Written from the verified transcript and checked against it. Every figure links to the moment it was said.
Doug DeVos, Co-Chairman of Amway, addressed the Platinum conference in Japan, emphasizing that the business is 'just getting started' after nearly 35 years in the country. He urged leaders to avoid complacency, citing that past success is the greatest risk to future success. DeVos outlined four key principles: be observant, maintain an adventurous attitude, set real goals, and be serious about change. He shared personal anecdotes, including his father Rich DeVos's advice to 'not celebrate too long' and a story about a 70-year-old distributor who built her business to support herself after her husband's death. DeVos stressed that leaders must change themselves first, quoting 'Nothing changes until the leader changes.' He concluded by encouraging attendees to define their own dreams and goals, as the company's role is to help them achieve their vision.
Key takeaways
DeVos believes the Amway business in Japan is 'just getting started' after nearly 35 years, with best years ahead.
DeVos and Steve set a goal to double the business in 5-7 years, and they are 'pretty close' to achieving it.
DeVos encouraged setting real, written goals this weekend, as only individuals can define their own dreams.
DeVos, D. (2026, July 30). Doug Devos phát biểu l Hội nghị Platinum, Amway Nhật Bản [Interview transcript]. F.L.Y TEAM. CEOInterviews.AI. https://ceointerviews.ai/interview/1142621/
MLA
Doug DeVos. "Doug Devos phát biểu l Hội nghị Platinum, Amway Nhật Bản." F.L.Y TEAM, 30 Jul. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1142621/.
BibTeX
@misc{devos2026_1142621,
author = {Doug DeVos},
title = {Doug Devos phát biểu l Hội nghị Platinum, Amway Nhật Bản},
howpublished = {Interview transcript, F.L.Y TEAM. CEOInterviews.AI},
year = {2026},
month = {jul},
url = {https://ceointerviews.ai/interview/1142621/},
note = {Speaker-attributed transcript with timestamps}
}