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Sandra Rivera
Chief Executive Officer of Programmable Solutions Group, Intel Corp

Intel's AI Portfolio with Greg Lavender & Sandra Rivera - Six Five On the Road

🎥 Sep 26, 2023 📺 SixFiveMedia
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Intel’s Greg Lavender, CTO, SVP and GM of Intel SATG, and Sandra Rivera, EVP and GM Intel DCAI for a conversation on Intel’s AI Portfolio during Intel Innovation in San Jose, California. Their discussion covers: What is unique about Intel’s AI strategy, and Intel’s focus on democratizing AI How Intel customers are using Intel Gaudi2 accelerators today What Intel is doing to make it easier for developers to build AI solutions that run on Intel hardware What enterprises need to be doing to prepa...
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About Sandra Rivera

Sandra Rivera, Intel's Executive Vice President and General Manager of the Data Center and AI Group, discussed Intel's AI strategy during an appearance at Intel Innovation 2023. She stated that the market is "clamoring for democratization of AI" and that the "race is just beginning," arguing that "open approaches are critical to unlocking AI's full potential." Rivera said Intel's open approach is "about lowering barriers to entry, increasing market participation, and accelerating innovation," and that "openness will ultimately win in the long term." She described the future of AI workloads as "heterogeneous" and said Intel's role is to "address this complexity through software that simplifies development and maximizes performance across architectures." Rivera also discussed Intel's Gaudi2 accelerators, stating that from a "price performance perspective we still beat" the Nvidia H100, and that "not every customer needs Peak roofline Performance for every single workload." She noted that Intel is providing a "sandbox for customers to come in to try their models out" via the Intel DevCloud. On the topic of security, Rivera said "trust and security are paramount for AI deployment" and that "securing models, data, and code is essential." She added that AI is "being used across the entire manufacturing process" at Intel, including "improving yields in fabs" and "securing our chips."

Source: AI-verified profile updated from Sandra Rivera's recent appearances. Browse all interviews →

Transcript (23 segments)
I
Interviewer0:13
Been so far, I mean, announcements pretty much all around the world, whether it's client, data center, and pretty much everything in between. I love it, I love tech, but even better, I love useful tech that can make change not only for businesses and consumers but society as a whole. I feel like we've pretty much gotten all of that.
S
Sandra Rivera0:33
Absolutely. Edge to cloud inside of AI, we do it all here because, well, like you said, silicon rules the world. So it's a great event. I'm happy to be here and happy to have had some really great conversations and heard some thoughtful, introspective, and visionary commentary from many of the executives, the partners, and of course the developers.
I
Interviewer1:10
Generative AI doesn't mean that analytics, machine learning, deep learning just suddenly go away, right? Technology is additive. If you look where we started even 40 years ago, that's still very much in market. There are new things that layer on top of it that are better for certain applications. But it's super interesting what is happening in the data center. It's the beginning of SaaS, PaaS for data centers around the world. Never seen this amount of excitement in years. It reminds me of the early days when the web hit, then e-commerce hit, then social, local, mobile, and then the cloud. So here we are in this amazing AI journey.
Sandra, welcome to the 6'5. Great to have you.
S
Sandra Rivera2:13
Good to be here, Greg.
I
Interviewer2:16
It's great to see that we had a good experience when we did the kickoff. You're back. We didn't scare you away. People love that video. It's out there, got them all primed up for what we've been seeing over the last couple days. So welcome back.
S
Sandra Rivera2:31
Thank you, glad to be here.
I
Interviewer2:33
You both heard Patrick and I sort of layering on the AI sauce before we got started here. And I mean, that's kind of what it is. Everybody right now is looking at the market, looking at what companies are leading, what companies are following, which companies have solutions for today, which companies have solutions that are driving revenue and can be counted, which are the companies that are going to be contributing meaningfully to the AI space. So Sandra, I want to start with you. Talk about that. Tell us about what's different, unique, and exciting about Intel's AI approach.
S
Sandra Rivera3:23
Well, I want to just add to the idea that AI is layering on capability, that it is accretive in terms of the overall technology landscape, and that frankly, we're in the early days of AI. Sometimes I feel like everything that gets written is, 'Oh, it's done and dusted,' exactly, 'it's over.' But truly, we are very much in the early days. It is such a transformative technology. It will impact every single industry, every single part of our lives, how we work, how we live. And we are big believers that when you open up the market opportunity, lower the barriers to entry, you increase market participation and then you accelerate the rate of innovation. And clearly, this is an area where there's lots of innovation from the cloud to the edge and to the client, which is a lot of what you've heard here at Innovation. It's not just what's happening in the 10,000-node GPU clusters that are dedicated for many months and many megawatts of power and many tens of millions of dollars, but it's the day-to-day AI that happens in the enterprise, where enterprises of all sizes and shapes are looking for more productivity, more efficiency, but also in your client device and the ability to have more personalized experiences. So we have a unique position from cloud to edge to client, which is the ubiquity of our compute through our CPUs, and now adding in and layering our GPUs and our AI accelerators. It's an exciting time for us to meet the moment and to address our customer requirements.
I
Interviewer5:26
Yeah, when I look at that strategy, and it took a while to form it, but what's funny is earlier in the year, I feel like if I would have guessed what Intel's AI strategy would be, exactly that, for a lot of reasons. First of all, you play in all these areas. AI is pervasive, compute is pervasive, AI is pervasive. And the second thing is, historically, we've seen that probably 90% of the market is going to be inference, and that's where Intel has always been strong. And Sandra, you alluded to it, talking about the strategy from your point of view, from your CTO point of view, what does that mean and why should people care? Why does it matter?
G
Greg6:28
Well, I think I'll talk about the software part of it. So I think we have this rich portfolio. We do have a rich portfolio of hardware technologies, and also, I can say, in my time at Intel, what's so impressive is just the depth and breadth of technical experience, skills, and product portfolio is frankly unmatched in the industry, along with our fabrication capabilities. So if you look at that foundation, and also when we're deep tech, we're not out there talking at the highest level. Everything we're doing is to get the silicon right, get the quality right, get the scale and the performance right, and then deliver the software stack, open source, open source software, as ubiquitously as we can from client to edge to cloud data center, and see the whole ecosystem with that. And that will lead to developer productivity, which is what Intel Developer is all about: give them great deep tech, give them great software collaboratively through the ecosystem, and get those developers productive doing their jobs wherever they want to do them. And we got our act together, and we're going to execute that, and we're going to deliver to the market.
I
Interviewer7:46
So Sandra said something really interesting, and I really liked your comment about, I'll put in my own paraphrase, but basically that people are acting like the race is over, and I would argue that we're really just getting started. And you know, with a lot of this early stuff, the race has been run. Pundits, thought leaders, journalists have almost made it sound like it's too late. But you're really sticking to that vision that there's a whole wave ahead, and this open approach is critical to really enabling the power of AI.
S
Sandra Rivera8:30
It always wins in the long term. Just look. There are obviously proprietary islands of technology that get a favorable competitive advantage for a period of time, but ultimately the market wants choice, diversity, stability, and quality as well. That's one of the reasons we launched Intel Developer Cloud. We sort of dreamed that up, which I think is very innovative for Intel, and we had Pat support for it. It's essentially to give developers access to our latest and greatest technology, whether it's our GPU technology or Gaudi 2s. All that technology is widely deployed. We're scaling it as fast as we can build it out and wire it up in the data centers and colo facilities where we're running Intel Developer Cloud, because that becomes the playground where you can come in and play for free for a little while. You start getting value out of it, and you're going to hear about some of that value in the presentations we have. But basically, we can do this at scale, and this is new mental muscle for the company. We're building large-scale systems architectures: compute, networking, storage, software, operational stability, operational scale. This is not something Intel has historically done. We've talked about rack-scale computing that other people do. We're doing that ourselves, and we're doing it in partnership with our closest customers so that they can take advantage of it as well. So I think this is really the game changer for us.
I
Interviewer10:10
MLPerf numbers. It's funny, I always knew that Intel would rack up some numbers. But you know, like we talked about, some of these bets are five years old. Silicon is hard, especially when you have to make these huge commitments. But Gaudi 2 is making the headlines and got on our radar screen for the 6'5 podcast. We've written a bunch about that. But can you talk a little bit about the latest and greatest out there? You're racking up great scores, you're participating in benchmarks that are important. Programmability on one end, ASIC ultimate efficiency harder to program, and there's all this other stuff in between. But what's happening with Gaudi 2? Where's all this action coming from?
S
Sandra Rivera11:24
Well, I would kind of dial the clock back to the strategic acquisition that we made with Habana Labs, which we're coming up on four years now, and just the execution machine that we have with that organization. The fact that we delivered Gaudi 1 on time, on budget, and Gaudi 2 similarly. We actually delivered that product last year, but it's had a resurgence in terms of the amount of interest given the MLPerf results from last November to this May to the ones we published last week. Clearly beating the market leader, the A100, which is the most pervasively deployed GPU today, handily in terms of raw performance, throughput, time to train, as well as cost per token, and beating on power efficiency. When we look at H100, particularly with the FP8 data format that we released the software for—A100 doesn't have it, H100 does have it—from a price-performance perspective, we still beat H100 because the price differential for the premium product in the market is quite significant. And then look at what we are putting into play in the Intel DevCloud, just creating that sandbox for customers to come in, try their models out, see the ease of portability, the power efficiency, the time to train, the cost effectiveness of a Gaudi solution. We're pretty excited about that. I will say that in addition to that, if you notice, the only company that submitted CPU MLPerf results, leadership results, was Intel. Very much noticed, yes, with our Sapphire Rapids, fourth-gen Xeon, which of course has integrated AI acceleration capability. So I want to go back to your comment: silicon rules the world. We're getting silicon to market faster, and just the amount of progress we've made over the past year is pretty phenomenal. And yes, we're getting a lot of incoming interest on, 'Hey, what is this thing Gaudi 2?' 'Hey, maybe fourth-gen Xeon is something that I could deploy for many of the classic machine learning workloads, certainly all the inference type of opportunity, which is the highest growth opportunity that we see in the market.' And the more traditional enterprise OEM go-to-market sales motions that we have, given that's still a very strong share position for Intel with Xeon.
I
Interviewer14:51
I do like the variability in the silicon. FPGAs play in this game as well, and I think it's ignorant to talk about just one way to approach this, especially when you're looking at end to end from edge to cloud and everything in between. But in the end, it depends on what you're trying to do. And right now, you are the only company—and this is just a fact—that has that variability, that has every one of these bases covered. And you know, it's easy to say it from an analyst perch, I get it. I did have a real job for multiple years, I do understand the challenges. But Sandra said something interesting because I went off script and was asking Greg questions about open, and I was kind of trying to go to that path, and then you started mentioning like one type of silicon to rule them all in AI. And it's interesting how we've sort of come to that as well. It's like, one type of framework? Nope, that's not how it's going to end up. Everything's not going to be on a GPU. We see the future, and by the way, when we do, we tell everybody. And when we get it wrong, no one ever hears about it again. We don't bring that up afterwards. Greg, I want to come back to a little bit about the software and the frameworks and the development side. This event tends to drive a lot of presence from developers, and they're all here. You started talking about something about the future of AI.
G
Greg17:11
Well, I think, you know, again, developers more and more are looking for productivity and efficiency of their time. So it's really about they want to consume platforms, and they don't want to consume just one platform, depending on whether it's inference, training, large language model training. There's lots of normal training that goes on that happens on a Xeon CPU, by the way, because even with the large language models, but larger data set sizes, and everybody still has to do all their data processing, data management, structured data tagging, get all stuff prepared before they feed it into their GPUs for training. But I think developers again gravitate toward open ecosystems where all the pieces play well together, and that's really what our one API story is. There are a couple things happening in the industry that are going to disrupt that. One is Triton, which OpenAI originally brought to market. It's open source, we're contributing to it. In my demo earlier today, I gave a demo of using Triton on PyTorch to basically take a workload and run it on our Max GPU, otherwise known as Ponte Vecchio, with very little code change because we use MLIR technology which generates the code for the kernels. You don't actually have to write in SYCL or CUDA; it's all written in Python and the code is automatically generated for you. The same thing is happening with OpenXLA and JAX from the Google ecosystem, and with Mojo from Chris Lattner's team. So the languages world is all high-level programming languages in Python. That's your productivity. Now you want the performance. I think the openness is going to win. We just announced this foundation, the Accelerated Computing Foundation through the Linux Foundation, with several customers like Google, Arm, Samsung, and others participating, which is to drive these open standards and open source ecosystems to level the playing field for everybody and let the best hardware win.
I
Interviewer19:34
Having met with your customers, your customers' customers, this is exactly what they want now. And I'm hopeful that that gears locks in with developers and they make it happen. The industry needs it at this point. I like to talk about the tech industry having a certain sense of... is it actually open to innovation as opposed to enterprise value? And let's just call a spade a spade here. We're 14 years into the public cloud and still 75 to 90 percent of the data is still on-prem, inside data centers. Sure, enterprises can immediately take advantage of generative AI through SaaS models. We've seen ERP vendors, CRM vendors who are GA with the first generation of this. But still, that doesn't include all that data that's on-prem. How does that play out?
S
Sandra Rivera21:12
Well, to your point, there is the data gravity that exists in the enterprise, and the data wants to be processed at that point of data creation and data consumption. That is typically on-prem or clearly a hybrid model. So what we're seeing is this very strong affinity to taking a foundational model, clearly training on that model, using some of the goodness of that model, but then contextualizing the data set that you have on-prem, which is a much smaller data set, grounding it, and then doing that fine-tuning. And clearly, the deployment that we're seeing is on smaller nodes, like eight nodes, but that's all within the purview of what we have with our CPU, clearly with our GPU, and certainly with the AI accelerators, and then of course being fortified by our own IPU capability, our FPGA capability. So I think what we're going to see is this very big growth in the enterprise use cases that will require trust and security, a lot of the things that Greg talked about in his keynote as well: securing the models, securing the data, whether that's running in the secure perimeter in the cloud for some of that foundational training or actually being deployed on-prem. We just see a huge opportunity. And probably the early days of AI, the workloads are broad and ranging in terms of their complexity, their size, the multi-modality, the latency requirements, real-time nature, batch nature, training versus inference. It is not a one-size-fits-all. We're going to have heterogeneous architectures, and our job is to address all that complexity through this homogenizing layer of software to protect the developers' investment in their application software by hiding all that complexity. Back to Greg's point, we are close to the metal. We do understand how all those bits work and all those transistors work and how to get the most out of it, but we try to present a very elegant and simple software interface to the developer.
G
Greg23:53
Included on the security topic, you know, that's not a good thing. So trusted, confidential computing is really critical for the edge, the client, the data center, the cloud. And then there's also AI for security. People don't realize this: we have Intel threat detection technology in every client CPU we sell. That's all using machine learning algorithms to look at instruction streams going into the CPU to figure out whether it matches a signature that meets some ransomware or malware signature, and we can basically block that and then notify Windows Defender for running Windows to take action against that. So we use AI in our fabs to improve our yields, the quality of our chips and our dies. We use AI across the company. So this isn't a new thing for Intel; it's a new thing in the market in some ways. And I really think this large language model trained to... you still got to show up there, but I think the edge and the client, your experience on the PC, your experience on a phone, those are going to change dramatically. All that computational power that we have there that's latent when your phone is going to get used by this. And we're going to continue to drive AI technology, both hardware and software, ubiquitously through our product line. Even our P-core, E-core scheduling algorithm is using AI.
I
Interviewer25:34
It's great to hear how you're using it within the company. I think people always want to know that you're drinking your own champagne. Greg, Sandra, thank you both so much for joining us here.
S
Sandra Rivera25:45
Thank you so much. Always great talking to you guys. Let's do it again.
I
Interviewer25:49
Twice in a week. And Sandra, we love having you here, so we'll have you back soon. All right, everybody, hit that subscribe button. Join us for the next episode.