Hello everybody. I'm Lucen Taylor. I'm a founder of the Global Signal Exchange. We're here to report back to this community about our first 20 months, but you've heard a lot about the GSSE, so we decided to have a bit of fun today. I'm not going to talk myself. I'm leaving it to our partners and supporters and founders. And first of all, I'd like to introduce you to the founders of the GSSE who'll take us back in time. Somebody you don't really know that well, Yuri Abrahams, and our own Emily Taylor. Yuri.
Yuri, take us back to 2023 Lisbon where that conversation first started. What was missing? What were people asking for?
It's weird. It's less than three years ago when we started the Global Signal Exchange. We were indeed having one of our first global anti-scam summits in Lisbon, and we had a working group diving into information sharing. And the conclusion of the working group was presented in plenary with: we should share more data. But that's the conclusion of every summit about cybersecurity, fraud, AML. There was only one difference by the chair, who was the Global Cyber Alliance, and he said, 'And George should fix it.' So that's how it started. So I took up the glove, and in March we met at Meta with more than 60 organizations to have a first good discussion: how can we really share data? And from that, the Global Signal Exchange was born. And I'm very, very proud that GSSE is one of the founders of the Global Signal Exchange.
Thank you very much, Yuri. Stay on stage because we're going to take a photo in a little while. We've got a few people saying a few words, and we promise they're not going to take more than a minute each. Emily, first of all, before you talk, the next up is Jeanjac from Google.
I'm going to channel Jeanjac. He's stuck in traffic and sent his apologies. But actually, I was sitting next to you, Yuri, during that workshop. I remember it really well. And we heard this really strong call from the community for a data sharing solution. And I was sitting next to you, and I knew that we had the technical platform, the technical capability which Lucien and Mark and the team had been building over a 20-year period. And I knew that from my work as a data protection lawyer and projects through Chatham House, I knew it was possible to move information across borders with confidence in a lawful manner. But what neither of us knew at the time was that Google had been looking for an independent nonprofit solution as well for a two-year period. And the moment where the three of us came together was a very exciting one. And I look back on that year as we prepared for the launch and recall the extraordinary energy and unity of vision that we all shared. Thank you.
You had two minutes there because you had Jeanjac as well. Please stand towards the back. And I've got a few more coming on. So they say that 80% of the world's traffic across the Atlantic goes to four countries. So if you companies, if you're doing a Global Signal Exchange, you cannot have these companies missing from the picture. So I'd like you to welcome, please come to the front, please folks. I'd like to start with Nathaniel Glacier from Meta. Thank you. You know the big tech are key strategic partners for us. You're handling anyway the world's biggest traffic volumes. What does the GSSE bring that you didn't have before?
I mean, the key for us is that scammers abuse social media platforms to reach out to their targets initially, but then the scam quickly leaves our platforms, which means that key evidence enabling us to take action on those early posts and determine their scams often lives off of our platforms in places we can't reach directly. So GSSE helps us accelerate that signal sharing that's absolutely critical for us. One simple example: we have a program with the Belgian Cyber Security Center and the GSSE where the Belgian Cyber Security Center is sharing ads to us that they believe are scams based on evidence they can see. And I can tell you that over three months, about 25% of the ads they share to us we already removed as scams. But a further 50%, their evidence allows us to determine they were scams when we couldn't previously. So we're able to drastically increase our recall and catch a lot more of these scams early. We then share signal back to the Belgians so they can improve their detection. What the GSSE does is it provides a technical layer to accelerate the sharing, and then it also helps simplify the legal negotiations that are necessary for sharing.
Thank you very much. Will Blade from Microsoft.
Thank you. Yeah, I would say much like Nathaniel, for us the key is scale. Even though we are Microsoft, we have plenty of resources, we don't have enough resources to build an API integration to every single partner that wants to share data with us. So what it's really given us is a common infrastructure and a common data taxonomy, where we have actually integrated the GSSE into our core detections, modeling capabilities. So when we do want to share data or exchange data with an external partner, whether that be some of the other tech up here, governments, law enforcement, etc., we can do that through a single API, single interface. It really simplifies things. So that's what I would say is the number one thing it's done for us: is scale, speed, the ability to get data into our systems and the ability to share data out of our systems with others in a clear and unified structure.
Thank you very much, Will. Last but not least, Abigail, who we know and love, a great supporter of the GSSE community and also the GSSE. Abigail, over to you.
Yeah, thank you. Yeah, for us, one of the things that I find really helpful when I think about the value that organizations like the GSSE and tools that the GSSE provides is thinking about scams as an elephant. It is huge. And for any of our organizations, we each have a straw. And we're looking at this elephant through a straw, each seeing a piece of this behemoth of a challenge. And when you're able to string those straws together, you have a much better sense of what you're really up against and the beast that you have to work through. And so what the GSSE does for us is it helps to string those straws together and provide that infrastructure. I'm excited about the outcomes that we have to pursue coming out of the GSSE. We're making this incredible shift from inputs to outputs, and that's where we really need to be working collaboratively on: is driving those outputs for success.
Thank you very much, Abigail. You didn't go over, so you won't be able to get me to sing my old boy band song. But anyway, thank you very much. Is Jeanjac here? Jeanjac, are you here? I think he's stuck in a Whimo. Okay, we're going to move on. If he comes, we'll get him on at the end to give a quick summary. Finally, we want to hear from a number of our strategic partners. There's a handful that we've got time for here today, and I'd like to invite them onto the stage now. Thank you.
Andre Nung, please come to the front. Please, all of you come more to the front. Andre, what does the GSSE bring to Singapore Gov that we didn't have before? We have real local and regional successes. A lot of things happening in your own country that are innovative and really ahead of the game. So why do you need the GSSE?
Like for three reasons. First, simply outcomes. We were able to work through the GSSE to send scam-tainted URLs to Meta and have over 30,000 entities removed, malicious entities removed from Facebook and Instagram. So there are outcomes that come immediately after information sharing. Second, it brought us closer to the industry. So international partners like Microsoft, Google, Meta, Amazon, these partnerships are invaluable to us. And finally, from a cost perspective, integration costs were reduced because you just need to integrate with one partner, and that's GSSE, rather than having to build multiple integrations. So if you're thinking about it, don't delay. Work with GSSE to scale your impact. Thank you.
Thank you very much. I'm very proud to say that the GSSE is working with a number of governments and law enforcement, particularly what we call those force multipliers. So the US State Department is helping us work with the ASEAN community, the East Asian region, as well as MENA, Middle East and North Africa, and more. And those what we call the force multipliers that take us into different regions or different sectors, because we are cross-sector, are really important for us. There's a really big movement happening in Australia at the moment. The AC they weren't able to get on the plane for this, but I've got a little quick message from them.
I'm Jade Richmond, general manager of Australia's National Anti-Scam Center. I'm here today to encourage the global community to continue to work together to stop scams. We're working with the Global Signal Exchange as well as Australia's Financial Crimes Exchange on an important intelligence sharing pilot that involves cross-sector and cross-border information sharing. This work may inform the settings for actionable scam intelligence sharing under Australia's new scam prevention framework. Intelligence, data and signal sharing is complex work. Sharing across sectors and borders raises important legal, privacy and operational issues. However, engaging in pilots, we can work together to provide practical pathways through these challenges. The GSSE provides an important opportunity to connect Australian insights with scam insights identified internationally. Our Fusion Cell task force will also be sharing intelligence it has identified about gambling scams with the GSSE and calling on our global partners to help us to stop these scams stealing money from some of our most vulnerable Australians. No country or organization can stop scams alone. We all know this. By solving these challenges together, we can turn shared signals into coordinated action and make the global digital environment safer for everyone. Thank you.
