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I would say at different points in my life, it did. It definitely did mess with me. It messes with you, right? There, being honest about that. Yeah, it did because you think, I could have placed that bet. I was there at that time. And I asked myself, what would I have done differently? How would I have convinced other people in my partnership to do this? Yeah, maybe I didn't speak loudly enough about it. Right, you were there. The person who blocked it said, 'We don't need another search engine. These guys won't take coaching.' Literally, there's one person in the room who basically destroyed the Google bet. Thank you. Completely blocked it. He just blocked it. In front of the train, said, 'Over my dead body, we're not doing this.' And the reason given is Larry and Sergey are arrogant, won't take coaching, and who needs yet another search engine? And that was the period when there were a lot of search engines. Yeah, and most of them didn't work out well: Magellan, Lycos, Excite, AltaVista. And for a breakout success even in a category that's crowded, it's very true. If there's a market in a category, you should not dismiss what could be the ultimate player. But there's some cognitive bias that some people have. I don't know if there's a name for it, but it's almost like, 'We've knocked on that door, nobody answered, therefore there's nothing behind the door. We've looked over that mountain, we didn't find the oil, we drilled, we didn't find the oil, therefore there's no oil.' And it might be just that you didn't drill far enough or the drill bit wasn't sharp enough. Right. I think it's two pieces. One is historically, most venture investors... Well, that's not really a good idea because you can actually add really good management to a leader. What's an example of that? What's the best example we've seen in Silicon Valley? I can think of two probably on the same two. Like management added to a leader. Let me explain the other piece. Go there. Yeah, so you can have... If you don't have a great leader for a company, you're kind of toast, dead in the water. Yeah, I mean you need the leader for vision, drive, for persistence, for execution. That's the person that inspires everyone in the company. Got it. You cannot have a company without a leader. Right. I mean, a company is a group of people. You cannot get a group of people to go somewhere. Yeah, you need that leadership. Yeah, that inspiring. Yeah, so they... My comparison, yes. So they need to hire management. So some people on the board will needle them about the management, right? And then they'll be like, 'Oh, this person can't manage stuff.' But you don't need to. Yeah, so you'll get comments like, 'You know, Larry and Sergey, oh, okay, these people aren't really good managers. Why won't they take coaching?' Yeah, well, they're not managers. They don't need to be. Yeah, they are leaders with an incredible vision. Yes, so you know, in that case, it was a really good thing that Larry and Sergey could stay basically running the company. Yeah, you know, Eric became management. Eric Schmidt, who was adult leadership, was brought in at a time. That's what we called it in the industry: 'We're gonna bring in some adult leadership.' Yeah, they literally... Android, this is why we're buying YouTube, this is why we're making these risks, this is why we're gonna go plus, we're gonna spend billions of dollars trying to build a social network. They had that founder authority. Yeah, so you know, a very well-known example that set the tone for Silicon Valley is Steve Jobs. Okay, so a notorious bad manager. Yeah, great leader, somewhat Machiavellian. Yeah, big swings, a lot of passion, ton of passion, very user-centric, right? Determined what he was doing, cared about that more than anybody, obsessed over it. It wasn't like, 'Okay, I'm gonna build some features and figure out what the product is and then...' He always put great people. He had Jony Ive heading the design group, he had Tim Cook running operations and the distribution, I guess, supply chain. Then you got Eddy Cue, I mean, right on down the line. Who knows who's the better manager there? But at some point, he was smart enough to know to put great management in so he could just focus on the customer and walk around the neighborhood. Here, where we take a look, he would take a lot of walk and talks in this neighborhood. We're in Palo Alto right now at CRV's office. Thanks for hosting. With Walt Mossberg on Sunday nights, talking about product and customers. Think about that. Yeah, and I actually think it was the arrival and notice of Steve Jobs here in the early 2000s. Larry and Sergey are at Stanford, they come here, they live in Palo Alto. Zuckerberg comes, he sets up shop here and he lives in Palo Alto, he sets up shop on University. The guy who laid down on the tracks, where is he now? And have you ever talked to him about that moment? Has there ever been a reckoning of who the person at Mohr Davidow who laid on the tracks and said no? Okay, I know I'm going back now. Yeah, no, I haven't. I mean, the person comes from... I see like her old... Like back then, because you were part of the transition. I was part of the transition. You know, I got in the business in '95. That was still the era where sales and marketing ruled a company's success. It was all about shifting and moving atoms. There was no bits in the business. Packaged software is packaged software. It was hardware. Right, gonna write some servers, gonna rack some servers, buy some licenses and boxes, rip 'em up and install them on floppy disks. That's right. There was no internet network web to distribute, right? No over-the-air updates. Exactly. So all right, $400 a seat Lotus Notes, you bought $500 seat, Novell Networks, whatever it was. Yeah, so you... Important, but if we don't have great sales and marketing people, we're toast. So it all keyed off of that. In fact, a lot of venture investors were former sales and marketing people. Wow. So you had the MBAs coming out of Stanford, Harvard, Wharton, whatever, but then you also had the sales and marketing executives who had run a sales department. Said, 'You know what makes a great venture capitalist? Somebody who could sell.' Yeah, and in fact, when you think about it, Oracle was a sales-driven culture, still is. Yes, they just ram and jam that salesforce. Also, sales-driven culture. Yes, because he came from that world. Yes, and Steve Ballmer, sales-driven culture at Microsoft. And Intel was that way. What was it, do you think that changed this philosophy? Over the name... Focus on product, the product experience. Ah, so you ended up getting product people into venture. Interesting. A big shift. Like a lot more product people. So because consumers could buy the software, because consumers were now driving it and making the decisions, not the salespeople ramming and jamming some product down a CTO's throat, it changed everything. Yeah, so it's really the buying cycle changed. The buying cycle completely changed. And who got it to the end user and presented to the end user changed. Right. When did the VC start changing and realizing? Do you remember what the moment was like in those discussions? Because you went from Mohr Davidow to... And then you... Retired people said, 'You know, this is undeniable.' Is there a company that led that in a way that changed? You know, I think the bust of 2000, which very few venture investors right now were even in business. Wow. Think about that. I mean, the average age of people in venture now is about 40, so they were about 20 in the bust. They were in school. Yeah, so they're not... They had no... Average venture investor being 40 has no scar tissue or experience of a bust. Yeah, which is kind of scary if you're a limited partner. So back then, it started... But most of the companies just went splat against the wall from the 2000 bust. So everybody got even more cynical and said, 'Yeah, consumer internet, oh, you know, it's stupid. Oh, Amazon's, you know, it's a perpetual money loser. Oh, look at all the other consumer e-commerce things, they are losing money. None of this is gonna work out. Amazon will never make money. Amazon will never make money.' Yeah, it's a huge... Yeah. So venture investors by and large kind of ditched consumer. Huh. Interesting. All right, when we get back from this quick break, I want to talk a little bit about your experience backing Jack from Odeo and then into Twitter. And then... Live wherever opportunity takes you. 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Visit zeusliving.com/angel and explore all their beautiful homes. Okay, let's get back to this amazing episode. Hey everybody, welcome back to Angel. This is the sister podcast to This Week in Startups. We're in our fourth season and we're looking for wisdom from founders who have a billion dollars under management. Which Charles... Which CRV originally called Charles River Ventures in Boston. There's a river... Him, I think 2000-2001. How did you meet Elon and then how did you wind up backing Zip2? Kimball and his company. So Elon and Kimball Musk and friend Greg Kouri showed up at our RSVPs. Yes, died at 50. Yeah, 51. So tragic. Very. They showed up at our office at CRV pitching a very controversial idea that you could put an address into an internet page and another address and it would actually tell you the directions and show you a map. Which a bunch of venture investors thought was a dumb idea because everyone had a map in their... Had heard my parents arguing enough about, 'Where are we? Where are we? Let's pull over to a gas station.' Yeah, and my favorite part of the road trips was you'd have a map and you'd say, 'Okay, the map gets us to Albany, but we'll get a map along the way on the Thruway so that we can figure out getting from Albany to Niagara Falls.' So there were these waypoints where your map ran out and you would refresh and get the next map. A good thing called the gas station which would have a rack of maps. When you move to LA, get that famous big thick book with the maps. Yeah, I've got the name of it. Somebody will like 50 people are emailing me right now who are listening to the podcast. But there was a giant book that you would get like when you got off the plane in LA that you could look up any street name anywhere in LA. I... Maps, Waze, Apple Maps, or anything else. There was that little interim of MapQuest. Yes. So they pitch you this idea. There they were at Stanford, I guess. Yeah, and this is named. Elon was working actually at one of my mentor's companies. Oh, really? Which company? Rocket Science, started by Steve Blank. Steve Blank, the Lean Startup guy. He did... He did the Lean Startup kind of stuff. So Steve Blank was running something called Rocket Science. Yeah, what was it? It was an interactive CD-ROM company, game culture, trying to combine on games and movies. Right, they were doing multimedia back in the day when computers got CD-ROM drives. People were like, 'Wait a second, you could...' Really wasn't that much fun for people watching movies. It was basically like bad games combined with bad webpages. Yeah. Like it was like a little bit of Spotify, a little bit of the web, and a little bit of an app. Yeah, but people bought them. He would go to CompUSA and buy a $60 CD-ROM. The Beatles' A Hard Day's Night. Yeah, for a while. But the game versions were not popular. No, it was a bust. So Elon worked at Rocket Science for a while, but I didn't meet him that way. Yeah, so he showed up at CRV. A seed investor introduced him to my partner John Feiber. The seed investor was... They would write like five hundred thousand dollar checks in the 90s. This is in the 90s and they were very well known. Yeah, like who were they? Mike Markkula was one of them. Yeah, he was one of them. Yeah, so are Ron Conway. This is before Ron Conway. Yeah, there were nineties angel investors. Yeah, so somebody put a hundred thousand into Google before they raised... Someone I forgot. There's Andy Bechtolsheim. Yeah, Andy was a co-founder of Sun and another networking company. He made... He got one percent, right? Yeah, he was a billionaire from Google, but he had made so much money beforehand. Right, so he's a former Stanford University professor. He in fact still might be at Stanford. He put... Yeah, he did a couple other companies too. Yeah, he just hit home run after home run. Yeah, I use a... Right, which is... Sand Hill Road is next to Stanford. Yeah, because early venture people lived in Woodside. Stanford was at Stanford and Sand Hill Road connected them. Right, and he did it in an office on Sand Hill Road so people could come from Stanford somewhere and people didn't want them coming over their houses because it didn't look professional. Right, so 3000 Sand Hill got started with people's crappy dinky offices because there was a golf course there and a crappy place to eat lunch. Right, and everyone had their small offices with small funds. Everyone had to collaborate together. It was hot. Yeah, which was also known as collude. Yeah, collaborating, colluding. Yeah, and that was the early version of venture as it started to emerge really. And that's why... Time would be a million, two million, three million. Yeah, two, three, three million. I mean, the fund sizes were 30 or 40. When I joined MDV in 1995, we had a $105 million fund. Median was 120. NEA's fund was one of the largest funds and their fund was $200. We were like, 'Whoa, that's a huge fund. That is gigantic.' Yeah, now but we're like, 'I'm doing my first seed fund, it's 300.' Yeah, like what? Yeah. What would colluding look like back then? You just somebody would come pitch everybody and then what would happen? Everybody go get lunch and say, 'What's a good price that we can...' And how much rolling control? Coming it was before me because when I joined MDV, the fund sizes started to get big enough to do the whole thing that you could start to do the whole thing that you needed to... What do you think the price of this should be? 'Well, would you do it at a $20 million post?' 'No, that's too high. What are you thinking?' 'Yeah, this is Series D. It should be $15.' Right. That's hilarious. Said Series D. C back then, the founders would wind up owning less than 10% of their companies. Yeah, pretty regularly. Pretty regularly, except in the cases where there's significant trade secret or IP in the founder. Right, in any patent that they had beforehand. Got it. They could use that patent as like the shield to get extra leverage. Yes, fascinating. So Elon comes in, pitches you, you go to bat and put 500k, a million dollars. And so we put in three million dollars. Wow. And back then that would be 20% of the... Meant that was a principal. Uh, you know, because there was title inflation going on. Yeah, back then. Zip2, it wasn't believed might not being like a Yelp, Kana. It became the pre-Yelp, Yelp. Right, because they needed a business model and it was, 'Here's a directory of vendors.' Yeah, because okay, you're going from this direction to this direction. Oh, you're going to a restaurant. Oh, restaurant could use an ad here. Got it. Interesting. And that wound up selling to New York Times or something? No, it ended up getting sold. Remember, he was supposed to be merged with AltaVista and spun out as a public offering. Oh, really? But it was supposed to be a share for share transaction. Elon was smart... With you know, Peter Thiel and David Sacks and Max Levchin's X.com, right? Which was their idea about using replacing fiat money, right? You know, use various kind of funny money on old BlackBerries, on Palms. When you think about it, like they really had the right idea. It's so amazing because going back to the Google where the 'another search engine' wins, it's like you look at PayPal and now it's like Stripe and Square and cryptocurrency. Yeah, they were that was like a version of crypto, right? Which was the pre-crypto version, which was how do we replace fiat money? Right, and we're just gonna have people beam it. And it was like, 'Okay, we've just limited the entire market to people who owned a $300 Palm Pilot with a green screen that looks like an army...' Was supposed to be an internet-only retail bank. Right, we're supposed to compete with Bank of America or Chase. Yeah, whatever. And I thought it was too early. Yeah, and it was. We didn't invest. Oh, brutal. And this is a case in venture where you can be right and wrong. You can be right conceptually but absolutely wrong in the financial outcome. So you're right, it's too early for a bank, but they still won because they pivoted and iterated. Because they merged with Confinity. Right, Sachs came up with the product idea: 'Let's just email each other money' as opposed to becoming the payment method for eBay. Right, and then they really had something. That's fascinating. Yeah, when you think about it, you have all these... Sometimes they get it right but they're triangulating at that stage. Right, isn't that a lesson? Yes, proceed in Series A. Right, if you're doing Series B or C, they should have it dialed in. It should be about scaling. Yes, at that point. So that you know, the quote-unquote mortality rate at seed in Series A is pretty high. 80, 90% go to zero. 70, 80, 90. I'd say for the top firms, to zero it's about 40%. For you know, one X's it's about another 30%. One X means you got your money back. Would you say the same as you're getting your money back is you know, 80 cents on the dollar, which is the same as zero as far as we're concerned. Yeah, LPs don't pay us to do one X. Still a zero. Yeah, so you still at 70%. Yes, meaning... Doing 11% of the top quartile. Top quartile means 25%, so 11% of 25% which is 2.5% or so are doing 3X. 3X, that's what I do. Does that mean I'm good at this? Yeah, I'm doing okay. Yeah, I think I'm at 3X. But remember, it gets more difficult to scale. Right, and that 11% is the median fund that does that is $531 million. Interesting. By the way, none of this is a solicitation for you to invest in my funds. At the end. Yeah, so as you get bigger, it gets harder to scale. Why? Why is it harder to scale? Think about that for a second. When we get back on Angel the podcast, I want you to explain why the bigger numbers harder. Let me get back on Angel.