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Ed Elson
Co-host, Prof G Markets, Prof G Media

The Next Inflation Wave Is Already Here | Prof G Markets

📅 Mar 23, 2026 Prof G Markets 77 MIN 137518 VIEWS 128 SEGMENTS · 3 SPEAKERS
This week on Prof G Markets, Scott Galloway and Ed Elson unpack how the war is driving up prices across the U.S. and why they believe a recession is a real possibility. They then explore OpenAI’s shift away from “side quests,” with Scott offering a practical framework for deciding when a detour is worth pursuing, and when it’s a distraction. Finally, Scott outlines the top priorities for Disney’s new CEO, while Ed makes the case for why the company must start investing in the clip economy to stay competitive. Subscribe to the Prof G Markets newsletter: https://links.profgmedia.com/markets-......
Scott Galloway 0:00 ↗
Today's number 10. That's how many grams of protein are in Buffalo Wild Wings Espresso Proteini, a cocktail infused with Buffalo Dry Rub. Ed, let me give you a little advice on how to keep things fresh in your relationship. The next time your girlfriend asks you if you've loaded the dishwasher, say, "Of course," and take a sip of coffee from a vase.
Ed Elson 0:26 ↗
How much would you have to be paid to drink the Buffalo Wild Wings Espresso Proteini?
Scott Galloway 0:31 ↗
For some reason, I got in my head that coffee was bad for you. So, I never had a pill. I don't think I had — I think I went to the doctor three times before the age of 40. I just — no external items whatsoever. I think that's why I don't get sick now. But anyways, never had coffee and oh my god, what have I been missing? It's amazing. Coffee is amazing. But I'm highly sensitive to it. So, one, you would never find me at a Buffalo Wild Wings. Is that a restaurant? What the [__] is that? Yes. Never been to Buffalo Wild Wings.
Ed Elson 1:00 ↗
I've never been to Buffalo Wild Wings.
Scott Galloway 1:02 ↗
It's a terrible place.
Ed Elson 1:03 ↗
Yeah, I've never — I've never been there. I'd go to Hooters. Um, but I wouldn't go to Buffalo Wild eggs.
Scott Galloway 1:08 ↗
It's Hooters without the girls.
Ed Elson 1:10 ↗
Oh, that — Okay. What — What is — That's like beach without the — What's the point?
By the way, Scott, where are you?
Scott Galloway 1:18 ↗
I'm in Tulum, Ed.
Ed Elson 1:20 ↗
Why?
Scott Galloway 1:21 ↗
Why? That's a good question. Um, I started coming here about — I did an annual trip with guys. Um, my closest friend Adam, who I've known for 50 years, my other friend Austo, who I've known for 25 years, and my friend Scott Sabah, who I had known for 15 years, used to come here every year in March and we stopped doing it because Scott passed a couple years ago and we decided to come down again. So anyways, I'm in — I'm in Tulum.
Ed Elson 1:51 ↗
That's very exciting. Are you ready for the big day tomorrow?
Scott Galloway 1:54 ↗
What am I missing? What's the big day?
Ed Elson 1:56 ↗
You didn't hear. It's my birthday tomorrow.
Scott Galloway 1:58 ↗
Oh, you're turning 27. Is that what it is? 27.
Ed Elson 2:04 ↗
That's right. 27, baby. It's going to be a big year.
Scott Galloway 2:08 ↗
You know what I tell everybody? I'm not exaggerating. When anyone says, "Oh, I love Ed," I just go, "He's 26." That's the most impressive thing about you is that you're 26. Let me tell you, 27, it's all downhill. Your prostate starts to blow up like a grapefruit. Um, your dick doesn't — Your dick doesn't work nearly as well, just so you know.
Ed Elson 2:29 ↗
At 27,
Scott Galloway 2:30 ↗
Get ready to wake up in the middle of the night and go, "Do I need to pee?" I think the answer is yes.
Ed Elson 2:35 ↗
I'm actually already there. I — I've been trying to figure out what it is. I think it's because I'm drinking too much coffee. But I — I'm getting up to go to pee at least once a night, sometimes twice a night. I've had nights where I've gone three times. It's quite concerning, to be honest.
Scott Galloway 2:47 ↗
You're peeing three times a night.
Ed Elson 2:49 ↗
It's happened. It's happened. It doesn't happen, but it has happened before.
Scott Galloway 2:53 ↗
Huh. Is it after drinking or —
Ed Elson 2:55 ↗
Yeah, it's after drinking.
Scott Galloway 2:56 ↗
Well, all I got to say is worth it.
Ed Elson 3:00 ↗
Worth it. Because when you're your age, you can go right back to sleep. When I'm up, like I get up, it's like that's it. I'm awake. I'm awake. People think old people need less sleep. We don't. We just don't sleep well and just walk around slightly tired all the time.
Yeah. I'm jealous.
Scott Galloway 3:15 ↗
He's constantly grumpy.
Ed Elson 3:17 ↗
Yeah. Yeah. Well,
Scott Galloway 3:19 ↗
There's nothing that Tulum can't fix.
Happy birthday. I think that's very exciting. You know, it's GL — I'm glad to see you finally got your professional life sort of on track.
Ed Elson 3:28 ↗
Sort of on track. We're a little worried about you, but yeah, that's — we're going somewhere.
Scott Galloway 3:31 ↗
You're doing — Edson, you're doing very well.
Ed Elson 3:34 ↗
And then I'm also — my final update. I'm heading to Vegas for a bachelor party and I know you're — you're a connoisseur of Las Vegas. So, any advice, any tips?
Scott Galloway 3:43 ↗
Where are you staying?
Ed Elson 3:44 ↗
We're staying at the Encore.
Scott Galloway 3:45 ↗
Oh, that's — that's the place to go. And you'll meet a bunch of rich people from Texas. It feels a little bit lame, but it's hands down the best. The Aria felt good, but it felt like a very modern — it felt like if you got off on the wrong floor, you might like wake up with stitches in your back and one less kidney. It feels very sort of dystopian. It's good though. It's good that you're going with — I'm a big believer in guys weekends and girls weekends. I just think that —
Ed Elson 4:09 ↗
Big guys weekend.
Scott Galloway 4:10 ↗
How many — How many of you —
Ed Elson 4:12 ↗
First one in a long time? I think it's 10 of us.
Scott Galloway 4:14 ↗
And here's the question. Is your girlfriend supportive or sort of making noises that she doesn't like these weekends?
Ed Elson 4:23 ↗
She's supportive, but I'm not sure how much I believe her. She says she's supportive.
Scott Galloway 4:28 ↗
Uh-oh. Just start drinking coffee from a vase.
Ed Elson 4:33 ↗
Way to bring it back.
Scott Galloway 4:34 ↗
My partner literally wants me out of the house as much as possible. She's in Corvel right now and I'm in — Where am I? Tulum. Anyways, just be awful to be around and it gets easier for them to let you go. Okay, hold on. Claire, do you have girls weekends? Notice how I say that because I'm — I'm unconsciously homophobic. Why would I even ask that?
Claire 4:54 ↗
Yeah, last girls weekend I went to was in the North Fork. It was delightful. Um, trying to get one going for Canada because I haven't been there yet.
Scott Galloway 5:03 ↗
And these are friends from college.
Claire 5:04 ↗
College internships. Um, all over the place. Yeah.
Scott Galloway 5:08 ↗
And the key is your partner does not come, right?
Claire 5:10 ↗
No, that's not true. I mean, that's the —
Scott Galloway 5:13 ↗
And it's not a girls weekend.
Claire 5:14 ↗
Okay. No, but the fun thing is that we're both girls, so —
Scott Galloway 5:17 ↗
That's a great point.
Claire 5:18 ↗
We all get to be friends together.
Scott Galloway 5:20 ↗
It's kind of a hack.
It's impossible for me to respond to this.
Ed Elson 5:24 ↗
This is how the podcast ends right here.
Scott Galloway 5:27 ↗
Just cannot relate.
Ed Elson 5:28 ↗
This is why we need to be gay, Scott. We could just do Boys Weekends forever.
Scott Galloway 5:31 ↗
There you go.

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APA, MLA, BibTeX
APA

Elson, E. (2026, March 23). The Next Inflation Wave Is Already Here | Prof G Markets [Interview transcript]. Prof G Markets. CEOInterviews.AI. https://ceointerviews.ai/interview/3003185/

MLA

Ed Elson. "The Next Inflation Wave Is Already Here | Prof G Markets." Prof G Markets, 23 Mar. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3003185/.

BibTeX
@misc{elson2026_3003185,
  author       = {Ed Elson},
  title        = {The Next Inflation Wave Is Already Here | Prof G Markets},
  howpublished = {Interview transcript, Prof G Markets. CEOInterviews.AI},
  year         = {2026},
  month        = {mar},
  url          = {https://ceointerviews.ai/interview/3003185/},
  note         = {Speaker-attributed transcript with timestamps}
}