Hi. Hi, ladies. Some of my favorite people. I just saw and Carrie, or I guess it's been like a couple hours now.
It's been too long. You're so silly. Okay, I'm adding in Allison. We can go ahead and get started because Alex and I have a couple things that we want to share before Tamir, he's going to hop on at 2. So, okay, we are recording. Sorry. Sorry. I always got to go through this checklist of things in my mind because I'm like I cannot forget. Y'all know me. I make mistakes.
I feel like you're pretty dialed in, Stevie.
You know, I'm trying my best.
You're doing pretty darn good. I'm pretty proud of you. There was one call that I didn't recall or record, like one or two, and I was like so upset that it didn't record. So, always got to remember that now. But we're good.
So y'all, I cannot believe this call today that we're about to do with Tamir. Can we just acknowledge that? Like Alex and I were just talking one day and we had this idea to do like just talk about real, our experience. Let's record it. Let's send it to people. And then Alex was like, 'What if we have Tamir on?' And I was like, 'Oh, I don't know about that. I mean, I'm too scared to ask.' And Alex was like, 'I'll ask. Let me get on my, let's just send him an Instagram DM right now.' And I was like, 'Oh my god.' Okay. And y'all, he responded back in like a couple minutes. So whether or not you're already at real or you're just curious and wanted to listen in, Alex and I are so excited about this conversation today because our hope with this call is really simple. We want you to hear directly from leadership, ask questions, and leave feeling informed and encouraged about where real is headed. So, we're going to spend about 20-ish minutes chatting together first, and then we'll bring on Tamir, and we'll chat about 30 minutes with him, too. And we'll save time at the end for questions. If you think of things as we're talking, feel free to comment them in the chat, and we will get to them all at the end. And if there's any little tidbit or value or anything you want to share with the other agents on the call, please feel free to use the chat. With that said, let's let Alex kick us off with a quick intro.
Hi ladies. Oh my gosh, I cannot, I'm like still, I cannot believe that we're here today and I'm so grateful that you guys all hopped on and I just can't wait to hear from Tamir and his heart. For those that don't know me, I'm Alex and I've been with Real since June of 2025. I'm based in Bend, Oregon, which is right smack dab in the middle of Oregon. I live here with my husband and our almost three-year-old daughter. Oh my gosh, so crazy. I have found that I just have this fire and love for pouring into agents and this community. And I love that we get to do it in person, but then also like this virtually. So, that's been such a joy and such a fun surprise. One of the things that I love most about Real is that it provides this platform for all of us to collaborate and encourages us to collaborate on this deeper level because we have this invested interest in the business as a whole. And it just gives us this freedom to really pour into one another and invest in all of the agents around us. So, it's just been really incredible to meet agents from all across the United States and host, you know, our Bible study and encourage one another and learn from one another and cultivate these very meaningful relationships. And it's just been so fulfilling to be surrounded by other like-minded women and supportive agents that really want to grow intentionally in their businesses.
Yay. And I'm so grateful to be partnered with you. And okay, so most of y'all already know who I am, but for replay purposes, I'm just going to dive into this really quickly. So, I've been at Real for about three and a half years. I'm located in Northeast Florida, like Jacksonville, St. Augustine, Ponte Vedra Beach area. And my business structure is kind of unique, a lot different than most. My partner Carrie Carpenter, what? She's on here, my business bestie. So she handles my showings, listing, she works with all my friends, my family. So when a buyer or seller reaches out to me and they're needing to buy or sell, I basically introduce them to Carrie right away and then she takes it all the way till closing and I get a referral fee, right? Did I explain that good? Yeah. So, yeah, we've been working together for several years now, like pretty much when I joined Real. So, it's been about three and a half years. And I focus on lead generation, marketing, and strategy. But a big part of my work has been growing the Hive, which y'all know how obsessed and passionate I am about it. And what it is, for those of you that don't know, it's a network of female real estate agents all over the US who want collaboration, training, and genuine friendships in this business. I also just finished all the branding and the website, and I'm so proud of it. If you go to womenofthehive.com, you can check out and learn more of the Hive and all the things that we're doing. We have an events tab which is so nice to have because all of our meetups have the address, the day, the time, has all the Zoom links that you would need and you can add it to your calendar so it can automatically add it to your Google calendar. So I just love, love that. And then I feature, I'm still working on adding everybody, but if you go to the agents tab, it has all the agents on there, which I think is going to be really great for referrals. So, what I've loved most about Real is honestly so many things, but one of them being the flexibility that it offers being at this virtual brokerage, the people who have helped me feel supported, and how this model has allowed me to build an extra stream of income while still being present with my family. Y'all know I only have help on Tuesdays and Thursdays. So, I'm really grateful to be here and I'm so excited for you all to hear from Tamir today. And then now Alex is going to chat about our One Real community.
Yes, for those of you that have not had a chance to fully plug in, which I feel like most of you that are a part of the Hive, Stevie has made it so easy to get plugged in and making sure to remind us, hey, these are when the events are, sending calendar reminders, sending like having in the Facebook group and stuff like that. But if anyone on this call or is watching is not a part of the Hive or maybe the Hive isn't exactly the right fit for you, I really, really highly encourage you to dive into and to get integrated into the One Real community. If you guys haven't already gone to the community and events tab in Reason, there are so many calls that you can hop on. And I feel like every single one that I have joined, I have gotten nuggets from, which is so wild because people pay thousands and thousands and thousands of dollars to have access to a coach or be a part of a mentorship program. So to have that integrated into our brokerage and have this sense of collaboration all across the United States from agents that are performing at an extremely high level, it's just really incredible. So I highly, highly, highly recommend to go into Reason, go check it out, see what calls you know are available to you. There's constantly new ones popping up. There's reoccurring ones and then there's ones that are kind of like one-off masterminds. So that's become a habit of mine is like once a week I go in, I see, you know, what is available, what they have new popping up.
And then also for those that haven't gotten the link to the Further Together events, they recently launched those. So, they're happening all across the United States. It's a one-day event. If you haven't gone to one, highly recommend going. It's open to all brokerages. And usually it starts, you know, mid-morning and then goes into the afternoon. And they'll have agents, usually they're real agents, but sometimes they'll have agents from other brokerages come and speak on a topic that they excel at in their business. Then they'll have a panel of agents that they'll ask rapid-fire questions and that they'll answer and at the end it's really good networking too. So, you know, with us being a virtual brokerage, I know a lot of questions or a question that a lot of people ask, you know, is well, how do you get integrated into the community locally? And I feel like that would be a really great way to meet agents, you know, within your area. So, if you haven't already checked out, if there's one happening in your area, definitely go check it out and sign up. They're pretty amazing. And I think that was mainly what I wanted to talk about.
Yeah. Integrate them into the One Real community. Yeah. And I think some of us, you know, just forget that we have this training and community masterminds online, too. So, I think it's a good refresher for people to hear.
The other thing that I wanted to mention, because I feel like it's not really spoken a lot at Real, is the mentorship opportunity for new agents or if you are an experienced agent to have this additional stream of income. So, what I mean by that is if you are a brand new agent, no matter what state you are in, we can get you tapped in with a mentor in your state. So, this is different from your sponsor because I'm sponsoring agents all over the US, right? But if they're a brand new real estate agent, I don't know their contracts, their timeline of events, not able to give them lender or inspector recommendations, right? So, it's really great for a brand new real estate agent to get tapped into one of Real's brokers' approved mentors for their state. So, if you're watching this, you're a brand new agent, and you want to get tapped in with a mentor in your state, just let us know or whoever sent you this call, let them know and they'll get you that resource for that. And I mentioned this for everyone who's already at Real. If you're interested in becoming a mentor for agents in your state, you know, so you could, if you enjoy helping agents with their business and helping them get to contract to close, you can apply to be a mentor, which I did. So, I am a mentor for the state of Florida and it's a really simple application process. I think you just have to be in the business a little bit, have done some deals, and then you can be listed on the website for agents for mentors in your state and have that opportunity to leverage that you're a mentor for that state which was approved through Real Broker and then you have this agreement. So it can look different for everybody. So, Real has created a blank agreement where you just fill in the terms. And from what I've heard from other mentors, some people write like, 'Okay, on your first transaction, I'm going to take 50% or whatever.' But some people write, 'Okay, your first 10 transactions I'm going to take X.' You can make those terms look however you want. You can structure that. And then when that person that you helped get that brand new agent to closing, you can make a percentage from that commission for helping them, which I feel like is an incredible opportunity. If you are also their sponsor, well then now you get to make an additional 5%. Right? So, I think this is, I just thought I really wanted to mention that on this call because it's something that I don't hear other people talking about as much and I feel like it's one of the amazing opportunities with Real, right?
Does anyone have any questions about that? I mean, you can let us know too.
What is in that blank form? Because I haven't yet. What are some of the, I guess, offerings? Like does it go through exactly what you're offering as a mentor with the percentage that you're going to be negotiating with them?
Yeah. So, you can list what tasks you're going to help them with and I think you could cater it differently for each agent. That's at least what I had done, it just depended on that agent and how much help I thought they would need. You know, some people need more help than others, right? So, I was always making a custom agreement for each person. It wasn't the same for everybody. And now I partnered with Nissa. She's not on the call, but she's an agent in the Tampa area. She got approved to be a Florida mentor. So, I've been having agents, she's mentoring them now and handling it. And she's kind of doing like case by case, too.
Yeah. You know, like when you get on a call with, you know, a potential mentee, they might mention some things that are really important to them that someone else might not be mentioning or not be as worried about or not need that much help with, you know, it just kind of depends on the person, I think.
Yeah, that's super interesting. I love that Real has diversified whether if you want to do like a traditional team or if you're wanting to be more flexible being a mentor and have a mentee. It's just really cool how they keep implementing these different things that provide a lot of flexibility for the agent and have it be they're just so agent-centric. I love it.
Yeah. And then should we highlight on support a little bit? Do you want to share like for yourself like how you just switched to real in June, right?
Yeah. I feel like Reason or Haleo has just continued to get more and more and more robust. Like even since I joined, you know, I guess seven months ago, eight months ago now, I feel like the questions when I asked the first time versus now, one, they're popping up so much faster. And then two, they're a lot more detailed, which has been really, really neat. And you can tell that they have really been training the Haleo, the broker piece, a lot on the contracts and things like that, which has been really great. And then Oregon recently got a new principal broker and she is incredible. She was with Berkshire Hathaway for like 30 years. Super, super high up and so she has been very quick to respond and she's very thoughtful and she's very calm. Which I really value for that principal broker position. Because usually once you're going up to a principal broker, it's usually kind of a heavier issue. To have someone that's level-headed and thoughtful has been really, really great. And then I just love too how Reason, everything is very well integrated for transactions in the backend system. Like commissions, I just love how I get, you know, reminders popping up on my phone. Hey, make sure you verify this commission. Or hey, this is where we're at in the transaction. It just helps me as a busy working mom when you're in those like nap time hustles of, okay, I've got two hours to bang out as much as I can. So to be able to hop in there and see exactly where everything is, see all the communication that's happening between my TC, me, real, and where the transaction's at has just been so incredibly helpful.
I think I've heard Carrie say that a time or two, like just how efficient everything is. Carrie, what's your thoughts with like the broker in Florida and support admin questions?
Same thing. I like to call when I'm driving a lot. So, it's really helpful to go to the app and then they send you the text so that you can dial right then while you're in the car. And they get you directly to a broker. The only time I've had to leave a message, I got a call back in like 20 minutes after that. But when we talk, the one thing I really like is that it records your call and then it sends you an email with the entire recording. So, typically if I need the right wording to put on a document or into a contract or send to an attorney or something like that, then I can say, 'Okay, I'm going to say, Please repeat that.' And I'm looking at the time on our call so that then I can tell my transaction coordinator, 'Right here in this voicemail is where you need to listen to her wording to put on the amendment that we're sending over.' And it's just been incredibly fast. Also, just the apps are so friendly. I mean, we can open transactions. We can do the commission right on our phone. And it's so great to be able to connect with other real agents across the whole country on here because then when you plug in a referral, they're able to see it, too. So, it's so nice to see all of that and be able to have just quick payments, too. I got to say, I mean, we're all in this to make a living and, you know, it's not even 24 hours typically if a wire gets sent to real that we're paid. So, I don't know about you guys, but I love that. I came from a brokerage it would take a while to get paid. So.
Yeah. So, that's one thing to highlight. Like so in the state of Florida, I think we have more brokers here than in Oregon, but we have I think six brokers and like four or five contract specialists, which when I first started three and a half years ago, there was only one principal broker. So, when you call the broker, like you knew you were getting this person, but now it's not that we have to go like line by line to call each person. It calls all of them, right? Or you can message and it will message all of them. So, I feel like as real keeps growing, you know, they have to make sure that the agents are feeling supported and I know that they have done that in Florida with adding so much of a larger broker team and the contract specialists to help us. It's just nice to have that support and then I'm not having to call each person. It's calling all of them. So, you do all of that. We have everything like in our desktop is also on an app on our phone and so it's just really easy to like call or message and it's the same thing with support, like let's say you don't have this broker question or a scenario or an emergency and you just need some guidance, something to do within the real backend of things, there's a support button as well or you can call. So, I honestly feel more supported here than the first brokerage I was at. Question a lot like, do you think a brand new agent could be successful at real? And I believe yes because one, all the training, like when I first started I was relying on the broker to be in the office to like do a training whereas now there's three to six live trainings a day and all these replays to binge and there's more support here than at that previous brokerage and like yet alone the community and all the other agents we have access to. So to me, I'm like, we all know this business is really hard. So I would say more like real estate isn't for everybody, but I do think that if a brand new agent was to join real, like the resources are here for them to be successful.
Yeah, there was something too that I was just thinking about that I recently started getting integrated in. So whether you're already with real or if you're thinking of joining real, if you have any affiliation with military veterans, you like serving veterans, make sure to sign up for Real Military because they have a live call that I hopped on. I think that was last week and it was so good. And they have a referral network of agents that either are affiliated with the military in some way or they're just very knowledgeable about utilizing the VA loan. So, if you work with a high population of veterans and you want to have those people that you can send referrals to, that is really, really great. And it is a very easy application. It takes like less than 10 minutes. And it's just a really great resource if you're serving veteran families. And then the other thing that I just signed up for was Real Luxury. So, if you like to or if you're in an area, actually they, it varies depending. It's cool because they have you plug in your zip code and then they base your, like the luxury properties on your specific area, right? Like somewhere in California might be two million whereas here it's like a million or somewhere else it might be 500,000. They also have a referral network. And they also have a lot of really great tools for your luxury properties to get them in front of more eyes.
I love that. Has everyone, well, I know like Carrie, have you joined Real Luxury? I know Annie has joined Real Military, right? How was that? I need to, let me write that down. Add that to your
Yeah, write it down. It's so good. It's so good. I'm in the training right now and it's like so valuable.
And did they send you something in the mail?
I think they will. Yeah, I literally just signed up for it and I'm still in the process of finishing. They make you, so you sign up and you have to upload I think it was like six or seven transactions at the luxury price point for your area. So I think ours was like right around a million. So I had to upload the six or seven transactions that I had done in the last two years and then I had to fill out an application about me and my business and everything like that. And then once they approved me I have to finish this training within 30 days to be part of Real Luxury. So it is very thorough and I feel like it's not one of those like, oh, I just signed up for Real Luxury and I can say that I'm a luxury agent. They vet you. They ask a lot of really good questions. And so I think that that's also really valuable for listing and they have a listing presentation, you know, that you can maybe either use or integrate into your current one to just make sure that you're serving those higher-end clients really, really well.
I just signed up for it too. I just started my training too.
It's so good. The only thing is I wish sometimes you could skip the videos but they don't let you skip them.
They do not let you skip the videos.
Because sometimes I'm like, okay, okay, like I get the point, like skip a little, but nope, no skipping. So you really have to watch but they are good. Like they are very valuable but I literally just started watching the videos last night and I was like, oh, I have to watch every single video. So. I didn't know it was within 30 days.
Yeah. Yep. They will start sending you reminders like.
Oh, and they make you take about one week.
Okay. Okay. And they make you take like little quizzes at the end, too.
So, yeah, it's like legit. That's what I liked about it is that it's like an actual application. So, they're not just like, you're not just like labeling yourself an agent. And then I'm excited for like the referral network within the luxury division, too. That should be good hopefully.
Yeah. Well, and I know too that they had at the Rise conference, they had like a meetup for all the, they had one for the military and then they also had one for luxury which was cool.
Yeah. Yeah, I saw that too. But yeah, hopefully we get our little boxes soon. I saw them on Instagram, too.
Okay. Yeah. I was like I thought they send something.
Maybe it's like once you finish your training. They're like you have to finish your training first before you get this unboxed.
Maybe because they do ask for your address. So, I'm like, I can't wait for my little box.
Yes. Yay. And oh, wait, I'm not sure if you said this, but do they have something like an opportunity for you guys to like send each other referrals? They have like a database, which is cool. Okay.
And they have this tool where you can, like, I haven't accessed this tool yet. I think you have to pass the training, but they have this tool where you can like search people's wealth or something.
It's very interesting. So, you can like look up people because a lot of stuff is public record. You can look up if they're like registered to like a private jet or something like that. So, there's some interesting tools in there.
All right, y'all finish the class and report back.
Yeah, we could do like a follow-up call of just like what we learned. That would be fun. And they share some interesting statistics, like they shared some tools how to figure out which counties are like moving to our city and stuff like that. So, they share some interesting stuff.
Yeah, I feel like the referrals would be the best part.
Yeah, that's like the main thing. You do have a fee to join, but it's like 1,500 to pay for the class and to get the certification or whatever. But I think if you get at least one referral out of it, that more than pays for itself.
Yeah, I would be leveraging it like crazy. Like maybe you've already thought about this, but like you need to do a video that, yeah, a luxury agent. And they give you tools like marketing stuff, which I don't know, Alex, if you, I haven't been able to access any of it until I pass the training, but.
Yeah, me neither. But yeah, there's like a marketing where they tell you like how to announce yourself and I'm sure it's a template. I'll probably do it my own way, but yeah, they do have templates. They provide, they have templates for their presentations and they're different than the regular real ones I think.
Oh, and then they have some like print, or some like magazines they're members of too. So it gets you access to a lot of luxury magazines to market your listing. So it's really good to tell your sellers that you're sharing their listing like nationally through these high-end magazines, too.
I'm Stevie. And then we have Alex on here who's.
Hi, thank you so much for joining us.
Thank you for having me, Alex and Stevie. Yes, great to be here.
We know you're busy, so we appreciate you taking the time. We just have some questions of just the vision and future of Real and what makes us different and then we've got a fun little rapid fire thing at the end to do.
Sure. But before we do that, I need to take a picture of this so I can post.
