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Timothy Massa
Executive VP & Chief People Officer, Kroger Co

Tim Massa – Hero Bonus Announcement | Message From Kroger | Kroger

🎥 Apr 01, 2020 📺 Kroger
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About Timothy Massa

In an April 2020 video message, Kroger Executive Vice President and Chief People Officer Tim Massa announced a "hero bonus" for the company's frontline associates. Massa stated that the bonus, described as a $2 per hour premium above the standard wage, would apply to hours worked between March 29 and April 18, 2020, and be paid on a weekly basis. He characterized the bonus as a further acknowledgment of associates' work during the COVID-19 pandemic, following an earlier appreciation bonus. Massa expressed pride in Kroger associates and thanked them for their dedication, saying they had shown "the true meaning of the word hero." He stated that the company would "continue to work tirelessly to support you and your families" and that Kroger cares about associates' "physical, your financial and importantly your emotional well-being." Massa also remarked that there is "something incredible about the Kroger family of companies" and that associates are "there for each other."

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Transcript (2 segments)
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Timothy Massa0:10
Countless letters from customers thanking you for your amazing dedication. You have been nothing short of extraordinary. You know, recently we announced an appreciation bonus. It's really our first thank you for everything you've done in the face of this unprecedented crisis. To further acknowledge your hard work and the work to come, we are offering a hero bonus to our early frontline associates. This bonus will be for every hour you work between March 29th and April 18th. This will be paid on a weekly basis and will equate to a $2 an hour premium above your standard hourly wage. You know, no one knew what this crisis would be.
While doing your best to keep our customers and each other safe, we will continue to work tirelessly to support you and your families during this difficult time. We care about your physical, your financial, and importantly your emotional well-being as we continue to improve our safety measures and benefits to support you. You know, there is something incredible about the Kroger family of companies. We are there for each other. We care so deeply about our customers, our communities, and each other, and we all feel this now more than ever. I am so incredibly proud of each and every one of you.