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Yat Siu
Executive Chairman & Co-Founder, Animoca Brands

Who’s Really Profiting From Your Data? #technology

📅 Sep 23, 2026 DraperTV 8 MIN 556 VIEWS 36 SEGMENTS · 2 SPEAKERS
But how much of that value actually comes back to you? Yat Siu, co-founder and chairman of Animoca Brands, breaks down why data, digital ownership and reputation matter — and how Web3 could change the relationship between platforms and the people who create their value. From Big Tech’s closed ecosystems to digital property rights and the growing problem of fake users, this conversation goes far beyond crypto prices. The bigger question: who should benefit from the value you create online? #Web3 #Crypto #Blockchain #AnimocaBrands #DigitalOwnership #DataPrivacy #DraperTV

What Yat Siu said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Yat Siu argued that data and network effects create enormous value that users don't benefit from, and that this extractive model has squeezed the middle class and fueled polarization. He contrasted Web2 giants like Apple, Microsoft, Facebook, and Google, which make almost no seed investments despite holding roughly a trillion dollars in cash collectively, with the crypto industry, where profits are plowed back into the ecosystem. He cited Animoca Brands' 573 portfolio companies and their Mocaverse digital identity and reputation stack as a solution to trust in anonymous Web3. He discussed airdrops, noting that 70-80% of users are often not real, and that KYC alone fails because wallets are sold, citing an example where 30-40,000 wallets were sold off. He framed Apple's 30% fee as extractive and lacking ecosystem support, and predicted reputation layers will solve these issues.

Key takeaways

  1. Animoca Brands has over 573 portfolio companies, reflecting heavy reinvestment in the crypto ecosystem.
  2. Top 10 companies hold roughly a trillion dollars in cash, which is unproductive capital.
  3. 70-80% of airdrop users are often not real users, due to bots and farming.
  4. During a KYC'd mint, 30-40,000 wallets were sold to unrelated people globally.
  5. Apple's 30% fee is extractive; an ecosystem fund would generate more support.

Numbers and commitments

FigureWhat it refers toTypeAt
573 portfolio companies of Animoca Brands metric 1:34
70-80% share of airdrop users that are not real metric 7:31
30% Apple's app store fee price 4:16

Chapters

  1. 0:00Data value and inequality
  2. 1:34Web3 reinvestment versus Web2 extraction
  3. 3:04Apple's extractive fee and lack of ecosystem fund
  4. 6:19Mocaverse and reputation stack
  5. 7:31Airdrops and fake users

Questions asked in this interview

1
  1. 6:02Yeah, and she gave a great analogy on one of her interviews, and it was something like, you know, the Disney princess, what type of Disney princess are you?
Yat Siu 0:00 ↗
Data is very, very valuable. And the problem is that people don't understand it. And also data and the users and the social networks around them create these network effects that are really, really valuable and powerful. And they have no benefit in that. I think if there's one thing that is unifying ideally is that if you can have an area where prosperity is more shared, then I think you can create more happiness out of that. And which is, you know, typically rising middle class generally means a more happier society, right? And I think definitely if you look at the last 20, 30 years, that hasn't been the case. The middle class has been squeezed out in most countries. Wealth inequality is rising over time. And this is certainly true in some places in Asia as well. And that breeds unhappiness. And that breeds polarization. And then you're looking for, you know, things to demonize as a result as well. And it's very easy to demonize people that have sort of appear to be successful or have money because it seems unfair. And I think one of the big strengths of America is that you've made money, you know, you've achieved something and that's commendable and I want to do the same thing. And among certain circles, that is beginning to die. But that has a lot to do with the way that America has been unnecessarily extractive in the way they do business as well. Particularly with the big tech giants and big tech companies. And I think crypto and blockchain and web 3 will change, is already changing that. Because just think about how wealth and money is broadly shared across the ecosystem.
One of the things that I really do love about our space, you know, sure there's funny stuff with, you know, like meme coins and so on. But at the end of the day, we're more than willing to put the money that we made in crypto back into crypto. Right? Everyone in the industry plows it back in, makes investments, supports companies, builds projects, you know, buys shitcoins, like all sorts of stuff, right? But they're back in the ecosystem, which is not actually what happens in Web 2. So, you know, like we ourselves are prolific investors, you know, we have over 573 portfolio companies, but we're not alone, right? So many other companies are redeploying back in the ecosystem. And then you look at the giants of Web 2, the biggest companies in the world, Apple, Microsoft, Facebook, even Google. What seed early-stage investments do they do?
Interviewer 2:22 ↗
Right.
Yat Siu 2:22 ↗
Almost none.
Interviewer 2:23 ↗
Yeah, that's true.
Yat Siu 2:24 ↗
And yet those are the guys that are depending on them to build on them, and yet they're not putting any money back into it. The top 10 companies in the world have roughly a trillion dollars of cash.
Interviewer 2:35 ↗
Wow.
Yat Siu 2:35 ↗
A trillion. That's basically not productive capital except getting interest in these kind of rates. And imagine if you took like a single-digit percentage and you created a seed ecosystem fund. We're talking about tens of billions of dollars. That's like a rounding error for those companies. Really, I mean, that's insane to think about, right? But it's a rounding error, but it would do so much for those ecosystems. You know, when the judgment came against Apple because of the Epic case.
Interviewer 3:04 ↗
Mhm.
Yat Siu 3:04 ↗
Where Epic basically had to force open the payment rails, which is great for crypto, by the way, because we launched a game on the Apple Store that one of our existing games and basically made it possible to use Tower Tokens, which is a crypto token, for the game. It was an experiment, and it was approved, which is great news, right?
Interviewer 3:23 ↗
Right.
Yat Siu 3:24 ↗
And that's... But when that judgment happened, who came to Apple's defense? Crickets. Right? Nobody said, 'Oh, Apple Epic, pay your 30%.' Or, 'No, you know, like nobody came to Apple's defense.' Now, imagine, because we think of it as like a tax rate.
Interviewer 3:45 ↗
Right.
Yat Siu 3:45 ↗
Imagine, right, your husband's Swedish, right? Imagine if someone got away from paying his taxes in Sweden. What do you think the people in Sweden would say?
Interviewer 3:53 ↗
No. But they'd be like up in arms and say, 'That's not fair. Whatever. Like you need to all pay your taxes.' Because you know that at least the taxes go back into contributing into society, whether it's building schools, creating infrastructure, opportunity.
Yat Siu 4:06 ↗
And for Apple, because they only take, right? It's extractive. They sell your iPhone. They don't give you anything back for it.
Interviewer 4:14 ↗
And you're the product, exactly.
Yat Siu 4:16 ↗
I'm an app developer, you take 30% from me. You're not investing in me. You're not helping me grow. I don't get distribution anymore.

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Cite this transcript

APA, MLA, BibTeX
APA

Siu, Y. (2026, September 23). Who’s Really Profiting From Your Data? #technology [Interview transcript]. DraperTV. CEOInterviews.AI. https://ceointerviews.ai/interview/2949917/

MLA

Yat Siu. "Who’s Really Profiting From Your Data? #technology." DraperTV, 23 Sep. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/2949917/.

BibTeX
@misc{siu2026_2949917,
  author       = {Yat Siu},
  title        = {Who’s Really Profiting From Your Data? #technology},
  howpublished = {Interview transcript, DraperTV. CEOInterviews.AI},
  year         = {2026},
  month        = {sep},
  url          = {https://ceointerviews.ai/interview/2949917/},
  note         = {Speaker-attributed transcript with timestamps}
}