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Max Junestrand
CEO & Co-Founder, Legora

High-Stakes, High-Trust: AI's Role in the Practice of Law | Dreamforce 2026

📅 Sep 17, 2026 Salesforce 36 MIN 7036 VIEWS 44 SEGMENTS · 2 SPEAKERS
Legal work runs on trust, but can AI earn it? Explore what trust means when AI is drafting, reviewing, and reasoning through high-stakes legal work from CEO of Legora Max Junestrange. Learn how firms are redefining trust as artificial intelligence takes on a greater role in legal workflows. Check out our guide on artificial intelligence (AI): https://www.salesforce.com/artificial... _______ This video comes to you from Dreamforce 2026, the conference that helps you unlock unprecedented success with the power of trusted AI Agents, real-time data, and CRM. This is where you become an Agentic E...

What Max Junestrand said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Max Junestrand, CEO of Legora, discussed the company's rapid growth since its 2023 founding in Stockholm, noting 1,000 employees and 150,000 lawyers using the platform, about 3% of all lawyers worldwide. He argued that legal work is supply-constrained due to bar exam requirements, while demand is nearly infinite, and AI can expand capacity. He emphasized that in law, unlike coding, outputs are hard to verify, so experienced lawyers are better at guiding and reviewing AI agents. He described Legora's upcoming Slack integration, where agents handle contract reviews using predefined playbooks and escalate only when needed. He stressed that humans must remain accountable for agent decisions. He shared his early struggles, including a failed Y Combinator application and a cold-call meeting with a top Nordic law firm, which led to a nine-month residency. He predicted a shift toward outcome-based pricing and more in-house legal work, and expressed excitement about building generational tech companies outside Silicon Valley.

Key takeaways

  1. Legora has 1,000 employees and 150,000 lawyers using the platform, about 3% of all lawyers worldwide, within three years of founding.
  2. Legora will announce a Slack integration this fall, where agents review contracts using company playbooks and escalate only when needed.
  3. Legal work is moving from hourly to outcome-based pricing, and enterprises will bring more work in-house.

Numbers and commitments

FigureWhat it refers toTypeAt
1,000 Legora employees metric 2:15
150,000 lawyers using Legora metric 2:15
3% share of all lawyers worldwide using Legora metric 2:15
2023 year Legora was founded in Stockholm timeline 1:40
23 age of Junestrand at founding metric 1:40
9 months time Legora spent inside Mannheimer Swartling timeline 17:49
50 million dollars annual revenue of a legacy legal software product other 17:49
100 billion dollar potential company valuation Junestrand envisions other 2:30
1,000 people in the room at Junestrand's college presentation metric 2:30
400 people in line to talk to Junestrand after the presentation metric 33:36

Chapters

  1. 0:00Legora's growth and scale
  2. 3:43Ambition and mission
  3. 7:49Human judgment and AI handoff
  4. 14:32Rules, standards, and guardrails
  5. 17:49Early lessons and customer discovery
  6. 27:41Law firms vs. in-house gap
  7. 30:53Future of legal work
  8. 33:36Personal energy and vision

Questions asked in this interview

10
  1. 0:44Who are the participants? Who are the firms?
  2. 1:40You know, at, and he didn't plan it this way, at the age of 23, right?
  3. 2:05So 2023, at the age of 23, you now have what?
  4. 2:42Talk to us, Max, about what is, what is the ambition of Legora, what is your ambition here and what's the broader scale of impact that you hope to have?
  5. 6:46What are you seeing in that space and what are you recommending?
  6. 12:00... let's call them pure rules, versus not entirely open texture, but this concept of standards that either you're raising the bar on or standards that either the clients have to meet or the firms have to meet or your customers have to meet?
  7. 16:46And what do you expect to learn more of going forward?
  8. 26:24And so in that context, is there a gap that you see between the companies, right, the in-house with the companies and these global advisors, law firms who seek to serve these companies?
  9. 29:53And what is the view that you think the actual customers that you have, whether it's lawyers or companies have on that question?
  10. 33:03You might say, well, here are the things that are draining my energy, but what's giving you energy that you want everyone to be thinking about?
Sebastian Niles 0:05 ↗
Please welcome CEO of Legora, Max Junestrand, and President and Chief Legal Officer at Salesforce, Sebastian Niles. Hey.
Max Junestrand 0:14 ↗
Hello.
Sebastian Niles 0:15 ↗
Wow.
Max Junestrand 0:18 ↗
Max was looking for some walk-on music.
Sebastian Niles 0:21 ↗
Oh, we were waiting for it.
Max Junestrand 0:22 ↗
It's great light here. It's great to be here with you. It's awesome.
Sebastian Niles 0:29 ↗
Oh, that's not us.
Max Junestrand 0:31 ↗
Oh, yeah. See? Yeah, it's just noisy.
Sebastian Niles 0:34 ↗
I mean, it's Dreamforce. They're actually talking about this panel. Oh. And they're trying to get all of Dreamforce across the whole week to come over.
Max Junestrand 0:43 ↗
That's good.
Sebastian Niles 0:44 ↗
Now, if you didn't know, we think of this area of law, high stakes, high trust, name of the panel. But, you know, I was talking to Mark Benioff earlier today, and he was just saying how there are moments, right, in industries where everything is changing. Yeah. And this is fundamentally such a moment in the broader technology space, enterprise, software, AI. And what I also said to him, though, well, it's also this very interesting little area of the world of law. And I think this is a moment, right, where the legal industry is undergoing profound change. Yeah. And one of the areas that we'll unpack today is, all right, who are the players? Who are the participants? Who are the firms? Who are the companies that are choosing to define that change rather than just sit back and have a half of them.
So Max, you've heard of this, started as a very tiny, a stealth startup and the like, Legora. I believe in, was it 2023 in Stockholm? That's right. You know, at, and he didn't plan it this way, at the age of 23, right? I know you thought he was probably 18, 19, but he's a little older than that.
Max Junestrand 2:01 ↗
I heard somebody yesterday thought I was 43.
Sebastian Niles 2:05 ↗
That's why I had to get, I'm trying to keep up here. So, right. So 2023, at the age of 23, you now have what? Over 1,000 users across a whole slew of countries.
Max Junestrand 2:15 ↗
So we just wrapped 1,000 employees in the company. And we actually did the data. So 150,000 lawyers in the world use Legora, which is about 3% of all the lawyers in the world. And we've only been around for three years.
Sebastian Niles 2:30 ↗
So it's gone very rapidly. So thousand employees, so you're scaling and you say 100,000, 150,000.
Max Junestrand 2:38 ↗
Yeah, 150,000.
Sebastian Niles 2:42 ↗
Right, so he's got the latest stats. I have the stats from last night. It's really impressive. So okay, the area of law, I've always had the view that if you can get right the questions of platform technology, data, AI agents, right, in this field, you create a transformation playbook, right, for entire enterprises. You create acceleration, you know, playbooks, but you also are calibrating trust, yeah, right, and risk in ways that are just so important going forward. So something else that happened, so you may have heard if you were at the keynote, I believe you were, you know, Mark Benioff and Jensen, you know, of Nvidia were talking and they said because we can do so many more things now or just do things so differently, might that mean that organizations can be even more ambitious than ever before and that people, individuals can be more ambitious, you know, where this is going. Talk to us, Max, about what is, what is the ambition of Legora, what is your ambition here and what's the broader scale of impact that you hope to have?
Max Junestrand 3:43 ↗
Yeah, well, so to maybe take you back to 2023, Stockholm, Sweden, a smaller legal market than now, our biggest client. What we started out with was, let's build delightful software for lawyers that makes the life of being a lawyer more fun. And we ended up at that initial mission statement because we had a couple of friends who were clerking at courts in Sweden. And then we're effectively summarizing court cases all over summer. What has happened is legal has in many ways become the tip of the spear for us into broader professional service work. We've started in law and we've now moved into compliance, into risk. And to your point of, you know, when you have more intelligence on tap that you can just magically turn on and let it flow, can you go do more things? And the answer is yes, you can. There will be due diligence done from a legal perspective on every single asset before it goes to IC for an investment conversation. There will be more claims and litigation in the world. There will be more patents being filed. There will be more, you know, compliance with regulation that's updating all the time. And I think the what's interesting about law in particular is that it's so supply constrained because lawyers and attorneys have this really good idea that in order to practice you need to pass this bar exam and you get a piece of paper that says that I'm allowed to practice, right? And that has fundamentally put a cap on the legal services that are available but the demand for legal services are almost infinite because if you could review every contract you would, if you could have an agent think about your taxes all the time and, you know, make optimizations or have an agent in an enterprise look at all the incoming regulation and how that affects the company you would but it's too expensive today. So I think my job as a CEO is to always raise the bar of ambition. It's to say we did amazing last quarter, right? Like the investors are cheering us on, the customers are happy, you know, employees are satisfied but like can we do more? And this goes against Swedish culture because in Sweden there's something called Jantelagen or the law of Jante which effectively means you shouldn't believe that you are something and so you are not allowed to boast about your achievements, you're not allowed to have big dreams like this is not how you should go about your world. But clearly we are a bit different as I like to say we're like the perfect American-Swedish marriage and we're the latest exports from Stockholm since IKEA and ABBA and, you know, now we're flying off the shelf here in America.
Sebastian Niles 6:39 ↗
Oh, it's incredible. So yes, welcome to America.
Max Junestrand 6:42 ↗
Thank you. Um, really, we're loving it, loving it.
Sebastian Niles 6:46 ↗
And very soon welcome to New York. So all those things you described, you know, you got to keep up in New York. We're coming. And I see you're coming. You're coming. And on that point of how you're driving forward and charging forward, let's take maybe a little more sober note on this that may also be exciting. So there is a point of view that human judgment cannot be outsourced. That legal insight, right, risk analysis, that subtle, hard to, you know, describe or identify question of that judgment, not only is deeply human, but it cannot be outsourced. So what are you seeing, though, whether it's that topic, but more broadly, as you bring AI, bring agentic transformation into these core sensitive workflows? Or kind of thinking about, okay, where do you deploy the agents? What's the handoff to the humans or the handoff, you know, the agent to the supervisory agent to another agent all overseen by humans? What are you seeing in that space and what are you recommending?

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APA, MLA, BibTeX
APA

Junestrand, M. (2026, September 17). High-Stakes, High-Trust: AI's Role in the Practice of Law | Dreamforce 2026 [Interview transcript]. Salesforce. CEOInterviews.AI. https://ceointerviews.ai/interview/1996216/

MLA

Max Junestrand. "High-Stakes, High-Trust: AI's Role in the Practice of Law | Dreamforce 2026." Salesforce, 17 Sep. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1996216/.

BibTeX
@misc{junestrand2026_1996216,
  author       = {Max Junestrand},
  title        = {High-Stakes, High-Trust: AI's Role in the Practice of Law | Dreamforce 2026},
  howpublished = {Interview transcript, Salesforce. CEOInterviews.AI},
  year         = {2026},
  month        = {sep},
  url          = {https://ceointerviews.ai/interview/1996216/},
  note         = {Speaker-attributed transcript with timestamps}
}