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Pete Wood
Chief Finance Officer, Trainline

When Pete Wood Met Massimo Banzi

🎥 Oct 01, 2017 📺 RS DesignSpark ⏱ 6m 👁 8335 views
DesignSpark’s Pete Wood caught up with the king of open source and co-founder of Arduino Massimo Banzi to discuss the Maker Faire, Maker Movement, Industry 4.0 and the MKR family of products.
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Transcript (16 segments)
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Pete Wood0:03
Okay, good morning everyone. My name is Pete Wood from DesignSpark RS, and I'm here today with our special guests Massimo Banzi from Arduino. Hi, good morning. Good. So this is the Maker Faire Rome 2017, absolutely incredible amount of projects and people here, and I'm absolutely astounded by the amount of interest that says so. Massimo, this is how many times have you been to the fair here now?
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Massimo Banzi0:27
Well, actually I'm one of the curators, so one of the people who started this thing and part of the organization. So this is my fifth time. This is the fifth edition we have. So this year we have over 700 makers represented, 40 countries, of which all of the 28 EU countries, current EU countries. And so it's pretty amazing. We started off with 35,000 people four years ago, and now we are... last year we were a hundred thousand visitors. We hope to do better this year. So it is kind of going out of control. We didn't expect it to be so successful.
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Pete Wood1:05
Wow. So one thing I've noticed here is that Italy has a really big maker movement. I had no idea that this Google-level interest. How does it compare with the maker movement around the world? Is Italy kind of leading the way?
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Massimo Banzi1:18
Well, I think every sort of the maker movement has different identities depending on where you are. Italy is a country of small and medium companies. There are over 400,000 companies in Italy who are about manufacturing of different kind. So you can imagine there are all these companies, maybe 1, 2, 3 people. So a lot of the makers here are also like a small company, or like small companies that are kind of... they are just going to make your methods when they cannot develop their own stuff. So I think in Italy that is more kind of a junction between the small and medium enterprises and the makers. So you see a lot more around makers becoming into the business space now.
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Pete Wood2:01
So they're starting off in small bedrooms or garages and then moving into the big businesses. Are you seeing a lot about here in Italy?
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Massimo Banzi2:10
Yeah, so we see a lot of this happening, which is quite nice. But I also see some small companies maybe don't have the same resources as a big company to develop, and they were using maker tools like the open-source 3D printers, the Arduinos, and all of the stuff to create products. And so that's, I think, a very nice contribution that I like very much.
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Pete Wood2:36
With the growing maker movement here, are there lots of hack spaces and fab labs popping around to support these kind of activities?
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Massimo Banzi2:44
Yes, the last time we counted there were about 100 maker spaces and fab labs in Italy, which is insane considering that in the US there probably about 200. Yeah, that's incredible. Yeah, there's a lot of enthusiasm. I think a lot of these places will probably close down very soon because a lot of them they started with a lot of enthusiasts but don't really have a business model. But the ones who survive found a way to interact with their local communities, to be useful to the local companies, to provide education. So they are integrating within their own communities and they're providing a lot of value.
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Pete Wood3:21
Okay, so obviously the maker movement here is very strong in Italy, and I see you've got quite a focus around IoT and Industry 4.0. What is it that is so attractive about that, and why are you guys focusing on that?
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Massimo Banzi3:34
So I'm very interested in helping out the small and medium companies being able to take advantage of the same tools that bigger companies are using for their digital transformation. So something that we call Industry 4.0 in Europe, it has different names in other places, but it is a digital transformation of the whole kind of production processes from manufacturing to sales. So helping the smaller companies requires tools that are available off-the-shelf, that are simple to use, software platforms that are simple to use. So that's what we are focusing on right now, in our window providing off-the-shelf components that are certified, our online cloud, we're doing a lot of work on gateways. And so we're doing lots of things to help people being able to implement this process in their company without huge investments, and also being able to use Arduino as a way to, for example, train their workers, because it's also difficult to find people that you can employ. There's a demand for people. Although our program with it was completely a beautiful help in that as well. Fantastic.
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Pete Wood4:41
OK, so some of the products that you've got in your offer then to help support the Industry 4.0 and the IoT revolution, what are the key kind of products you've got to support that?
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Massimo Banzi4:53
Yes, one good example is this MKR maker rabbit line because it's a new small size for Arduino designed for devices that have wireless connectivity and they also have battery chargers on board. So you can power them with batteries. They are slightly more powerful than the regular Arduinos because they run on Cortex M0+ processors, and they also have security hardware embedded in them to make it more secure to connect to the cloud. So the basic model is the MKR 1000, it's a Wi-Fi device. But we also have now MKR Fox with Sigfox connectivity, one with LoRa, and one with GSM 3G connection. They are on display here. There's a demo that shows how easy it is to buy a carrier board, plug a board, plug the sensors, and basically you use our online cloud and your place on the cloud.
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Pete Wood5:51
Wow. So basically all the ingredients for somebody to do rapid prototyping, put a solution together, prove the concept, and then move into production. That sounds fantastic. OK, so finally, thank you so much for joining us today. Just on the fair, have you had a chance to have a good look around and what is your favorite thing that you've seen here this year?
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Massimo Banzi6:10
Actually, I haven't had the chance to see anything. Maybe I'll see the project come in, but I never see the fair because I was knocked around. But one of my favorite things is over there. It's a sensor that measures the size of pears as they grow on trees. Wow. It's a sick box kind of connected device. And I love the idea that you measure this like a caliper that measures the pear as it grows on the trees. But that's incredible.
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Pete Wood6:33
Well, thank you very much.
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Massimo Banzi6:33
Thank you. Welcome. Thank you.