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Andy Golding
Group Chief Executive Officer, OSB Group

PODCAST: The Danger of Forcing Employees Back to the Office | Andy Golding, Employee Experience Sp.

🎥 Mar 23, 2021 📺 Andy Golding ⏱ 7m 👁 21 views
A radio interview I did with Radio 702's Bruce Whitfield regarding the dangers of mandating that employees come back to the office.
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About Andy Golding

Andy Golding, Group Chief Executive Officer at Osb and employee experience specialist, has spoken publicly about workplace practices during and after the COVID-19 pandemic. In a March 2021 radio interview, Golding described companies mandating a return to the office as "short-sighted," arguing that such mandates ignore the health risks and the proven effectiveness of remote work. He suggested that some companies' push to bring employees back may be driven by a desire for control or by the financial pressure of unused office leases, and he warned that forcing frustrated employees back could harm retention and company culture. Golding also stated that leaders who claim good company culture is impossible with remote work are "missing a massive trick." In a May 2020 discussion, Golding characterized the pandemic as an opportunity for a "great reset" in how businesses operate. He argued that traditional, Industrial Age ways of working were not optimizing for productivity, and that the forced work-from-home experiment allowed companies to reflect on what to keep from both the old and new ways of working. Golding encouraged organizations to redefine "normal" rather than simply revert to pre-pandemic practices.

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Transcript (9 segments)
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Bruce Whitfield0:20
Are you being actively encouraged to get back to the office? Do you feel under pressure to do so? Are some of your colleagues back and you're starting to get a very clear sense that you're not part of the team anymore, but rather some kind of remote working freak who isn't connected to what's really going on at the office anymore? I think a lot of people are beginning to feel like that. Andy Golding is co-founder and employee experience specialist at Still Human. Are you seeing companies beginning to get hot and heavy on their employees, Andy Golding?
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Andy Golding0:50
Absolutely, Bruce. And by 'hot and heavy,' we're actually seeing companies sending out company-wide memos to all employees saying, 'Right, it's time everybody back in the office,' which is somewhat mind-boggling given where we are and everything we've come through in the last 12-ish months. But that's what we're seeing: companies mandating that employees come back to the office.
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Bruce Whitfield1:13
Is it unreasonable?
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Andy Golding1:17
Well, I think it's short-sighted. I really do think it's short-sighted. I mean, despite the obvious health risks and health concerns, by mandating that people come back into the office, I think what companies are missing out on is a huge opportunity to leap forward as organizations. You know, in March, give or take March of 2020, companies were kind of forced into this remote working experiment where they had so much opportunity to fundamentally change up the way we work, how we work, how we get work done, our organizational operating system, if you will. And employees went away, they went home, they made it work. Yeah, a lot of us, a lot of companies, a lot of employees wobbled a little bit in the transition to remote, but for the most part, everybody made it, everybody made it work. And in this time, employees have learned so much about themselves, their work styles, how they work best, that I think for companies to suddenly send out company-wide memos and say, 'Right, everybody back in the office,' it's short-sighted because you're going to be bringing people back into the office who don't want to be there, who are scared for their health, who don't actually need to work in the office full-time anymore. And I think the opportunity cost is huge because people are going to become switched off, frustrated, disengaged by now being forced back in when we said to them, 'Please just help us work, help us work with this in 2020 when we went remote.' It was this implicit question or explicit question for different companies of, 'Let's figure this out together.' We made it work, and now suddenly companies are turning around going, 'Cool, well that was irrelevant, now we're just going to go back to the way we always used to do things.'
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Bruce Whitfield3:07
What is it though that is making some companies feel so insecure about the modern way of working? The way that a proven way of working, it may not be ideal, it may not be perfect, it may not give you absolute 24/7 control over your employees, but if you feel the need to do that, you need to go get some help. What is it about that sort of level of corporate insecurity that is becoming quite demanding?
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Andy Golding3:36
So Bruce, I could hypothesize on a number of things that that could be, but in a lot of ways I think you've answered your own question there when you spoke about control. And I think that there are two driving forces for companies behind this forcing people back into the office. The one is: we've got leases that were, you know, we're paying our rent every month for offices and desks to stand empty, and it's really expensive and it's hurting the bottom line. So it would be a lot better if we just had warm bodies to fill those spaces, which on paper maybe makes sense, but it actually doesn't at all because you can have warm bodies coming in to fill those spaces, but if those people are frustrated, don't want to be there, angry, if they're spending their time and energy on being upset about having to be at the office rather than having the freedom to work wherever, you're not actually benefiting from having warm bodies in the space. And the other side of it is you spoke about control. Sorry, I'll make my point to the secretary. I think that a lot of leaders haven't taken the opportunity to learn how to lead remotely, and if we're still resting on the excuse that it's just not possible to have a good company culture when everybody's remote, we're missing a trick, missing a massive check because you don't — if you need to, if you, as you said rightly, if you feel the need to control every moment and every movement of your employees' days, there's problems there. Perhaps the problem is not them and maybe the problem is you. But clearly it's not working for some companies. Some companies feel the need to get people in to get people engaged, feel that there is a greater spark, a greater sense of creativity and teamwork, a greater sense of collaboration in the physical work, and they want to reignite that. And I, you know, those companies should be, I suppose, allowed to work that way. What's going to differentiate, I suppose, companies of the present with companies of the future is those that offer flexible work arrangements. Surely they become the most desirable companies to work for. When those companies who treat their employees like adults rather than, I don't know, hamsters on a wheel, we'll become more desirable employers into the future.
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Bruce Whitfield5:58
I couldn't agree more. And I think something that we're going to start seeing more and more of is the new version of a perks war. You know, the perks war of the past decade or so was everybody wanted offices like Google. We wanted the free food and the slides and the free massages, etc., these amazing spaces for people to come to and work at. But if people no longer need to be at the office all the time or don't need to be at the office at all, suddenly what are you using to entice, attract, and retain the best talent? Is it your flexible work arrangements? How, you know, this new perks war, I think, is going to take on a very, very interesting shape.
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Andy Golding6:41
But to speak to the flexible work arrangements that you mentioned, I think the best analogy that I can give for this is: have you ever had an old computer or an old device of some sort and you try and install a new operating system onto this hardware, and the hardware simply does not support the operating system? And unfortunately, I think that's where a lot of businesses are finding themselves with their business models. Their business model, that hardware model, does not support this new operating system, and that's a tough thing to grapple with.
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Bruce Whitfield7:20
Thank you, Andy Golding, very much indeed. Andy Golding is the co-founder, employee experience specialist at Still Human.