Draganfly’s ($DPRO) 2026 Growth Strategy: Scaling for Military Demand
📅 Feb 06, 2026Stocks To Watch12 MIN12050 VIEWS25 SEGMENTS · 3 SPEAKERS
This interview is disseminated on behalf of Draganfly. Draganfly (NASDAQ: DPRO | CSE: DPRO | FSE: 3U8A) is positioning itself as a defense-focused unmanned aerial vehicle (UAV) manufacturer with a 27-year operating history, deep customer integration, and a platform built for large military contracts, as global defense spending accelerates.
CEO Cameron Chell discusses why military demand is the primary growth driver, the fully integrated product line, the company’s trusted relationships with tier-one military customers, and its manufacturing presence in Canada and the U.S.
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Questions asked in this interview
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0:23And how are you focused on capturing more of that demand?
2:20And what benchmarks help you kind of determine whether the business is scaling as planned?
3:53And do you expect economies of scale or the reuse of capabilities across products and services to have a greater impact on efficiencies?
5:35I mean, how do you ensure that this breadth improves profitability rather than adding complexity and cost?
7:40And based on your internal projections, at what level of scale do margins begin to improve meaningfully, and what needs to happen operationally to reach that point?
9:33So, just to kind of finalize up from an investor perspective, what makes Draganfly a compelling opportunity at this stage?
Well, welcome back. This is Stocks to Watch as we further delve into Draganfly, the global UAV leaders in hardware, software, logistics, and services trading on the Nasdaq and the CSE under DPRO. We're privileged to be joined by CEO Cameron Chell. As always, welcome back, sir.
Always a pleasure to get you back on. So, first and foremost, as you grow the business, which customer segment or use case will matter most for kind of driving higher sales volume? And how are you focused on capturing more of that demand? And maybe just tell us, walk us through your growth strategy here in 2026.
Yeah, so I think for companies like us, it's really all about military. So, certainly the other customer segments for us being public safety and industrial are very important. But the real growth drivers right now are in the military space. So, we've been serving the military more doing engineering work than a lot of capacity production over the last 15 years. However, in the last couple of years, we built up our capacity and capabilities in terms of producing more and more product, which is why we've been successful in winning a couple of significant orders over the last year. So, but primarily our focus is relying on our history of being able to do non-recurring engineering work for military primes.
We have an incredible group called our Integrated Tactical Solutions Group, which is basically former tier one operators who embed with our customers to understand the concept of operations, ensure that we're designing our equipment, our capabilities, and our understanding of the capacity requirements for those particular customers. So, I think for the most part, we have a really strong trusted relationship in that community. And there's so many communities within that community. So, we have lots of folks that are former Marines, former special forces, former Army, former Air Force, that all understand the use cases and the concepts of operations required by the end user, by our customers. And so, we're going to continue to go down that path and to develop our expertise around operations, which then inform our design and our production.
Yeah, appreciate the insight there. Maybe diving into kind of what metrics do you rely most to kind of assess market traction and growth? And what benchmarks help you kind of determine whether the business is scaling as planned?
Yeah, so the benchmark for us is still like the tier of the customer. So, we really like working with special ops folks because they're leading edge, it's challenging use cases, very high demand in terms of production quality and delivery conduct across it all. If we can perform in those environments, then we have a very good shot of ensuring that we understand how to perform in those other environments.
And the other environments maybe being the larger branches of the military across the world, which generally are Army, Navy, and Air Force. But those ones generally require a bigger capacity, right? So, they'll need, I'm making this number up, but 100,000 drones instead of 25 drones. Now, they might not be as specialized. So, the second thing that we look at is what is the tier of the customer? And then secondly, is the use case that we built for that tier one customer now translating into use cases for the broader branches of the military? And if it does, we know we're on the right design factor, and we tend to be trending towards winning those bigger contracts.
Yeah, absolutely. And as kind of production increases, which costs actually come down? And do you expect economies of scale or the reuse of capabilities across products and services to have a greater impact on efficiencies?
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Chell, C. (2026, February 6). Draganfly’s ($DPRO) 2026 Growth Strategy: Scaling for Military Demand [Interview transcript]. Stocks To Watch. CEOInterviews.AI. https://ceointerviews.ai/interview/1172367/
MLA
Cameron Chell. "Draganfly’s ($DPRO) 2026 Growth Strategy: Scaling for Military Demand." Stocks To Watch, 6 Feb. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1172367/.
BibTeX
@misc{chell2026_1172367,
author = {Cameron Chell},
title = {Draganfly’s ($DPRO) 2026 Growth Strategy: Scaling for Military Demand},
howpublished = {Interview transcript, Stocks To Watch. CEOInterviews.AI},
year = {2026},
month = {feb},
url = {https://ceointerviews.ai/interview/1172367/},
note = {Speaker-attributed transcript with timestamps}
}