About Lucio Valgiurata
Lucio Zanon di Valgiurata, chairman of Credito Emiliano (Credem Banca), has been active in promoting the bank's sponsorship of Italian volleyball. In a 2020 interview, he discussed the bank's concept of "well banking," which he described as an effort to "do good banking to make our clients feel good," and linked this to the importance of sport and volleyball as a component of well-being. He also stated that challenges are best addressed by "focusing on the things we can do, working on them, not complaining about the things that are not there."
In a 2018 presentation of the Serie A volleyball calendar, Zanon di Valgiurata explained Credem Banca's decision to become the league's title sponsor for three years. He said the bank's motto is "passion and responsibility" and that it aims for "excellence" by doing the same things as competitors but better. He asserted that while Credem Banca is not the largest bank in Italy, it is considered the best for "capital solidity and credit quality," a view he said is shared in Europe. He also described the bank and the volleyball league as "two partners made for each other," noting that the businesses and families the bank serves are the same ones involved in the sport.
Source: AI-verified profile updated from Lucio Valgiurata's recent appearances.
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Transcript (3 segments)
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Host0:17
Another microphone will arrive on stage very shortly because, as I said at the opening, there is a new title sponsor that is linking for a long, important period to the Volleyball League, and Credem Banca. And here he is, the president, Cavalier Lucio Igino Zanon di Valgiurata. A round of applause. The microphone is also arriving for the Cavalier. Welcome, I must say, welcome to the family, because for us this is above all a family, and we are very curious to know why Credem Banca chose to activate this important partnership, and as I said, for three years. Thank you. Good morning to all of you.
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Lucio Valgiurata1:02
The question is absolutely legitimate. I'll try to answer from a slightly different angle. Let's ask ourselves what we can do together to grow our worlds. So I imagined two key words. The first is passion. Now you'll say, but passion, what does a bank have to do with it? Instead, no. Our motto is passion and responsibility, and it's not something we invented to come here and say today. It has existed for thirty years, a bit like the League, the Volleyball League, as we saw. And it's the passion that we put into our work every single day. And since I also know the world of volleyball a bit — Kamiko knows that I am a frequent visitor of sports halls — I have no difficulty recognizing the same passion in the sounds of volleyball, in the celebrations of volleyball, in the competitiveness, in the teamwork of volleyball. So I think this is the first key word we need to bring into play to do things together, to grow our worlds. With a slogan, I would say: let's unite our passions to create and multiply emotions. This is the first goal we set for ourselves. Then there is a second word, and I know that with Massimo we will agree: excellence. We are not the largest bank in Italy. We have no competitive advantage. Yet we have existed for thirty years, we do our job well, and indeed they tell us we are the best bank in Italy. Certainly we are for capital solidity, for credit quality, and they tell us this even in Europe. So if over all these years we have created a group of 1.2 million clients that we truly serve with great passion and with all the professionalism we are capable of, day after day, there is only one way: we must try to do the same things that others do, but better. And this is called excellence. And then I look at friends who know perfectly well what I'm talking about. Excellence is built day after day. In this, I must say, I recognized myself a lot, and we recognize a lot the effort that the League is making to develop the movement, to go abroad, to be attentive to technology, to introduce new things. Visibility: we have all seen greater television visibility, we saw a beautiful supplement in the Gazzetta dello Sport. So we recognize in you the same excellence that we try to cultivate. So excellence brought into play here together to try to make this project a great success, as I am certain it will be.
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Host4:24
As you said, we are here not for today, not for tomorrow, but for a fairly long period. Then we are people who have been at it for 30 years, not just for show, and you too here. Let's set some limits. Well, the concept of excellence is interesting because it concerns... then here in the front row is the coach of our national team who is preparing for the World Cup, Chicco Blengini, a round of applause. And it might seem easy to talk about excellence when you have excellent players, but it's not like that because there is work on details. So in practice, filtering his speech, we should say that it is the search for and care of detail in a bank as in volleyball that unites us and will unite us for the next three years. And this absolutely. Day after day, care of detail, maximum, anticipate the times, I believe in the sense of keeping up with the times and the needs of consumers, our fans in this case, your clients. I think that is the key. And I would say that the compliments they made, which we obviously pass on to the institute, are absolutely charged. Thank you. One last thing that I realized reading the composition of the teams and the cities: I am absolutely certain that the companies we assist are exactly the companies that gravitate around you. The clients we serve are the families that go... we are two partners made for each other. We just need to make this work well. Okay, the marriage is done, it is sanctioned. Credem Banca for three years. Thank you and congratulations.
