Ulrika0:35
Thank you Sandra and also from my side welcome to this webcast and good morning everyone. We delivered positive organic sales growth in the quarter primarily driven by continued good volume developments. The activities to strengthen our value propositions to increase marketing investments and to make selective price adjustments have paid off and we are growing in three out of our four business units mainly in health and medical in personal care and in professional hygiene. It was a tougher quarter for consumer tissue where we had lower sales. Then if we look at our profitability, we continued to have and maintain healthy margins in the quarter even though they were slightly negatively impacted by the geopolitical environment that is coming with an increased cost inflation. When we look at now going forward, of course we will compensate that with price increases and we're already driving price increases not yet visible in our P&L. Why we remain focused on protecting and even growing our market shares.
Looking at our cost savings, we delivered both our cost-saving program in SPNA as well as our COGS savings according to plan in the quarter. We also benefited from the volume development, the positive volume development. So in two out of our business units, we strengthened our profit margins in the quarter and one of them is health and medical. Besides the good margin development, we also delivered a good sales development in health and medical. We had positive volume development leading to good sales growth both in medical solutions as well as in incontinence products. What's especially pleasing to see I think is that we had a very good continued volume growth and sales growth in wound care but also that we're picking up sales in incontinence products. Talking about incontinence products, I wanted to come back to a topic that we have touched on several times before and that is the financial pressure that is facing healthcare systems around the world and the work that we do at SET to encourage policymakers, healthcare leaders as well as procurement bodies to take a total cost of care approach. This we know from our studies in incontinence care management that that has benefits both for patients, for staff as well as for the healthcare financials. And in this quarter one of the world's largest healthcare systems took a step in this direction. And it was NHS in the UK that introduced a value-based procurement guidance for medical technology asking their buyers to assess a broader value including patient outcomes, staff outcomes, supply chain resilience, environmental impact rather than only looking at purchasing price. Of course positive for us and beneficial for us to have holistic solutions that reduce the burden on patients, staff and the healthcare system. Now this will not have an immediate impact on our P&L but it is very positive for us and others who are working with holistic solutions and continuously invest in innovation.
Talking about investing in innovation, we are innovating across our brands and in this quarter in health, we launched the next generation printed delta cast in the orthopedic assortment. Now, for those of you who have ever been in a cast, you know, it's not the most pleasant experience, but we make it a little bit more fun with colors and patterns. And that is actually making a difference, not the least for children who are injured and their well-being when they need to be put in a cast. And now we are using a digital printing technology and with that we can move beyond the standard four colors to millions of colors and we get the customization to a very different level, to a totally new level. And this digital printing technology provides not only flexibility but it's also more cost-efficient for us and I think this is really a golden example of where our innovations are providing both customer benefits and cost efficiency.
We delivered new products or improved products in all our business areas in the quarter. That goes also for personal care. In personal care, we for example improved our Tena discrete ultra product, a better shape which makes sure that the product stays in place and stays in shape during use. Also we strengthened the offer that we have in leak-proof apparel for men. So we extended the range of boxers and we sharpened the marketing claims in this assortment. And then we rolled out our secure protect technology on our feminine hygiene products in Europe and Middle East Africa. And if you don't remember this because we already launched it in Latin America a few quarters ago, it's about a new technology for fluid management that is addressing an unmet need in menstrual health, namely handling sudden gushes. So, investing in innovation and also supporting our superior solutions and innovation with marketing that is really paying off and also this quarter we strengthened our market shares in personal care. We had a really strong quarter for incontinence products both with good volume growth and sales growth. Also a very strong quarter for feminine hygiene when it comes to volumes and sales. Then the margins in feminine was negatively affected by the acquisition in North America and we are now taking measures to make sure that we move through the transition period as fast as possible so that we improve our profit margins as fast as possible.
When it comes to baby care, we followed the same pattern roughly as previous quarters, namely that we were challenged in our retailer brand part of the business with the lower birth rates as well as with the intense competition. But then when it comes to our branded businesses in baby, we're going from strength to strength. So also in this quarter we grew sales and market share with our legal business.
Now before leaving personal care, worth to highlight is also that we grew across the different regions in personal care. So in Latin America, in North America and in Europe. And looking then at consumer tissue, we had positive development of our branded business in Europe. Otherwise, it was as I said a tough quarter where we had lower volumes and also lower pricing which is a spillover effect from 2025. Now of course we are implementing price increases as I said originally, we have already implemented and we continue to do so in order to compensate for the cost inflation while we stay focused on capturing profitable volumes. And to do that we are supported by innovations and also in consumer tissue we had an active launch agenda in this quarter. We upgraded our Regio de Mas products which is a lot of times sold piece by piece in Mexico. So roll by roll which is an important segment in Mexico and this quarter then we made these regular products last even longer which is exactly what the consumers are asking for in this segment.
We also leverage our skin health competence that we have in the company to upgrade our Lotus assortment both in dry toilet tissue as well as in moist toilet tissue. So now the Lotus comfort sensitive that is really providing gentle care for sensitive skin which is an attractive positioning to have and something that we are very well placed to exploit.
Now last but certainly not least, let's look at professional hygiene performance because we're talking very good performance here. This is the second business area where we strengthened our margins in the quarter. We continue to have good volume growth in professional hygiene and sales growth. Strategic products are continuing to outperform the market and it's also here good to see that we're growing across the regions. We've had some specific focus on North America in the past quarter since there has been some market developments and so on there and especially good to see that we continue to have a good performance also in North America. North America is by the way the region that is probably the most benefiting from the launch that we see in this quarter for Tork. We are upgrading our Tork mini jumbo toilet product which is basically jumbo rolls in a very slim dispenser that takes little space and this is a significant upgrade and it's a very important product in the North American assortment. So what we're doing is that we make it easier with the dispenser design to tear off the paper for the user at the same time as it's easier for the customer to refill, for the maintenance people to refill the dispenser and do that with low waste. So it's a better Tork experience for the user and for the customer.
And speaking about Tork experiences, wherever there is football or soccer, whatever you want to call it, this summer, there is likely to be Tork. Stadiums across places like Mexico City, Vancouver, Philadelphia, Los Angeles, New Jersey all use Tork to elevate the fan experience. And this is of course because they know that Tork understands how to provide superior hygiene solutions in high traffic venues. Now speaking about Tork in high traffic venues, that actually brings me to our progressive adoption of digital solutions and AI because we are using AI to support our customers in high traffic venues with superior hygiene solutions. We are equipping our Tork Vision Cleaning with AI so that we can optimize cleaning or the customers can optimize cleaning in these high traffic venues. A very good example of how we integrate AI into our solutions and improve the user experience. Another relevant example of AI for the quarter I think sits in innovation, because the innovation I talked about Smart Protect in feminine care that actually hit the market six months earlier than what it would have done a few years ago thanks to the AI powered digital engineering tools that we are using in our product developments and specifically for the quarter we also went live with an agentic AI solution in procurement that improves data quality and efficiency in that process. So these are some examples that are relevant for the quarter specifically. But as we've talked about before, of course we adopt AI at scale in many different areas across the company and across the value chain. Some of them are in demand and supply planning, in predictive maintenance, in marketing and claims development, and not the least in financial services. Right Fredrik?