated by a positive mix and volumes but overall gross profit was down with 70 basis points. Now we've communicated many times that we strive to continue to invest into growth in A&P, we did that also in this quarter as you can see and we had a very good development of our SGNA. So again we have communicated many times around our cost-saving program in SGNA that is starting to deliver now. So in the quarter we are having benefits of about 100 million and we will gradually see higher numbers here in Q3 and especially so in Q4 and we are very much convinced that we will reach our targets of 1 billion or more of savings as a run rate at the end of the year.
So let me just end this section here by giving you a little bit of guidance to what Q3 will look like in terms of cost. So we see significantly higher cost for COGS and this is no surprise perhaps but related to oil based material on the back of higher oil cost obviously and we also see higher energy cost. So overall COGS we expect that to increase. We also expect a bit higher cost also for SGNA and this is including A&P. So this is the guidance for the cost Q3 versus Q3 of 2025.
So let me go on to some really quick words on cash flow. It was 2.8 billion. So, okay, it was a reasonable quarter in terms of cash flow and a very much stronger quarter than we had of the same period of 2025. So cash surplus remains very strong. We had a reasonable performance of working capital. Q2 we always consume working capital. That's just the nature of our business. And if you look at the report, some of you may have noted that the working capital to sales increased from 10 to 11%. This is actually not due to underlying factors. Underlying it was relatively stable. It had to do with partly the Edgewell or the acquisition of the feminine business. It had to do with currency movement and a bit of timing. But in relative or underlying terms, working capital was relatively stable. And you know our ambition to over time reduce that as we go forward but overall operating cash flow quite satisfactory and this has led to a continuously strong balance sheet. So our net debt to EBITDA ratio despite the acquisition of our feminine business remains strong at 1.1 in terms of net to EBITDA and the debt level or net debt level is about the same level as we had in the first quarter. Now we have launched and we started and initiated the sale or share repurchase program, the third actually on May 12th and we have purchased during this short quarter so to speak 2.1 million shares to an amount of roughly 550 million SEK. And with those words I'll leave over to you.
U
Ulrika22:49
Thank you Fredrik. So to summarize the quarter very quickly, I would say that we delivered volume-driven sales growth and resilient earnings. Now going forward, of course you heard Fredrik talk about the cost development. So needless to say, one of our top priorities is to compensate with price increases and we've already implemented some that will that is not yet visible in our P&L and we'll continue to compensate for the COGS increases while maintaining our focus on also driving profitable volume growth. Another one of our top priorities is of course to continue to execute on our various initiatives. The cost program that Fredrik talked about as well as now maximizing the leverage of our new organization that we have in place. The integration as quickly as possible of the feminine acquisition in North America and also progressing on the strategic review of our consumer tissue business. Then if we go beyond the initiatives that we have, we talked in the Capital Markets Day of the different focus areas that we have to improve our performance even further and accelerate our progress towards our targets. And we then maintain the work and activities in this area. Specifically investing even further behind our very strong brands and our superior products and reducing costs further in order to free up funds to be able to do exactly that. Also we are sharpening our innovation agenda and we do all of this in order to accelerate our progress towards our financial targets which remains to be that we should grow above 3% organically on a profit margin of at least 15%. So with that I guess we hand over to Q&A.
S
Sandra24:46
Yes. Thank you and thank you Fredrik. We will now open up the line for questions. So if you have a question, press star one. And as I said in the beginning of the presentation, please keep it to one question so that everyone gets a chance to ask a question and also for Fredrik to give you the best possible answers. Okay. Are we ready to get started? Yeah. Yes. Yes. Perfect. So we have the first question from Aaron Adamski from Goldman Sachs. Good morning Aaron.
A
Aaron Adamski25:18
Good morning Fredrik and Sandra. Thanks for taking my questions. My question I have one for could you talk about the performance of consumer tissue and what do you expect for rest of the year in particular? Could you give us a sense of the magnitude of price increases that you have announced so far? When do you expect this to start contributing to organic growth given that there is always an element of the lag? And also in the context of Q1 performance, how do you expect the non-branded volumes to evolve for rest of the year? Thank you.
U
Ulrika25:55
Well, if I start briefly, as I mentioned already, we have already implemented some price increases and we have agreed on some others that will be visible in our P&L in Q3. But we continue to work with price increases. And of course, it's a quite volatile situation. We don't know exactly how the costs will develop. So this will have to be a continuous work that we do over time. And when it comes to the volume development, we have I think we've mentioned that last quarter that we have secured some volumes in consumer tissue in the private label business for the second half of the year. Fredrik, maybe you want to build on that.
F
Fredrik Rystedt26:38
No, I think you said it very well, Aaron. We do have a lag and this is of course the same this year but we always compensate with price. So we will continue with price increases as long as it takes to fully compensate as we always do.
A
Aaron Adamski26:59
Thank you.
S
Sandra27:00
Thank you for your question Aaron. Now we will move to the next question and that question comes from Molly Wenski from Jeff. Hi Molly.
M
Molly Wenski27:10
Hi, good morning everyone.
S
Sandra27:11
Good morning. What is your one question today?
M
Molly Wenski27:14
Yes. Can I ask about professional hygiene and any one-off benefit to the Tork business from the World Cup or do you expect that this type of volume growth very good volume growth I should say can continue? Thank you.
U
Ulrika27:29
Yes, as we talked about here also, I mean we've seen our volume growth in professional hygiene for several quarters. So that is clearly an underlying performance improvement that we have and that we will maintain or foresee that we will maintain. So of course I mean big events is positive for the Tork business because people come together, they go to restaurants and to big venues and so on. But that is no different depending on what event it is. So we don't see that that has any specific effect. Then of course we are very proud that Tork is seen as a solution that provides superior hygiene solutions in high traffic venues whatever the arrangement is.
S
Sandra28:21
Thanks for your question Molly. I hope you got the answer you wanted. Perfect.
M
Molly Wenski28:27
Yes. Good. Thank you.
S
Sandra28:28
Thank you Molly. So then we will move to Johannes Gelius SB1 markets. Good morning Johannes.
J
Johannes Gelius28:35
Good morning everyone. It's Johannes here. Yeah, I have a question on if you can maybe elaborate and perhaps quantify any pre-buying effects. I think you mentioned this in the discussions here earlier, but is it possible to say anything about the positive you know what you think about the effects on pre-buying?
F
Fredrik Rystedt28:59
Now what we said was that we cannot rule out that there is some pre-buying effect on the incontinence care side in health and medical but the quantity of that we cannot say, we don't know.
J
Johannes Gelius29:11
Oh okay, fair enough. Thanks.
S
Sandra29:14
Thanks for your question Johannes. We will now move to Tommy Arbankian. Good morning Tommy.
T
Tommy Arbankian29:23
Yes, good morning and thank you for taking my questions. So you said that you expect significantly higher COGS ahead due to oil based materials and energy. Which divisions outside of consumer tissue are most exposed to this and how fast can you offset increases with price increases? Do you expect to lose volumes because of it?
U
Ulrika29:44
Well, if we start with the effect and the exposure, this we're talking about oil based raw materials like super absorbent and nonwovens and so on and there where we have that in our products is especially in incontinence care as well as in baby and some extent in feminine as well. So that we will see coming on and the time it takes for us to move on prices is different. It takes one to two quarters in consumer tissue and then it can take longer where we have the longest time lag for price increases is normally in our healthcare environment which is regulated and where we have longer term contracts. Then when we work with this, I mean as Fredrik said, what we do and what we have also shown in our track record is that we always compensate over time with price increases. But what we also do is to work very selectively on this depending on the category, the market and the cost exposure and to make sure that we continue to drive volume growth while also compensating for the cost increases. So that is our clear ambition.
T
Tommy Arbankian30:57
Thank you.
S
Sandra30:59
Thanks for your question, Tommy. We will now move to the next caller who is Oscar Lindstöm from Danske Bank. Hi, Oscar.
O
Oscar Lindstöm31:07
Hi, Sandra and hello Ulrika and Fredrik. I'm just curious if you have any more update on the strategic review that you could provide us with. You know whether it be sort of which options you are currently focusing on or the timing, when can we expect some kind of commentary about the outcome of the strategic review.
U
Ulrika31:36
Yes, the information is pretty much the same as you heard us talk about in the Capital Markets Day when we announced this and that is that we expect this to take some 6 to 12 months considering the complexity and that we want to make this thorough and assessing the different options that we have on the table. So that is still the case.
O
Oscar Lindstöm31:56
All right. So no update there. Thank you.
S
Sandra31:59
Thank you for joining us. Now we will move to Diana Gas from Bloomberg. Good morning Diana.
D
Diana Gas32:07
Good morning. Thank you for having me. Most of my questions were asked actually, but if we could go back to the price increases that we should see coming through in the first quarter. Could you perhaps give us a little bit more detail in which regions the prices that were announced or implemented since the last quarter would be because I believe in the first quarter you mentioned Latin America and Europe. Thank you very much.
U
Ulrika32:45
Yeah. And that's pretty much the same. So, Latin America as we talked already previous, we talked about already in Q1 and then also some in Europe.
D
Diana Gas33:00
Okay.
S
Sandra33:05
Thank you for participating.
Next question comes from Nicholas Ekiman from DMB Carnegie. Good morning, Nicholas. What is your one question today? Good morning.
N
Nicholas Ekiman33:15
Good morning. Thanks. I'd like to ask you a little bit on input costs and pulp in particular. If the way I see it, I see pulp prices have been rising for 9-10 months here in Europe and yet we don't see any significant signs of this. And you even have lower prices in consumer tissue. And when you talk about the outlook, you're highlighting oil and energy, but you're not talking about pulp. So, I'm just curious if this impact is a lot smaller than we seem to think, if there's an element of inventory revaluation or if the effects are just more lagging.
U
Ulrika33:54
Well, I'm sure Fredrik can provide more information on this, but I just want to comment first on that what you see in pricing in this quarter on consumer tissue is a spillover from earlier when we had lower input costs over a period of time and have adjusted to that. So just a comment on that before then going into the COGS.
F
Fredrik Rystedt34:18
Yeah. Nicholas, I don't think you should interpret our lack of talking about it as it doesn't have an impact. It has a lot of impact and it does actually specifically sequentially it's a bit challenging to talk about year-on-year in this aspect and I'm sure you actually know that because what happened last year was that pulp actually came down for a couple of quarters and then it's gone back up in Q1 and Q2. So if you look at it sequentially between Q1 and Q2 the impact is very significant. It's a little bit milder due to FX impact which is favorable but all in all fair comparison the impact is very significant and of course that is driving part of the reduction of the margin but when you compare it to last year the Q2 of 2025 then the impact is not so good because first it went down and then went back up. So, of course when you look at pricing for consumer tissue when we're talking about pricing we have to deal with the sequential impact and we will have obviously also a negative sequential pulp impact also in the third quarter. So just to make it very simple, yes the pulp cost is increasing quite significantly and it does that in Q2 and it will also be there in Q3.
N
Nicholas Ekiman35:46
Super. Thanks.
S
Sandra35:47
Perfect. I hope that answers your question. Then to ask a question, please press star one. If you have any follow-up questions, would like to ask another question, please do that and press star one. Let's give it a couple of minutes. Yes, here we have a question from Antoan Cleo, Bank of America. Good morning, Antoan.
A
Antoan Cleo36:10
Good morning, Ulrika, Fredrik and Sandra. So on margin in personal care, could you quantify the impact from the unexpected higher cost you mentioned from the H1 acquisition and is it fair to assume similar impact for the rest of the year? Thank you.
U
Ulrika36:26
Well, if I start with the second question, as I said, we take measures to do the transition as fast as possible so that we can have the same level of flexibility and agility that we have in the rest of our business and thereby address cost increases that come in a different way. So we expect to improve this quickly over time over the rest of the year.
F
Fredrik Rystedt36:50
Yeah, maybe I can comment on the impact. Actually you can see it in the report in the latter part of the tables there but as I mentioned earlier most of the impact or actually all of the impact for personal care in terms of margin decline is related to that acquisition. So you get a good grip on the impact because it's not related to sales. But I also mentioned that in terms of sales, we're pretty much in line with our expectations and so it's actually a cost issue and you can see that with the reduction of margin from personal care. So that's roughly the impact.
A
Antoan Cleo37:32
That's it. Thank you both.
S
Sandra37:33
Thank you for joining. The next question comes from Tom Sykes Deutsche Bank. Hi Tom.
T
Tom Sykes37:42
Yeah, morning everybody. Just had a question on SGNA please and just if you could clarify the remarks you gave. I think you said that SGNA would be up year on year in the second half of the year but it obviously looks like you decreased your SGNA in Q2 and you were decreasing it sequentially. So what's happening when given you're driving SGNA savings which are accelerating over the course of the year why would we then be moving into a point where SGNA is up year on year please?
F
Fredrik Rystedt38:24
Yeah, it's a good question, Tom. It has to do with basically you can say two things. The first one is that you may remember actually Tom that if you go back to Q3 of last year, we were coming off a Q2 where SGNA cost actually increased a lot. So we hit the brakes very significantly in Q3. You might remember that you saw a very big decline with everything from consultants to travel to just about everything. So you can say Q3 was very low in terms of SGNA last year. So the first answer to your question is actually comparable. Then we have the second one is actually we got a bit of a phasing in terms of IT cost. So we will have a little bit of higher IT cost in the third quarter and finally of course needless to say we got a natural inflation into the SGNA and this is of course on top of what we strive to do with A&P because we have communicated many times we want to continue to fuel growth and that's exactly what we are going to do also in the third quarter. So against all of this, of course, we estimate the savings to come in from our cost savings program, but if you sum all of this up, we'll see a bit of an increase of SGNA as I told you. So many moving parts, Tom.
T
Tom Sykes39:48
Yes. No, thank you for that. Thank you.
S
Sandra39:51
Thank you for your question, Tom. Then we will continue with a question from Linus Lam from SEB. Good morning, Linus. What is your question today?
L
Linus Lam40:00
Good morning. Thank you very much. Now I'll just have another go at what you're talking about with the third quarter balance between price mix and COGS. So I think I heard you saying you're expecting significant COGS increase year on year in the third quarter. Are you expecting significant price mix improvement as well in the third quarter?
F
Fredrik Rystedt40:29
Again, Linus, I think we were alluding to this earlier that of course it's super difficult for us to comment on an individual pricing wise an individual quarter not least for commercial reasons as I'm sure you will anticipate but generally speaking we have a different speed of adaptation for our different categories. So typically if you look at consumer tissue we're relatively fast. If you look at health and medical as the other extreme, it takes a bit longer. So over time, we always compensate with price for any cost increase, we always compensate with price. But of course, it takes time and depending on what kind of cost is increasing or input cost, it takes different amount of quarters to compensate. But we do everything to increase prices where we can do that.
S
Sandra41:30
Okay, I hope that answered your question. Let's then move back to Nicholas DB Carnegie for another question. Hi again.
N
Nicholas Ekiman41:40
Yes, please. I want to switch to volume growth here. Very good volume growth here both in Q1 and even more so now in Q2. Pretty much all businesses except consumer tissue. I'm just curious what do you see here going forward? Your ability for this to continue in the quarters ahead despite the COGS compensation that you're talking about with price hikes. Basically, how do you expect to balance this return to volume growth against your need for price hikes?
U
Ulrika42:10
Well, first of course it's the underlying effects that we work a lot with in strengthening our brands and strengthening our value propositions and also increasing our marketing investments and as we've talked about here we do the cost-saving program in order to free up more resources to invest behind our superior products and that will continue to drive a positive volume development. We've also taken the initiatives in order to create even better conditions for accelerating volume growth with the reorganization that makes us faster and more agile and some of the other activities that we have talked about. So this we will continue with and that will of course continue to fuel volume growth. Then as we have also talked about here when we work with price and volume we have to be quite surgical to make sure that we compensate for the cost increases while at the same time keep the momentum in volume developments. And that is really the competence and capability of our commercial team to do that in the right way. So that we strike the right balance.
S
Sandra43:33
Perfect. I hope that answered your question and thanks for your question, Nicholas. We will now move back to Molly from Jeff. Hi again, Molly.
M
Molly Wenski43:42
Hi, thanks for taking the follow-up. Can I ask about energy costs within the EBITDA bridge both for this year or this quarter excuse me in terms of how much that was impact and about Q3 I know you're quite hedged and whether that hedged impact will be a tailwind? Thank you.
F
Fredrik Rystedt44:04
Yeah, if I start with the latter question, our hedge rate for Q3 is roughly about 65% for both electricity and gas. So roughly about that much. If we look at the quarter versus Q2 then versus Q2 of last year the impact for energy totally was roughly about 40 million negative, so not huge actually but still a bit negative and we'll see that as I already mentioned it we will see that negative trend also continue as we go into Q3.
S
Sandra44:48
Thank you, Molly. Then we welcome back Linus from SEB. Linus, what is your second question?
L
Linus Lam44:56
Yeah, thanks a lot for taking a follow up on COGS actually. The 90 million that you show in your bridge is in my mind surprisingly low figure. I wonder if you could in any way dissect that. You mentioned currency. How much was that? And you also mentioned the 160 million on cost savings. But apart from that any way to explain that in my mind relatively low figure please?
F
Fredrik Rystedt45:27
Yeah, I mean you've got some right, COGS savings we had a positive 160 million. We had a bit of distribution cost roughly about 100 million negative. We had I already mentioned the energy about 40 million. Raw material was actually quite flat, very negative as I already explained in terms of pulp and consumer tissue but positive actually in the other areas. So from a net perspective not a lot. And then we had finally a bit of inflation in our cost generally speaking. So we had a bit of other COGS so to speak of a bit over 100 million. So that adds up. So to be fair and I mentioned it earlier, we had expected a bigger number and most of these items I have mentioned were pretty much in line with our expectations. But we had and of course that's fully observable a bit of beneficial currency impact. So dollar versus euro etc. So this was the reason for a bit better cost performance than we had expected.
L
Linus Lam46:42
Many thanks.
S
Sandra46:43
Thanks for your follow-up. We will also move back to Aaron Adamski from Goldman Sachs. Aaron, what is your follow-up question?
A
Aaron Adamski46:52
Yeah, thank you. I was wondering if you could please remind us how does currency translation impact operating leverage. It looks as though FX could become somewhat more favorable later this year. So, I was wondering whether that should provide any benefit to central cost leverage. And related to that, could you share how much of your SGNA cost base is denominated in the Swedish krona? Thank you.
U
Ulrika47:18
That was a detailed question. I am now very much looking at Fredrik for that answer.
F
Fredrik Rystedt47:21
Yeah, I think you actually said translation or was it transaction? Because translation should normally not have that much of an impact. From time to time depending on what currencies move back and forth it actually does have an impact and in this particular quarter actually had a little bit of impact currency wise it's not huge but a little bit. So translation is typically not the issue, it's more transaction and you're absolutely spot on if you have a weaker SEK as an example then typically we get a bit of benefit but to be fair that's actually all of that is very small, it's not going to be material in our P&L. What actually counts much more for our P&L is the development of US dollars versus euros because a lot of the input cost that we buy is denominated in US dollars but we kind of sell our products in euros so that's the more important thing and this is what has actually had an impact during this quarter Q2.
A
Aaron Adamski48:28
Thank you very much. Sure.
S
Sandra48:30
Thank you Aaron and thanks everyone for your questions. Now it's time to wrap up. But before we end, I hand back over to final remarks.
U
Ulrika48:37
Well, thank you Sandra and thank you everyone for joining us this morning and wrapping up the first half of 2026 where we deliver volume-driven sales growth and resilient earnings. And I wish you a very good summer. I hope that you get some vacation. And if you then pass by an airport or you go to the restaurant or you go to a big stadium and have some fun, then I wish you a fantastic Tork experience.
S
Sandra49:13
Yes, perfect. Thank you, Ulrika. And thank you, Fredrik. Thanks to our audience for watching. If you have any further questions, you know where to find us. If you would like to schedule a meeting, let us know. With that, enjoy the day, the summer, and bye for now.