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Brian Niccol
Chairman & Chief Executive Officer, Starbucks

Starbucks CEO Brian Niccol Talks Strong Sales, Earnings | Bloomberg Talks

📅 Jul 30, 2026 Bloomberg Podcasts 10 MIN 354 VIEWS 28 SEGMENTS · 3 SPEAKERS
Starbucks Chairman and CEO Brian Niccol says that customers are spending more per visit by adding drink additions and food, while improved staffing and store upgrades are boosting transactions. Speaking to Romaine Bostock on Bloomberg Open Interest, Niccol says that the company's turnaround efforts are driving broad-based sales gains across customer demographics. See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information. Bloomberg Talks curates top interviews from around Bloomberg News. Hear conversations with the biggest names in finance, politics and entertainme...

What Brian Niccol said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Brian Niccol, Chairman and CEO of Starbucks, discussed the company's strong quarterly performance, citing 7.9% comp growth driven by increased customer visits across all income and age groups. He attributed ticket growth to higher food attach rates and drink customizations like cold foam and extra espresso shots. Niccol addressed concerns about consumer weakness, stating Starbucks has not seen customers pull back and remains optimistic for Q4 and 2027. He detailed the store revamp program, costing roughly $150,000 per store without closing, and noted plans to accelerate it into 2027, though he declined to share specific comp sales differences for revamped stores. Niccol highlighted improved throughput and speed across channels, credited to the Green Apron service model, and discussed menu innovation forecasting, with supply chain in-stock rates at 99%. He confirmed evaluating software costs, including Microsoft and IBM products, in light of AI, and said cash would fund growth, including remodels and new stores, with buybacks and dividends as options.

Key takeaways

  1. Starbucks achieved 7.9% comp growth and 4.2% transaction growth in the quarter, driven by more customers visiting more often across all income and age groups.
  2. Store revamps cost roughly $150,000 each and do not require closing the store; the program will be accelerated into 2027.
  3. Supply chain in-stock rates are 99% for items customers want, with beverages near 100%, enabling accurate forecasting of limited-time offers.
  4. Starbucks is evaluating software costs, including Microsoft and IBM products, to ensure best pricing and outcomes, especially with AI.

Numbers and commitments

FigureWhat it refers toTypeAt
7.9% comp growth in the quarter metric 0:27
4.2% transaction growth in the quarter metric 0:27
$150,000 cost per store revamp price 3:25
99% supply chain in-stock rate for items customers want metric 7:18

Chapters

  1. 0:00Strong quarterly sales and growth drivers
  2. 1:49Consumer resilience across income groups
  3. 3:00Store revamp program and costs
  4. 4:27Throughput and speed improvements
  5. 6:34Menu innovation and forecasting
  6. 8:45Software cost evaluation
  7. 9:49Cash deployment priorities

Questions asked in this interview

10
  1. 0:27Are you truly getting more people into the store?
  2. 1:08What gets that ticket price up to that 3 and a half% jump?
  3. 1:49Are you concerned that some of that weakness might be spreading beyond just the lower income folks?
  4. 3:00There's a huge cost attached to that, right?
  5. 4:10Is there any way you can share with me what the difference in comp sales is for a revamped store relative to the stores that haven't been uplifted?
  6. 4:27How much progress have you made?
  7. 8:18What's what's the bestselling product out there right now?
  8. 8:45Uh any credence to that report?
  9. 9:49Is it just going to go back into the stores?
  10. 10:37When officially does pumpkin spice season start?
Host 0:02 ↗
Bloomberg Audio Studios podcasts, radio, news. Chipotle and Starbucks, both of them raised their guidance after stronger than expected quarters thanks to trendy new menu items and revamp loyalty programs. All those stocks up across the board, but let's dive deeper into Starbucks. Roma Bostic, co-host of The Close, is joining us this morning alongside the CEO of Starbucks, Brian Nickel. Roma,
Roma Bostic 0:27 ↗
That's right, Brian Nickel joining us right now. Fresh off of last night's earnings report, 7.9% comp growth. Brian, obviously the street likes what they hear. But I do need to get a little bit more color as to exactly where that is coming from. Transactions 4.2%. That's foot traffic. Brian, is that just favorable comps? Are you truly getting more people into the store?
Brian Niccol 0:47 ↗
Yeah. No. Uh, great to be here. And look, the reality is what's terrific to see is the growth is coming from more customers coming into Starbucks more often. And um you know that's just a foundational strength and the good news is we're seeing it across all income groups and uh really all age groups. So just really terrific strength moving through our stores.
Roma Bostic 1:08 ↗
With regards to the tickets as well that was also up about 3 and a half% in the most recent quarter. So it's a function of both foot traffic coming into the store but also people spending more. Are they buying more? Are these add-ons? What gets that ticket price up to that 3 and a half% jump?
Brian Niccol 1:24 ↗
Yeah. So, uh, what you're referring there is, uh, we're seeing people add more food, uh, so a higher attach rate, and then what we're also seeing is people modifying more of their drinks with, uh, things like our cold foam, adding an espresso shot. So, it really is terrific to see people using our menu to get them the customized experience that they want out of their drink, and then also attaching uh what is really some terrific food to go along with their beverage.
Roma Bostic 1:49 ↗
Do you have any concerns uh about maintaining this momentum? And I don't necessarily mean that from an operational perspective. We just got a GDP report uh for the second quarter, backwards looking, much lighter than what folks had been looking for. Consumer spending holding up right now, but you've referenced in the past that you had seen some strain at least among the lower income consumers. Are you concerned that some of that weakness might be spreading beyond just the lower income folks?
Brian Niccol 2:15 ↗
You know, actually we're seeing strength across all income groups at Starbucks. And you know what we continue to see is when uh we give people a great experience uh they come back more often and when we do it consistently uh they really reward us with their business. And so you know we've not seen uh the customer move back as it relates to Starbucks. They've been really resilient. Uh we're very optimistic about where we're headed. you know, we exited the quarter with uh really strong performance and uh we're excited about how we we're heading into our fourth quarter and we're really optimistic about the plans we have for 2027. So, um you know, look, we're just getting started. It's great to see the strength across all of these uh customer uh you know, demographics and uh we're confident we're going to continue to have success with them.
Roma Bostic 3:00 ↗
Well, let's talk about 2027. Uh obviously, we've seen the revenue numbers, at least I say uh the sales numbers start to come up a little bit. There's still some concerns about whether we could see more meaningful profitability. How much of the lag between those two is tied to the revamp of the stores? I mean, you've done a thousand so far for this fiscal year. I think you're what still guiding towards 1,500 for the next fiscal year. There's a huge cost attached to that, right?
Brian Niccol 3:25 ↗
Well, you know, look, I think the thing that we've done here is we were really smart about what we spent on these uplifts and the implications on the store. So, you know, we can do these things for roughly $150,000. We do not close the store at all. So operations continue to perform and then the experience that our partners have because now they've got a new really greatlooking coffee house and that what our customers have results in, you know, frankly more transactions. So it's been a great program. We'll continue to push the program forward. We're going to accelerated into 2027 because we know when we create a great coffee house and we have that great partner/barista to customer experience, we're rewarded with more business. and uh you know it's it's a not a big investment but it's a meaningful investment and then it gives us great great results.
Roma Bostic 4:10 ↗
Is there any way you can share with me what the difference in comp sales is for a revamped store relative to the stores that haven't been uplifted?
Brian Niccol 4:18 ↗
You know, we haven't uh shared that publicly, but what I can tell you is we see a move in a positive direction as it relates to transactions and because of what we're seeing, uh we are accelerating the program.
Roma Bostic 4:27 ↗
I think the last time we talked with regards to transactions, you talked a lot about improving the in-store experience by also improving the speed of which those orders get uh out the door, whether it's in the cafe or in the drive-thru. I know there was some color on the conference call about some of the time that you shaved off of that. We're talking seconds here, but it seems like those seconds matter to you. How much progress have you made?
Brian Niccol 4:49 ↗
Yeah, look, this is one where I'm really excited because uh we set out right from the go that we wanted to improve uh the speed that our customers experience and then do it consistently. And kind of behind that is really this drive towards more throughput. And we've seen just that. So we've got better throughput in the mornings. Uh we also have better throughput in the afternoons and frankly as a result all day long our transactions are up throughout the day. And when you kind of pull that back, yes, customers are loving the experience, but our partners are doing a great job of being staffed as a team, deployed correctly, and then consistently executing the Green Apron service model, which then results in better speed at the drive-thru, better speed in the cafe, more on time and mobile order pickup, and frankly, pretty good speed in the delivery channel as well. though it is having the effect that we would want where in totality the Starbucks business now I think is providing people the great experience that they want at the speed that people need based on the occasion where they're visiting us.
Roma Bostic 5:46 ↗
Is there any conflict though with getting that number down in terms of the time down and this idea of these add-ons and other things that I would assume would complicate uh the process for the baristas just a bit.

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Cite this transcript

APA, MLA, BibTeX
APA

Niccol, B. (2026, July 30). Starbucks CEO Brian Niccol Talks Strong Sales, Earnings | Bloomberg Talks [Interview transcript]. Bloomberg Podcasts. CEOInterviews.AI. https://ceointerviews.ai/interview/1144204/

MLA

Brian Niccol. "Starbucks CEO Brian Niccol Talks Strong Sales, Earnings | Bloomberg Talks." Bloomberg Podcasts, 30 Jul. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1144204/.

BibTeX
@misc{niccol2026_1144204,
  author       = {Brian Niccol},
  title        = {Starbucks CEO Brian Niccol Talks Strong Sales, Earnings | Bloomberg Talks},
  howpublished = {Interview transcript, Bloomberg Podcasts. CEOInterviews.AI},
  year         = {2026},
  month        = {jul},
  url          = {https://ceointerviews.ai/interview/1144204/},
  note         = {Speaker-attributed transcript with timestamps}
}